ROI

What ROI does

ROI-APP is a SaaS analytics platform founded in 2018 and headquartered in Espoo, Finland, targeting mobile app developers and small app companies. The product consolidates data from 14 connectors — including App Store Connect, Apple Search Ads, Meta Ads, Adjust, Adapty, RevenueCat, and Firebase GA4 — into a single dashboard, replacing what the company describes as 6+ separate analytics tabs and manual spreadsheet work. Its architecture runs daily ingestion at 06:00 UTC, transforms raw data into Parquet files on Amazon S3, computes 30+ KPI views via Amazon Athena, and delivers an AI-generated strategic report with a 7-day action plan to Discord using Anthropic's Claude.

The commercial model is a freemium subscription at $7.99/month for the Pro tier (covering 5–10 apps) and a free tier for a single app with basic analytics, ASO tools, and reviews management. Distribution is entirely self-serve through roi-app.com, with no sales team or channel partners; onboarding requires no credit card. Go-to-market is product-led, using Discord-delivered daily AI reports as a retention surface and a LinkedIn page for top-of-funnel awareness. The Pro tier adds Apple Ads Automation, AI-powered KPIs, Slack integration, and priority support.

ROI-APP is a privately held company with 1–10 employees, two disclosed founders (Ida Mänty as Founder & CEO and Nina Nordlund as CCO), and approximately $1.04M in cumulative disclosed funding across two rounds in January 2020 and June 2021. No customers, awards, partnerships, patents, or additional funding activity post-2021 are evidenced in the provided data, and revenue is not disclosed.

Name

ROI

Legal name

ROI-APP

Website

https://roi-app.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

ROI-APP is a Finland-based SaaS platform that consolidates data from 14 mobile app sources into a unified analytics dashboard, serving SMB app developers with AI-powered daily strategic reports via Discord on a $7.99/month Pro plan.

Ownership category

akta.pro rank

Product category

Mobile App Analytics

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

App Analytics, Attribution & Deep Linking Platforms (BPAMADAH)

Keywords

• Mobile app analytics
• App marketing intelligence
• Subscription analytics
• Campaign performance tracking
• AI-powered reporting

Headquarters

HQ city

Espoo

HQ country

Finland

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. SaaS Subscription: Monthly subscription revenue from Pro tier at $7.99/month. Free tier provides limited functionality to drive conversion to paid plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ROI-APP is a SaaS analytics platform that consolidates data from 14 mobile app, advertising, attribution, and subscription sources into a single unified dashboard. It automates daily data ingestion, computes 30+ KPIs, and delivers AI-generated strategic reports with 7-day action plans via Discord. The platform is offered through a Free tier (1 app) and a Pro tier ($7.99/month, 5-10 apps) targeting mobile app developers.

Product overview

ROI-APP is a unified mobile app analytics SaaS platform that consolidates data from 14 sources (App Store Connect, Apple Search Ads, Meta Ads, Adjust, Adapty, Firebase GA4, RevenueCat, and others) into a single dashboard. The product architecture consists of two tiers: a Free Plan for 1 app with basic analytics, reviews management, and ASO tools, and a Pro Plan ($7.99/month) for 5-10 apps that adds Apple Ads Automation, AI-powered KPIs, and Slack integration. The core platform automates data ingestion via scheduled pipelines (daily at 06:00), transforms data into Parquet files on S3, computes 30+ KPIs through Athena views, and delivers AI-generated daily strategic reports via Discord.

Differentiator

Problem solved

Functional benefit

Products and services

• ROI-APP Free Plan Free tier of the ROI-APP analytics platform limited to 1 app. Includes ASO Analysis, Reviews Management, Basic Analytics, and Email notifications. Designed for individual app developers and small teams to access the unified dashboard and 14 data source integrations at no cost.
• ROI-APP Pro Plan Paid Pro tier of the ROI-APP analytics platform at $7.99/month covering 5-10 apps. Includes everything in the Free plan plus Apple Ads Automation, AI-powered KPIs, Slack integration, and Priority support. Provides the full set of AI-driven daily strategic insights, campaign analytics, subscription tracking, and cohort retention features.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability3 records

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/roiapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROI