Alliance VC
Alliance VC is a Nordic venture capital firm founded in 2001 that invests in early-stage technology companies with global ambitions. It operates from offices in Oslo, Stockholm, Helsinki, and Copenhagen, managing funds including Alliance Nordic III (€100M target) with a current AI-native thesis.
- Company typePrivate
- Founded2001
- HeadquartersOslo, Norway
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Alliance VC does
Alliance VC is a Nordic venture capital firm founded in 2001 by Jan-Erik Hareid in Oslo, Norway, that invests in early-stage technology companies with global ambitions. The firm operates four offices across the Nordic region — Oslo (headquarters), Stockholm, Helsinki (at Maria 01), and Copenhagen — and explicitly positions itself as "run by experienced venture capitalists, operators and founders that helped create billion-dollar companies." Its partnership includes alumni from Skype, Spotify, TANDBERG (acquired by Cisco for $3B), Kry, Lifesum, and Radiobotics, which it uses to differentiate from purely financial investors when courting founders.
The firm manages multiple fund vehicles, including Alliance Venture Delta (launched June 2020 during COVID-19 with EU Horizon 2020 / InnovFin Equity and EFSI support) and Alliance Nordic III (first close of €40M toward a €100M target in July 2025, anchored by Saminvest, KLP, Investinor, Smedvig, and Telenor). Its active portfolio spans 40+ companies across consumer internet (Oda, exited), enterprise SaaS (Sanity, Unleash, Globus.ai, Steep), fintech/payments (Two, Bits Technology, APEXX, Aprila Bank), AI-native infrastructure (Tana, Lightbringer, Newcode.ai, Deckmatch, Endform, General Intuition), healthtech (Hemi Health), climatetech (Versiro, Kvist Solutions), and deep tech (1X, TouchNetix, Xeneta, Aquabyte). Recent exits include ShiftX (acquired by Ardoq, 2024), AlexisHR (acquired by Simployer, 2024), Megacool (acquired by Medal.tv, 2019), Swarm64 (acquired by ServiceNow, 2021), and a majority stake in Aquabyte sold to Vitruvian Partners (December 2025).
Alliance VC's revenue model follows standard venture capital mechanics: annual management fees (typically 1.5–2% of committed capital) cover operational expenses, with carried interest (typically 20% above a hurdle) representing upside from successful exits. The firm sources deals primarily through its Nordic operator network, participation in events such as Slush, and direct founder referrals rather than through competitive inbound funnels. Its institutional LP base is concentrated in Nordic state-affiliated and corporate investors (Saminvest, KLP, Investinor, Smedvig, Telenor), and it is SFDR- and GDPR-compliant, with an ESG policy aligned to UN SDGs. The current stated strategy is to concentrate Alliance Nordic III on AI-native Nordic startups as the region enters the global AI spotlight.
Alliance VC firmographics
Firmographics- Name
- Alliance VC
- Legal name
- Alliance Venture Capital
- Website
- https://alliance.vc
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Alliance VC is a Nordic venture capital firm founded in 2001 that invests in early-stage technology companies with global ambitions. It operates from offices in Oslo, Stockholm, Helsinki, and Copenhagen, managing funds including Alliance Nordic III (€100M target) with a current AI-native thesis.
- Ownership category
- akta.pro rank
Alliance VC industry classification
Industry- Product category
- Venture Capital
- NAICS
- Portfolio Management and Investment Advice (523940), Miscellaneous Financial Investment Activities (523999)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Geography-Focused Venture Capital (Regional/Emerging Markets) (FSANAAAE)
- akta.pro secondary industry
- Sector-Focused Venture Capital (Vertical Specialists) (FSANAAAD)
Keywords
Where Alliance VC is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices4 records
Markets served
Alliance VC business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Management Fees: VC funds typically charge annual management fees (typically 1.5-2% of committed capital) to cover operational expenses. Alliance VC manages multiple funds including Alliance Nordic III targeting €100M.
- Carried Interest (Carry): Standard VC carry structure where fund managers receive a percentage of profits (typically 20%) above a hurdle rate, representing the primary upside from successful portfolio exits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | LP Investment Tiers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Alliance VC product offering
Product offeringCore offering
Alliance VC is a Nordic venture capital firm that invests equity capital from multiple fund vehicles (Alliance Venture Delta, Alliance Nordic III) into exceptional early-stage technology companies founded in Norway, Sweden, Denmark, and Finland. The firm pairs capital with operator mentorship from partners with backgrounds at billion-dollar Nordic companies (Spotify, Skype, Kry, Lifesum, TANDBERG) and grants founders access to a network of more than 50 venture investors for follow-on financing and global scaling support.
Product overview
Alliance VC is a Nordic venture capital firm that provides investment services to early-stage technology companies. As a VC firm, Alliance VC does not offer traditional technology products or services. The firm's core offering is capital investment, mentorship, and strategic partnership with founders who have global ambitions, particularly in the Nordic startup ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- Alliance Nordic III: The latest fund vehicle targeting €100 million to invest in AI-native Nordic tech startups with global ambitions.
Products and services
- Alliance Nordic III Fund Nordic-focused early-stage venture capital fund targeting €100M in commitments (€40M first close in July 2025) that invests in exceptional early-stage technology companies with global ambitions, with thematic emphasis on AI-native startups. Targeted at institutional LPs and Nordic founders building globally scalable companies.
- Alliance Venture Delta Fund Sizable early-stage Nordic venture capital fund launched during the COVID-19 pandemic, backed in part by EU Horizon 2020 (InnovFin Equity / EFSI), that continued Alliance VC’s commitment to invest in the Nordic startup ecosystem during market uncertainty. Targeted at institutional LPs and Nordic founders.
Quantifiable outcome
- Portfolio includes Sanity ($85M Series C, market leader in headless CMS), 1X ($100M+ Series B, OpenAI-backed robotics company), Xeneta ($80M+ raised, market leader in freight analytics), and multiple other category leaders
Companies that use Alliance VC
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Alliance VC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Alliance VC partnerships and signals
Strategic signalScale indicators6 records
Recent moves7 records
Expansion highlights5 records
Alliance VC competitors and assessment
Company assessmentDirect peers
- Heartcore Capital: Heartcore Capital is a European early-stage VC with strong Nordic roots, investing in consumer and software companies across Europe. Comparable to Alliance VC given early-stage focus and Nordic founder pipeline. They overlap in SaaS, consumer, and digital health portfolio categories.
- ByFounders: ByFounders is a Nordic-focused early-stage VC founded by a group of Nordic operators and founders. Directly comparable to Alliance VC given Nordic-only geographic focus, operator-led DNA, and similar fund size (~€100M). Competes for the same top Nordic founders at seed and Series A.
- Northzone: Northzone is a Nordic-focused venture capital firm investing in early-stage tech companies across the Nordics and Europe. Directly comparable to Alliance VC given shared geographic focus (Nordic region), early-stage investment stage, and similar portfolio categories (SaaS, fintech, AI, deep tech). Both firms compete for the same Nordic founder pipeline.
- Lifeline Ventures: Lifeline Ventures is a Helsinki-based early-stage VC investing in Finnish and Nordic tech companies. Comparable to Alliance VC given Nordic regional focus and early-stage investments in Finnish companies (e.g., Helppy portfolio). Competes for Finnish AI and SaaS founders and serves Helsinki-based founders that Alliance also targets.
- Speedinvest: Speedinvest is a European early-stage VC investing across the Nordics, DACH, CEE, and UK. Directly comparable to Alliance VC given shared early-stage focus, sector breadth (fintech, deep tech, SaaS, AI), and active co-investment relationships (co-led IndyKite with Alliance). Competes for Nordic AI and fintech deals.
- Creandum: Creandum is a leading Nordic VC investing in early-stage technology companies across the Nordics and DACH. Most direct peer to Alliance VC given shared Nordic geographic focus, similar fund size (Creandum VI raised €400M), and overlapping investment thesis in AI, SaaS, and frontier tech. They compete for the same seed and Series A founders.
- Atomico: Atomico is a European venture capital firm founded by Skype co-founder Niklas Zennström, investing in technology companies across Europe with deep roots in the Nordics. Directly comparable to Alliance VC given shared operator DNA (Skype alumni ties), Nordic focus, and early-to-growth stage investments. Both firms leverage European tech operator networks.
Broad incumbents
- Index Ventures: Index Ventures is a global venture capital firm with deep European roots investing in tech companies from seed to IPO. Comparable to Alliance VC at the early-stage end given shared European SaaS/AI investment thesis, though significantly larger and more global. Competes for European category leaders at Series A and beyond.
- Nordic Capital: Nordic Capital is a leading Nordic private equity firm investing in mid-market technology, healthcare, financial services, and industrial companies. Not directly competitive at the seed/Series A stage where Alliance operates, but relevant as an LP backer of Nordic tech (Boost.ai investor) and as a later-stage acquirer of Alliance portfolio companies. Both firms share Nordic geographic focus.
- EQT Ventures: EQT Ventures is the venture arm of Swedish private equity giant EQT, investing in European tech companies from seed to growth. Comparable to Alliance VC as a Nordic-rooted VC, but significantly larger fund size (€1B+ funds) and broader European geographic scope. Competes for Nordic AI and SaaS deals at Series A and beyond.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Alliance VC social profiles
Digital presenceAlliance VC compliance and trust
Trust signalCompliance2 records
Alliance VC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alliance VC leadership team
Management profileNumber of profiles
Profiles8 records
Alliance VC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alliance VC M&A and investment
M&A and investmentM&A
Investments78 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alliance VC
What does Alliance VC do?
Alliance VC is a Nordic venture capital firm that invests equity capital from multiple fund vehicles (Alliance Venture Delta, Alliance Nordic III) into exceptional early-stage technology companies founded in Norway, Sweden, Denmark, and Finland. The firm pairs capital with operator mentorship from partners with backgrounds at billion-dollar Nordic companies (Spotify, Skype, Kry, Lifesum, TANDBERG) and grants founders access to a network of more than 50 venture investors for follow-on financing and global scaling support.
Is Alliance VC a public or private company?
Alliance VC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alliance VC founded?
Alliance VC was founded in 2001. It employs 1 to 10 people.
Where is Alliance VC based?
Alliance VC is headquartered in Oslo, Norway, in the Europe region.
How does Alliance VC make money?
Two revenue lines are on record. Management Fees are the primary driver. The others are carried Interest (Carry).
Who are Alliance VC's main competitors?
Direct peers on record are Heartcore Capital, ByFounders, Northzone, Lifeline Ventures, Speedinvest, Creandum and Atomico. Broad incumbents are Index Ventures, Nordic Capital and EQT Ventures.
Does Alliance VC have an API?
No public API is recorded for Alliance VC.
What industry is Alliance VC in?
Alliance VC's product category is Venture Capital. Its primary akta.pro industry code is FSANAAAE, Geography-Focused Venture Capital (Regional/Emerging Markets), with a secondary code of FSANAAAD, Sector-Focused Venture Capital (Vertical Specialists). Its NAICS code is 523940 and its SIC code is 6282.