The Information
- Company typePrivate
- Founded2013
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
The Information firmographics
Firmographics- Name
- The Information
- Legal name
- The Information
- Website
- https://theinformation.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
The Information industry classification
Industry- Product category
- Technology and Business Journalism / Subscription Media
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD)
- akta.pro secondary industry
- Data Journalism & News Intelligence Publishers (Indexes, Election/Market Data) (MPAJADAK)
Keywords
Where The Information is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Information business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Annual Subscription: Primary revenue stream from annual subscriptions to The Information's journalism content. Two tiers available: Annual (basic) and Pro (premium with additional data tools). Subscribers receive unlimited access to journalism, newsletters, charts, data library, and event discounts.
- Event Sponsorships: The Information generates revenue through event sponsorships, such as Nebius becoming a Premier Sponsor of the AI Agenda Live event.
- Brand Partnerships: Premium advertising opportunities for brands through the platform, including display advertising and sponsored content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | The Information Annual - Basic subscription with core journalism access |
| Subscription | Annual | The Information Pro - Premium subscription with AI tools and proprietary databases |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
The Information product offering
Product offeringCore offering
The Information is a subscription-based digital media company that publishes exclusive, investigative journalism on the technology, artificial intelligence, and finance industries. Its product suite centers on tiered annual subscriptions (Annual and Pro) that grant access to proprietary articles, 8+ newsletters, AI-powered research tools, 60+ company org charts, and 12+ proprietary databases covering AI startups, chip makers, data centers, IPO prospects, and sentiment data.
Product overview
The Information is a tech and business media company offering a tiered subscription model. The base Annual subscription provides unlimited access to award-winning journalism, 8+ newsletters (including AI Agenda, The Briefing, and The Weekend), charts and data library, daily streaming show TITV, mobile app, and community tools. The Pro subscription adds AI-powered Deep Research, 60+ company org charts, and 12+ proprietary databases. The core intelligence layer includes specialized databases covering Generative AI (700+ companies, $187B+ raised), AI Chips (25+ startups, $10B+ raised), AI Data Centers (20+ server clusters), Tech IPO Tracker, Tech Sentiment Tracker, and Gigafactory Database. Supporting products include talent trackers (Data Center Executives, Next GPs), annual research lists (The Information 50, Enterprise Software Takeover List, Generative AI Takeover List), and event programming. Content is delivered through newsletters, TITV video, charts, forums, and directory networking features.
Differentiator
Problem solved
Functional benefit
Brands
- The Information Pro: Premium subscription tier offering proprietary data tools, org charts, and proprietary databases for tech and VC professionals
- Deep Research
- AI Agenda
- The Briefing
- The Weekend
- TITV
Products and services
- The Information Annual Subscription
Quantifiable outcome
- Subscribers receive 25% discount on first-year subscriptions
Companies that use The Information
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
The Information technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
The Information partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
The Information competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
The Information social profiles
Digital presenceThe Information financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Information leadership team
Management profileNumber of profiles
Profiles3 records
The Information funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Information M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Information
What does The Information do?
The Information is a subscription-based digital media company that publishes exclusive, investigative journalism on the technology, artificial intelligence, and finance industries. Its product suite centers on tiered annual subscriptions (Annual and Pro) that grant access to proprietary articles, 8+ newsletters, AI-powered research tools, 60+ company org charts, and 12+ proprietary databases covering AI startups, chip makers, data centers, IPO prospects, and sentiment data.
Is The Information a public or private company?
The Information is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Information founded?
The Information was founded in 2013. It employs 51 to 100 people.
Where is The Information based?
The Information is headquartered in San Francisco, United States, in the North America region.
How does The Information make money?
Three revenue lines are on record. Annual Subscription is the primary driver. The others are event Sponsorships and brand Partnerships.
Does The Information have an API?
No public API is recorded for The Information.
What industry is The Information in?
The Information's product category is Technology and Business Journalism / Subscription Media. Its primary akta.pro industry code is MPAJAMAD, Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership), with a secondary code of MPAJADAK, Data Journalism & News Intelligence Publishers (Indexes, Election/Market Data). Its NAICS code is 5131 and its SIC code is 2721.