Asset Based Lending

What Asset Based Lending does

Asset Based Lending, LLC is a direct private hard money lender founded in 2010 and headquartered in Jersey City, New Jersey, with an additional operations hub opened in Cherry Hill, NJ in December 2024. The company originates asset-based loans to real estate investors across four product lines: Fix & Flip (12-24 month, up to 90% LTV on purchase and 100% rehab funding), Rental/DSCR (30-year, up to 80% LTV, cash-out options), New Construction (12-24 month, up to 75% LTV on land, 100% construction budget), and Bridge (12-24 month, up to 65% LTV), with loan sizes ranging from $75K to $50M. Underwriting evaluates the property, scope of work, and investment strategy rather than borrower credit, enabling closings in as few as 10-20 days for the direct channel.

The company's technology stack centers on a unified digital application portal supporting online pre-qualification, a 6-step application workflow with save-and-resume, and borrower-facing calculators (DSCR and hard money deal). Distribution combines direct-to-consumer digital self-serve acquisition with a Broker Affiliate Program (up to 4% payout between points and yield spread premium) and a Capital Connect Referral Program (25 BPS per closed deal up to $2,500). A True Zero-Point Program is positioned as a differentiator versus traditional hard money lenders, and a podcast ('Calculated Interest,' launched October 2025) and an extensive case study library support content-led investor acquisition.

ABL monetizes primarily through loan interest income on its portfolio, supplemented by origination points on certain products and ancillary fees such as proof-of-funds letters. Capital is sourced through securitization rather than traditional venture funding, with a $175 million securitization (ABL 2024-RTL1) closed in November 2024 with a two-year revolving period. The company holds NMLS #2449622 and California Finance Lender licenses, operates across 46 states + DC, and has funded 9,000+ projects totaling $3.8B+ in cumulative loan volume. Leadership comprises CEO Kevin Rodman, CFO & COO Adam Cohen, and Founder & CIO Paul Ullman.

Name

Asset Based Lending

Legal name

Asset Based Lending, LLC

Website

https://ablfunding.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Asset Based Lending is a direct private hard money lender founded in 2010 that originates fix-and-flip, DSCR rental, new construction, and bridge loans to SMB real estate investors across 46 US states, with a Zero-Point Program and securitization-funded capital base.

Ownership category

akta.pro rank

Product category

Private Real Estate Lending

NAICS

Real Estate Credit (522292)

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Balance-Sheet / Portfolio CRE Lending (FSALADAG)

akta.pro secondary industries

Real Estate Private Credit (CRE Debt) (FSANADAG), Direct Lending — Asset-Based Lending (ABL) (FSAHAJAE), Asset-Based Lending (ABL) (FSANADAD)

Keywords

• Hard money lending
• Real estate lending
• Fix and flip loans
• DSCR rental loans
• Bridge loan financing

Headquarters

HQ city

Jersey City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Loan Interest Income: ABL generates primary revenue from interest charged on hard money loans including fix-and-flip, rental/DSCR, new construction, and bridge loans. Interest rates vary by product type and are typically higher than conventional lending due to the short-term nature and asset-based underwriting approach.
2. Loan Origination Points: While ABL promotes a Zero-Point Program, they do charge points on certain loan products. Points are typically 0-2% for fix-and-flip loans and vary by loan type and borrower profile.
3. Yield Spread Premium (YSP): ABL pays yield spread premium to broker partners as part of their affiliate program, which represents a cost of funds spread on loans originated through the broker channel.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Asset Based Lending is a direct private hard money lender providing short- and long-term asset-based loans to residential real estate investors. Its core offerings include Fix & Flip loans, Rental (DSCR) loans with 30-year terms, New Construction loans, and Bridge loans, with loan sizes ranging from $75K to $50M and underwriting focused on property value and investment strategy rather than borrower credit.

Product overview

Asset Based Lending is a direct private hard money lender offering four core loan products for real estate investors: Fix & Flip Loans (short-term purchase and rehabilitation financing), Rental Loans with DSCR qualification (long-term 30-year rental property financing), New Construction Loans (ground-up residential development), and Bridge Loans (short-term equity release and acquisition financing). The company operates as a direct lender, underwriting, structuring, and funding loans internally. The portfolio spans loan sizes from $75K to $50M, with loan terms ranging from 12 months to 30 years depending on product type. The company also provides ancillary tools including DSCR calculators, hard money deal calculators, and a proof of funds letter service.

Differentiator

Problem solved

Functional benefit

Products and services

• Fix & Flip Loans Short-term hard money loans for real estate investors to purchase and rehabilitate residential investment properties, with closings in as few as 20 days, terms of 12–24 months, up to 90% LTV on purchase, 100% rehab funding, 92.5% LTC, and loan sizes from $75K to $50M. Designed for experienced fix-and-flip investors.
• Rental Loans (DSCR) Long-term rental property financing with 30-year terms, up to 80% LTV, an average DSCR of 1.0, and loan sizes from $85K to $2.5M, including cash-out options to fund additional investments. DSCR-based qualification evaluates property cash flow rather than borrower personal income. Targets rental portfolio investors.
• New Construction Loans Financing for land acquisition and ground-up construction of new residential properties, with terms of 12–24 months, up to 75% LTV on land and 100% of construction budget, up to 70% advance rate on purchase, and loan sizes from $75K to $50M. Available to first-time ground-up builders as well as experienced developers.
• Bridge Loans Short-term financing to acquire new properties or unlock equity from existing single-family, multi-family, and condo properties, with terms of 12–24 months, up to 65% LTV, and loan sizes from $75K to $50M. Provides fast capital for time-sensitive acquisitions or equity unlocks.

Quantifiable outcome

• Closings in as few as 10 days with 24-hour pre-approvals
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Lima One Capital: Lima One Capital is a direct private lender to real estate investors offering Fix & Flip, rental, new construction, and bridge loans across most U.S. states — directly comparable to ABL in product set, customer base, and balance-sheet origination model.
• Kiavi: Kiavi (formerly LendingHome) is a leading tech-enabled direct private lender focused on fix-and-flip and bridge financing for real estate investors, with securitization-backed funding — directly overlapping ABL's Fix & Flip and Bridge products.
• LendingOne: LendingOne is a direct hard money and DSCR rental lender serving real estate investors nationwide with comparable products (fix & flip, rental, new construction), making it a head-to-head competitor to ABL in similar customer segments.
• CoreVest Finance: CoreVest Finance is a direct private lender specializing in rental/DSCR and fix-and-flip loans to single-family and small multifamily investors — directly comparable to ABL's DSCR rental program and broader investor lending focus.
• RCN Capital: RCN Capital is a direct private lender offering Fix & Flip, new construction, rental, and bridge loans to real estate investors across most U.S. states — directly competing with ABL on product breadth and target customer.
• Visio Financial Services: Visio Financial is a private lender providing fix-and-flip, new construction, and rental loans to real estate investors with a direct origination model — comparable to ABL on products and target customer base.

Broad incumbents

• NewRez (Shellpoint Mortgage Servicing): NewRez is a large-scale mortgage lender and servicer with non-QM and investor-focused programs; while broader than ABL, it competes for similar investor/rental borrower demand via its non-QM shelf.
• Angel Oak Mortgage Solutions: Angel Oak Mortgage Solutions is a non-QM and investor-focused lender serving borrowers who don't fit agency programs, including fix-and-flip and DSCR — a broader incumbent in the non-QM/private lending space relevant to ABL's book.

Emerging players

• Groundfloor Finance: Groundfloor is a fintech-driven real estate lending platform offering fix-and-flip and ground-up construction loans to individual investors — a more retail/tech-enabled peer that overlaps with ABL's investor lending niche.
• HomeVestors of America: HomeVestors is the largest franchise network of home-buying investors in the U.S., and while primarily a buyer, its franchisees rely on hard money lenders like ABL — making it a meaningful indirect peer and potential referral source.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/asset-based-lending
• Instagraminstagram.com/ablfunding
• Xx.com/ablending

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asset Based Lending