finally
Finally is a Miami-based fintech that provides an AI-first financial operating system unifying bookkeeping, payroll, expense management, AP/AR, corporate cards, and tax for SMBs, franchises, and mid-market companies.
- Company typePrivate
- Founded2018
- HeadquartersMiami, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What finally does
Finally (legal entity Backoffice.co, Inc.) is a Miami-based fintech founded in 2018 that operates an AI-first financial operating system targeting small and medium-sized businesses, franchises, PE/VC-backed companies, and mid-market customers. The platform unifies bookkeeping, accounting, expense management, accounts payable, invoicing, payment processing, payroll, corporate cards, tax filing, and credit-score monitoring into a single integrated system, with autonomous AI Agents (Transaction Coding, Receipt, Policy Compliance, Fraud Detection, Financial Intelligence) handling end-to-end financial workflows on proprietary LLMs fine-tuned on financial data.
The product suite is anchored on a tiered subscription model (Starter/Pro/Premium, with a base platform starting at $12/month) supplemented by per-seat payroll fees, corporate card interchange economics, and add-on services such as bill pay and tax filing. Distribution combines product-led self-serve onboarding for SMBs with a dedicated enterprise field-sales motion targeting franchises and PE/VC-backed businesses, channel partnerships with accounting firms and franchise networks, and embedded banking-rail distribution through Visa and Bancorp. The company has raised approximately $305 million cumulatively (combining $155 million in equity and a $150 million Encina credit facility) across seed, Series A, 2024 growth rounds, and a September 2024 Series B led by PeakSpan Capital, and serves over 3,500 businesses. Multiple industry recognitions — including CB Insights Top 100, Business Insider's 49 Most Promising Fintech Startups, and consecutive Inc. 5000 appearances (2023, 2024) — corroborate the scale and momentum claims.
finally firmographics
Firmographics- Name
- finally
- Legal name
- Backoffice.co, Inc.
- Website
- https://finally.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Finally is a Miami-based fintech that provides an AI-first financial operating system unifying bookkeeping, payroll, expense management, AP/AR, corporate cards, and tax for SMBs, franchises, and mid-market companies.
- Ownership category
- akta.pro rank
finally industry classification
Industry- Product category
- Business Accounting and Financial Operations Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Invoicing, Billing & Accounts Receivable Automation (FSAGAJAC)
- akta.pro secondary industries
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA), Corporate Treasury & Supplier Payments (AP, Mass Payments) (FSAMAKAL), Account Verification & Ownership (AVS/AOV, micro-deposits, auth) (FSAGACAB)
Keywords
Where finally is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
finally business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Revenue (Core Finance Platform): Monthly or annual subscription fees for access to the integrated financial operating system including accounting, expenses, payables, and reporting modules. Pricing tiers provide increasing functionality with add-ons for specialized services.
- Per-Seat Payroll & HR: Per-employee monthly fees for payroll processing, HR capabilities, and benefits administration integrated within the platform.
- Corporate Card Program: Revenue generated through the corporate card program, potentially including interchange fees or subscription components tied to card management and rewards.
- Add-on Services (Bill Pay, Tax Filing): Additional fees for premium services such as automated bill pay, tax filing and preparation, and other add-on modules that extend the base subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Base Finance Platform - Core bookkeeping and accounting |
| Subscription | Monthly | Bill Pay Add-on |
| Subscription | Monthly | Tax Filing Add-on |
| Hybrid | Annual | Enterprise / Custom Pricing |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels6 records
finally product offering
Product offeringCore offering
Finally is an AI-first financial operating system that automates bookkeeping, accounting, expense management, accounts payable, payroll, invoicing, payment processing, and tax filing for small and medium-sized businesses. The platform unifies these finance functions with autonomous AI agents that handle transaction classification, reconciliation, expense policy compliance, and financial reporting, replacing disconnected tools with a single integrated system supplemented by a corporate card program.
Product overview
Finally offers a unified, AI-native bookkeeping accounting and finance suite that combines multiple modules into a single platform. The core platform provides automated bookkeeping with AI Agents at its center, supplemented by corporate cards, expense management, bill pay/accounts payable, payroll (via Gusto integration), invoicing, payment processing, ledger management, tax filing, and credit score monitoring. The product architecture operates as an integrated system where all modules share data and work together—expenses flow from corporate cards into accounting, invoices trigger payment processing, and payroll syncs to the general ledger. Pricing is structured in tiers (Starter, Pro, Premium) with add-on capabilities, and the platform is available via web and mobile apps.
Differentiator
Problem solved
Functional benefit
Products and services
- Bookkeeping Accounting & Finance Suite Unified AI-driven platform that provides automated bookkeeping, accounting, and finance management for SMBs, replacing disconnected tools with one integrated system for finance, accounting, HR, and spend management.
- Expense Management
Quantifiable outcome
- AI agents automate transaction classification and reconciliation, significantly reducing manual bookkeeping hours
- +2 more outcomes
Companies that use finally
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
finally technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature4 records
finally partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- VisaflagshipVisa serves as a strategic partner providing corporate card infrastructure and payment network access for Finally's integrated finance platform. The partnership enables Finally to offer Visa-branded corporate cards as part of its financial operating system.
- BancorpcoreBancorp provides banking-as-a-service infrastructure and card-issuing capabilities that power Finally's corporate card and banking products. This partnership enables Finally to offer FDIC-insured accounts and card issuance.
- ThreadbankcoreThreadbank provides banking infrastructure and services that complement Finally's financial operating system, enabling enhanced banking connectivity and services for Finally's customers.
- GustocoreGusto integration enables seamless payroll data synchronization with Finally's accounting and financial management platform, allowing businesses to connect payroll processing with their broader financial operations.
- QuickBookscoreQuickBooks integration allows Finally to sync accounting data bidirectionally with QuickBooks Online, enabling businesses that use QuickBooks to incorporate Finally's AI-powered automation and corporate cards while maintaining QuickBooks as their system of record.
- XerocoreXero integration provides bidirectional accounting data synchronization, allowing Finally to complement Xero's accounting capabilities with AI-powered automation, expense management, and corporate card features.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
finally competitors and assessment
Company assessmentDirect peers
- Ramp: Ramp provides corporate cards, expense management, bill pay, and accounting automation for SMBs and mid-market. Comparable to Finally on all-in-one finance platform with corporate cards and AI-driven automation for the same target customer.
- Brex: Brex offers corporate cards, expense management, bill pay, and accounting integrations targeting startups and SMBs. Direct overlap with Finally on corporate cards, expense management, and AI-driven automation for the same SMB and mid-market segments.
- Gusto: Gusto is a leading SMB payroll, HR, and benefits platform. Overlaps with Finally's payroll module and serves the same SMB and mid-market customers, while also functioning as Finally's preferred payroll integration partner.
- FreshBooks: FreshBooks provides invoicing, expense tracking, time tracking, and accounting for service-based SMBs. Comparable to Finally's invoicing and expense management modules and a named integration partner.
- Bench: Bench offers AI-powered bookkeeping, tax, and financial reporting for small businesses. Comparable to Finally's bookkeeping and tax modules targeting the same SMB customer base.
- Pilot: Pilot provides bookkeeping, tax, and CFO services for SMBs and startups using AI and offshore teams. Comparable to Finally's automated bookkeeping and tax filing offerings for the SMB and startup segments.
- Mercury: Mercury offers business banking, corporate cards, bill pay, and accounting integrations for startups and SMBs. Direct competitor to Finally's banking, corporate card, and integrated finance offering for the same SMB customer base.
Emerging players
- Airbase: Airbase offers spend management, corporate cards, bill pay, and AP automation for mid-market companies. Comparable to Finally's corporate card, expense management, and bill pay modules, though typically targeting larger mid-market customers.
Broad incumbents
- QuickBooks: QuickBooks is the dominant SMB accounting platform with bookkeeping, invoicing, bill pay, payroll, and tax. Comparable core accounting functionality to Finally, though QuickBooks is also a key integration partner.
- Xero: Xero provides cloud accounting for SMBs with bookkeeping, invoicing, and expense management. Direct competitor in the core accounting module and an explicit integration partner for Finally's broader finance OS.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
finally social profiles
Digital presencefinally financial estimates
Financial estimateRevenue estimate
Valuation estimate
finally leadership team
Management profileNumber of profiles
Profiles5 records
finally funding detail
Funding detailFunding overview
Funding rounds9 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
finally M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about finally
What does finally do?
Finally is an AI-first financial operating system that automates bookkeeping, accounting, expense management, accounts payable, payroll, invoicing, payment processing, and tax filing for small and medium-sized businesses. The platform unifies these finance functions with autonomous AI agents that handle transaction classification, reconciliation, expense policy compliance, and financial reporting, replacing disconnected tools with a single integrated system supplemented by a corporate card program.
Is finally a public or private company?
finally is a private company. It is classified as venture growth investor backed and is currently operating.
When was finally founded?
finally was founded in 2018. It employs 101 to 250 people.
Where is finally based?
finally is headquartered in Miami, United States, in the North America region.
How does finally make money?
Four revenue lines are on record. Subscription Revenue (Core Finance Platform) is the primary driver. The others are per-Seat Payroll & HR, corporate Card Program and add-on Services (Bill Pay, Tax Filing).
Who are finally's main competitors?
Direct peers on record are Ramp, Brex, Gusto, FreshBooks, Bench, Pilot and Mercury. Airbase is listed as an emerging player. Broad incumbents are QuickBooks and Xero.
Does finally have an API?
No public API is recorded for finally.
What industry is finally in?
finally's product category is Business Accounting and Financial Operations Software. Its primary akta.pro industry code is FSAGAJAC, Invoicing, Billing & Accounts Receivable Automation, with a secondary code of HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management). Its NAICS code is 51821 and its SIC code is 7370.