Elan Group
Elan Group is a privately held Gurugram-based luxury real estate developer (founded 2013) building landmark residential, commercial retail, and hospitality projects across Delhi-NCR, serving ultra-high-net-worth buyers and national retail/hospitality brands with 15+ projects and 15 million+ sq ft under development.
- Company typePrivate
- Founded2013
- HeadquartersGurugram, India
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Elan Group does
Elan Group (Elan Limited) is a privately held Indian real estate developer founded in 2013 and headquartered in Gurugram, Haryana. The company develops luxury residential, commercial retail, and hospitality projects across Gurugram and New Delhi, with 15+ projects spanning 15+ million square feet under development and Rs 15,000 crore+ in planned investment. Its commercial portfolio includes seven operational landmark destinations — Elan Mercado, Elan Town Centre, Elan Miracle, Elan Epic, Elan Paradise, Elan Empire, and Elan Imperial — featuring anchor tenants such as PVR Cinemas, McDonald's, KFC, Domino's, Costa Coffee, Levi's, Adidas, Puma, and Fabindia. Elan entered residential real estate in 2022 with Elan The Presidential, followed by Elan The Emperor and Elan The Statement (Rs 1,600 crore investment, 230 ultra-luxury 4BHK residences).
Elan's core technology is real estate development powered by globally sourced architectural and engineering consultants — Benoy (London), SWA Group (California), WET Design, HBA (Singapore), and UHA (London) — delivering signature design features including AQI-intelligent centralized air purification, soundproof glazing, Zone 5 seismic structural design exceeding local Zone 4 requirements, private elevator systems, and fully automated home controls. Construction is executed by Tier-1 partners Tata Projects and Leighton Asia (CIMIC Group) under contracts worth Rs 840 crore and Rs 1,000 crore respectively. Hospitality operations include a 91-room Ramada Encore by Wyndham hotel at Elan Miracle Mall.
Elan generates revenue through three streams: one-time luxury residential unit sales (The Presidential, The Emperor, The Statement), recurring commercial retail leasing to national and international brands, and hospitality operations. The company targets ultra-high-net-worth individuals (UHNWIs) and high-net-worth individuals (HNWIs) for residential projects priced above Rs 1 crore, and institutional retail/F&B/entertainment/hospitality tenants for commercial spaces. Distribution combines direct field sales teams, an authorized channel partner network across India, and digital lead capture via the company website. Brand building is anchored by Shah Rukh Khan as ambassador since 2025, large-scale experiential events (Elan Excellence Awards, Soulset, Earth Day Run), and the Elan Foundation CSR arm. The Kapoor family controls the company (Rakesh Kapoor as Chairman, Ravish Kapoor as Managing Director, Akash Kapoor as Director), with institutional backing from PAG (USD 50B+ AUM, two rounds totaling ~USD 112M in 2022) and Kotak Real Estate Fund (Rs 1,200 crore in October 2024).
Elan Group firmographics
Firmographics- Name
- Elan Group
- Legal name
- Elan Limited
- Website
- https://elanlimited.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Elan Group is a privately held Gurugram-based luxury real estate developer (founded 2013) building landmark residential, commercial retail, and hospitality projects across Delhi-NCR, serving ultra-high-net-worth buyers and national retail/hospitality brands with 15+ projects and 15 million+ sq ft under development.
- Ownership category
- akta.pro rank
Elan Group industry classification
Industry- Product category
- Luxury Real Estate Development
- NAICS
- Home Centers (444110)
- SIC
- Real Estate Dealers (For Their Own Account) (6532)
- akta.pro primary industry
- Commercial Real Estate Asset Management (BPAJAMAB)
Keywords
Where Elan Group is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices11 records
Markets served
Elan Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Residential Property Sales: Sale of ultra-luxury and luxury residential units across projects such as Elan The Presidential, Elan The Emperor, and Elan The Statement. Revenue is generated through one-time sale of dwelling units to buyers.
- Commercial Retail Leasing: Leasing of retail spaces across commercial projects including Elan Imperial, Elan Empire, Elan Paradise, Elan Epic, Elan Miracle, Elan Town Centre, and Elan Mercado to national and international brands. Generates recurring rental income from tenants.
- Hospitality Operations: Operation of branded hotels and service apartments within commercial mixed-use developments, including Ramada Encore by Wyndham at Elan Miracle Mall. Revenue from hotel room bookings and hospitality services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Ultra-luxury residential units in projects such as Elan The Statement and Elan The Emperor, featuring 4-5 BHK configurations ranging from 4,285 to 7,270+ sq ft |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Elan Group product offering
Product offeringCore offering
Elan Group develops ultra-luxury residential, commercial retail, and hospitality mixed-use real estate projects primarily across Gurugram, India. The company sells premium 4-5 BHK residences to ultra-high-net-worth buyers and leases commercial space in its malls and high-street destinations to national and international retail, F&B, entertainment, and hospitality brands. Its portfolio spans 15+ projects covering 15 million+ sq ft under development with Rs 15,000 crore+ planned investment.
Differentiator
Problem solved
Functional benefit
Brands
- Elan The Statement: Ultra-luxury residential project in Sector 49, Gurugram featuring 230 exclusive 4 BHK residences across five towers with an investment of Rs 1,600 crore.
- Elan The Emperor
- Elan The Presidential
- Elan The Mark
- Elan Imperial
- Elan Empire
- Elan Paradise
- Elan Epic
- Elan Miracle
- Elan Town Centre
- Elan Mercado
- Elan Care
- Elan Foundation
- Elan The Billionaire Club
Products and services
- Elan The Statement Ultra-luxury residential project in Sector 49, Gurugram, featuring 230 exclusive 4 BHK residences across five towers with AQI-intelligent living, soundproof glazing, private elevators, fully automated homes, and Zone 5 structural safety. Targeted at UHNW buyers seeking premium Gurugram addresses.
- Elan The Emperor Ultra-luxury residential project on Dwarka Expressway in Sector 106, part of a 50+ acre integrated township offering 4 and 5 BHK residences. Designed with globally-recognized consultants and positioned as the only project of Dwarka Expressway on the global map.
- Elan The Presidential Elan Group's maiden residential project in Sector 106, Dwarka Expressway, Gurugram, offering ultra-luxury residences with global consultant specifications and signature water features. Targeted at premium homebuyers on Dwarka Expressway.
- Elan The Mark Upcoming mixed-use development in Sector 106, Dwarka Expressway, Gurugram, integrating retail, commercial, residential, and hospitality components. Construction handled by Leighton Asia.
- Elan Imperial Gurugram's first luxury mall in Sector 82, blending world-class retail, an ultra-luxury 5-star hotel, dining, and entertainment into a single destination. Targets premium retail brands, hospitality operators, and high-end consumers.
- Elan Miracle Iconic mixed-use retail destination at Sector 84, Dwarka Expressway, Gurugram, combining high-street retail, PVR Cinemas multiplex, hospitality (Ramada Encore by Wyndham), and entertainment. Tenants include Zudio, Puma, McDonald's, and Fabindia.
- Elan Epic Luxury retail destination in Sector 70, SPR, Gurugram, featuring India's largest water body in a high-street project, NY Cinemas multiplex, and premium brands such as Levi's, Adidas, Manyavar, and Asics.
- Elan Empire Luxury commercial project in Sector 66, Golf Course Extension Road, Gurugram, combining high-end retail, exclusive office space, and premium F&B offerings. Targets premium retail and office tenants.
- Elan Paradise Luxury boutique mall in Sector 50, Nirvana Country, Gurugram, offering high-end boutiques and fine dining in an intimate luxury setting.
- Elan Town Centre Theme-based commercial project in Sector 67, Sohna Road, Gurugram, blending colonial architecture with contemporary high-street retail, PVR cinema, and multiple dining options. Tenants include Domino's.
- Elan Mercado High-street development on NH-8 in Sector 80, Gurugram, featuring retail, food court, PVR 4-screen multiplex, and service apartments. Tenants include Bikanervala, KFC, Costa Coffee, and Domino's.
- Ramada Encore Hotel by Wyndham at Elan Miracle 91-room branded hotel at Elan Miracle Mall, Sector 84, Gurugram, operated by Ramada Encore by Wyndham. Features dining, fitness center, banquet halls, swimming pool, and party deck.
Quantifiable outcome
- Property values along Dwarka Expressway appreciated by approximately 74% over the past three years, with rental values rising ~50%
- +4 more outcomes
Companies that use Elan Group
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles3 records
Elan Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Elan Group partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor, core and major.
- PikuSportsminorPikuSports co-organized the World Earth Day Run 2026 at Elan Mercado, providing professional timing and execution for the running event that attracted participants across diverse age groups.
- Leighton AsiacoreLeighton Asia (CIMIC Group) awarded a Rs 1,000 crore Letter of Intent for construction of Elan The Mark, a 5.5 million sq ft mixed-use development in Sector 106, Gurugram. Leighton Asia is also executing other Elan Group projects including Elan The Presidential, Elan The Imperial, and Elan The Emperor.
- Tata ProjectscoreTata Projects awarded Rs 840 crore construction contract for Elan The Statement, an ultra-luxury residential project in Sector 49, Gurugram. The project spans 6 acres with 5 towers and residences from 4,285 to 7,270 sq ft. Tata Projects is also executing Elan Group's Rs 3,000 crore ultra-luxury project on Dwarka Expressway.
- Ramada Encore by WyndhammajorRamada Encore by Wyndham opened a 91-room hotel at Elan Miracle Mall, Sector 84, Gurugram in December 2025, featuring dining, fitness center, banquet halls, swimming pool, and party deck. The inauguration was graced by Sikkim CM Prem Singh Tamang and Bollywood actress Zareen Khan.
- Levo SpalonminorLevo Spalon, a luxury beauty and wellness brand, signed as the exclusive wellness partner for Elan The Statement in December 2025, operating an exclusive wellness sanctuary within the project's ultra-luxury clubhouse featuring signature therapies, dermatology services, and premium grooming.
- Benoy (London, UK)majorBenoy, a globally acclaimed architectural firm based in London, serves as the lead architect for Elan The Statement and other Elan Group residential and commercial projects, bringing international design standards to Gurugram developments.
- SWA Group (California, USA)majorSWA Group, a globally recognized landscape architecture firm from California, provides landscape design for Elan Group's residential projects including Elan The Statement, contributing to the outdoor and environmental design of ultra-luxury developments.
- WET DesignmajorWET Design, known for iconic water features globally, serves as water feature consultant for Elan The Presidential and other Elan Group projects, creating signature water elements that define the luxury aesthetic of Elan developments.
- HBA (Singapore)majorHBA, a premier interior design consultancy based in Singapore, provides interior design consultation for Elan Group's residential and hospitality projects, ensuring world-class interior specifications and finishes.
- UHA (London, UK)majorUHA (United Hoefer & Architekten or similar), based in London, serves as principal architect for Elan Group projects including Elan The Presidential and Elan The Emperor, contributing to the architectural vision and execution of ultra-luxury residential developments.
- Fortis Memorial Research InstituteminorFortis Memorial Research Institute partners with Elan Group for everyday wellness services at Elan The Statement, providing on-site health and wellness programming within the residential project's clubhouse.
Scale indicators11 records
Recent moves9 records
Expansion highlights6 records
Elan Group competitors and assessment
Company assessmentBroad incumbents
- Oberoi Realty: Mumbai-based luxury developer with disciplined premium pricing model and branded partnerships (e.g., Ritz-Carlton); comparable in ultra-luxury positioning, design-led differentiation, and target buyer profile.
- DLF Limited: India's largest real estate developer with substantial Gurugram portfolio including ultra-luxury residential and commercial. Sets the benchmark for NCR luxury pricing and acts as the dominant incumbent across Elan's micro-markets.
- Sobha Limited: Pan-India developer with expanding NCR luxury residential portfolio, competing for UHNWI buyers and institutional capital. Comparable in scale of luxury residential launches and brand positioning.
- Godrej Properties: Listed Indian developer with active NCR luxury projects and institutional capital base; competes for the same UHNWI segment and demonstrates the listed-market alternative Elan could eventually pursue.
- Macrotech Developers (Lodha): One of India's largest developers with luxury residential focus; comparable in product positioning (premium 4-5 BHK, branded amenities) and ambition to scale nationally from a single metro base.
- Prestige Group: Pan-India developer with luxury residential and commercial portfolio including hospitality tie-ups; comparable in mixed-use development approach (residential + retail + hotel) that Elan is replicating in Gurugram.
- Brigade Group: South India-headquartered developer with expanding NCR footprint and integrated township expertise; relevant comparable for Elan's 50+ acre Sector 106 integrated township model and hospitality integration.
Regional players
- BPTP Limited: Gurugram-based developer with residential and commercial projects in Faridabad and surrounding NCR corridors; competes for the same HNWI buyer pool in secondary NCR micro-markets.
Direct peers
- M3M India: Gurugram-based luxury real estate developer with overlapping product mix in ultra-luxury residential and commercial high-street retail along Dwarka Expressway and Golf Course Extension Road — directly competitive with Elan's micro-markets and price points.
- Whiteland Corporation: Gurugram-focused luxury developer with projects on Dwarka Expressway and SPR; notably co-invested alongside Piramal Finance with Elan in 2025, demonstrating overlapping capital networks and target corridors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Elan Group social profiles
Digital presenceElan Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elan Group leadership team
Management profileNumber of profiles
Profiles12 records
Elan Group subsidiaries and ownership
Company hierarchySubsidiaries5 records
Elan Group funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elan Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elan Group
What does Elan Group do?
Elan Group develops ultra-luxury residential, commercial retail, and hospitality mixed-use real estate projects primarily across Gurugram, India. The company sells premium 4-5 BHK residences to ultra-high-net-worth buyers and leases commercial space in its malls and high-street destinations to national and international retail, F&B, entertainment, and hospitality brands. Its portfolio spans 15+ projects covering 15 million+ sq ft under development with Rs 15,000 crore+ planned investment.
Is Elan Group a public or private company?
Elan Group is a private company. It is classified as family owned and is currently operating.
When was Elan Group founded?
Elan Group was founded in 2013. It employs 101 to 250 people.
Where is Elan Group based?
Elan Group is headquartered in Gurugram, India, in the Asia region.
How does Elan Group make money?
Three revenue lines are on record. Residential Property Sales are the primary driver. The others are commercial Retail Leasing and hospitality Operations.
Who are Elan Group's main competitors?
Broad incumbents on record are Oberoi Realty, DLF Limited, Sobha Limited, Godrej Properties, Macrotech Developers (Lodha), Prestige Group and Brigade Group. BPTP Limited is listed as a regional player. Direct peers are M3M India and Whiteland Corporation.
Does Elan Group have an API?
No public API is recorded for Elan Group.
What industry is Elan Group in?
Elan Group's product category is Luxury Real Estate Development. Its primary akta.pro industry code is BPAJAMAB, Commercial Real Estate Asset Management. Its NAICS code is 444110 and its SIC code is 6532.