First American
- Company typePublic
- Founded1889
- HeadquartersSanta Ana, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
First American firmographics
Firmographics- Name
- First American
- Legal name
- First American Financial Corporation
- Website
- https://firstam.com
- Company type
- Public
- Founded year
- 1889
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
First American industry classification
Industry- Product category
- Title Insurance
- NAICS
- Direct Title Insurance Carriers (524127), Title Abstract and Settlement Offices (541191), Insurance Agencies and Brokerages (52421)
- SIC
- Title Insurance (6361), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Title Insurance (FSAJACAL)
- akta.pro secondary industries
- Title Insurance & Underwriting (BPAJAOAA), Title Search & Examination (BPAJAOAB)
Keywords
Where First American is headquartered
LocationHeadquarters
- HQ city
- Santa Ana
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
First American business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Title Insurance Premiums: Core revenue stream from issuing title insurance policies protecting property rights for homebuyers, sellers, and lenders. The company issues over 1 million title insurance policies annually.
- Home Warranty Services: Home warranty products providing coverage for home systems and appliances, offered as standalone service or bundled with title insurance.
- Mortgage Solutions: Revenue from ServiceMac subsidiary providing valuation, collateral, and risk solutions for lenders and servicers including appraisal management, property valuation, and REO asset management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Quote-based home warranty coverage |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
First American product offering
Product offeringCore offering
First American Financial Corporation issues title insurance policies and provides professional settlement, escrow, and closing services for residential and commercial real estate transactions in the United States and internationally. Beyond title insurance, the company offers mortgage lender and servicer technology solutions, real estate data and analytics, home warranty coverage, and wealth management and banking services, serving homebuyers, sellers, real estate professionals, lenders, and commercial property investors.
Product overview
First American Financial Corporation operates a diversified platform of real estate transaction solutions organized across six core segments: Title Insurance and Settlement Services (the largest segment), Mortgage Lender and Servicer Solutions (through First American Mortgage Solutions and its subsidiaries ServiceMac and Docutech), Real Estate Data Solutions (First American Data & Analytics), Home Warranty, Wealth Management and Banking Services (First American Trust), and International Services spanning 40+ countries. The core title insurance platform is augmented by multiple digital platforms including AgentNet (with AgentNet Assist AI capabilities), ClarityFirst (commercial), FirstAm IgniteRE, DataTree.com, the Transactions Portal, and myFirstAm. The product architecture also includes specialized modules such as equiRisk (home equity lending within the equiSolutions suite), SEQUOIA AI (title decisioning), Endpoint (escrow automation), ACI Sky Workbench (appraisal workflow), and RegsData (compliance monitoring), collectively forming an integrated ecosystem covering the full residential and commercial real estate transaction lifecycle from title search and insurance through closing, mortgage servicing, and post-closing data monitoring.
Differentiator
Problem solved
Functional benefit
Brands
- AgentNet: Digital platform for title agents providing eJackets, closing protection letters, back title, and bulletins
- ClarityFirst
- DataTree.com
- myFirstAm
- FirstAm IgniteRE
- equiRisk
- equiSolutions
- TrustLink
Products and services
- Title Insurance and Settlement Services Comprehensive title insurance protection and professional settlement services for residential, commercial, and industrial real estate transactions, serving homebuyers, sellers, real estate agents, mortgage brokers, lenders, commercial property professionals, builders, developers, title agencies, and legal professionals.
- First American Mortgage Solutions Mortgage lender and servicer solutions providing technology-driven tools and the industry's richest datasets for lenders and servicers, including products like equiRisk for home equity lending and integration with loan origination systems.
- ServiceMac Mortgage subservicing company operating as a wholly owned subsidiary of First American Financial Corporation, providing automated servicing capabilities for mortgage lenders and servicers, supporting over $315 billion in loan balances.
- First American Data & Analytics Property-centric data spanning 100% of U.S. housing stock, validated daily for accuracy, depth, and reliability. Delivers property information, recorded documents, plats, spatial data, and analytics for risk modeling, efficiency improvement, and actionable property market insights.
- Docutech Mortgage lending technology subsidiary providing document and loan origination solutions within the First American Mortgage Solutions suite.
- First American Home Warranty Home warranty coverage protecting homeowners' budgets against costly repairs and replacements on major home systems and appliances including HVAC, plumbing, electrical, refrigerators, dishwashers, ovens, and clothes washers/dryers. Offers Starter, Essential, and Premium plans with add-on options for pools, spas, roofs, and septic systems.
- First American Trust (Wealth Management and Banking Services) Wealth management and banking services including investment management, fiduciary trust services, and banking tailored to the real estate and title industry. Provides deposit services, treasury management, and wealth planning for individuals, families, institutions, and professional partners.
- International Title and Property Services Title insurance and property-related services provided in over 40 countries through direct operations including Canada (First Canadian Title), UK and Europe (First Title, Enact, Live), Australia and New Zealand (First Title, First Mortgage Services), and South Korea (First American Title).
- AgentNet Digital Platform Digital platform providing title agents with eJackets, closing protection letters, back title access, bulletins, and AI-powered tools including AgentNet Assist for fraud-fighting, real-time transaction alerts, identity verification, and generative AI capabilities.
- ClarityFirst Commercial real estate transaction management and property data platform for First American's commercial operations, enabling efficient management of complex commercial transactions.
- FirstAm IgniteRE Suite of premier real estate-focused tools providing secure access to First American's products and services for real estate professionals.
- DataTree.com Online portal providing access to the nation's largest land record database for property research, title searches, and recorded document retrieval.
- Transactions Portal Secure communication platform for residential real estate transactions, enabling parties to manage transaction details and documentation.
- myFirstAm Customer portal for title and escrow orders, property information, and access to First American products and services including the equiRisk home equity solution.
- equiRisk Title and data-driven solution within the equiSolutions product suite, designed to accelerate collateral review on home equity loans while reducing title risk. Provides real-time property information including ownership, liens, vesting, taxes, and FEMA alerts at the point of sale. Available through direct loan origination system integration, API, batch delivery, or the MyFirstAm portal.
- ACI Sky Workbench Cloud-based workflow platform for appraisers that unifies inspection, data entry, and appraisal report completion. Verified by Fannie Mae and Freddie Mac to support UAD 3.6 specifications ahead of the November 2026 mandate.
- Property Title Monitoring and Fraud Alert Service Free property title monitoring and fraud alert service that monitors public records for new filings such as deeds or liens, providing early detection of potentially fraudulent activity paired with title insurance protection and claims support.
Quantifiable outcome
- Over 1 million title insurance policies issued annually
- +1 more outcomes
Companies that use First American
Customer profileNamed customers2 records
Segments8 records
Ideal customer profiles5 records
First American technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability9 records
Feature7 records
First American partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Fannie MaecoreFannie Mae verified First American's ACI Sky automated collateral evaluation platform for UAD 3.6 compliance, enabling lenders to use the platform for compliant property appraisals in the secondary mortgage market.
- Freddie MaccoreFreddie Mac verified First American's ACI Sky automated collateral evaluation platform for UAD 3.6 compliance, enabling the platform to be used by lenders participating in Freddie Mac loan programs.
- DatabrickscoreFirst American leverages Databricks' Mosaic AI Model Training technology for training and deploying AI models that improve accuracy, reduce costs, and accelerate time-to-value for title insurance and real estate data operations.
Scale indicators4 records
Recent moves8 records
Expansion highlights7 records
First American competitors and assessment
Company assessmentDirect peers
- Fidelity National Financial: Largest US title insurance underwriter and direct competitor to First American across residential, commercial, and agency title; also owns ServiceLink, the closest analog to First American's ServiceMac subservicing subsidiary. Head-to-head in nearly every transaction type.
- Stewart Information Services: Public title insurance underwriter directly competing with First American in residential and commercial title, with overlapping agency network distribution. Smaller scale than FNF/FAF but a closely watched comparable on premium volume and claims experience.
- Old Republic International: Diversified specialty insurer with a sizable title insurance operating segment that competes with First American's Title Insurance and Specialty Insurance segments. Comparable because of overlapping P&C and title exposure plus similar distribution through agents.
Broad incumbents
- CoreLogic (Intercontinental Exchange): Major US property data and analytics provider, now part of ICE. Competes with First American Data & Analytics and DataTree.com across nationwide property records, valuation, and risk analytics used by lenders and investors.
- ICE Mortgage Technology (Black Knight / Ellie Mae): Dominant mortgage technology and data platform competing with First American Mortgage Solutions and Docutech across loan origination systems, servicing, and closing workflows. A broad incumbent shaping the lender-side tech stack.
- Rocket Companies (Rocket Mortgage): Largest US mortgage originator. Not a direct title competitor, but a key customer of First American's title, appraisal, and collateral solutions through ServiceMac and equiRisk, and a bellwether for mortgage origination volumes.
- United Wholesale Mortgage: Leading wholesale mortgage lender and major counterparty to First American's lender/servicer channel via ServiceMac and ACI Sky. Comparable for volume dynamics and tech-driven origination trends.
Emerging players
- Qualia: Digital closing and title production platform serving real estate and mortgage professionals. An emerging fintech competitor building modern alternatives to legacy title and escrow platforms like Endpoint and AgentNet.
- Snapdocs: Digital closing/eClosing network competing for the same lender and title-agent workflows that First American addresses with its Transactions Portal, eClosing Center, and AI-enabled escrow automation. Early-stage but gaining lender adoption.
Others
- Zillow Group: Consumer-facing real estate marketplace and data provider. Not a title competitor, but adjacent through property data, valuation estimates (Zestimate), and Showtime listing tools that intersect with First American's DataTree and home warranty offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks4 records
Key highlights7 records
Customer concentration
First American social profiles
Digital presenceFirst American financial estimates
Financial estimateRevenue estimate
Valuation estimate
First American leadership team
Management profileNumber of profiles
Profiles14 records
First American subsidiaries and ownership
Company hierarchySubsidiaries9 records
First American funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
First American M&A and investment
M&A and investmentM&A11 records
Investments13 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about First American
What does First American do?
First American Financial Corporation issues title insurance policies and provides professional settlement, escrow, and closing services for residential and commercial real estate transactions in the United States and internationally. Beyond title insurance, the company offers mortgage lender and servicer technology solutions, real estate data and analytics, home warranty coverage, and wealth management and banking services, serving homebuyers, sellers, real estate professionals, lenders, and commercial property investors.
Is First American a public or private company?
First American is a public company. It is classified as public and is currently operating.
When was First American founded?
First American was founded in 1889. It employs 5,001 to 10,000 people.
Where is First American based?
First American is headquartered in Santa Ana, United States, in the North America region.
How does First American make money?
Three revenue lines are on record. Title Insurance Premiums are the primary driver. The others are home Warranty Services and mortgage Solutions.
Who are First American's main competitors?
Direct peers on record are Fidelity National Financial, Stewart Information Services and Old Republic International. Broad incumbents are CoreLogic (Intercontinental Exchange), ICE Mortgage Technology (Black Knight / Ellie Mae), Rocket Companies (Rocket Mortgage) and United Wholesale Mortgage. Emerging players are Qualia and Snapdocs. Zillow Group is listed as an others.
Does First American have an API?
Yes. First American Mortgage Solutions offers equiRisk, a title and data-driven solution for home equity lending that is available through direct loan origination system integration, API, batch delivery, or the MyFirstAm portal. First American Data & Analytics' RegsData compliance tool integrates with MeridianLink Mortgage LOS for regulatory compliance monitoring.
What industry is First American in?
First American's product category is Title Insurance. Its primary akta.pro industry code is FSAJACAL, Title Insurance, with a secondary code of BPAJAOAA, Title Insurance & Underwriting. Its NAICS code is 524127 and its SIC code is 6361.