Line Pay

What Line Pay does

LINE Pay is a mobile payment and digital wallet service operated by LINE Corporation (a subsidiary of Z Holdings Corporation, formerly Yahoo Japan), serving consumers and merchants across East and Southeast Asia with active operations in Japan, Korea, Taiwan, Thailand, and Indonesia. The core product consists of a QR code-based payment platform integrated directly within the LINE Messenger application, enabling money transfers, contactless transactions, and merchant payments. The service is distributed through the LINE mobile app available on iOS and Android, leveraging the existing LINE messaging user base rather than operating as a standalone wallet. LINE Pay Taiwan alone reports 13.6 million users and 7.15 billion TWD in revenue, representing 26% year-over-year growth.

The product portfolio is expanding beyond payment processing into merchant-facing automation and immersive commerce. In 2025, LINE Pay Taiwan launched AI Merchant Tools designed to automate merchant operations, and announced Augmented Reality features for the 2025-2026 strategic cycle to enhance merchant-consumer engagement. LINE Pay also integrates with Visa's Scan to Pay QR payment infrastructure across Asia-Pacific, enabling interoperability with the broader Visa network.

The business model relies on transaction-based revenue mechanics typical of digital wallet platforms, though specific pricing and monetization structures are not publicly disclosed. The platform serves both consumer and merchant segments, with a primary customer base concentrated among Taiwan consumers and merchants, while the parent LINE Corporation provides capital, technology, and distribution infrastructure. The company received a $182 million investment round in 2019 led by Line.

Name

Line Pay

Legal name

LINE Corporation

Website

https://line.me

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

LINE Pay is a mobile payment and digital wallet service embedded within the LINE messaging ecosystem, serving consumers and merchants across Japan, Taiwan, Korea, Thailand, and Indonesia with QR payments, AI merchant tools, and AR features.

Ownership category

akta.pro rank

Product category

Mobile Payments

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

akta.pro primary industry

QR Code Payments Wallets (FSAMAEAC)

akta.pro secondary industries

Digital Payments & Money Movement (ACH/SEPA/FPS, Bill Pay, P2P) (FSAGAAAF), QR Code & Alternative In-Store Acceptance (QR, APMs) (FSAMADAH)

Keywords

• Mobile payment services
• Digital wallet platform
• QR code payments
• Contactless transactions
• Money transfer services

Headquarters

HQ city

Pathum Wan

HQ country

Thailand

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Distribution channels1 record

Core offering

LINE Pay is a mobile payment and digital wallet service integrated within the LINE messaging ecosystem. It enables users to make QR code-based payments, transfer money, and conduct contactless transactions, serving both consumers (with 13.6 million users in Taiwan alone) and merchants through AI-powered merchant tools and AR features.

Product overview

LINE Pay operates as a mobile payment and digital wallet service within the LINE ecosystem. The core offering consists of the LINE Messenger App (a communication platform enabling free voice calls and messaging 24/7) and LINE Pay (the payment and financial services module). LINE Pay connects to these consumer-facing services, offering QR code-based payments, money transfers, and contactless transactions to its user base. The product portfolio also includes AI Merchant Tools for business automation and AR Features for enhanced engagement, expanding beyond basic payment processing into merchant services and immersive experiences. Revenue reached 7.15 billion TWD in 2024 with 13.6 million users in Taiwan alone.

Differentiator

Problem solved

Functional benefit

Products and services

• LINE Pay LINE Pay is a mobile payment and digital wallet service integrated within the LINE messaging ecosystem. It enables users to make QR code-based payments, transfer money, and conduct contactless transactions for both consumers and merchants.
• AI Merchant Tools AI-powered tools designed to help merchants automate operations, improve efficiency, and enhance customer service through artificial intelligence capabilities.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Partnerships

One partnership is on record.

• VisacoreTechnology or IntegrationVisa announced partnership with LINE Pay as part of its Scan to Pay QR payment solution expansion across Asia-Pacific. This integration allows LINE Pay users to leverage Visa's QR payment infrastructure for seamless transactions.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Toss: Korean super-app expanding from P2P payments into broader financial services; comparable to LINE Pay as a regional wallet challenging incumbent financial services through a mobile-first UX.

Direct peers

• PayPay: Dominant mobile payment and QR wallet in Japan, integrated into the SoftBank / Yahoo Japan ecosystem and operating in the same core QR payment and digital wallet category as LINE Pay, with overlapping consumer and merchant audiences.
• KakaoPay: South Korea's leading mobile wallet embedded in the KakaoTalk super-app, directly comparable to LINE Pay's strategy of embedding payments inside a messaging platform for distribution and engagement.
• GrabPay: Mobile wallet component of the Grab super-app across Southeast Asia, competing with LINE Pay for consumer payments and merchant acceptance particularly in Thailand, Indonesia and surrounding markets.
• Rabbit LINE Pay: Thai mobile payment service co-developed with LINE that operates as a direct LINE-affiliated wallet in Thailand, competing with TrueMoney and others for QR payments and merchant acceptance in the same market.
• GCash: Philippines' leading mobile wallet, comparable to LINE Pay as a regional QR-based mobile payment platform targeting mass-market consumers and SMB merchants in Southeast Asia.
• TrueMoney: Leading Southeast Asian mobile wallet and payment service with strong presence in Thailand, Indonesia and other regional markets, competing head-to-head with LINE Pay for consumers and merchants in those geographies.

Broad incumbents

• WeChat Pay: Mobile payment wallet embedded in the WeChat super-app operated by Tencent, comparable to LINE Pay as a messaging-app-anchored wallet and as a broader incumbent in Asia-Pacific QR payments.
• Alipay: Global digital wallet and payment platform operated by Ant Group, comparable to LINE Pay as a QR-based consumer and merchant payment network with extensive Asia-Pacific reach and merchant acceptance partnerships.
• Cash App: Block-owned mobile wallet combining peer-to-peer payments with merchant and financial services, comparable to LINE Pay as a wallet-led platform expanding into merchant tools and broader commerce experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rabbit-line-pay-company-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Line Pay