Aviva Investors

What Aviva Investors does

Aviva Investors is the global asset management arm of Aviva plc, one of the UK's largest insurance groups, operating across five core capabilities: Equities, Fixed Income, Multi-Asset & Multi-Strategy, Private Markets, and Liquidity Solutions, with a combined AUM of £262 billion (up from £238 billion). The firm serves institutional clients (pension schemes, life and general insurers, investment consultants, and wealth platforms) and, to a lesser extent, UK retail investors via the Aviva Platform; distribution runs through direct institutional sales, intermediary/wealth management channels, a Toronto-based Americas team, and a UK retail e-commerce channel. Revenue is generated primarily through recurring asset management fees on AUM, supplemented by performance fees on alternative and private market strategies; pricing is bespoke and negotiated, not publicly disclosed.

The product set is supported by dedicated technology and content infrastructure including the AIQ investment thinking platform, a five-year exclusive technology partnership with UST (which has stood up Centers of Excellence for Generative AI and Data Science), the Macrobond Amplify research distribution tool, and a February 2026 partnership with Ripple to tokenize traditional fund structures on the XRP Ledger. Real-asset capabilities are delivered through dedicated vehicles such as the Climate Transition Real Assets Strategy and the Spanish Propia build-to-rent platform, and corporate financing is offered via Real Estate Finance, Infrastructure Finance, and GP Finance. The firm has 1,000+ employees across nine countries, is headquartered in London, and reports a £2.2bn 2025 group operating profit and £2.4bn in net flows (a 202% increase reversing prior-year outflows) for the wider Aviva plc group.

Name

Aviva Investors

Legal name

Aviva Investors Global Services Limited

Website

https://avivainvestors.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Aviva Investors is the global asset management arm of Aviva plc, managing £262 billion across equities, fixed income, multi-asset, private markets, and liquidity strategies for pension schemes, insurers, consultants, and wealth platforms.

Ownership category

akta.pro rank

Product category

Asset Management

NAICS

Portfolio Management and Investment Advice (523940), Other Financial Investment Activities (5239)

SIC

Investment Advice (6282), Investors, Nec (6799)

akta.pro primary industry

Multi-Asset Solutions for Institutional (Pensions/Endowments/Sovereigns) (FSAAAJAJ)

akta.pro secondary industries

Portfolio Construction & Asset Allocation Advisory (FSAEAAAC), Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA)

Keywords

• Institutional asset management
• Fixed income solutions
• Private markets investing
• Multi-asset portfolios
• Equity investment management

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Asset Management Fees: Traditional asset management fee structure based on assets under management (AUM). Generates revenue from management fees charged on investment products across equities, fixed income, multi-asset, private markets, and liquidity solutions. Fee income tied to AUM levels of £262 billion.
2. Performance Fees: Performance-based fees likely applicable on certain alternative investment strategies and private market funds.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Aviva Investors is a global asset manager providing investment products and services across five core asset class capabilities: Equities, Fixed Income, Multi-Asset & Multi-Strategy, Private Markets, and Liquidity Solutions. The firm serves institutional investors (pension schemes, insurers, sovereign wealth), wealth managers and IFAs via Model Portfolio Services, retail investors through the UK Aviva Platform, and commercial borrowers with real estate and infrastructure debt financing. Recent product expansion includes tokenized fund structures on the XRP Ledger in partnership with Ripple and three new Luxembourg UCITS SICAV fixed income strategies.

Product overview

Aviva Investors operates as a comprehensive asset management platform offering a diversified portfolio of investment products and services. The core offering consists of five main investment capabilities: Equities, Fixed Income, Multi-Asset & Multi-Strategy, Private Markets, and Liquidity Solutions. These are complemented by a Model Portfolio Service (MPS) that provides pre-constructed, risk-rated portfolios using the MAF Plus fund family alongside third-party active and passive funds. The firm also offers corporate financing solutions including Real Estate Finance, Infrastructure Finance, and GP Finance for commercial borrowers. Recent product expansion includes the June 2026 launch of three new Fixed Income strategies as Luxembourg UCITS SICAV funds, and a February 2026 partnership with Ripple to develop Tokenized Fund Solutions on the XRP Ledger. The platform targets institutional investors, intermediaries (advisers and wealth managers), private investors, and commercial borrowers across multiple geographic markets.

Differentiator

Problem solved

Functional benefit

Brands

• AIQ: Investment thinking platform bringing together insights from Aviva Investors' investment professionals on key themes influencing investment markets.
• Climate Transition Real Assets Strategy
• Climate Stewardship 2030 (CS30)
• AIMS (Aviva Investors Multi-asset Strategy)
• House View
• Compass

Products and services

• Equities Global equity investment capabilities offering exposure to equity markets across developed and emerging markets with a focus on income and growth strategies, for institutional and intermediary clients.
• Fixed Income Comprehensive fixed income investment solutions including rates, investment grade credit, high yield, emerging market debt, and global liquidity management strategies for institutional and intermediary clients. Three new strategies launched as Luxembourg UCITS SICAV funds in June 2026.
• Multi-Asset & Multi-Strategy Multi-asset investment solutions combining equities, fixed income, and alternative assets with flexible allocation strategies to meet diverse client objectives, including the AIMS Target Return strategy.
• Private Markets Private markets investment capabilities spanning private equity, infrastructure, real estate, private credit, and venture capital, positioning the firm as one of Europe's largest private markets managers. New My Future Vision DC default strategy allocates 20-25% to private markets.
• Liquidity Solutions Liquidity management solutions including money market funds and enhanced cash strategies for institutional and intermediary clients.
• Tokenized Fund Solutions Blockchain-based tokenized traditional investment fund structures being developed on the XRP Ledger in partnership with Ripple, enabling faster settlement, lower costs, fractional ownership, and improved accessibility for investors.
• Hybrid Accumulation Model Portfolio Service (MPS) Discretionary hybrid accumulation MPS offering five risk-rated portfolio options using Aviva's MAF Plus funds alongside active and passive funds, distributed via Protection & Investment Limited (PIL) for wealth management clients.
• Pooled Global Equity Fund for Canada Pooled global equity fund providing Canadian institutional investors and wealth management firms with access to Aviva Investors' flagship global equity income fund.
• Real Estate Finance Corporate financing solutions for commercial real estate including senior debt, whole loans, and mezzanine financing for property developers and investors.
• Infrastructure Finance Debt financing solutions for infrastructure projects including renewable energy, transportation, and social infrastructure assets (e.g., £800m Astatine energy transition platform).
• Build-to-Rent (BTR) Platform - Propia Residential development and investment platform focused on build-to-rent housing, currently expanding in Spain through the Propia joint venture with Layetana Living.

Quantifiable outcome

• 202% increase in net flows to £2.4bn for 2025
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• PropiaminorStrategic or Co-development Partner · 19 May 2026Aviva Investors expanded Spanish build-to-rent platform acquiring development sites in Valencia and Paterna. Propia is the dedicated real estate operating company (REOC) launched in partnership with Layetana Living.
• British LandminorStrategic or Co-development Partner · 6 May 2026Aviva Investors as asset manager in joint venture with British Land for SouthGate Bath shopping centre where K-Beauty brand PURESEOUL signed a regional debut lease.
• Climate Impact PartnersminorStrategic or Co-development Partner · 22 April 2026Aviva Investors funded a large-scale afforestation and restoration project in Colombia, partnering with Climate Impact Partners, a global leader in high-quality carbon market solutions.
• RipplecoreTechnology or Integration · 11 February 2026Aviva Investors partnered with Ripple to tokenize traditional investment fund structures on the XRP Ledger blockchain. This marks Ripple's first collaboration with a European investment management firm and Aviva Investors' first foray into tokenization. The collaboration aims to modernize fund infrastructure with faster settlement, lower costs, and features such as fractional ownership.
• RAW ChargingminorStrategic or Co-development Partner · 10 February 2026RAW Charging operates EV charging hubs across Aviva Investors' retail property portfolio. Partnership involves installation of charging infrastructure including 22kW, 50kW, and 150kW chargers.
• USTcoreImplementation/ SI/ Consulting Partner · 25 November 2025UST appointed as exclusive digital and technology partner for five years, expanding 16-year collaboration into comprehensive managed services. UST manages technology services and established Centers of Excellence for Generative AI and Data Science.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Legal & General Investment Management: LGIM is the UK asset management arm of Legal & General, a major UK insurance group. Direct peer with insurance-heritage, similar institutional pension/insurance client base, comparable UK and international scale, and overlapping product capabilities across multi-asset, fixed income, and private markets.
• M&G Investments: M&G is a UK-headquartered asset manager with insurance heritage (formerly Prudential's asset management arm) serving institutional and retail clients. Comparable in size, product mix (equities, fixed income, multi-asset, real estate), and UK institutional client focus.
• Schroders: Schroders is a UK-based global asset manager with comparable AUM scale and similar institutional/private wealth client base. Overlapping capabilities across equities, fixed income, multi-asset, and private markets make it a direct competitor for institutional mandates.
• abrdn (Aberdeen Group): abrdn is a UK-headquartered global asset manager with institutional and wealth management focus, similar product breadth across equities, fixed income, and alternatives. Comparable scale and channel structure to Aviva Investors.
• AXA Investment Managers: AXA IM is the asset management arm of AXA, a major European insurance group. Shares insurance-heritage DNA, European institutional focus, ESG/climate stewardship positioning, and comparable product capabilities including real assets and fixed income.
• Allianz Global Investors: Allianz GI is the asset management arm of Allianz, a major European insurance group. Direct comparable peer in insurance-backed asset management, institutional fixed income, multi-asset, and private markets with similar European heritage and global footprint.
• Manulife Investment Management: Manulife IM is the asset management arm of Manulife, an insurance-backed global investment manager. Comparable insurance-heritage DNA, institutional pension/insurance client base, multi-asset and private markets capabilities, and similar fixed income franchise. Recent hire of Aviva's former EM Debt head signals direct competitive overlap.

Broad incumbents

• Fidelity International: Fidelity International is a global asset manager with broad institutional and retail capabilities across equities, fixed income, multi-asset, and alternatives. Larger scale and broader geographic reach than Aviva Investors, with overlapping institutional pension and wealth management client base.
• Franklin Templeton: Franklin Templeton is a global asset manager with deep institutional and retail capabilities across asset classes. Comparable in its fixed income, multi-asset, and alternatives offerings, with greater scale and broader geographic distribution including strong Americas presence.
• BNP Paribas Asset Management: BNPP AM is the asset management arm of BNP Paribas, one of Europe's largest banks, with broad institutional capabilities across asset classes including ESG/sustainable investing, fixed income, and private markets. Comparable European heritage and institutional client focus, with significantly larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aviva-investors
• Xx.com/avivainvestors
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles25 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments20 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aviva Investors