What Prime Cable Industries does

Prime Cable Industries Limited (NSE:PRIMECAB, formerly Prime Cable Industries Pvt. Ltd.) is an India-based, publicly listed cable manufacturer founded in 1997 and headquartered in New Delhi. The company manufactures and sells low-voltage power cables, control and instrumentation cables, aerial bunched cables, house/panel wires, ACSR and AAAC conductors, medium-voltage covered conductors, and high-tension cables up to 33 kV grade, plus recently certified solar DC cables. Operations are run from two manufacturing units — Unit-I in Narela, Delhi (3,767 sq. ft. plot area) and Unit-II in Ghiloth, Neemrana, Rajasthan (67,178 sq. ft. plot area) — with additional warehouses in Delhi and Bangalore, a NABL-accredited in-house testing laboratory, and a planned Manufacturing Unit-3.

The company's technology stack centers on XLPE and PVC insulation, FRLS (fire-retardant low-smoke) formulations, electron-beam cross-linked solar cable compounds, and ACSR/AAAC conductor engineering. It holds BIS certification (including for solar cables), ISI marking under Indian Standards (IS: 1554, IS: 7098, IS: 14255), ISO 9001:2015 quality management accreditation, and ZED Bronze certification. Products are marketed under the PRIMECAB brand for institutional/B2B channels and the RENUFO brand for consumer-facing wires sold via Flipkart.

The business model is hardware sales via a B2B-led, sales-driven go-to-market: direct orders, government vendor approvals, and competitive tender bidding to EPC contractors, state electricity boards, PSUs, and heavy industries (oil and gas, mining, steel), with secondary exposure to real estate developers and electrical panel builders. FY26 revenue reached ₹234.6 crores (up 66.4% YoY), the order book stood at ₹217.0 crores as of April 22, 2026 (anchored by a record ₹32.0 crore single EPC order), and the company serves 300+ clients pan-India across at least nine states under a promoter-family (Singla) board structure.

Name

Prime Cable Industries

Legal name

Prime Cable Industries Limited

Website

https://primecabindia.com

Company type

Public

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Prime Cable Industries Limited (NSE:PRIMECAB) is an India-based cable manufacturer producing LV and HT cables up to 33 kV, control cables, conductors, and solar DC cables for state electricity boards, EPC contractors, PSUs, and heavy industries across 9+ Indian states under the PRIMECAB and RENUFO brands.

Ownership category

akta.pro rank

Product category

Electrical Cables and Conductors Manufacturing

NAICS

Communication and Energy Wire and Cable Manufacturing (33592)

SIC

Miscellaneous Electrical Machinery, Equipment & Supplies (3690)

akta.pro primary industry

Power Cables & Conductors (LV/MV cables, flexible cables, bus wire, armored cable) (IMAGAEAC)

akta.pro secondary industries

Industrial Power Cable (MV/HV) (IMADAMAB), Overhead Conductors & Transmission Cable (IMADAMAH), Cables, Connectors & Electrical BOS Components Manufacturing (MV/HV, Subsea, Harnesses) (EUAMAHAK), Utility & Underground Distribution Cable (URD/Substation) (IMADAMAG)

Keywords

• Power cable manufacturing
• Control cables supplier
• Aerial bunched cables
• HT cables manufacturer
• Solar DC cables

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Cable and Wire Manufacturing and Sales: Manufacturing and selling a comprehensive range of cables including power cables, control cables, aerial bunch cables, instrumentation cables, building wires, conductors, and solar cables under PRIMECAB and RENUFO brands. Revenue generated through direct sales, government tenders, and EPC contractor orders.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Prime Cable Industries manufactures and sells a comprehensive range of electrical cables and conductors, including LV power cables, control and instrumentation cables, aerial bunched cables, building/house wires, ACSR and AAAC conductors, MVCC medium voltage covered conductors, solar DC cables, and high-tension cables up to 33 kV grade. The company markets these products under the PRIMECAB and RENUFO brands to state electricity boards, EPC contractors, PSUs, and industrial customers including oil & gas, mining, steel, real estate, and electrical panel builders, primarily through direct sales, government tenders, and limited e-commerce distribution.

Product overview

Prime Cable Industries is a cable and wire manufacturing company offering a comprehensive portfolio of electrical cables under the PRIMECAB and RENUFO brands. The product lineup includes LV Power Cables, Control & Instrumental Cables, Aerial Bunched Cables (ABC), Panels/House Wires, ACSR Conductors, MVCC (Medium Voltage Covered Conductor), Solar DC Cables, AAAC Conductors, and HT Cables. The company manufactures products ranging from low-voltage (up to 1100V) to high-voltage cables (up to 33 kV grade), serving sectors including power distribution, state electricity boards, PSUs, and industries such as oil & gas, mining, steel, and real estate.

Differentiator

Problem solved

Functional benefit

Products and services

• LV Power Cables Low Voltage Power Cables designed for reliable power transmission, available in XLPE and PVC insulation variants for power transmission up to 1100 Volts. Used by state electricity boards, EPC contractors, PSUs, and industrial customers for power distribution.
• Control & Instrumentation Cables Cables designed for accurate signal transmission in process control and monitoring systems, featuring shielding against electromagnetic interference. Used by electrical panel builders, industrial process plants, and automation integrators.
• Aerial Bunched Cables (ABC) Overhead power distribution cables providing enhanced safety and reliability compared to conventional bare conductor systems. Primarily procured by state electricity boards for urban and rural power distribution.
• Panels / House Wires Internal wiring cables for electrical panels, control panels, switchgear, and residential building wiring using electrolytic grade copper. Sold under PRIMECAB and RENUFO brands; also retailed via Flipkart under RENUFO.
• ACSR Conductor

Quantifiable outcome

• 66.4% revenue growth in FY26 (from ₹141.0 crores to ₹234.6 crores)
• +1 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Private Sector EPC ContractorcoreOthers · 22 April 2026Largest-ever order worth ₹32.0 crores secured for supplying HT cables, LT AB cables, and covered conductors for State Electricity Board projects in India.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Polycab India Limited: India's largest listed cables and wires manufacturer offering LV power cables, HT cables, control cables, and solar cables through B2B and distribution channels; directly comparable product mix, end-market exposure, and go-to-market (EPC + SEB + dealer).
• KEI Industries Limited: Manufacturer of power cables (LT and HT), control/instrumentation cables, and house wires with strong presence in EPC and utility projects; comparable in HT cable capability up to 33 kV and government/institutional customer base.
• Finolex Cables Limited: Long-established Indian manufacturer of electrical cables, wires, and communication cables with deep distribution; comparable across LV power cables, building wires, and conductors.
• Sterlite Technologies Limited: Indian power and telecom cable manufacturer with significant HT/EHV power cable capability and EPC project exposure; comparable on utility-grade cable supply and large infrastructure project participation.
• Cords Cable Industries Limited: BSE/NSE-listed Indian manufacturer of power, control, and instrumentation cables serving utilities, EPC contractors, and industrial customers; closely comparable in scale, product range, and customer profile.
• Universal Cables Limited: Indian power cable manufacturer (including HT/EHV cables) supplying utilities and industrial customers; directly comparable HV cable capability and EPC/government go-to-market.
• Gupta Power Infrastructure Limited: Indian manufacturer of power cables, conductors (ACSR/AAAC), and house wires with EPC and SEB exposure; comparable product portfolio spanning conductors and LV/HT cables.
• Dynamic Cables Limited: Listed Indian manufacturer of LT and HT power cables, control cables, and conductors targeting EPC contractors and utilities; closely comparable scale and customer mix to Prime Cable.

Broad incumbents

• Havells India Limited: Large diversified electrical goods conglomerate with a substantial cables and wires segment alongside switchgear, lighting, and appliances; overlaps with Prime Cable on LV cables and house wires but at much broader portfolio scale.

Emerging players

• V-Guard Industries Limited: Indian electrical goods company with a growing wires and cables business alongside inverters, stabilizers, and appliances; partial overlap with Prime Cable in house wires and consumer cable distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=JS1r_398sdM
• Facebookfacebook.com/prime.cable.3
• LinkedInlinkedin.com/company/prime-cables-india
• Instagraminstagram.com/primecablesindia

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prime Cable Industries