Hollard Insurance
Hollard Insurance is South Africa's largest privately owned insurance group, founded in 1980, serving 4+ million customers with life, funeral, short-term, and investment products across 9 African countries and Australia through broker networks and digital channels.
- Company typePrivate
- Founded1980
- HeadquartersJohannesburg, South Africa
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Hollard Insurance does
Hollard Insurance Company Ltd is South Africa's largest privately owned insurance group, founded in 1980 and headquartered in Johannesburg. The company provides a comprehensive suite of insurance and investment products spanning life insurance (Comprehensive Life Cover, Life Cover with No Medicals up to R1.2 million, Specialist Life Cover, My Life & More), funeral cover (up to R75,000), short-term insurance (car, home, pet, travel with multiple tiers), commercial and specialist sector insurance (agriculture, construction, marine, trucking, hospitality), and investment products (savings plans, retirement annuities, preservation plans, living annuities). Hollard serves over 4 million customers across 9 African countries (South Africa, Mozambique, Namibia, Botswana, Ghana, Zambia, Lesotho, Kenya, Tanzania, Uganda) and Australia, supported by an extensive broker and adviser network, direct online sales channels, branch offices across Gauteng, and strategic distribution partnerships.
The company operates through multiple subsidiaries including Hollard Insure (short-term), Hollard Life Solutions (life insurance), Hollard Investments (investment management), Hollard Corporate (business insurance), Hollard International (pan-African operations), and iTOO Special Risks (specialty products). Its technology platform includes the Hollard Engage content platform, online quote and self-service tools, the Life Insurance Calculator, and the Streetwise Finance financial education programme. Hollard generates revenue through recurring insurance premiums collected monthly or annually (pricing based on coverage amounts, age, risk profile, and policy terms), investment management fees from unit trusts and annuity products, and strategic partnership distribution arrangements.
Hollard's go-to-market combines channel partner distribution (brokers, advisers, and the 15-year Commonwealth Bank of Australia alliance for home and motor insurance) with direct-to-consumer digital channels (online funeral and travel insurance purchase). The company is controlled by Hollard Holdings Pty Ltd, a licensed controlling company, and holds minority stakes in Dotsure Limited and Simply Financial Services. Notable recent strategic moves include the 2021 acquisition of CommInsure General Insurance from CBA for approximately USD 468 million, the 2025 green transition insurance partnership with Tokio Marine GX, and the 2026 launch of Hollard Responder, a 24/7 incident response solution for businesses.
Hollard Insurance firmographics
Firmographics- Name
- Hollard Insurance
- Legal name
- The Hollard Insurance Company Ltd
- Website
- https://hollard.co.za
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Hollard Insurance is South Africa's largest privately owned insurance group, founded in 1980, serving 4+ million customers with life, funeral, short-term, and investment products across 9 African countries and Australia through broker networks and digital channels.
- Ownership category
- akta.pro rank
Hollard Insurance industry classification
Industry- Product category
- Multi-line Insurance
- NAICS
- Direct Life, Health, and Medical Insurance Carriers (52411), Direct Property and Casualty Insurance Carriers (524126), Direct Life Insurance Carriers (524113)
- SIC
- Life Insurance (6311), Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321)
- akta.pro primary industry
- Final Expense Term Life Insurance (FSAIAAAI)
Keywords
Where Hollard Insurance is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Offices8 records
Markets served
Hollard Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Insurance Premiums: Primary revenue from insurance premiums across life, funeral, short-term (car, home, pet, travel), and business insurance products. Premiums are collected monthly or annually with pricing based on coverage amounts, age, risk profile, and policy terms.
- Investment Management: Hollard Investment Managers generates fees from investment products including savings plans, investment plans, endowment plans, retirement annuities, preservation plans, and living annuities. Revenue includes management fees and product charges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Funeral Online - up to R50,000 cover |
| Subscription | Monthly | Funeral Cover - up to R75,000 cover |
| Subscription | Monthly | Life Cover with No Medicals - up to R1.2 million |
| Subscription | Monthly | Comprehensive Life Cover - flexible benefits |
| Subscription | Pay-as-you-go | Travel Insurance - multiple tiers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Hollard Insurance product offering
Product offeringCore offering
Hollard Insurance underwrites and distributes a multi-line insurance portfolio covering life insurance (comprehensive life, life with no medicals, specialist life, group risk), funeral cover, short-term insurance (car, home, pet, travel, commercial lines), and investment products (savings, retirement, endowment, preservation, and living annuities). Products are sold to individuals and businesses in South Africa and across nine African countries via brokers, advisers, direct online channels, and strategic partnerships.
Product overview
Hollard Insurance operates as a multi-line insurance provider offering both life and short-term insurance products across Africa. The core life insurance portfolio includes Comprehensive Life Cover (Hollard Life Select), Life Cover with No Medicals, Specialist Life Cover, and My Life & More (all-in-one solution combining life, funeral, and home contents). Funeral products are offered through Funeral Cover and Funeral Online. Short-term insurance spans Travel Insurance (with multiple tiers including Gold, Orange, Purple, Medi+, BizMICE, SilverVoyage), and commercial lines covering Agriculture, Construction, Marine, Trucking, Hospitality, and specialty sectors. Investment products include savings plans, investment plans, endowment plans, retirement annuities, preservation plans, and living annuities. The company also operates financial education programme Streetwise Finance and B2B platform Hollard Engage. The overall architecture is a platform-plus-modules approach with separate divisions for Life, Insure (short-term), and Investments, all accessible through brokers, advisers, and direct online channels.
Differentiator
Problem solved
Functional benefit
Brands
- Hollard Insure: Short-term/general insurance products including car, home, travel, pet insurance and commercial insurance solutions.
- Hollard Life Solutions
- Hollard Investments
- Hollard International
- Hollard Corporate
- iTOO Special Risks
- Hollard Responder
- Hollard Engage
- Better Futures
- Streetwise Finance
- Daredevil Run
- Hollard Life Select
- Hollard Direct
- Hollard Health
- Hollard Group Risk
- Dotsure
- Kleva Plan
Products and services
- Comprehensive Life Cover (Hollard Life Select)
Quantifiable outcome
- Approved claims paid within 48 hours on receipt of supporting documents
- +3 more outcomes
Companies that use Hollard Insurance
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles5 records
Hollard Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Hollard Insurance partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Commonwealth Bank of AustraliacoreStrategic 15-year partnership for distribution of home and motor insurance products. CBA completed sale of CommInsure General Insurance to Hollard Holdings Australia Pty Ltd for approximately USD 468 million. Hollard manages distribution of insurance products to CBA customers with innovative insurance products and claims technologies.
- Simply Financial ServicescoreCape-based insurtech backed by Hollard Group targeting South Africa's SME sector with digital group risk products. Simply developed in-house technology while using Google's ecosystem to address the structural protection gap where approximately 14 million SME employees contributing 40% of GDP largely lack coverage.
- Tokio Marine GXcoreGlobal partnership between Hollard and Japan-based Tokio Marine GX illustrating how international alliances combine local market expertise with international technical knowledge to provide integrated coverage across multiple jurisdictions and industries for green transition in Africa.
- iTOO Special RiskscoreHollard's preferred underwriter of speciality products and strategic partner for green transition insurance solutions in Africa following the launch of Tokio Marine GX (TMGX).
- DotsureminorHollard holds a shareholding in Dotsure, a separate licensed non-life insurer in terms of the Insurance Act. Dotsure assists customers with car, extended car warranty, home contents, buildings, or pet insurance.
- APA InsurancecoreAPA partnership through which Hollard operates in Kenya, Tanzania and Uganda as part of Hollard International's pan-African expansion beyond South Africa.
- BizCoverminorBizCover launched business insurance quoting inside ChatGPT for Australian small businesses, being the first business insurance app globally to offer SME quotes within the AI platform. Hollard is one of the insurers listed alongside AIG, BHSI, Berkley, Chubb, DUAL, QBE, Vero, Zurich, and HDI.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Hollard Insurance competitors and assessment
Company assessmentDirect peers
- Old Mutual Limited: Pan-African life and short-term insurer with dominant South African market share. Directly competes with Hollard across life, funeral, short-term, and investment products, and operates in many of the same African geographies.
- Sanlam Limited: Major South African financial services group offering life insurance, funeral cover, investments, and short-term insurance. Closely comparable product portfolio and distribution model to Hollard with extensive broker network.
- Momentum Metropolitan Holdings: South African insurer and financial services group offering life, disability, short-term insurance, and investment products with multi-channel distribution including brokers and direct channels.
- Discovery Limited: South African financial services group with Vitality-anchored life and health insurance products. Competes with Hollard in life and health segments and overlaps in group risk and employee benefits.
- Liberty Holdings (Standard Bank): South African life insurer and investment provider owned by Standard Bank. Direct competitor in life insurance, investments, and group risk products distributed via financial advisers.
- Bidvest Insurance: South African short-term and life insurer offering motor, home, life, and commercial insurance. Competes with Hollard in personal lines and commercial segments with strong broker distribution.
Emerging players
- Naked Insurance: South African insurtech offering AI-driven short-term insurance direct to consumers. Competes with Hollard's Hollard Insure short-term business in the digital-native segment.
- Pineapple (Pineapple Tech): South African digital-first insurance company offering funeral, life, and gadget cover via a mobile app. Direct competitor in Hollard's core funeral and no-medical life segments.
Regional players
- Jubilee Insurance: East African insurance group operating in Kenya, Uganda, Tanzania, Burundi, and other markets. Comparable multi-line product offering and African footprint overlap with Hollard International.
- Britam Holdings: Pan-African financial services group headquartered in Kenya offering life, general insurance, and asset management. Overlaps with Hollard International in East Africa across similar product lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Hollard Insurance social profiles
Digital presenceHollard Insurance compliance and trust
Trust signalCompliance3 records
Hollard Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hollard Insurance leadership team
Management profileNumber of profiles
Profiles5 records
Hollard Insurance subsidiaries and ownership
Company hierarchySubsidiaries9 records
Hollard Insurance funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hollard Insurance M&A and investment
M&A and investmentM&A2 records
Investments13 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hollard Insurance
What does Hollard Insurance do?
Hollard Insurance underwrites and distributes a multi-line insurance portfolio covering life insurance (comprehensive life, life with no medicals, specialist life, group risk), funeral cover, short-term insurance (car, home, pet, travel, commercial lines), and investment products (savings, retirement, endowment, preservation, and living annuities). Products are sold to individuals and businesses in South Africa and across nine African countries via brokers, advisers, direct online channels, and strategic partnerships.
Is Hollard Insurance a public or private company?
Hollard Insurance is a private company. It is classified as family owned and is currently operating.
When was Hollard Insurance founded?
Hollard Insurance was founded in 1980. It employs 1,001 to 5,000 people.
Where is Hollard Insurance based?
Hollard Insurance is headquartered in Johannesburg, South Africa, in the Africa region.
How does Hollard Insurance make money?
Two revenue lines are on record. Insurance Premiums are the primary driver. The others are investment Management.
Who are Hollard Insurance's main competitors?
Direct peers on record are Old Mutual Limited, Sanlam Limited, Momentum Metropolitan Holdings, Discovery Limited, Liberty Holdings (Standard Bank) and Bidvest Insurance. Emerging players are Naked Insurance and Pineapple (Pineapple Tech). Regional players are Jubilee Insurance and Britam Holdings.
Does Hollard Insurance have an API?
No public API is recorded for Hollard Insurance.
What industry is Hollard Insurance in?
Hollard Insurance's product category is Multi-line Insurance. Its primary akta.pro industry code is FSAIAAAI, Final Expense Term Life Insurance. Its NAICS code is 52411 and its SIC code is 6311.