PickYourTrail

What PickYourTrail does

PickYourTrail (legal entity: Travel Troops Global Private Ltd.) is an India-headquartered, full-stack online travel agency founded in 2014 and based in Chennai, operating a digital platform that enables travelers to design, customize, and book fully personalized international holiday itineraries. The core product is a web and mobile itinerary builder that matches flights, accommodation, activities, transfers, and visa services against customer-specified pace, style, and budget, supplemented by human travel planners who fine-tune details and provide 24/7 in-app concierge support during trips. The company has served over 150,000 travelers across 60+ destinations and reports a 4.6/5 average rating across 8,250+ reviews.

The business operates a hybrid direct-to-consumer and selective B2B model. Consumer revenue is generated primarily through transaction fees on customized leisure packages spanning budget (under ₹50,000), mid-range (₹50,000–₹2,50,000), and luxury (₹2,50,000+) tiers, with destination coverage spanning Southeast Asia, Europe, the Middle East, Oceania, Africa, and North America. A new B2B vertical, "Offsites by Pickyourtrail," launched in May 2026 to capture corporate team retreat demand across 41 destinations. Distribution combines self-serve digital channels with a growing physical franchise footprint of 10 retail stores across Indian Tier-1 and Tier-2 cities, a Dubai regional office, and inside-sales support via phone and WhatsApp.

Reported financials for FY26 place revenue at ₹350–360 crore (~US$42M) with ~40% year-on-year topline growth. The company remains private and venture-backed, having raised an undisclosed round in March 2022 (with angel participation from Cred's Kunal Shah and IIFL Wealth's Vina Ahuja) to fund international expansion and product development. Tourism board partnerships (Australia/Queensland/Melbourne, Sentosa, Kenya) support destination supply and marketing.

Name

PickYourTrail

Legal name

Travel Troops Global Private Ltd.

Website

https://pickyourtrail.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

PickYourTrail is a Chennai-based online travel agency that designs, customizes, and books fully personalized international holiday itineraries for individual travelers, couples, families, and corporate clients across 60+ destinations via web, mobile, and franchise retail channels.

Ownership category

akta.pro rank

Product category

Online Travel Agency

NAICS

Tour Operators (561520), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB)

akta.pro secondary industries

Multi-Destination/RTW (Round-the-World) Itinerary Planning (THAKAOAM), Group & Small-Group Custom Itinerary Planning (THAKAOAF), Adventure & Expedition Custom Itinerary Planning (THAKAOAC)

Keywords

• Custom travel packages
• International holiday packages
• Online travel planning
• Corporate offsite retreats
• Visa assistance services

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Package Bookings: Revenue generated from selling customized international holiday packages to individual travelers, couples, families, and groups. Packages include flights, hotels, activities, transfers, and visa assistance bundled together with transparent per-person pricing ranging from budget to luxury tiers.
2. Corporate Offsite Services: Dedicated corporate offsite vertical offering customized team retreats and strategy sessions for companies, leveraging over a decade of expertise in customized international holidays. Currently offers corporate offsites across 41 destinations globally.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

PickYourTrail designs, customizes, and books fully personalized international holiday packages for travelers, combining flights, accommodation, activities, transfers, and visas into a single itinerary through its digital platform with the support of human travel experts. It also offers pre-designed holiday tour packages, a corporate offsite vertical (Offsites by Pickyourtrail), visa assistance services, and access to its services through physical franchise stores.

Product overview

PickYourTrail operates as a travel aggregator platform offering customizable international and domestic holiday packages. The core product is the Custom International Holiday Packages platform which enables travelers to build personalized itineraries matched with flights, stays, and activities, supported by travel experts. This core platform is supplemented by themed package modules including Family Theme Packages, Honeymoon Theme Packages, and Adventure Theme Packages for specific traveler segments. The product portfolio also includes specialized destination-specific sub-products like Greece, Turkey, and Japan Honeymoon Packages. Additional offerings encompass Visa Services for multi-destination support, Offsites by Pickyourtrail (corporate team retreat vertical launched May 2026), International and Indian Tourism destination guides, and Physical Retail Stores for offline sales. The platform serves over 150,000 travelers across 60+ destinations with 24×7 support and transparent pricing.

Differentiator

Problem solved

Functional benefit

Brands

• Offsites by Pickyourtrail: Dedicated corporate offsite vertical targeting companies seeking customized team retreats and strategy sessions across 41 destinations globally.

Products and services

• Custom International Holiday Packages Core offering where travelers design a personalized international holiday by selecting destination, flights, accommodation, activities, and transfers, which PickYourTrail's travel experts then refine and book end-to-end. Targeted at Indian consumers planning honeymoons, family trips, friend getaways, or solo international travel.
• Holiday Tour Packages Pre-curated, ready-to-book international tour packages to popular destinations, sold as fixed itineraries for travelers who prefer a standard plan over full customization. Targeted at Indian consumers seeking quicker booking of international holidays.
• Offsites by Pickyourtrail Dedicated corporate offsite and team retreat vertical that plans and manages end-to-end group offsites including flights, stays, activities, and ground arrangements. Targeted at Indian companies (HR, People & Culture, Admin teams) organizing team retreats domestically or internationally.
• Visa Services Visa application and documentation assistance for international destinations, offered as part of the holiday booking experience to remove the friction of handling visas separately. Targeted at Indian travelers booking international holidays.
• Pickyourtrail Franchise Retail Stores Physical franchise retail stores across India where customers can walk in for in-person consultation, itinerary planning, and booking of international holidays. Targeted at Indian consumers who prefer offline engagement alongside the digital channel.

Quantifiable outcome

• Over 1,50,000 travelers served across 60+ destinations
• +6 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Australia Tourism BoardcoreStrategic or Co-development PartnerOfficial tourism board partner for destination promotion. Featured as trusted partner on PickYourTrail platform with dedicated Australia travel packages including Queensland and Melbourne tourism offerings.
• Queensland TourismcoreStrategic or Co-development PartnerRegional tourism board partnership under Australia tourism collaboration. Promotes Queensland destinations including Gold Coast and regional Queensland experiences.
• Melbourne TourismcoreStrategic or Co-development PartnerCity-level tourism partnership for Melbourne destination promotion. Victoria tourism offerings featured alongside Melbourne-specific travel packages.
• Sentosa TourismcoreStrategic or Co-development PartnerSingapore island resort destination partnership. Featured tourism board partner for Singapore/Sentosa travel packages and experiences.
• Kenya Tourism BoardcoreStrategic or Co-development PartnerAfrican destination tourism partnership. Kenya travel deals and safari experiences promoted through official tourism board collaboration.

Scale indicators14 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• Veena World: Mumbai-based Indian tour operator focused on customized international group and FIT holidays. Direct peer in the bespoke outbound holiday segment.
• MakeMyTrip: India's largest OTA, offering flights, hotels, holiday packages and experiences to Indian outbound and domestic travelers. Directly competes with PickYourTrail in customized international holiday packages, though MakeMyTrip is far larger and more template-driven.
• Yatra Online: Listed Indian OTA providing flights, hotels and holiday packages to Indian consumers and corporate clients. Overlaps with PickYourTrail on customized leisure holidays and corporate travel.
• Cleartrip: Indian OTA owned by Flipkart that sells flights, hotels and curated holiday packages, increasingly focused on differentiated experiences. Comparable as a direct competitor for Indian outbound holiday bookings.
• EaseMyTrip: Listed Indian OTA offering flights, hotels and holiday packages at competitive pricing. Competes head-on with PickYourTrail in the Indian outbound holiday segment.
• SOTC Travel: Indian tour operator offering fixed and customizable international and domestic holiday packages. Direct competitor in the customized international holiday space.

Broad incumbents

• Thomas Cook (India): Established Indian tour operator and travel company with broad domestic and international holiday offerings, plus corporate travel. Overlaps with PickYourTrail on international packages but is a much older, broader incumbent.

Others

• Musafir:

Emerging players

• TBO Tek: India-based B2B travel distribution platform serving travel agents with hotels, flights and packages. Adjacent comparable rather than direct competitor — addresses a similar ecosystem (Indian outbound travel intermediaries) on the supply side.
• Klook: Asia-based experiences and activities booking platform expanding in Southeast Asia and globally. Comparable as an emerging player in the activities/experiences layer that increasingly competes for the experiential travel wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/pickyourtrail
• YouTubeyoutube.com/Pickyourtrail
• Facebookfacebook.com/Pickyourtrail
• LinkedInlinkedin.com/company/pickyourtrail/?originalSubdomain=in
• Instagraminstagram.com/pickyourtrail

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PickYourTrail