Asset Based Lending
Asset Based Lending is a direct private hard money lender founded in 2010 that originates fix-and-flip, DSCR rental, new construction, and bridge loans to SMB real estate investors across 46 US states, with a Zero-Point Program and securitization-funded capital base.
- Company typePrivate
- Founded2010
- HeadquartersJersey City, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Asset Based Lending does
Asset Based Lending, LLC is a direct private hard money lender founded in 2010 and headquartered in Jersey City, New Jersey, with an additional operations hub opened in Cherry Hill, NJ in December 2024. The company originates asset-based loans to real estate investors across four product lines: Fix & Flip (12-24 month, up to 90% LTV on purchase and 100% rehab funding), Rental/DSCR (30-year, up to 80% LTV, cash-out options), New Construction (12-24 month, up to 75% LTV on land, 100% construction budget), and Bridge (12-24 month, up to 65% LTV), with loan sizes ranging from $75K to $50M. Underwriting evaluates the property, scope of work, and investment strategy rather than borrower credit, enabling closings in as few as 10-20 days for the direct channel.
The company's technology stack centers on a unified digital application portal supporting online pre-qualification, a 6-step application workflow with save-and-resume, and borrower-facing calculators (DSCR and hard money deal). Distribution combines direct-to-consumer digital self-serve acquisition with a Broker Affiliate Program (up to 4% payout between points and yield spread premium) and a Capital Connect Referral Program (25 BPS per closed deal up to $2,500). A True Zero-Point Program is positioned as a differentiator versus traditional hard money lenders, and a podcast ('Calculated Interest,' launched October 2025) and an extensive case study library support content-led investor acquisition.
ABL monetizes primarily through loan interest income on its portfolio, supplemented by origination points on certain products and ancillary fees such as proof-of-funds letters. Capital is sourced through securitization rather than traditional venture funding, with a $175 million securitization (ABL 2024-RTL1) closed in November 2024 with a two-year revolving period. The company holds NMLS #2449622 and California Finance Lender licenses, operates across 46 states + DC, and has funded 9,000+ projects totaling $3.8B+ in cumulative loan volume. Leadership comprises CEO Kevin Rodman, CFO & COO Adam Cohen, and Founder & CIO Paul Ullman.
Asset Based Lending firmographics
Firmographics- Name
- Asset Based Lending
- Legal name
- Asset Based Lending, LLC
- Website
- https://ablfunding.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Asset Based Lending is a direct private hard money lender founded in 2010 that originates fix-and-flip, DSCR rental, new construction, and bridge loans to SMB real estate investors across 46 US states, with a Zero-Point Program and securitization-funded capital base.
- Ownership category
- akta.pro rank
Asset Based Lending industry classification
Industry- Product category
- Private Real Estate Lending
- NAICS
- Real Estate Credit (522292)
- SIC
- Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Balance-Sheet / Portfolio CRE Lending (FSALADAG)
- akta.pro secondary industries
- Real Estate Private Credit (CRE Debt) (FSANADAG), Direct Lending — Asset-Based Lending (ABL) (FSAHAJAE), Asset-Based Lending (ABL) (FSANADAD)
Keywords
Where Asset Based Lending is headquartered
LocationHeadquarters
- HQ city
- Jersey City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Asset Based Lending business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Loan Interest Income: ABL generates primary revenue from interest charged on hard money loans including fix-and-flip, rental/DSCR, new construction, and bridge loans. Interest rates vary by product type and are typically higher than conventional lending due to the short-term nature and asset-based underwriting approach.
- Loan Origination Points: While ABL promotes a Zero-Point Program, they do charge points on certain loan products. Points are typically 0-2% for fix-and-flip loans and vary by loan type and borrower profile.
- Yield Spread Premium (YSP): ABL pays yield spread premium to broker partners as part of their affiliate program, which represents a cost of funds spread on loans originated through the broker channel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Fix & Flip Loans: 12-24 month terms with up to 90% LTV on purchase, 100% rehab funding, 92.5% LTC |
| Other | Monthly | Rental/DSCR Loans: 30-year terms with up to 80% LTV |
| Other | Pay-as-you-go | New Construction Loans: 12-24 month terms with up to 75% LTV for land, 100% construction budget |
| Other | Pay-as-you-go | Bridge Loans: Short-term financing up to 65% LTV |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Asset Based Lending product offering
Product offeringCore offering
Asset Based Lending is a direct private hard money lender providing short- and long-term asset-based loans to residential real estate investors. Its core offerings include Fix & Flip loans, Rental (DSCR) loans with 30-year terms, New Construction loans, and Bridge loans, with loan sizes ranging from $75K to $50M and underwriting focused on property value and investment strategy rather than borrower credit.
Product overview
Asset Based Lending is a direct private hard money lender offering four core loan products for real estate investors: Fix & Flip Loans (short-term purchase and rehabilitation financing), Rental Loans with DSCR qualification (long-term 30-year rental property financing), New Construction Loans (ground-up residential development), and Bridge Loans (short-term equity release and acquisition financing). The company operates as a direct lender, underwriting, structuring, and funding loans internally. The portfolio spans loan sizes from $75K to $50M, with loan terms ranging from 12 months to 30 years depending on product type. The company also provides ancillary tools including DSCR calculators, hard money deal calculators, and a proof of funds letter service.
Differentiator
Problem solved
Functional benefit
Products and services
- Fix & Flip Loans Short-term hard money loans for real estate investors to purchase and rehabilitate residential investment properties, with closings in as few as 20 days, terms of 12–24 months, up to 90% LTV on purchase, 100% rehab funding, 92.5% LTC, and loan sizes from $75K to $50M. Designed for experienced fix-and-flip investors.
- Rental Loans (DSCR) Long-term rental property financing with 30-year terms, up to 80% LTV, an average DSCR of 1.0, and loan sizes from $85K to $2.5M, including cash-out options to fund additional investments. DSCR-based qualification evaluates property cash flow rather than borrower personal income. Targets rental portfolio investors.
- New Construction Loans Financing for land acquisition and ground-up construction of new residential properties, with terms of 12–24 months, up to 75% LTV on land and 100% of construction budget, up to 70% advance rate on purchase, and loan sizes from $75K to $50M. Available to first-time ground-up builders as well as experienced developers.
- Bridge Loans Short-term financing to acquire new properties or unlock equity from existing single-family, multi-family, and condo properties, with terms of 12–24 months, up to 65% LTV, and loan sizes from $75K to $50M. Provides fast capital for time-sensitive acquisitions or equity unlocks.
Quantifiable outcome
- Closings in as few as 10 days with 24-hour pre-approvals
- +3 more outcomes
Companies that use Asset Based Lending
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles1 record
Asset Based Lending technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Asset Based Lending partnerships and signals
Strategic signalScale indicators7 records
Recent moves7 records
Expansion highlights6 records
Asset Based Lending competitors and assessment
Company assessmentDirect peers
- Lima One Capital: Lima One Capital is a direct private lender to real estate investors offering Fix & Flip, rental, new construction, and bridge loans across most U.S. states — directly comparable to ABL in product set, customer base, and balance-sheet origination model.
- Kiavi: Kiavi (formerly LendingHome) is a leading tech-enabled direct private lender focused on fix-and-flip and bridge financing for real estate investors, with securitization-backed funding — directly overlapping ABL's Fix & Flip and Bridge products.
- LendingOne: LendingOne is a direct hard money and DSCR rental lender serving real estate investors nationwide with comparable products (fix & flip, rental, new construction), making it a head-to-head competitor to ABL in similar customer segments.
- CoreVest Finance: CoreVest Finance is a direct private lender specializing in rental/DSCR and fix-and-flip loans to single-family and small multifamily investors — directly comparable to ABL's DSCR rental program and broader investor lending focus.
- RCN Capital: RCN Capital is a direct private lender offering Fix & Flip, new construction, rental, and bridge loans to real estate investors across most U.S. states — directly competing with ABL on product breadth and target customer.
- Visio Financial Services: Visio Financial is a private lender providing fix-and-flip, new construction, and rental loans to real estate investors with a direct origination model — comparable to ABL on products and target customer base.
Broad incumbents
- NewRez (Shellpoint Mortgage Servicing): NewRez is a large-scale mortgage lender and servicer with non-QM and investor-focused programs; while broader than ABL, it competes for similar investor/rental borrower demand via its non-QM shelf.
- Angel Oak Mortgage Solutions: Angel Oak Mortgage Solutions is a non-QM and investor-focused lender serving borrowers who don't fit agency programs, including fix-and-flip and DSCR — a broader incumbent in the non-QM/private lending space relevant to ABL's book.
Emerging players
- Groundfloor Finance: Groundfloor is a fintech-driven real estate lending platform offering fix-and-flip and ground-up construction loans to individual investors — a more retail/tech-enabled peer that overlaps with ABL's investor lending niche.
- HomeVestors of America: HomeVestors is the largest franchise network of home-buying investors in the U.S., and while primarily a buyer, its franchisees rely on hard money lenders like ABL — making it a meaningful indirect peer and potential referral source.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Asset Based Lending social profiles
Digital presenceAsset Based Lending compliance and trust
Trust signalCompliance3 records
Asset Based Lending financial estimates
Financial estimateRevenue estimate
Valuation estimate
Asset Based Lending leadership team
Management profileNumber of profiles
Profiles4 records
Asset Based Lending funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Asset Based Lending M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Asset Based Lending
What does Asset Based Lending do?
Asset Based Lending is a direct private hard money lender providing short- and long-term asset-based loans to residential real estate investors. Its core offerings include Fix & Flip loans, Rental (DSCR) loans with 30-year terms, New Construction loans, and Bridge loans, with loan sizes ranging from $75K to $50M and underwriting focused on property value and investment strategy rather than borrower credit.
Is Asset Based Lending a public or private company?
Asset Based Lending is a private company. It is classified as unknown and is currently operating.
When was Asset Based Lending founded?
Asset Based Lending was founded in 2010. It employs 101 to 250 people.
Where is Asset Based Lending based?
Asset Based Lending is headquartered in Jersey City, United States, in the North America region.
How does Asset Based Lending make money?
Three revenue lines are on record. Loan Interest Income is the primary driver. The others are loan Origination Points and yield Spread Premium (YSP).
Who are Asset Based Lending's main competitors?
Direct peers on record are Lima One Capital, Kiavi, LendingOne, CoreVest Finance, RCN Capital and Visio Financial Services. Broad incumbents are NewRez (Shellpoint Mortgage Servicing) and Angel Oak Mortgage Solutions. Emerging players are Groundfloor Finance and HomeVestors of America.
Does Asset Based Lending have an API?
No public API is recorded for Asset Based Lending.
What industry is Asset Based Lending in?
Asset Based Lending's product category is Private Real Estate Lending. Its primary akta.pro industry code is FSALADAG, Balance-Sheet / Portfolio CRE Lending, with a secondary code of FSANADAG, Real Estate Private Credit (CRE Debt). Its NAICS code is 522292 and its SIC code is 6162.