Composer
Composer is an AI-native, no-code automated investing platform that lets retail traders build, backtest, and execute systematic strategies via natural language; now operating as 'Composer by SoFi' after SoFi's April 2026 acquisition.
- Company typePrivate
- Founded2020
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Composer does
Composer Technologies Inc. is an AI-native, no-code automated investing platform that enables retail investors to design, backtest, and execute systematic trading strategies across stocks, crypto, and options without writing code. Its core product translates natural-language descriptions of investment goals, risk tolerance, and strategy ideas into executable strategies via large language models, with a visual editor supporting custom weighting, conditional logic, and dynamic filtering, plus automated execution and portfolio rebalancing. The platform monetizes primarily through a flat-rate Trading Pass subscription with zero trade commissions and zero management fees, supplemented by a community marketplace (the Symphony Database) of more than 2,000 user-built strategies, a public API for developers, and IRA/Roth IRA retirement and business account offerings.
Brokerage execution, clearing, and settlement are handled through Alpaca Securities and Apex Clearing, with Composer Securities LLC operating as an SEC-registered, FINRA/SIPC-member broker-dealer subsidiary. Composer was founded in 2020 in Toronto, raised approximately $11 million in venture funding from First Round Capital, Golden Ventures, Alumni Ventures, Not Boring, and Left Lane Capital, and was acquired by SoFi Technologies in April 2026. Following the acquisition, the product was relaunched as 'Composer by SoFi' in June 2026, embedding AI-powered strategy creation into SoFi's super-app and gating advanced features behind a $10/month SoFi Plus tier, with a basic experience available free to all 14.7 million SoFi members. The company's go-to-market has evolved from product-led growth and community-led virality on a standalone app to distribution-led scale inside SoFi's fintech ecosystem.
Composer firmographics
Firmographics- Name
- Composer
- Legal name
- Composer Technologies Inc.
- Website
- https://www.investcomposer.com/
- Company type
- Private
- Founded year
- 2020
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Composer is an AI-native, no-code automated investing platform that lets retail traders build, backtest, and execute systematic strategies via natural language; now operating as 'Composer by SoFi' after SoFi's April 2026 acquisition.
- Ownership category
- akta.pro rank
Composer industry classification
Industry- Product category
- Algorithmic Trading Software
- NAICS
- Software Publishers (513210)
- akta.pro primary industry
- AI Music Creation & Assistive Tools (Generation, Separation, Mastering) (MPAIAIAG)
Keywords
Where Composer is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Composer business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Trading Pass Subscription: Flat monthly subscription fee for unlimited automated trading across all accounts. Open multiple accounts at no additional cost. Zero commissions and zero management fees on trades.
- SoFi Plus Premium Features: Advanced AI-powered investing features available to SoFi Plus subscribers at $10 per month as part of SoFi's tiered offering.
- Options Trading Rebates: Rebates up to $200 for milestones achieved in options trading, incentivizing options activity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial period with full feature access |
| Subscription | Monthly | Composer Trading Pass - unlimited automated trading |
| Subscription | Monthly | SoFi Plus advanced features at $10/month |
| Transaction based/ take rate | Pay-as-you-go | Options trading milestone rebates up to $200 |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Composer product offering
Product offeringCore offering
Composer is an AI-native, no-code automated investing platform that enables retail investors to build, backtest, and execute trading strategies across stocks, crypto, and options without writing code. Users describe their goals, strategy, and risk concerns in natural language, and the platform's LLM-powered editor generates executable, back-tested strategies that are then automatically traded and rebalanced. Following its April 2026 acquisition by SoFi Technologies, the product is now distributed as "Composer by SoFi" within SoFi's 14.7M-member fintech ecosystem.
Product overview
Composer is an AI-native, no-code automated investing platform that enables retail investors to build, backtest, and execute sophisticated trading strategies without coding skills. The platform features a core Composer Platform, supported by key modules including Trade With AI (for natural language strategy creation), Symphony Database (access to 2,000+ community strategies), Options Selling capabilities, and Retirement Accounts (Traditional/Roth IRA). Users subscribe via the Composer Trading Pass for unlimited automated trading. Composer also offers a public API for developer integration. Following acquisition by SoFi in April 2026, the technology was rebranded as Composer by SoFi. The company has also diversified into hardware with the Composer One smart garbage disposal.
Differentiator
Problem solved
Functional benefit
Brands
- Composer Securities LLC: SEC-registered broker-dealer providing securities products and brokerage services
Products and services
- Composer Platform (Composer by SoFi) AI-native, no-code automated investing platform that lets retail investors build, backtest, and execute trading strategies across stocks, crypto, and options. Supports individual brokerage, Traditional/Roth IRA, and business accounts, with zero commissions, zero management fees, and a Symphony Database of 2,000+ community strategies.
- Composer API Public API product that enables developers to programmatically build on and integrate with the Composer trading platform, with documentation at api.composer.trade/docs/index.html.
- Composer Trading Pass Flat-rate monthly subscription that unlocks unlimited automated trading across all accounts on the Composer platform, including IRA, Roth IRA, and business accounts. Zero commissions, zero management fees; other fees may apply per the customer fee schedule.
- SoFi Plus Advanced Investing Features Premium tier of the Composer platform distributed via SoFi at $10/month, giving SoFi Plus subscribers access to advanced AI-powered investing features on top of the base Composer offering available to all SoFi customers.
- Composer One Smart kitchen garbage disposal unit with a patented drain iris, 1HP high-torque motor, automated water flushing, and bio-enzyme dosing for sustainable food waste management.
Quantifiable outcome
- $37B+ trading volume processed on platform
- +4 more outcomes
Companies that use Composer
Customer profileSegments4 records
Ideal customer profiles4 records
Composer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature7 records
Composer partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core infrastructure.
- SoFi TechnologiesflagshipSoFi acquired Composer in April 2026 as part of its strategy to create a comprehensive digital finance 'everything app' and expand its AI ecosystem. The acquisition gives SoFi's 14.7 million members access to Composer's platform and thousands of community-created strategies. Launched as 'Composer by SoFi' in June 2026.
- Alpaca Securities LLCcore infrastructureSEC-registered broker-dealer providing execution, clearance, and settlement services for Composer Securities LLC trades. Accounts carried by Alpaca Securities LLC, a wholly-owned subsidiary of AlpacaDB, Inc.
- Apex Clearing Corporationcore infrastructureSEC-registered broker-dealer and SIPC member providing account carrying and securities execution, clearance, and settlement services. Subsidiary of Apex Fintech Solutions Inc. Also handles FDIC sweep program for cash management.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Composer competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Composer social profiles
Digital presenceComposer compliance and trust
Trust signalCompliance2 records
Composer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Composer leadership team
Management profileNumber of profiles
Profiles5 records
Composer subsidiaries and ownership
Company hierarchySubsidiaries1 record
Composer funding detail
Funding detailFunding overview
Funding rounds6 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Composer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Composer
What does Composer do?
Composer is an AI-native, no-code automated investing platform that enables retail investors to build, backtest, and execute trading strategies across stocks, crypto, and options without writing code. Users describe their goals, strategy, and risk concerns in natural language, and the platform's LLM-powered editor generates executable, back-tested strategies that are then automatically traded and rebalanced. Following its April 2026 acquisition by SoFi Technologies, the product is now distributed as "Composer by SoFi" within SoFi's 14.7M-member fintech ecosystem.
Is Composer a public or private company?
Composer is a private company. It is classified as corporate owned and is currently acquired.
When was Composer founded?
Composer was founded in 2020. It employs 11 to 50 people.
Where is Composer based?
Composer is headquartered in Toronto, Canada, in the North America region.
How does Composer make money?
Three revenue lines are on record. Trading Pass Subscription is the primary driver. The others are soFi Plus Premium Features and options Trading Rebates.
Does Composer have an API?
Yes. Composer offers a public API that enables developers to build on the platform. The API documentation is available at api.composer.trade/docs/index.html. Developer documentation is at api.composer.trade/docs/index.html.
What industry is Composer in?
Composer's product category is Algorithmic Trading Software. Its primary akta.pro industry code is MPAIAIAG, AI Music Creation & Assistive Tools (Generation, Separation, Mastering). Its NAICS code is 513210.