Observe Medical
Observe Medical ASA is a Nordic medtech company developing and selling proprietary urine monitoring devices (UnoMeter portfolio and Sippi digital system) for hospital ICUs, critical care, and anesthesiology markets across 46 countries via a B2B distribution network.
- Company typePublic
- Founded2019
- HeadquartersGothenburg, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Observe Medical does
Observe Medical ASA is a Nordic medtech company listed on Euronext Expand Oslo (ticker OBSRV), headquartered in Oslo with R&D and distribution operations through its wholly-owned Swedish subsidiary Observe Medical AB in Mölndal (Gothenburg). The company develops, manufactures, and markets proprietary medical devices for hospital urine monitoring and intra-abdominal pressure measurement, targeting ICUs, critical care, anesthesiology, and surgical settings across 46 countries.
The product portfolio is built around two technology platforms. The UnoMeter family (UnoMeter 500, UnoMeter Safeti Plus, UnoMeter Abdo-Pressure, and the newly launched UnoMeter Safeti Max) provides manual and closed-system hourly diuresis monitoring, unified by the patented KombiKon™ needle-free sampling system that reduces catheter-associated urinary tract infections (CAUTIs) by minimizing manual handling. The Sippi digital automated urine meter adds non-contact capacitive sensor measurement, SippCoat™ silicone oil biofilm-control technology, and Bluetooth connectivity to hospital Patient Data Management Systems for automatic data integration alongside other vital signs. All products target the global urological drainage market valued at approximately NOK 1.6-1.8 billion, with the addressable market expanding to NOK 2.6 billion.
The company operates a B2B distribution-led go-to-market model with exclusive local distribution partners in key markets (Skamex in Poland, SIM ITALIA in Italy, a partner in India signed March 2026) supplemented by direct Nordic operations. Revenue is generated from hardware sales of the UnoMeter portfolio and Sippi systems (base units plus disposable components). FY2025 revenue from the UnoMeter portfolio was NOK 18.8 million, with 64% portfolio growth and 80% YoY LTM growth reported in March 2026. Recent corporate actions include the wind-down of Biim Ultrasound AS (acquired 2022 for ~EUR 18.5M), a NOK 58.5M recapitalization in 2025, and a NOK 15M Innovation Norway loan to fund Sippi commercialization.
Observe Medical firmographics
Firmographics- Name
- Observe Medical
- Legal name
- Observe Medical ASA
- Website
- https://observemedical.com
- Company type
- Public
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Observe Medical ASA is a Nordic medtech company developing and selling proprietary urine monitoring devices (UnoMeter portfolio and Sippi digital system) for hospital ICUs, critical care, and anesthesiology markets across 46 countries via a B2B distribution network.
- Ownership category
- akta.pro rank
Observe Medical industry classification
Industry- Product category
- Medical Devices - Urine Measurement and Monitoring
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Surgical and Medical Instrument Manufacturing (339112), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Surgical & Medical Instruments & Apparatus (3841), Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Renal Diagnostics & Monitoring (eGFR/Creatinine POC, Urine Analyzers, BP/Fluid Status) (HLAHAKAJ)
- akta.pro secondary industries
- Connected Medical Devices & Wearables (Sensors, Patches, Implantables) (HLACAPAB), Clinical-Grade Vital Signs Monitoring (ECG, SpO2, BP, Temp, Respiration) (HLACAPAI), Remote Diagnostics & Point-of-Care (Connected Testing, Home Lab Devices) (HLACAPAK)
Keywords
Where Observe Medical is headquartered
LocationHeadquarters
- HQ city
- Gothenburg
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Observe Medical business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Marketing or Sales
Revenue model
- Product Sales - UnoMeter Portfolio: Revenue generated from sales of the UnoMeter™ product portfolio including UnoMeter 500, UnoMeter Safeti Plus, and UnoMeter Abdo-Pressure. Products are sold through distribution networks across 46 countries. Full year 2025 revenue reached NOK 18.8 million with 64% growth from the UnoMeter portfolio.
- Product Sales - Sippi Digital Urine Meter: Revenue from the Sippi digital and automated urine meter system, which includes a base unit with 3-year expected lifespan and disposable units recommended for up to 7 days usage. Launched commercially with expanded product offering planned.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
Observe Medical product offering
Product offeringCore offering
Observe Medical develops, manufactures, and sells proprietary medtech devices for hospital urine measurement and intra-abdominal pressure monitoring. The product portfolio includes the UnoMeter family (UnoMeter 500, UnoMeter Safeti Plus, UnoMeter Abdo-Pressure, UnoMeter Safeti Max) using the patented KombiKon needle-free sampling system, and the Sippi digital automated urine meter with non-contact capacitive sensors, SippCoat biofilm-control silicone oil technology, and Bluetooth integration into hospital patient data management systems.
Product overview
Observe Medical offers a portfolio of proprietary medtech products focused on urine monitoring and measurement. The portfolio includes the UnoMeter family (UnoMeter 500, UnoMeter Safeti Plus, UnoMeter Abdo-Pressure, and UnoMeter Safeti Max) for manual and automated urine output measurement and intra-abdominal pressure monitoring, all featuring the patented KombiKon sampling system. The Sippi digital urine meter provides automated measurement with Bluetooth connectivity for hospital data integration and biofilm control. All devices are designed for use in hospitals, ICUs, and anesthesiology settings.
Differentiator
Problem solved
Functional benefit
Brands
- UnoMeter: Manual urine output measurement product portfolio including UnoMeter 500, UnoMeter Safeti Plus, and UnoMeter Abdo-Pressure for intra-abdominal pressure monitoring. Features patented KombiKon sampling system.
- Sippi
Products and services
- Sippi A digital and automated urine meter system with biofilm control and wireless Bluetooth connectivity to hospital patient data management systems. Uses non-contact capacitive sensors for continuous urine output measurement, incorporating hourly diuresis tracking, data storage, and automatic emptying capabilities to minimize catheter-associated urinary tract infections (CAUTIs). Designed for ICUs, critical care units, and anesthesia settings.
- UnoMeter 500 Hourly diuresis monitoring system providing a 100% closed system with clinically-documented effectiveness. Combines accuracy and efficiency with the patented KombiKon sampling system for urine measurement procedures in hospital and critical care settings.
- UnoMeter Safeti Plus Hourly diuresis monitoring system focused on safety for healthcare professionals and patients. Combines accuracy and efficiency with maximum safety against cross-infection in urine output measurement procedures using the patented KombiKon sample collection system.
- UnoMeter Abdo-Pressure Intra-abdominal pressure (IAP) monitoring system for indirect monitoring of risk to abdominal organs and early detection of life-threatening ischemic conditions. The only device with a KombiKon sample collection system offering highest safety and accuracy in IAP measurement procedures.
- UnoMeter Safeti Max
Quantifiable outcome
- Minimizes catheter-associated urinary tract infections (CAUTIs) - the #1 hospital acquired complication for patients
- +2 more outcomes
Companies that use Observe Medical
Customer profileSegments3 records
Ideal customer profiles2 records
Observe Medical technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature4 records
Observe Medical partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- India Distribution PartnercoreExclusive distribution agreement with a local partner in India to distribute the UnoMeter™ product, replacing a previously announced letter of intent. The partner brings established sales networks and deep market knowledge within the Indian healthcare sector. CEO Jørgen Mann stated this milestone positions the company to scale commercial efforts and capture opportunities in India's high-growth healthcare market projected to reach USD 50 billion by 2030.
Scale indicators8 records
Recent moves9 records
Expansion highlights5 records
Observe Medical competitors and assessment
Company assessmentDirect peers
- Coloplast: Global leader in ostomy, continence, and urology care. Coloplast directly competes in urine collection and urological products for hospital and home use, with overlapping customers (ICUs, surgical wards) and similar clinical value proposition in infection prevention.
- ConvaTec: Major player in continence care, advanced wound care, and ostomy. ConvaTec competes directly in hospital urine management and continence devices, serving similar clinical buyers and channel partners as Observe Medical.
- Hollister Incorporated: Privately held medtech company specializing in ostomy, continence, and critical care products. Hollister offers urological drainage and urine measurement systems directly comparable to Observe Medical's UnoMeter portfolio.
- Teleflex: Diversified medtech company with a urology portfolio including urine meters and drainage devices. Teleflex competes in the same hospital ICU and surgical use cases where Observe Medical sells its UnoMeter and Sippi products.
- Potrero Medical (Verathon Accuryn): Developer of the Accuryn smart urinary catheter system for automated, digital urine output monitoring in ICUs. Most direct head-to-head competitor to Observe Medical's Sippi on digital urine measurement for critical care.
- Serres: Finnish-headquartered manufacturer of suction bags, fluid collection, and waste management systems for hospitals. Serres competes in adjacent fluid-management categories used by the same ICU and surgical customers.
Broad incumbents
- Becton Dickinson (BD): Global medtech incumbent offering urological drainage and urine measurement products as part of a much broader hospital portfolio. BD is not niche-specialized in urine monitoring but competes for the same hospital contracts.
- Cardinal Health: Large healthcare distributor and medtech manufacturer with a urological supplies portfolio. Cardinal Health serves as both competitor and potential distribution channel for Observe Medical's products.
- Medline Industries: Largest privately held manufacturer and distributor of medical supplies, including urological drainage and urine measurement products. Medline competes broadly for the same hospital purchasing budgets.
Emerging players
- ICU Medical: Manufacturer of IV therapy and critical care fluid management devices. ICU Medical is an emerging adjacent player in hospital fluid/infusion monitoring that overlaps with Sippi's ICU data integration use case.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Observe Medical social profiles
Digital presenceObserve Medical financial estimates
Financial estimateRevenue estimate
Valuation estimate
Observe Medical leadership team
Management profileNumber of profiles
Profiles6 records
Observe Medical subsidiaries and ownership
Company hierarchySubsidiaries2 records
Observe Medical funding detail
Funding detailFunding overview
Funding rounds12 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Observe Medical M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Observe Medical
What does Observe Medical do?
Observe Medical develops, manufactures, and sells proprietary medtech devices for hospital urine measurement and intra-abdominal pressure monitoring. The product portfolio includes the UnoMeter family (UnoMeter 500, UnoMeter Safeti Plus, UnoMeter Abdo-Pressure, UnoMeter Safeti Max) using the patented KombiKon needle-free sampling system, and the Sippi digital automated urine meter with non-contact capacitive sensors, SippCoat biofilm-control silicone oil technology, and Bluetooth integration into hospital patient data management systems.
Is Observe Medical a public or private company?
Observe Medical is a public company. It is classified as public and is currently operating.
When was Observe Medical founded?
Observe Medical was founded in 2019. It employs 1 to 10 people.
Where is Observe Medical based?
Observe Medical is headquartered in Gothenburg, Sweden, in the Europe region.
How does Observe Medical make money?
Two revenue lines are on record. Product Sales - UnoMeter Portfolio is the primary driver. The others are product Sales - Sippi Digital Urine Meter.
Who are Observe Medical's main competitors?
Direct peers on record are Coloplast, ConvaTec, Hollister Incorporated, Teleflex, Potrero Medical (Verathon Accuryn) and Serres. Broad incumbents are Becton Dickinson (BD), Cardinal Health and Medline Industries. ICU Medical is listed as an emerging player.
Does Observe Medical have an API?
No public API is recorded for Observe Medical.
What industry is Observe Medical in?
Observe Medical's product category is Medical Devices - Urine Measurement and Monitoring. Its primary akta.pro industry code is HLAHAKAJ, Renal Diagnostics & Monitoring (eGFR/Creatinine POC, Urine Analyzers, BP/Fluid Status), with a secondary code of HLACAPAB, Connected Medical Devices & Wearables (Sensors, Patches, Implantables). Its NAICS code is 334510 and its SIC code is 3841.