Developer docs
API playgroundTry for free, no card

Search company profiles

Mirror

Full company profile

uuid0000n3v

Namestring
Mirror
Legal namestring
Mirror
Websiteurl
mirror.xyz
Company typeenum
Private
Founded yearint
2020
Descriptiontext

Mirror was a Web3-native publishing platform that enabled writers, thinkers, and communities to publish content onchain, own their audience relationships independent of centralized platforms, and receive direct reader support through blockchain-based monetization. Founded in 2020 and based in San Francisco, the platform was built on blockchain rails that provided tokenized economies for creators, censorship-resistant publishing infrastructure, and community governance mechanisms — positioning it as a direct alternative to platform-dependent social media and subscription models. The company targeted individual creators and DAOs as a horizontal persona segment, distributed via Web3-native channels including the Farcaster protocol ecosystem and earned media through investor networks such as USV.

In February 2026, Mirror merged with its fellow USV portfolio company Paragraph to form a combined onchain publishing platform operating at Paragraph.com, with Mirror's founding team (led by Denis Nazarov) relocating to Kiosk — a new client for the decentralized social protocol Farcaster. The transaction was paired with a $10mm financing round into Kiosk led by Electric Capital, intended to accelerate Paragraph's product development. As a result, Mirror no longer operates as a standalone entity; its capabilities, including the Agents feature for AI-powered workflows, now sit within the combined Paragraph/Kiosk stack.

Short descriptiontext

Mirror was a Web3 publishing platform enabling creators to publish onchain, own their audience, and receive direct reader support via blockchain-based monetization. In Feb 2026 it merged with Paragraph, with the founding team moving to Farcaster client Kiosk.

Operating statusenum
Acquired
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersSan Francisco, United States
HQ citystring
San Francisco
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
web3 publishing, blockchain content platform, creator monetization, onchain publishing, decentralized content
Product category
Web3 Publishing Platform
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Onchain Publishing Platform
TypeSubscription Recurring
Description

Direct content ownership through blockchain technology enabling creators to monetize their work on Web3 rails

blog.usv.com
Marketing channels2 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components2 values
Technology or R&D, Personnel
GTM typeB2C
B2C
Offering typeSoftware
Software
Core offering1 text field

Mirror is a Web3/blockchain-based publishing platform that enables writers, creators, communities, and DAOs to publish content, own their audiences, and receive direct reader support through tokenized, onchain monetization mechanisms. Following its 2026 merger with Paragraph, the combined platform offers blockchain-based content publishing with reader support features and audience ownership independent of traditional platforms.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • Millions of creators targeted for onchain publishing adoption
Product overview1 text field

Mirror merged with Paragraph to create a combined onchain publishing platform for rebuilding content creation, distribution, and monetization on web3 rails. The platform enables writers to publish content, grow audiences, and receive direct reader support through blockchain-based mechanisms. The platform offers reader support features (allowing readers to support writers and share in their growth), audience growth tools (seamless sharing across social platforms), and ownership features (readers can subscribe via email or wallet). The platform is built on blockchain technology and integrates with the decentralized social protocol Farcaster.

Product and service2 records
1Paragraph (combined with Mirror)
CategoryPublishing Platform
Description

An onchain publishing platform that enables writers to publish content, grow audiences, and receive direct reader support through blockchain-based monetization mechanisms. Readers can subscribe via email or wallet, share content seamlessly across social networks, and signal early support to share in the creator's growth.

2Agents
CategoryPlatform Feature
Description

AI-powered agent functionality that enables automated interactions and workflows within the Paragraph publishing platform.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership3 partners
1Paragraph
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-02-16
Description

Mirror is merging with Paragraph to create a combined platform for rebuilding content creation, distribution, and monetization on web3 rails. Mirror's founding team led by Denis Nazarov is moving to Kiosk, a new client for the decentralized social protocol Farcaster.

2Kiosk
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-02-16
Description

Mirror's founding team led by Denis Nazarov is moving to Kiosk, a new client for the decentralized social protocol Farcaster. Kiosk announced a $10mm financing round led by Electric Capital.

3Farcaster
Strategic tierCoreTypeTechnology or IntegrationAnnounced on2026-02-16
Description

Kiosk is a new client for the decentralized social protocol Farcaster, integrating Mirror and Paragraph's publishing capabilities with the protocol.

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Paragraph
TypeDirect peer
Description

Direct counterpart and merger partner of Mirror; both operate onchain publishing platforms serving Web3 creators with reader-support monetization via crypto wallets. Functionally the most comparable peer — Mirror is being absorbed into Paragraph.

2Substack
TypeBroad incumbent
Description

Dominant newsletter and subscription publishing platform for individual writers and creators. Overlaps with Mirror on creator publishing and direct reader monetization, but operates on centralized Web2 rails without tokenized ownership or censorship resistance.

3Farcaster
TypeDirect peer
Description

Decentralized social protocol that Kiosk (Mirror's new home) is built on top of. Comparable because it provides the social identity and distribution layer that Mirror's publishing functionality plugs into, and competes for the same onchain creator mind-share.

4Lens Protocol
TypeDirect peer
Description

Decentralized social graph protocol with onchain profiles and creator monetization primitives. Direct competitor to Mirror/Farcaster in the onchain creator publishing and audience-ownership category.

5Ghost
TypeBroad incumbent
Description

Open-source publishing platform powering newsletters and creator subscriptions for SMBs and individual writers. Comparable business model (subscription publishing) without blockchain integration, representing the Web2 incumbent Mirror positions against.

6Medium
TypeBroad incumbent
Description

Large-scale online publishing platform with a Partner Program paying writers based on reader engagement. Comparable in the long-form writer publishing category; Mirror differentiates with direct ownership and crypto-native monetization.

7Beehiiv
TypeBroad incumbent
Description

Newsletter and creator publishing platform with built-in monetization, analytics, and audience-growth tooling. Targets the same creator economy segment as Mirror but operates entirely on Web2 subscription rails.

8Bluesky
TypeEmerging player
Description

Decentralized social network built on the AT Protocol with growing traction among independent creators and journalists. Competes for the same decentralized-publishing / audience-ownership narrative as Mirror, though with a different technical stack.

9Mastodon
TypeEmerging player
Description

Federated, decentralized social network emphasizing user ownership and censorship resistance. Comparable on the philosophical axis (audience ownership, decentralization) but does not natively support tokenized creator monetization like Mirror.

10WordPress.com
TypeBroad incumbent
Description

Largest hosted blogging and publishing platform globally, with paid newsletters and subscription tools. Represents the mass-market baseline of independent publishing that Mirror's onchain ownership thesis is trying to disrupt.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds3 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors4 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Mirror

Web3 Publishing Platformmirror.xyz

Mirror was a Web3 publishing platform enabling creators to publish onchain, own their audience, and receive direct reader support via blockchain-based monetization. In Feb 2026 it merged with Paragraph, with the founding team moving to Farcaster client Kiosk.

What Mirror does

Mirror was a Web3-native publishing platform that enabled writers, thinkers, and communities to publish content onchain, own their audience relationships independent of centralized platforms, and receive direct reader support through blockchain-based monetization. Founded in 2020 and based in San Francisco, the platform was built on blockchain rails that provided tokenized economies for creators, censorship-resistant publishing infrastructure, and community governance mechanisms — positioning it as a direct alternative to platform-dependent social media and subscription models. The company targeted individual creators and DAOs as a horizontal persona segment, distributed via Web3-native channels including the Farcaster protocol ecosystem and earned media through investor networks such as USV.

In February 2026, Mirror merged with its fellow USV portfolio company Paragraph to form a combined onchain publishing platform operating at Paragraph.com, with Mirror's founding team (led by Denis Nazarov) relocating to Kiosk — a new client for the decentralized social protocol Farcaster. The transaction was paired with a $10mm financing round into Kiosk led by Electric Capital, intended to accelerate Paragraph's product development. As a result, Mirror no longer operates as a standalone entity; its capabilities, including the Agents feature for AI-powered workflows, now sit within the combined Paragraph/Kiosk stack.

Mirror firmographics

Firmographics
Name
Mirror
Legal name
Mirror
Website
https://mirror.xyz
Company type
Private
Founded year
2020
Operating status
Acquired
Headcount range
51–100 employees
Short description
Mirror was a Web3 publishing platform enabling creators to publish onchain, own their audience, and receive direct reader support via blockchain-based monetization. In Feb 2026 it merged with Paragraph, with the founding team moving to Farcaster client Kiosk.
Ownership category
akta.pro rank

Where Mirror is headquartered

Location

Headquarters

HQ city
San Francisco
HQ country
United States
HQ region
North America

Markets served

Mirror business model

Business model
GTM type
B2C
Offering type
Software
Cost components
Technology or R&D, Personnel

Revenue model

  1. Onchain Publishing Platform: Direct content ownership through blockchain technology enabling creators to monetize their work on Web3 rails

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Mirror product offering

Product offering

Core offering

Mirror is a Web3/blockchain-based publishing platform that enables writers, creators, communities, and DAOs to publish content, own their audiences, and receive direct reader support through tokenized, onchain monetization mechanisms. Following its 2026 merger with Paragraph, the combined platform offers blockchain-based content publishing with reader support features and audience ownership independent of traditional platforms.

Product overview

Mirror merged with Paragraph to create a combined onchain publishing platform for rebuilding content creation, distribution, and monetization on web3 rails. The platform enables writers to publish content, grow audiences, and receive direct reader support through blockchain-based mechanisms. The platform offers reader support features (allowing readers to support writers and share in their growth), audience growth tools (seamless sharing across social platforms), and ownership features (readers can subscribe via email or wallet). The platform is built on blockchain technology and integrates with the decentralized social protocol Farcaster.

Differentiator

Problem solved

Functional benefit

Products and services

  • Paragraph (combined with Mirror) An onchain publishing platform that enables writers to publish content, grow audiences, and receive direct reader support through blockchain-based monetization mechanisms. Readers can subscribe via email or wallet, share content seamlessly across social networks, and signal early support to share in the creator's growth.
  • Agents AI-powered agent functionality that enables automated interactions and workflows within the Paragraph publishing platform.

Quantifiable outcome

  • Millions of creators targeted for onchain publishing adoption

Companies that use Mirror

Customer profile

Segments1 record

Ideal customer profiles1 record

Mirror technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Mirror partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core.

  • ParagraphcoreStrategic or Co-development Partner · 16 February 2026Mirror is merging with Paragraph to create a combined platform for rebuilding content creation, distribution, and monetization on web3 rails. Mirror's founding team led by Denis Nazarov is moving to Kiosk, a new client for the decentralized social protocol Farcaster.
  • KioskcoreStrategic or Co-development Partner · 16 February 2026Mirror's founding team led by Denis Nazarov is moving to Kiosk, a new client for the decentralized social protocol Farcaster. Kiosk announced a $10mm financing round led by Electric Capital.
  • FarcastercoreTechnology or Integration · 16 February 2026Kiosk is a new client for the decentralized social protocol Farcaster, integrating Mirror and Paragraph's publishing capabilities with the protocol.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Mirror competitors and assessment

Company assessment

Direct peers

  • Paragraph: Direct counterpart and merger partner of Mirror; both operate onchain publishing platforms serving Web3 creators with reader-support monetization via crypto wallets. Functionally the most comparable peer — Mirror is being absorbed into Paragraph.
  • Farcaster: Decentralized social protocol that Kiosk (Mirror's new home) is built on top of. Comparable because it provides the social identity and distribution layer that Mirror's publishing functionality plugs into, and competes for the same onchain creator mind-share.
  • Lens Protocol: Decentralized social graph protocol with onchain profiles and creator monetization primitives. Direct competitor to Mirror/Farcaster in the onchain creator publishing and audience-ownership category.

Broad incumbents

  • Substack: Dominant newsletter and subscription publishing platform for individual writers and creators. Overlaps with Mirror on creator publishing and direct reader monetization, but operates on centralized Web2 rails without tokenized ownership or censorship resistance.
  • Ghost: Open-source publishing platform powering newsletters and creator subscriptions for SMBs and individual writers. Comparable business model (subscription publishing) without blockchain integration, representing the Web2 incumbent Mirror positions against.
  • Medium: Large-scale online publishing platform with a Partner Program paying writers based on reader engagement. Comparable in the long-form writer publishing category; Mirror differentiates with direct ownership and crypto-native monetization.
  • Beehiiv: Newsletter and creator publishing platform with built-in monetization, analytics, and audience-growth tooling. Targets the same creator economy segment as Mirror but operates entirely on Web2 subscription rails.
  • WordPress.com: Largest hosted blogging and publishing platform globally, with paid newsletters and subscription tools. Represents the mass-market baseline of independent publishing that Mirror's onchain ownership thesis is trying to disrupt.

Emerging players

  • Bluesky: Decentralized social network built on the AT Protocol with growing traction among independent creators and journalists. Competes for the same decentralized-publishing / audience-ownership narrative as Mirror, though with a different technical stack.
  • Mastodon: Federated, decentralized social network emphasizing user ownership and censorship resistance. Comparable on the philosophical axis (audience ownership, decentralization) but does not natively support tokenized creator monetization like Mirror.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Mirror social profiles

Digital presence

Mirror financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Mirror leadership team

Management profile

Number of profiles

Mirror funding detail

Funding detail

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Mirror M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mirror

What does Mirror do?

Mirror is a Web3/blockchain-based publishing platform that enables writers, creators, communities, and DAOs to publish content, own their audiences, and receive direct reader support through tokenized, onchain monetization mechanisms. Following its 2026 merger with Paragraph, the combined platform offers blockchain-based content publishing with reader support features and audience ownership independent of traditional platforms.

Is Mirror a public or private company?

Mirror is a private company. It is classified as venture growth investor backed and is currently acquired.

When was Mirror founded?

Mirror was founded in 2020. It employs 51 to 100 people.

Where is Mirror based?

Mirror is headquartered in San Francisco, United States, in the North America region.

How does Mirror make money?

One revenue line is on record: onchain Publishing Platform.

Who are Mirror's main competitors?

Direct peers on record are Paragraph, Farcaster and Lens Protocol. Broad incumbents are Substack, Ghost, Medium, Beehiiv and WordPress.com. Emerging players are Bluesky and Mastodon.

Does Mirror have an API?

No public API is recorded for Mirror.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales
Live signals
The Globe and MailStretched: Can Lululemon fend off its younger, hotter rivals?Lululemon's stock fell from over $511 to about $130, and it hired former Nike executive Heidi O'Neill as CEO. The company faces intense competition from younger rivals like TNA and 437, while its North American sales have slipped. It plans to introduce more new styles and cut markdowns.Union Square VenturesDoubling Down on Onchain Publishing with ParagraphUSV announced its investment in Paragraph, a leading onchain publishing platform, which is merging with its portfolio company Mirror to create a combined platform for rebuilding content creation, distribution, and monetization on web3 rails. The deal involves Mirror's founding team led by Denis Nazarov moving to Kiosk, a new client for the decentralized social protocol Farcaster, which today announced a $10mm financing round led by Electric Capital. The investment aims to accelerate Paragraph's product development and attract millions of creators to onchain publishing, enabling direct content ownership through blockchain technology.ShardeumSocialFi: Revolutionizing Social Media with Blockchain TechnologyThe article defines SocialFi as a decentralized social media model that merges blockchain technology with social dynamics to allow users to own their data and monetize content directly. It highlights key platforms including Steemit, Mirror.xyz, and Farcaster while outlining challenges such as scalability, user experience, and regulatory uncertainty.MirrorintheskyshopEthical Cashmere — A story about sustainabilityMirror in the Sky, a clothing brand, presents its philosophy on ethical cashmere production, describing the material's origins in Kashmir region and the practices required for truly sustainable cashmere. The article outlines two critical welfare dimensions: ensuring Kashmir goats are combed gently during spring molting rather than sheared, and guaranteeing fair wages and safe conditions for artisans. The brand highlights its operations in Kathmandu, Nepal, where it works with local artisans and a women's cooperative to produce handcrafted garments using traditional, slow manufacturing processes that respect both animals and workers.NFT PlazasParagraph Acquires Mirror, Shifts Focus to New Web3 App ‘Kiosk’Paragraph, a blockchain-based publishing platform, has acquired its rival Mirror and will merge the entities to launch a new Web3 social media application called 'Kiosk'. The new app is built on the Farcaster Protocol and aims to integrate social interactions with digital asset ownership and trading. Union Square Ventures facilitated the agreement, which allows Mirror's developers to focus on building Kiosk while maintaining the existing Mirror platform.CoincuParagraph Acquires Web3 Platform Mirror, Shifts Focus to Blockchain E-commerce!Paragraph has acquired the Web3 platform Mirror, marking a strategic shift towards blockchain e-commerce. Following the acquisition, the Mirror team will focus on developing 'Kiosk', a project aimed at integrating blockchain with e-commerce to enhance content monetization. This collaboration signifies a commitment to advancing Web3 technologies and responding to the needs of creators and consumers in the digital marketplace.ParagraphWe've Raised $5m & We're Joining Forces with MirrorParagraph has acquired the onchain publishing platform Mirror and raised $5 million in funding led by Union Square Ventures with participation from Coinbase Ventures. The acquisition unites both platforms under Paragraph, which will continue to operate them independently while exploring a unified product for creators. Founder Denis Nazarov of Mirror will remain as an advisor to Paragraph.YahooWeb3 Publishing Platform Mirror Sells to Paragraph, Pivots to Social App 'Kiosk'Web3 publishing platform Paragraph has acquired its primary competitor, Mirror, in a deal proposed by investor Union Square Ventures. Following the acquisition, the Mirror team will operate independently to pivot towards developing 'Kiosk,' a Web3 social app built on the Farcaster protocol.GenInvestment-backed crypto publishing platform Mirror.xyz aims to change the way writers connect with their audienceCrypto publishing platform Mirror.xyz, which received a $100 million valuation investment from Union Square Ventures, aims to revolutionize how writers connect with and monetize their work through blockchain technology. The platform allows authors to crowdfund projects by issuing tokens and minting essays as NFTs on the Ethereum network, enabling creators to maintain control over digital rights and earnings.