Gizmo

What Gizmo does

Gizmo (legally operated as Save All Ltd, a UK private limited company headquartered in London) is a consumer-facing AI learning platform that converts unstructured study materials — notes, PDFs, YouTube videos, PowerPoint decks, and existing Quizlet sets — into AI-generated flashcards and quizzes. The platform layers generative AI and natural language processing over a spaced-repetition and active-recall engine, augmented by gamification mechanics (streaks, leaderboards, trophies) and a real-time multiplayer study feature called Gizmo Live. Distribution is exclusively digital and self-serve: users onboard via the gizmo.ai website or the iOS/Android mobile app without sales interaction, and payment is processed through Stripe, Apple Pay, or Google Wallet. The product is offered on a freemium model with monthly or annual premium subscriptions; pricing tiers are not publicly disclosed and are revealed at checkout.

The company's primary customer segments are secondary-school students preparing for standardized exams such as GCSEs, A-levels, and AP assessments, with a strategic growth focus on U.S. college and university students (the stated use-of-funds for the April 2026 Series A). Educators and self-learners are secondary personas. As of 2025, Gizmo reported more than 13 million users across 120+ countries, up from approximately 300,000 in 2023. The company employs roughly 7 people as of late 2025 / early 2026 and plans to scale to 30 employees using Series A proceeds, with concentration in engineering and AI roles. Gizmo raised a $3.5M seed round in September 2023 and a $22M Series A in April 2026 led by Shine Capital, with participation from Ada Ventures, Seek Investments, GSV, and NFX.

The business model is product-led growth with no enterprise or institutional channel: marketing is driven by SEO-optimized landing pages targeting high-intent study keywords, an organic blog (two posts reached #1 and #3 on Hacker News), user-generated social testimonials, paid retargeting via Meta and TikTok pixels, and earned media. Revenue mechanics are subscription-based with a free base tier; specific ARPU, conversion rates, and revenue figures are not publicly disclosed. The company holds no disclosed patents or trademarks and relies on its own and third-party machine learning models for core AI functionality.

Name

Gizmo

Legal name

SAVE ALL LTD

Website

https://gizmo.ai

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Gizmo is an AI-powered learning platform that converts notes, PDFs, YouTube videos, and PowerPoints into adaptive flashcards and quizzes for students globally. Using generative AI, spaced repetition, and gamification, it serves over 13 million users across 120+ countries on a freemium subscription model.

Ownership category

akta.pro rank

Product category

AI-Powered Learning Platform

NAICS

Exam Preparation and Tutoring (611691), Software Publishers (5132)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Vocabulary, Flashcards, SRS & Memorization Platforms (EDAFAOAF)

akta.pro secondary industries

Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons) (EDAFACAG), Microlearning Content Libraries (Bite-Sized Lessons) (EDAFACAI), Short-Form Video for Education & Microlearning Platforms (MPACAHAK), Interactive Learning Games & Gamified Courseware (EDAGALAL)

Keywords

• AI learning platform
• Adaptive flashcards
• Spaced repetition learning
• Study automation software
• EdTech mobile app

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Premium Subscription (Gizmo Plus / paid plans): Recurring monthly or annual subscription that unlocks premium features beyond the free tier. Subscriptions auto-renew unless cancelled, with refund available within 48 hours of mistaken purchase. Payment processed via Stripe, Apple Pay, Google Wallet, or credit/debit card.
2. Freemium Tier: Free base product with limited features, serving as the acquisition and retention funnel for the paid subscription tier. User testimonials reference the app as 'basically free.'

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Gizmo is an AI-powered learning platform that converts study material (notes, PDFs, YouTube videos, PowerPoints, textbooks) into AI-generated flashcards and quizzes. It applies spaced repetition and active recall to help students memorize and retain information more efficiently, and includes a Flashcard Maker with gamification and a real-time multiplayer study mode (Gizmo Live). The product is delivered via web and iOS/Android apps and is used by 13M+ learners across 120+ countries.

Product overview

Gizmo (operated by SAVE ALL LTD) is a single unified AI-powered learning platform with a core app plus a suite of input-converter modules and one social extension, rather than a portfolio of unrelated products. The core platform is the Gizmo AI Learning App, which uses generative AI, natural language processing, and spaced repetition to turn user content into personalized flashcards and quizzes. Wrapping that core are input-specific modules — Flashcard Maker (the central creation tool), Notes to Flashcards, PDF Summarizer, PDF to Flashcards, YouTube Summarizer, YouTube to Flashcards, PowerPoint Summarizer, PowerPoint to Flashcards, and the Quizlet-to-Flashcards importer — each feeding the same AI generation pipeline. On top of that, Gizmo Live provides real-time multiplayer study sessions, and the Gizmo Mobile App delivers the entire experience on iOS and Android. Premium features are sold via monthly or annual Gizmo Subscriptions.

Differentiator

Problem solved

Functional benefit

Products and services

• Gizmo AI Learning Platform Core web-based AI learning platform that ingests notes, PDFs, YouTube videos, and PowerPoints and converts them into personalized AI-generated flashcards and quizzes, applying spaced repetition and active recall to drive long-term retention. Targets individual students preparing for school, university, and standardized exams.
• Gizmo Mobile App Native iOS and Android companion apps delivering the Gizmo AI learning experience on mobile, including AI flashcard generation, quizzes, and spaced-repetition study on smartphones and tablets.
• Gizmo Live Real-time multiplayer study mode within Gizmo that lets students compete and study flashcards together, adding a social/competitive layer to the core learning product.
• Flashcard Maker AI-powered flashcard creation tool that allows learners to generate, customize, and study digital flashcards using the spaced-repetition engine. Includes gamification elements and a 'Study with your friends' social-learning capability.

Quantifiable outcome

• User base grew from 300,000 (2023) to 13M+ (2025) across 120+ countries — roughly 43x growth in two years
• +3 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability9 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core — payment processing infrastructure, core — distribution and identity partner, core — advertising and retargeting infrastructure, minor — community/social channel and core — ai infrastructure for core product.

• Stripecore — payment processing infrastructureTechnology or IntegrationThird-party payment processor used by Gizmo to handle subscription payments and manage Payment Method information for users purchasing premium subscriptions on the website.
• Applecore — distribution and identity partnerOEM/ Whitelabel/ Licensing PartnerApple hosts the Gizmo App on the App Store, processes in-app purchases/subscriptions, and supports 'Sign in with Apple' as a third-party login option for Gizmo accounts.
• Googlecore — distribution and identity partnerOEM/ Whitelabel/ Licensing PartnerGoogle hosts Gizmo on Google Play (processes in-app purchases/subscriptions) and supports 'Sign in with Google' as a third-party login option.
• Meta (Facebook)core — advertising and retargeting infrastructureGTM or Marketing PartnerMeta Pixel deployed across Gizmo's services to customize advertising, serve targeted ads based on user browsing behavior, and measure effectiveness of Meta ad campaigns.
• TikTokcore — advertising and retargeting infrastructureGTM or Marketing PartnerTikTok Pixel deployed to gauge ad performance and serve more relevant ads on and off TikTok; sets cookies up to 13 months for ad measurement.
• Discordminor — community/social channelGTM or Marketing PartnerSocial media platform through which users can connect with Gizmo; receives some user information per their privacy settings. Users must be 13+ to use Discord.
• AI Service Provider (unnamed third party)core — ai infrastructure for core productTechnology or IntegrationThird-party AI service provider that receives Educational Data and User-Generated Data from Gizmo to perform AI-enabled features (generating quizzes, flashcards, and other study content) and to improve AI functionality.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Quizlet: The dominant flashcard and study platform with hundreds of millions of users and established Quizlet Plus subscription. Gizmo explicitly positions itself as a 'free alternative to Quizlet' and offers a Quizlet-to-Gizmo importer, making this a direct head-to-head competitor in the same product category.
• Knowt: AI-powered Quizlet alternative offering free AI-generated flashcards and study tools to students. Targets the same exam-prep and student use case with a similar freemium model and AI ingestion approach.
• Anki: Open-source spaced repetition flashcard application with a large user base among medical students, language learners, and power users. Anchors the SRS + active recall learning methodology that Gizmo also leverages.
• Quizizz: Gamified quiz and formative assessment platform used widely by K-12 and teachers. Overlaps Gizmo's quiz-generation and gamification mechanics, serving a similar student and educator audience.
• Brainscape: Commercial spaced-repetition flashcard platform with certified content and a paid subscription model. Closely mirrors Gizmo's core value proposition of combining SRS with curated/professional study content.
• StudySmarter: AI-driven study platform with flashcards, summaries, and spaced repetition targeting students across European exam systems. Closely comparable in AI ingestion + SRS + freemium mechanics.
• Memrise: Language-learning platform with gamified flashcards, streaks, and spaced repetition. Comparable consumer learning model with the same engagement-driving gamification layer Gizmo uses.

Broad incumbents

• Duolingo: Much larger consumer learning platform with proven gamification, streaks, and freemium-to-paid conversion mechanics. Not a direct study-tool competitor but a model for how to scale and monetize a gamified consumer learning product.
• Khan Academy: Large, broadly trusted free learning platform with a teacher and student ecosystem. Overlaps on the student learning workflow and is increasingly adding AI tutoring features, putting competitive pressure on AI-native study tools.
• Chegg: Public, well-capitalized student learning platform with paid subscriptions across study help, textbooks, and tutoring. Represents an incumbent with significantly more resources and an existing student paid-subscriber base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gizmo-ai

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gizmo