DAQRI
DAQRI was a Los Angeles-based augmented reality company that developed smart safety helmets and wearables for construction and industrial worker monitoring. It operated in the UAE smart construction safety market alongside Honeywell and 3M before ceasing operations.
- Company typePrivate
- Founded2010
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What DAQRI does
DAQRI was a Los Angeles-based augmented reality company founded in 2010 that developed professional-grade AR hardware and software, originally positioning itself as an AR platform for solving complex industrial problems. Over its operating history the company executed an aggressive capability buildout, raising approximately $275M across two funding rounds (notably a $260M round in July 2017 led by a Series 4 syndicate) and acquiring four AR-focused firms between 2015 and 2016 — ThinkMelon, ARToolworks, 1066 Labs, and Two Trees Photonics — to consolidate IP across developer tools, optics, and display technology.
The company's product focus shifted from a broad professional AR platform toward industrial safety wearables, specifically smart safety helmets and wearables designed for construction worker health monitoring and environmental condition tracking. In its most recent commercial positioning, DAQRI was identified as a market participant in the UAE Smart Construction Safety Helmets & Wearables Market alongside Honeywell International, 3M Co, and SmartCap, a segment catalyzed by UAE government mandates requiring smart safety equipment on construction sites.
DAQRI's business model combined hardware sales (smart helmets and wearables) with associated software, targeted at enterprise and industrial customers in construction and adjacent verticals. No pricing models, customer logos, or revenue figures were publicly disclosed, and the company's daqri.com website returns a Cloudflare 520 error with operating status flagged as closed, indicating the company is no longer active despite continued reference in third-party market research reports.
DAQRI firmographics
Firmographics- Name
- DAQRI
- Website
- https://daqri.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Closed
- Headcount range
- 51–100 employees
- Short description
- DAQRI was a Los Angeles-based augmented reality company that developed smart safety helmets and wearables for construction and industrial worker monitoring. It operated in the UAE smart construction safety market alongside Honeywell and 3M before ceasing operations.
- Ownership category
- akta.pro rank
DAQRI industry classification
Industry- Product category
- Smart Industrial Wearables & Safety Equipment
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Misc Industrial & Commercial Machinery & Equipment (3590)
- akta.pro primary industry
- Protective & Work Accessories Manufacturing (Safety Gloves/Hi-Vis Accessories) (IMAOAFAH)
- akta.pro secondary industries
- Hazardous Location / Intrinsically Safe Computing Devices (HDACALAJ), Indoor Air Quality (IAQ) Environmental Monitoring (VOC/CO2/PM2.5) (HSAHAGAG)
Keywords
Where DAQRI is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
DAQRI business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations
DAQRI product offering
Product offeringCore offering
DAQRI builds smart safety helmets and wearable devices for construction and industrial worker safety. The wearables monitor worker health metrics and environmental conditions on construction sites, with augmented reality technology integrated into the products. The company competes in the smart construction safety helmets and wearables market alongside Honeywell International and 3M Co.
Product overview
DAQRI offers smart safety helmets and wearable devices for industrial and construction applications. The company operates in the smart construction safety helmets and wearables market, providing technology for worker safety monitoring and health metrics tracking. The product portfolio consists of wearable safety technology designed to monitor health metrics and environmental conditions on construction sites. The daqri.com website is currently returning a 520 error, limiting available product details.
Differentiator
Problem solved
Functional benefit
Products and services
- DAQRI Smart Safety Helmets and Wearables
Companies that use DAQRI
Customer profileSegments1 record
Ideal customer profiles1 record
DAQRI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DAQRI partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
DAQRI competitors and assessment
Company assessmentEmerging players
- Epson (Moverio): Epson's Moverio line of AR smart glasses targets industrial, healthcare, and drone applications, competing for the same industrial AR wearable use cases as DAQRI.
- Magic Leap: AR headset company that pivoted to enterprise/industrial applications. Comparable to DAQRI in AR hardware category and illustrates the capital-intensity and execution challenges of building industrial AR wearables.
- TeamViewer (formerly Upskill): Pioneer in industrial AR software (formerly Upskill, acquired by TeamViewer) for hands-free worker workflows and remote assistance. Provides the AR software layer that increasingly competes with the integrated hardware-plus-software stack DAQRI sells.
Direct peers
- Honeywell International: Named alongside DAQRI as a key player in the UAE Smart Construction Safety Helmets & Wearables Market. Honeywell offers connected PPE, gas detection, and EHS software that directly competes with DAQRI's smart helmet use case for enterprise construction buyers.
- 3M: Co-listed with DAQRI in the UAE smart safety helmets market. 3M's safety division covers hard hats, hearing protection, and respiratory protection, and the company has been actively extending into connected PPE — directly competitive on construction sites.
- SmartCap: Specifically named alongside DAQRI in the UAE Smart Construction Safety Helmets & Wearables Market. SmartCap makes wearable fatigue-monitoring devices for operators in mining, transport, and construction, competing for the same worker-safety monitoring budget.
- RealWear: Industrial-grade AR head-mounted wearables designed for field workers in energy, manufacturing, and construction. Competes with DAQRI's smart helmet on enterprise AR deployment use cases.
- Vuzix: Manufacturer of AR smart glasses targeting industrial, medical, and enterprise markets. Competes with DAQRI in the wearable AR display category for hands-free worker productivity and safety applications.
- Optrel: Manufacturer of welding helmets with integrated sensors, auto-darkening filters, and PAPR (powered air-purifying respirator) systems. Comparable to DAQRI in the smart, sensor-equipped protective helmet category for industrial users.
Broad incumbents
- Microsoft (HoloLens): Mixed reality headset used for industrial training, remote assistance, and field-service workflows. Represents the broad incumbent competition for AR-based industrial wearables alongside DAQRI's smart helmet offering.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
DAQRI social profiles
Digital presenceDAQRI financial estimates
Financial estimateRevenue estimate
Valuation estimate
DAQRI leadership team
Management profileNumber of profiles
DAQRI funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DAQRI M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DAQRI
What does DAQRI do?
DAQRI builds smart safety helmets and wearable devices for construction and industrial worker safety. The wearables monitor worker health metrics and environmental conditions on construction sites, with augmented reality technology integrated into the products. The company competes in the smart construction safety helmets and wearables market alongside Honeywell International and 3M Co.
Is DAQRI a public or private company?
DAQRI is a private company. It is classified as venture growth investor backed and is currently closed.
When was DAQRI founded?
DAQRI was founded in 2010. It employs 51 to 100 people.
Where is DAQRI based?
DAQRI is headquartered in Los Angeles, United States, in the North America region.
Who are DAQRI's main competitors?
Emerging players on record are Epson (Moverio), Magic Leap and TeamViewer (formerly Upskill). Direct peers are Honeywell International, 3M, SmartCap, RealWear, Vuzix and Optrel. Microsoft (HoloLens) is listed as a broad incumbent.
Does DAQRI have an API?
No public API is recorded for DAQRI.
What industry is DAQRI in?
DAQRI's product category is Smart Industrial Wearables & Safety Equipment. Its primary akta.pro industry code is IMAOAFAH, Protective & Work Accessories Manufacturing (Safety Gloves/Hi-Vis Accessories), with a secondary code of HDACALAJ, Hazardous Location / Intrinsically Safe Computing Devices. Its NAICS code is 334512 and its SIC code is 3590.