First American

Title Insurancefirstam.com

Company typePublic
Founded1889
HeadquartersSanta Ana, United States
Headcount5,001–10,000
GTM typeB2B and B2C
OfferingServices

First American firmographics

Firmographics

Name: First American
Legal name: First American Financial Corporation
Website: https://firstam.com
Company type: Public
Founded year: 1889
Operating status: Operating
Headcount range: 5,001–10,000 employees
Ownership category
akta.pro rank

First American industry classification

Industry

Product category: Title Insurance
NAICS: Direct Title Insurance Carriers (524127), Title Abstract and Settlement Offices (541191), Insurance Agencies and Brokerages (52421)
SIC: Title Insurance (6361), Insurance Agents, Brokers & Service (6411)
akta.pro primary industry: Title Insurance (FSAJACAL)
akta.pro secondary industries: Title Insurance & Underwriting (BPAJAOAA), Title Search & Examination (BPAJAOAB)

Keywords

Title insurance
Settlement services
Mortgage solutions
Real estate data
Home warranty

Where First American is headquartered

Location

Headquarters

HQ city: Santa Ana
HQ country: United States
HQ region: North America

Offices1 record

Markets served

First American business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

Title Insurance Premiums: Core revenue stream from issuing title insurance policies protecting property rights for homebuyers, sellers, and lenders. The company issues over 1 million title insurance policies annually.
Home Warranty Services: Home warranty products providing coverage for home systems and appliances, offered as standalone service or bundled with title insurance.
Mortgage Solutions: Revenue from ServiceMac subsidiary providing valuation, collateral, and risk solutions for lenders and servicers including appraisal management, property valuation, and REO asset management.

Pricing tiers

Model	Billing	Price
Other	Annual	Quote-based home warranty coverage

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

First American product offering

Product offering

Core offering

First American Financial Corporation issues title insurance policies and provides professional settlement, escrow, and closing services for residential and commercial real estate transactions in the United States and internationally. Beyond title insurance, the company offers mortgage lender and servicer technology solutions, real estate data and analytics, home warranty coverage, and wealth management and banking services, serving homebuyers, sellers, real estate professionals, lenders, and commercial property investors.

Product overview

First American Financial Corporation operates a diversified platform of real estate transaction solutions organized across six core segments: Title Insurance and Settlement Services (the largest segment), Mortgage Lender and Servicer Solutions (through First American Mortgage Solutions and its subsidiaries ServiceMac and Docutech), Real Estate Data Solutions (First American Data & Analytics), Home Warranty, Wealth Management and Banking Services (First American Trust), and International Services spanning 40+ countries. The core title insurance platform is augmented by multiple digital platforms including AgentNet (with AgentNet Assist AI capabilities), ClarityFirst (commercial), FirstAm IgniteRE, DataTree.com, the Transactions Portal, and myFirstAm. The product architecture also includes specialized modules such as equiRisk (home equity lending within the equiSolutions suite), SEQUOIA AI (title decisioning), Endpoint (escrow automation), ACI Sky Workbench (appraisal workflow), and RegsData (compliance monitoring), collectively forming an integrated ecosystem covering the full residential and commercial real estate transaction lifecycle from title search and insurance through closing, mortgage servicing, and post-closing data monitoring.

Differentiator

Problem solved

Functional benefit

Brands

AgentNet: Digital platform for title agents providing eJackets, closing protection letters, back title, and bulletins
ClarityFirst
DataTree.com
myFirstAm
FirstAm IgniteRE
equiRisk
equiSolutions
TrustLink

Products and services

Title Insurance and Settlement Services Comprehensive title insurance protection and professional settlement services for residential, commercial, and industrial real estate transactions, serving homebuyers, sellers, real estate agents, mortgage brokers, lenders, commercial property professionals, builders, developers, title agencies, and legal professionals.
First American Mortgage Solutions Mortgage lender and servicer solutions providing technology-driven tools and the industry's richest datasets for lenders and servicers, including products like equiRisk for home equity lending and integration with loan origination systems.
ServiceMac Mortgage subservicing company operating as a wholly owned subsidiary of First American Financial Corporation, providing automated servicing capabilities for mortgage lenders and servicers, supporting over $315 billion in loan balances.
First American Data & Analytics Property-centric data spanning 100% of U.S. housing stock, validated daily for accuracy, depth, and reliability. Delivers property information, recorded documents, plats, spatial data, and analytics for risk modeling, efficiency improvement, and actionable property market insights.
Docutech Mortgage lending technology subsidiary providing document and loan origination solutions within the First American Mortgage Solutions suite.
First American Home Warranty Home warranty coverage protecting homeowners' budgets against costly repairs and replacements on major home systems and appliances including HVAC, plumbing, electrical, refrigerators, dishwashers, ovens, and clothes washers/dryers. Offers Starter, Essential, and Premium plans with add-on options for pools, spas, roofs, and septic systems.
First American Trust (Wealth Management and Banking Services) Wealth management and banking services including investment management, fiduciary trust services, and banking tailored to the real estate and title industry. Provides deposit services, treasury management, and wealth planning for individuals, families, institutions, and professional partners.
International Title and Property Services Title insurance and property-related services provided in over 40 countries through direct operations including Canada (First Canadian Title), UK and Europe (First Title, Enact, Live), Australia and New Zealand (First Title, First Mortgage Services), and South Korea (First American Title).
AgentNet Digital Platform Digital platform providing title agents with eJackets, closing protection letters, back title access, bulletins, and AI-powered tools including AgentNet Assist for fraud-fighting, real-time transaction alerts, identity verification, and generative AI capabilities.
ClarityFirst Commercial real estate transaction management and property data platform for First American's commercial operations, enabling efficient management of complex commercial transactions.
FirstAm IgniteRE Suite of premier real estate-focused tools providing secure access to First American's products and services for real estate professionals.
DataTree.com Online portal providing access to the nation's largest land record database for property research, title searches, and recorded document retrieval.
Transactions Portal Secure communication platform for residential real estate transactions, enabling parties to manage transaction details and documentation.
myFirstAm Customer portal for title and escrow orders, property information, and access to First American products and services including the equiRisk home equity solution.
equiRisk Title and data-driven solution within the equiSolutions product suite, designed to accelerate collateral review on home equity loans while reducing title risk. Provides real-time property information including ownership, liens, vesting, taxes, and FEMA alerts at the point of sale. Available through direct loan origination system integration, API, batch delivery, or the MyFirstAm portal.
ACI Sky Workbench Cloud-based workflow platform for appraisers that unifies inspection, data entry, and appraisal report completion. Verified by Fannie Mae and Freddie Mac to support UAD 3.6 specifications ahead of the November 2026 mandate.
Property Title Monitoring and Fraud Alert Service Free property title monitoring and fraud alert service that monitors public records for new filings such as deeds or liens, providing early detection of potentially fraudulent activity paired with title insurance protection and claims support.

Quantifiable outcome

Over 1 million title insurance policies issued annually
+1 more outcomes

Companies that use First American

Customer profile

Named customers2 records

Segments8 records

Ideal customer profiles5 records

First American technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature7 records

First American partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core.

Fannie MaecoreTechnology or Integration · 1 January 2025Fannie Mae verified First American's ACI Sky automated collateral evaluation platform for UAD 3.6 compliance, enabling lenders to use the platform for compliant property appraisals in the secondary mortgage market.
Freddie MaccoreTechnology or Integration · 1 January 2025Freddie Mac verified First American's ACI Sky automated collateral evaluation platform for UAD 3.6 compliance, enabling the platform to be used by lenders participating in Freddie Mac loan programs.
DatabrickscoreTechnology or Integration · 1 January 2025First American leverages Databricks' Mosaic AI Model Training technology for training and deploying AI models that improve accuracy, reduce costs, and accelerate time-to-value for title insurance and real estate data operations.

Scale indicators4 records

Recent moves8 records

Expansion highlights7 records

First American competitors and assessment

Company assessment

Direct peers

Fidelity National Financial: Largest US title insurance underwriter and direct competitor to First American across residential, commercial, and agency title; also owns ServiceLink, the closest analog to First American's ServiceMac subservicing subsidiary. Head-to-head in nearly every transaction type.
Stewart Information Services: Public title insurance underwriter directly competing with First American in residential and commercial title, with overlapping agency network distribution. Smaller scale than FNF/FAF but a closely watched comparable on premium volume and claims experience.
Old Republic International: Diversified specialty insurer with a sizable title insurance operating segment that competes with First American's Title Insurance and Specialty Insurance segments. Comparable because of overlapping P&C and title exposure plus similar distribution through agents.

Broad incumbents

CoreLogic (Intercontinental Exchange): Major US property data and analytics provider, now part of ICE. Competes with First American Data & Analytics and DataTree.com across nationwide property records, valuation, and risk analytics used by lenders and investors.
ICE Mortgage Technology (Black Knight / Ellie Mae): Dominant mortgage technology and data platform competing with First American Mortgage Solutions and Docutech across loan origination systems, servicing, and closing workflows. A broad incumbent shaping the lender-side tech stack.
Rocket Companies (Rocket Mortgage): Largest US mortgage originator. Not a direct title competitor, but a key customer of First American's title, appraisal, and collateral solutions through ServiceMac and equiRisk, and a bellwether for mortgage origination volumes.
United Wholesale Mortgage: Leading wholesale mortgage lender and major counterparty to First American's lender/servicer channel via ServiceMac and ACI Sky. Comparable for volume dynamics and tech-driven origination trends.

Emerging players

Qualia: Digital closing and title production platform serving real estate and mortgage professionals. An emerging fintech competitor building modern alternatives to legacy title and escrow platforms like Endpoint and AgentNet.
Snapdocs: Digital closing/eClosing network competing for the same lender and title-agent workflows that First American addresses with its Transactions Portal, eClosing Center, and AI-enabled escrow automation. Early-stage but gaining lender adoption.

Others

Zillow Group: Consumer-facing real estate marketplace and data provider. Not a title competitor, but adjacent through property data, valuation estimates (Zestimate), and Showtime listing tools that intersect with First American's DataTree and home warranty offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks4 records

Key highlights7 records

Customer concentration

First American financial estimates

Financial estimate

Revenue estimate

Valuation estimate

First American leadership team

Management profile

Number of profiles

Profiles14 records

First American subsidiaries and ownership

Company hierarchy

Subsidiaries9 records

First American funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

First American M&A and investment

M&A and investment

M&A11 records

Investments13 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First American

What does First American do?

Is First American a public or private company?

First American is a public company. It is classified as public and is currently operating.

When was First American founded?

First American was founded in 1889. It employs 5,001 to 10,000 people.

Where is First American based?

First American is headquartered in Santa Ana, United States, in the North America region.

How does First American make money?

Three revenue lines are on record. Title Insurance Premiums are the primary driver. The others are home Warranty Services and mortgage Solutions.

Who are First American's main competitors?

Direct peers on record are Fidelity National Financial, Stewart Information Services and Old Republic International. Broad incumbents are CoreLogic (Intercontinental Exchange), ICE Mortgage Technology (Black Knight / Ellie Mae), Rocket Companies (Rocket Mortgage) and United Wholesale Mortgage. Emerging players are Qualia and Snapdocs. Zillow Group is listed as an others.

Does First American have an API?

Yes. First American Mortgage Solutions offers equiRisk, a title and data-driven solution for home equity lending that is available through direct loan origination system integration, API, batch delivery, or the MyFirstAm portal. First American Data & Analytics' RegsData compliance tool integrates with MeridianLink Mortgage LOS for regulatory compliance monitoring.

What industry is First American in?

First American's product category is Title Insurance. Its primary akta.pro industry code is FSAJACAL, Title Insurance, with a secondary code of BPAJAOAA, Title Insurance & Underwriting. Its NAICS code is 524127 and its SIC code is 6361.