What Wealth Enhancement Group does

Wealth Enhancement Group is a national independent wealth management firm and registered investment advisor (RIA) aggregator headquartered in Plymouth, Minnesota. Founded in 1997 and operating across 38 states with 182+ offices and 600+ advisors, the firm provides comprehensive wealth management to over 90,000 client households, spanning retirement income planning, investment management, risk management and insurance, tax strategies, estate planning, and financial planning. Services are delivered through a team-based 'Roundtable' model that pairs local advisor teams with centralized specialists in tax, estate, and retirement planning. Beyond core advisory, the firm offers trust services through a South Dakota-chartered trust company, tax preparation, business exit planning for owner-operators, and a Private Client tier for high-net-worth households. Operating entities include Wealth Enhancement Advisory Services (SEC-registered RIA), Wealth Enhancement Brokerage Services (FINRA/SIPC broker-dealer), Wealth Enhancement Trust Services, and Advisory Solutions Group.

The firm's business model is asset-based advisory fees on assets under management, with custodial and trading execution provided through Schwab, Fidelity, and National Financial Services (NFS). Wealth Enhancement is best characterized as an RIA aggregator: growth is driven primarily by acquiring independent advisor practices and integrating them into the platform, with acquired advisors typically receiving equity participation to align retention. The firm completed its 100th acquisition in October 2025 and was the top U.S. RIA acquirer in 2025 with 14 deals representing $11.1 billion in AUM, according to Fidelity's annual review. Capital structure reflects majority private equity ownership by TA Associates and Onex Corporation, with no public listing and no IPO signaled. The firm rebranded from Wealth Enhancement Group to simply 'Wealth Enhancement' in 2026 to align with its ascent into the top five U.S. RIA rankings (Barron's #7 Mega RIA in 2025; on multiple Forbes and AdvisorHub advisor-recognition lists).

Name

Wealth Enhancement Group

Legal name

Wealth Enhancement Group, LLC

Website

https://wealthenhancement.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Wealth Enhancement Group is a national RIA aggregator providing comprehensive wealth management—including retirement, tax, estate, and investment planning—to over 90,000 client households across 38 states via acquired advisory practices.

Ownership category

akta.pro rank

Product category

Wealth Management Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA)

akta.pro secondary industries

Family Wealth & Multi-Generational Planning RIAs (HNW/UHNW-lite) (FSAAACAH), Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers) (FSAAACAE)

Keywords

• Wealth management services
• Financial planning services
• Investment advisory services
• Retirement income planning
• Estate planning services

Headquarters

HQ city

Plymouth

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advisory Services (AUM-based): Wealth Enhancement generates revenue through advisory fees based on assets under management (AUM). As a national independent wealth management firm, the company earns fees on the client assets it manages across its acquired advisory practices. The firm serves over 90,000 client households.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Wealth Enhancement Group is a national independent wealth management firm that delivers comprehensive financial planning and investment management services to individuals, families, and business owners. Its offering is built around a team-based "Roundtable" model that integrates retirement income planning, investment management, tax strategies, estate planning, risk management/insurance, and financial planning under a single client relationship. The firm operates an RIA platform with affiliated broker-dealer, trust, and tax preparation entities to support clients across the full wealth lifecycle.

Product overview

Wealth Enhancement Group operates as a national independent wealth management firm offering a unified comprehensive wealth management platform delivered through a team-based approach called the Roundtable. The core offering is Comprehensive Wealth Management, which integrates six service areas: retirement income planning, investment management, risk management and insurance, tax strategies, estate planning, and financial planning. The firm extends its platform through affiliated brands including Wealth Enhancement Advisory Services (SEC-registered investment advisor), Wealth Enhancement Brokerage Services/WEBS (FINRA/SIPC member broker-dealer), and Wealth Enhancement Trust Services (South Dakota-chartered trust company). Additional specialized modules include Retirement Plan Consulting for employers, Trust Services for fiduciary administration, Tax Preparation for tax filing support, Business Growth & Exit Planning for business owners, and the Private Client premium tier. The Wealth Blueprint tool provides complimentary prospective client analysis. All services are coordinated through local advisor teams backed by specialists.

Differentiator

Problem solved

Functional benefit

Brands

• Advisory Solutions Group: Newly formed registered investment advisor affiliated with Wealth Enhancement, created following The H Group acquisition
• Wealth Enhancement Advisory Services
• Wealth Enhancement Brokerage Services
• Wealth Enhancement Trust Services

Products and services

• Comprehensive Wealth Management Team-based wealth management service that combines investment management, retirement income planning, tax strategies, estate planning, and risk management for individual clients, families, and business owners.
• Retirement Plan Consulting Consulting, design, and management services for employer-sponsored retirement plans (e.g., 401(k)s), delivered to plan sponsors and their participants.
• Trust Services Trustee and trust administration services delivered through Wealth Enhancement Trust Services for clients requiring fiduciary trust solutions.
• Tax Preparation Personal tax preparation services offered to wealth management clients as part of the integrated financial planning offering.
• Business Growth & Exit Planning Specialty advisory service for business owners focused on business growth, succession, and exit strategies, integrated with personal wealth planning.
• Private Client Services Premium wealth management service tier for high-net-worth individuals, providing specialized planning and dedicated advisor teams.
• Wealth Enhancement Brokerage Services (WEBS) Broker-dealer entity that provides brokerage transaction services to clients in partnership with National Financial Services (NFS).
• Wealth Enhancement Advisory Services Registered investment adviser entity providing investment advisory and asset management services as part of the Wealth Enhancement Group platform.

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered supporting and core.

• DeVoe & CompanysupportingStrategic or Co-development Partner · 2 July 2026DeVoe & Company served as advisor to the Kaminsky-Silverman Group of Shufro Rose during the acquisition transaction with Wealth Enhancement.
• National Financial Services (NFS)coreTechnology or IntegrationWealth Enhancement's broker-dealer subsidiary WEBS introduces transactions to National Financial Services LLC on a fully disclosed basis. NFS serves as the clearing firm for Wealth Enhancement's brokerage operations and prepares SEC Rule 606 reports.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• HighTower Advisors: National RIA platform partnering with breakaway advisors and acquiring independent practices. Comparable acquisition-led model targeting HNW client relationships.
• Focus Financial Partners: PE-backed RIA aggregator with a similar acquisition-led growth strategy, partnering with high-quality independent RIAs and serving high-net-worth clients. Closely comparable in business model, target seller profile, and equity-holder retention approach.
• Cetera Financial Group: PE-backed (Genstar) network of independent broker-dealer and RIA firms. Directly comparable as a wealth management aggregator pursuing M&A growth and serving independent advisors.
• Mariner Wealth Advisors: National RIA providing comprehensive wealth management and acquiring independent advisor practices. Similar scale, comprehensive service model, and acquisition-driven expansion.
• Captrust: Large PE-backed RIA with a hybrid investment advisory and retirement plan services model, serving both institutional and private wealth clients. Comparable in scale and growth strategy.
• Kestra Financial: Wealth management platform supporting independent advisors and RIAs through acquisition and partnership. Directly comparable business model serving similar independent advisor and client segments.
• Pathstone: Privately held, employee-owned RIA serving families, foundations, and institutions, with growth via M&A and de novo advisor teams. Similar comprehensive, team-based wealth management approach.

Broad incumbents

• LPL Financial: Largest U.S. independent broker-dealer and RIA custodian, supporting thousands of independent advisors and RIAs. While broader in scope, it competes for the same advisor talent and succession-driven RIA targets.
• Cambridge Investment Research: Independent broker-dealer and RIA supporting thousands of financial advisors nationally. Competes in the same independent advisor and RIA acquisition space as Wealth Enhancement.

Emerging players

• Beacon Pointe Advisors: Fast-growing RIA providing comprehensive wealth management through acquisitions and organic growth. Comparable comprehensive service offering, though smaller in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WealthEnhance
• Facebookfacebook.com/wealthenhancement
• LinkedInlinkedin.com/company/57277

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries16 records

Funding overview

Funding rounds6 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A82 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wealth Enhancement Group