What Notonthehighstreet does

Notonthehighstreet (NOTHS), founded in 2006 and headquartered in Richmond, United Kingdom, operates a curated online marketplace that aggregates products from thousands of independent UK makers and small businesses onto a single e-commerce storefront. The platform serves retail consumers seeking distinctive, personalised, and handmade gifts, jewellery, home, fashion, food, flowers, weddings, baby & child items, experiences, pets, and prints & art, with a growing corporate gifting channel. Revenue is generated through marketplace commissions on transactions facilitated between sellers and buyers; explicit take-rate and pricing models are not publicly disclosed.

The product surface is a category-routed e-commerce platform with deep occasion-based navigation (e.g. anniversary, birthday, wedding, christening, corporate) and segmentation by recipient and personality, designed to drive discovery in non-mass-market gifting use cases. Underlying technology is described as an online marketplace platform with a curated seller network; technical architecture specifics, APIs, SDKs, and integration lists are not disclosed in available sources. A beta AI-powered conversational assistant, "Ask The Curator," has been launched to assist customers with product discovery, representing the company's first public move into generative AI surfaces.

NOTHS is a privately held UK private limited company with 101-250 employees and has historically raised venture funding from Index Ventures, Eight Roads Ventures, Greylock, Burda Principal Investments, 83North, Venrex, Industry Ventures, the Future Fifty programme, and Silicon Valley Bank. The company continues to raise smaller follow-on rounds (most recently in July 2024 and April 2025) and remains focused on the UK market, with no disclosed international expansion.

Name

Notonthehighstreet

Legal name

Not On The High Street

Website

https://notonthehighstreet.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Notonthehighstreet is a UK-based curated online marketplace, founded in 2006, that connects independent British makers with consumers seeking distinctive, personalised, and handmade gifts across occasions including weddings, birthdays, anniversaries, and corporate gifting.

Ownership category

akta.pro rank

Product category

Online Gift Marketplace

NAICS

Specialty Food Retailers (4452), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Nonstore Retailers (5960), Retail-Variety Stores (5331)

akta.pro primary industry

Online Secondhand Home Furnishings Marketplaces (Home-focused) (CRAIANAO)

akta.pro secondary industry

Online Bakery & Desserts Delivery (CRAHAIAK)

Keywords

• Curated online marketplace
• Handmade gift platform
• Artisan product marketplace
• Uk gift retailer
• Corporate gifting service

Headquarters

HQ city

Richmond

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Marketplace Commission: NOTHS operates as an online marketplace platform connecting independent UK makers/sellers with consumers. The platform generates revenue by facilitating transactions between sellers and buyers, taking a commission on sales.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Notonthehighstreet (NOTHS) operates a curated online marketplace that aggregates thousands of independent UK makers and small businesses onto a single e-commerce platform, enabling consumers to discover and purchase distinctive, handmade, personalised gifts, jewellery, homeware, fashion, food, flowers and experiences. It also offers a dedicated corporate gifting service for businesses seeking bulk orders of unique gifts.

Product overview

Not On The High Street is a curated online marketplace platform offering a diverse portfolio of products across multiple categories. The core marketplace connects independent UK sellers with consumers seeking distinctive artisanal, handmade, and unique gifts and homeware. The product portfolio includes: the core marketplace (Not On The High Street Marketplace), gifts & cards (personalised, birthday, anniversary, wedding gifts), jewellery (women's, men's, kids' jewellery with various materials including gold, silver, gemstone), home & garden (furnishings, lighting, dining, outdoor), fashion & beauty (accessories, clothing, wellness), The Food Hall (alcohol, hampers, sweet treats), The Flower Shop (fresh, dried, artificial flowers), games & hobbies (creative kits, gadgets, books), baby & child products, weddings (accessories, stationery, gifts), experiences days, pets, and prints & art. The platform also features an AI-powered 'Ask The Curator' conversational assistant currently in Beta testing.

Differentiator

Problem solved

Functional benefit

Products and services

• Notonthehighstreet Curated Marketplace Core curated online marketplace aggregating thousands of independent UK makers and small businesses across gifts, jewellery, home and garden, fashion and beauty, food and drink, flowers, weddings, experiences, baby and child, pets, and prints and art for UK consumers seeking distinctive and personalised products.
• Corporate Gifting Service Dedicated B2B gifting channel enabling UK businesses to source distinctive, often personalised, gifts from independent makers in bulk for clients, employees and corporate occasions, accessed via the /pages/corporate-gifts landing on the marketplace.
• Experiences Days Marketplace Marketplace category aggregating experience-day vouchers and activities (adventure, art, couples, food, music, photography, sports, group and for-him/for-her experiences) from third-party providers, sold to UK consumers as gifting alternatives to physical products.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Handmade Marketplace PlatformsminorOthers · 3 September 2025NOTHS is mentioned alongside other major handmade marketplace platforms including Etsy, Amazon Handmade, Shopify, Facebook Marketplace, and Faire as one of the best platforms to sell handmade items. This indicates NOTHS operates within the competitive handmade e-commerce ecosystem.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Etsy: Etsy is the global leader in handmade, vintage, and curated goods marketplaces, connecting independent makers with consumers — directly competing with NOTHS in the curated gifting and personalised product category, with overlapping seller base and consumer proposition.
• Faire: Faire is a wholesale marketplace connecting independent brands and makers with retailers — comparable to NOTHS in serving the same independent maker ecosystem, though operating in the B2B wholesale channel rather than direct-to-consumer.
• Wolf & Badger: Wolf & Badger is a UK-based curated marketplace for independent fashion, jewellery, and home brands — a direct peer to NOTHS in geography, curation philosophy, and target consumer seeking distinctive non-mass-market products.
• Uncommon Goods: Uncommon Goods is a US-based curated online retailer of unique, handcrafted gifts and home goods — directly comparable to NOTHS in product mix, occasion-based merchandising, and curated-positioning strategy.
• Fy!: Fy! (formerly Find Me a Gift) is a UK-based curated marketplace for unique gifts, homeware, and personalised products — a direct UK peer to NOTHS in the curated gifting and homeware category.
• Zazzle: Zazzle is a global online marketplace for customisable and personalised products made by independent designers — directly comparable to NOTHS's personalised gifting proposition and independent maker model.

Broad incumbents

• Amazon Handmade: Amazon Handmade is Amazon's curated handmade goods marketplace, leveraging Amazon's traffic, Prime logistics, and consumer trust — a broad incumbent that competes with NOTHS for both unique gifting demand and independent maker attention.

Regional players

• Prezola: Prezola is a UK-based online gift list and wedding gift registry marketplace that aggregates independent and designer brands — comparable to NOTHS's wedding category and UK geographic focus, though narrower in scope.

Emerging players

• The Knot Worldwide: The Knot Worldwide operates wedding marketplaces including The Knot and WeddingWire, aggregating vendors and registries — overlapping with NOTHS's wedding category, though focused more on services and registries than curated gifts.

Others

• Shopify: Shopify is the leading e-commerce platform enabling independent brands and makers to build their own direct-to-consumer storefronts — a key enabler and competitor to NOTHS's marketplace model, as it allows makers to disintermediate and sell directly without paying marketplace commissions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/notonthehighst
• LinkedInlinkedin.com/company/notonthehighstreet-com
• Facebookfacebook.com/notonthehighstreet

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds14 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Notonthehighstreet