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Mahindra and Mahindra Ltd

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uuid0000nd7

Namestring
Mahindra and Mahindra Ltd
Legal namestring
Mahindra & Mahindra Limited
Websiteurl
mahindra.com
Company typeenum
Public
Founded yearint
1945
Descriptiontext

Mahindra and Mahindra Limited, founded in 1945 and listed on BSE (since 1956) and NSE under ticker M&M, is the flagship parent of the Mahindra Group federation operating across 20+ industries and 100+ countries with 324,000+ employees and group turnover exceeding $23 billion. Its core businesses span automotive (XUV700, Scorpio-N, Thar/Thar ROXX, Bolero, BE 6 and XEV 9e EVs on the proprietary INGLO platform, upcoming Vision S on the NU_IQ monocoque architecture, pick-ups, trucks & buses, last-mile electric three-wheelers, and Classic Legends motorcycles including Jawa and Yezdi), farm equipment (Mahindra and Swaraj tractors — the world's largest tractor manufacturer by volume with 70 lakh+ cumulative production and 43.6% Indian market share — plus Sampo Rosenlew, Hisarlar, Erkunt, Trakstar and farm machinery), financial services (Mahindra Finance NBFC with a Rs 82,770 crore loan book, 9M+ customers and 1,386 branches), technology services (Tech Mahindra at $6.5B+ revenue and 158,000+ professionals; Bristlecone AI-powered supply chain), hospitality (Club Mahindra with 140+ resorts), real estate (Mahindra Lifespaces, Mahindra World City integrated townships), logistics (Mahindra Logistics), and renewable energy (Mahindra Susten with 1.55 GWp+ solar IPP portfolio).

The federation generates revenue through multiple hardware and services channels: transactional vehicle and tractor sales via a pan-India dealer network, interest and fee income from financial services, multi-year managed services contracts from Tech Mahindra serving 1,100+ global enterprise clients, subscription-based vacation ownership through Club Mahindra, real estate unit sales, renewable power sale and asset management fees, and 3PL logistics contracts. The technology stack combines the INGLO born-electric platform, NU_IQ modular monocoque architecture, Mahindra 2.2L mHawk diesel engine, Heartcore Design philosophy, Mahindra Digital Engine on Google Cloud, Bristlecone's AI/GenAI supply chain platform, and Tech Mahindra's netOps.ai 5G automation platform. FY26 consolidated revenue reached Rs 54,982 crore with Rs 4,669 crore PAT and 20.1% annualized ROE; the company is India's #2 passenger vehicle OEM (15.3% market share, May 2026), #2 EV maker (23.3% EV PV share), and the largest tractor manufacturer globally.

Short descriptiontext

Mahindra and Mahindra Ltd is the publicly listed flagship of the $23B+ Mahindra Group federation, serving Indian and global customers with SUVs and electric vehicles, the world's largest tractor business, financial services, IT services via Tech Mahindra, hospitality, real estate, logistics and renewable energy across 100+ countries.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
5,001–10,000
akta.pro rankint
HeadquartersMumbai, India
HQ citystring
Mumbai
HQ countrystring
India
HQ regionstring
Asia
Markets served

Serves global market

Offices13 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
automotive manufacturing, farm equipment, financial services, technology services, conglomerate operations
Industry1 code
1Agricultural Tractor & Field Machinery Vehicle Manufacturing
CodeIMACAFABPrimaryYes
NAICS code2 codes
  • Management of Companies and Enterprises5511
  • Offices of Other Holding Companies551112
SIC code2 codes
  • Agricultural Production-Crops100
  • Farm Machinery & Equipment3523
Product category
Diversified Conglomerate
Social media profiles3 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model8 records
1Automotive Vehicle Sales
TypeHardware Sales
Description

Sale of SUVs, electric SUVs, pick-ups, LCVs, trucks & buses, last-mile electric three-wheelers and 2-wheelers (Classic Legends). Includes XUV700, Thar, Scorpio-N, BE 6, XEV 9e, Bolero and the Treo. Transactional, one-time hardware revenue per unit.

mahindra.com
2Farm Equipment Sales
TypeHardware Sales
Description

Sale of tractors under Mahindra, Swaraj, Trakstar, Hindustan, Erkunt, MAM brands; farm machinery (MITRA, Hisarlar, Sampo Rosenlew, Earthmaster, Roadmaster); agri inputs (Saboro, Samriddhi Seeds, Crop Care, Mahindra HZPC). FY26 tractor segment revenue grew 32% to ₹1,354 crore; overall FEB business generated over ₹42,500 crore.

mahindra.com
3Financial Services (Mahindra Finance)
TypeSubscription Recurring
Description

Non-banking financial company offering vehicle loans, SME loans, housing finance, leasing, mutual funds (Mahindra Mutual Fund), fixed deposits (CRISIL AAA/Stable), and insurance broking (Mahindra Insurance Brokers). Loan book of ₹82,770 crore with 9M+ cumulative customer contracts as of FY23 across 1,386 branches in 34 states/UTs. Predominantly interest income and fee-based revenue.

mahindra.com
4Technology Services (Tech Mahindra)
TypeManaged Services
Description

USD 6.5+ billion technology services revenue from consulting, IT, BPS, network services, digital engineering, AI, cloud infrastructure, design services for 1,100+ clients across 90+ countries. Project-based and multi-year managed services revenue.

mahindra.com
5Hospitality / Vacation Ownership
TypeSubscription Recurring
Description

Mahindra Holidays & Resorts India Ltd (Club Mahindra) sells vacation ownership memberships and resorts access across 140+ destinations in India and abroad (including Holiday Club Resorts Oy). Recurring membership and per-stay revenue.

mahindra.com
6Real Estate Development
TypeTransaction Fee
Description

Mahindra Lifespaces generates revenue through sale of residential apartments, villas, integrated townships (Mahindra World City Chennai & Jaipur), and industrial clusters (Origins by Mahindra). Includes Happinest affordable housing and premium projects; transaction-based real-estate sales.

mahindra.com
7Renewable Energy (Mahindra Susten)
TypeManaged Services
Description

Utility-scale solar IPP projects (1.55 GWp+ portfolio), residential/commercial solar via Mahindra Solarize, and tech-enabled renewable asset management through Mahindra Teqo. Power sale, project execution and asset management fees.

mahindra.com
8Logistics Services
TypeManaged Services
Description

Mahindra Logistics Limited offers contract logistics, B2B express (Rivigo), cross-border freight forwarding (Lords), last-mile delivery (eDeL), and corporate mobility (Alyte). Contract-based and per-shipment revenue.

mahindra.com
Distribution channels7 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Pricing details6 tiers
1Mahindra XUV 7XO & Scorpio-N ex-showroom pricing
ModelUnit Pricing
Notes

Thar Roxx fully-loaded diesel auto 4WD priced at Rs 22.81 lakh; Scorpio-N fully-loaded diesel auto 4WD at Rs 24.95 lakh (Thar undercuts Scorpio-N by Rs 2.14 lakh). Innova Crysta comparison references XUV 7XO petrol/diesel/AWD options.

timesofindia.indiatimes.com
2Mahindra Finance Fixed Deposits
ModelOther
Notes

Rated CRISIL AAA/Stable and IND AAA/Stable; interest rate details quote-based, varying by tenure.

mahindra.com
3Vehicle, SME, Housing and Consumer Durable Loans
ModelOther
Notes

Quote-based interest rates linked to product (vehicle, tractor, three-wheeler, SME secured/unsecured business loans, home loans via Mahindra Home Finance, Suvidha unsecured loans, consumer durable loans). Leasing via Quiklyz brand. Vehicle financing also offered in USA and Sri Lanka.

mahindra.com
4Club Mahindra vacation ownership memberships
ModelSubscription
Notes

Recurring membership-based pricing with tiered plans; per-stay fees at 140+ resorts in India and internationally (Holiday Club Resorts Oy partnership). Pricing quote-based.

mahindra.com
5Tech Mahindra Enterprise Services
ModelOutcome Based/ Performance
Notes

Multi-year managed services, consulting, BPS and cloud infrastructure contracts for 1,100+ global enterprise clients. Custom contracts; pricing not publicly disclosed.

mahindra.com
6Mahindra Lifespaces Residential & Industrial Properties
ModelUnit Pricing
Notes

Unit-level pricing for affordable (Happinest) and premium residential projects; per-acre/built-up area pricing for Origins industrial clusters and Mahindra World City SEZs. Quote-based.

mahindra.com
GTM typeB2B and B2C
B2B and B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Brand1 of 18 records shown
1Tech Mahindra
Description

Global IT services and digital transformation company with 158,000+ professionals across 90+ countries

mahindra.com
+17 more records
Core offering1 text field

Mahindra and Mahindra Ltd is the flagship of the Mahindra Group, a diversified federation operating across automotive manufacturing (SUVs, EVs, commercial vehicles, last-mile mobility), farm equipment (tractors, farm machinery), financial services (vehicle/SME/home loans, insurance, mutual funds), technology services (Tech Mahindra IT consulting and Bristlecone supply chain services), hospitality (Club Mahindra vacation ownership), real estate (Mahindra Lifespaces), logistics, and renewable energy (Mahindra Susten). The Group employs 324,000+ people across 100+ countries, operates 71 manufacturing plants, and generated Rs 54,982 crore in FY26 consolidated revenue.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 8 values shown
  • World's largest tractor manufacturer by volume — 70 lakh+ tractors produced and 526,000+ units sold in FY26
+7 more records
Product overview1 text field

Mahindra and Mahindra Ltd is the flagship company of the Mahindra Group, a federation of over 100+ subsidiaries operating across 20+ industries in 100+ countries. The product portfolio is organised as a federation of semi-autonomous business verticals rather than a single platform: the Automotive vertical spans the XEV 9E and BE 6 born-electric SUVs on the INGLO platform, the XUV 700, Scorpio-N, Thar/Thar ROXX, Bolero and XUV400 SUVs, Mahindra Pick-Ups and Small Commercial Vehicles, Mahindra Trucks & Buses including the Tipper range and Vajra Van/Dog Van, Last Mile Mobility (Treo electric 3-wheeler and Quiklyz leasing), and the Roxor for North America, with motorcycles via Classic Legends (Jawa, Yezdi, BSA, Peugeot); the Farm Equipment vertical centres on Mahindra Tractors (world's largest by volume), Swaraj Tractors, Trakstar/Gromax/Hindustan tractors, and Mahindra Farm Machinery (Sampo, Hisarlar, MITRA); the Financial Services vertical is led by Mahindra Finance (vehicle, SME, housing, leasing, mutual funds, insurance) with rural housing and overseas arms; the Technology Services vertical is delivered through Tech Mahindra (5G, cloud, AI, digital engineering, BPS, consulting) and Bristlecone (AI-powered supply chain transformation); the Hospitality vertical operates Club Mahindra (140+ resorts under MHRIL) and Holiday Club Resorts Oy; Real Estate is delivered through Mahindra Lifespaces (Happinest affordable housing, Origins industrial clusters, Mahindra World City integrated townships in Chennai and Jaipur); Logistics via Mahindra Logistics (Contract, Cross-Border, B2B Express, Last Mile, Alyte mobility); Renewable Energy via Mahindra Susten, Solarize and Teqo; and Emerging Businesses include Agri (Crop Care, Saboro, Samriddhi, EPC Irrigation, HZPC), Steel (Accelo, Cero), Aerospace & Defence, Digital platforms (FirstCry, Porter), and Classic Legends motorcycles.

Product and service7 records
1XEV 9e Electric SUV
CategoryElectric SUV
Description

Mahindra's flagship born-electric premium SUV built on the INGLO pure-electric platform, offering advanced connected car technology, premium interior and long-range electric powertrain for Indian consumers seeking premium EV mobility.

2BE 6 Electric SUV
CategoryElectric SUV
Description

Born-electric C-segment SUV on the INGLO platform positioned as a fun-to-drive performance electric SUV for Indian consumers entering the EV market.

3XUV700 SUV
CategorySUV (Internal Combustion Engine)
Description

Mahindra's flagship ICE (internal combustion engine) SUV with sci-fi engineering, spirited performance and world-class safety features; one of the highest-volume passenger utility vehicles in India.

4Mahindra Scorpio / Scorpio-N
CategorySUV (Internal Combustion Engine)
Description

Rugged body-on-frame SUV combining advanced technology, superior comfort and intuitive safety features; positioned as the 'Big Daddy of SUVs' for consumers seeking rugged off-road capability.

5Mahindra Thar / Thar ROXX
CategoryLifestyle SUV / Off-Road 4x4
Description

Iconic lifestyle off-roader available in 3-door and 5-door (ROXX) variants built on the M_GLYDE platform, featuring Level 2 ADAS, dual 10.25-inch displays and a panoramic sunroof for lifestyle and adventure buyers.

6Mahindra Bolero
CategorySUV (Utility)
Description

Rugged, utilitarian SUV that has been India's largest-selling SUV for ten consecutive years, targeting rural, commercial fleet and budget-conscious buyers.

7Mahindra Tipper Range
Scale indicator14 records

Each record includes

Type, Value, Description, Source

Partnership14 partners
Strategic tierStrategicTypeStrategic or Co-development PartnerAnnounced on2026-06-24
Description

Mahindra signed MoU with MoRTH to implement vehicle replacement and scrappage program in Delhi-NCR region, joining Ashok Leyland, Switch Mobility, Tata Motors and SML Mahindra — collectively representing 85% market share in truck and bus segments. Mahindra offers scrappage/replacement discounts and benefits from central 5% interest subvention and state motor vehicle tax concessions.

Strategic tierMinorTypeGTM or Marketing PartnerAnnounced on2026-06-24
Description

Mahindra Rise launched the 'Ask Dad About Dad' Father's Day campaign developed with creative partner Schbang and produced by 1947 Films, featuring seven real employee families instead of actors.

Strategic tierFlagshipTypeStrategic or Co-development PartnerAnnounced on2026-06-23
Description

Multi-year engagement to build a next-generation private cloud platform for Telefónica Germany, providing Platform-as-a-Service (PaaS) with Compute, Storage, Backup, Containers, GPU and Ransomware Protection as a Service. Expands Tech Mahindra's footprint as a strategic telecom transformation partner in Europe, enabling infrastructure sovereignty and B2B monetization.

Strategic tierStrategicTypeGTM or Marketing PartnerAnnounced on2026-06-22
Description

Mahindra Group joined 112 global businesses (Nestle, IKEA, Iberdrola, Volvo Cars, Uber, Nikon, Levi Strauss, H&M) in an open statement urging governments to make electrification central to economic strategies. Combined revenues of ~$1.5 trillion; statement released at London Climate Action Week aligning with COP31 goals.

5Aditatva Estates (Acquired by Mahindra Holidays & Resorts India)
Strategic tierMinorTypeOthersAnnounced on2026-06-15
Description

Mahindra Holidays & Resorts India (MHRIL) acquired 100% equity stake in Aditatva Estates for Rs 37.5 crore in June 2026; the target operates a coffee plantation on ~50 acres in Chikmagalur, Karnataka, intended for development of a leisure resort.

business-standard.com
Strategic tierFlagshipTypeStrategic or Co-development PartnerAnnounced on2026-06-11
Description

Mahindra Group partnered with Embraer to manufacture the C-390 Millennium transport aircraft in India and establish Maintenance, Repair, and Overhaul (MRO) capabilities for the Indian Air Force Medium Transport Aircraft programme (up to 80 aircraft, RFP expected within months). Embraer plans to set up its only overseas military aircraft production facility in India contingent on winning the order.

Strategic tierStrategicTypeStrategic or Co-development PartnerAnnounced on2026-06-11
Description

Strategic partnership with Embraer (alongside Mahindra) to develop an integrated regional transport aircraft ecosystem in India, including a proposed Final Assembly Line for the E175 regional jet at Dholera Special Investment Region in Gujarat.

Strategic tierFlagshipTypeGTM or Marketing PartnerAnnounced on2026-06-10
Description

Mahindra signed as Co-Presenting Sponsor of Zee's FIFA World Cup 2026 broadcast (eight-year FIFA media rights deal worth approximately $30-35M); bundled sponsorship packages range from Rs 15.6 crore for associate sponsors to Rs 25 crore for co-presenting sponsors covering TV, digital, CTV, social and on-ground activations.

Strategic tierStrategicTypeOthersAnnounced on2025-08-01
Description

Mahindra completed strategic acquisition of SML Isuzu on 1 August 2025, enhancing its position in the commercial vehicle sector; combines strengths, drives innovation and expands product offerings domestically and internationally.

Strategic tierCoreTypeTechnology or Integration
Description

Tenneco's DaVinci DCx suspension technology was first deployed on Mahindra & Mahindra's XUV 7XO; Tenneco India is designating India as its fastest-growing mega region targeting 20% export share of sales and considering a new 13th Indian manufacturing plant.

Strategic tierCoreTypeTechnology or Integration
Description

Kinaxis serves Mahindra Group (among other Indian enterprises including Lupin, Sun Pharma, Dr Reddy's, Madison Group) for AI-led supply chain planning systems; India accounts for 23% of Kinaxis's global workforce.

Strategic tierFlagshipTypeStrategic or Co-development Partner
Description

Strategic design and engineering partnership for the Mahindra Automotive and Tech Mahindra Industrial Design portfolio, including the Battista electric hypercar (Cinquantacinque) and broader automotive design programs. Mahindra Group acquired Pininfarina stake in 2015-16.

Strategic tierFlagshipTypeTechnology or Integration
Description

Google Cloud infrastructure powers the Mahindra Digital Engine (MDE), Mahindra Group's digital, data and cloud centre of excellence, enabling advanced data analytics and innovation across multiple business units.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Gromax Agri Equipment Ltd. is a 60:40 joint venture between Mahindra & Mahindra Ltd. and the Government of Gujarat, operating from Vadodara as maker of the Trakstar and Hindustan range of tractors; India's No.1 regional tractor brand.

Recent move9 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight7 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

India's other large automotive OEM with a directly overlapping SUV, commercial vehicle and EV portfolio. Tata Motors is the principal head-to-head competitor to Mahindra in Indian passenger EVs (ranked #1 globally in ICCT 2025 EV energy efficiency) and competes for the same SUV and CV customers.

TypeDirect peer
Description

India's #1 passenger vehicle OEM and the volume leader Mahindra is directly chasing in SUVs and compact cars. Maruti Suzuki and Mahindra compete on price-sensitive Indian PV share, dealer footprint and now on EV and SUV product cadence.

TypeDirect peer
Description

India's leading truck and bus manufacturer and fellow MoRTH scrappage-program signatory. Ashok Leyland competes directly with Mahindra's trucks, buses and LCV portfolio (now SML Mahindra) for the same fleet and government customers.

TypeDirect peer
Description

India's largest 3-wheeler and one of the top 2-wheeler OEMs, competing with Mahindra's last-mile mobility (Treo electric 3-wheeler, eDeL) and with Classic Legends' 2-wheeler portfolio. Direct overlap in electric 3W and motorcycle markets.

TypeDirect peer
Description

India's largest motorcycle manufacturer and direct competitor to Mahindra's Classic Legends (Jawa, Yezdi, BSA) in the domestic 2-wheeler market. Comparable in distribution reach, rural brand strength and powertrain portfolio.

TypeDirect peer
Description

Indian 2-wheeler and 3-wheeler OEM competing with Mahindra in commuter motorcycles, electric 2-wheelers and last-mile mobility. TVS is a comparable scale player in the segments where Mahindra Last Mile Mobility and Classic Legends operate.

TypeDirect peer
Description

One of India's largest tractor and construction equipment manufacturers and a direct on-soil competitor to Mahindra Tractors, Swaraj, Trakstar and Hindustan in the Indian farm-equipment market. Comparable tractor and farm-machinery product breadth.

TypeBroad incumbent
Description

World's largest agricultural equipment manufacturer and a global incumbent Mahindra competes with in tractors, harvesters and precision agriculture. Direct product overlap, but Deere operates at much larger global scale and a different price point than Mahindra.

TypeBroad incumbent
Description

Global tractor and farm-equipment major (Massey Ferguson, Fendt, Valtra) comparable to Mahindra's worldwide farm-machinery business. Overlaps in tractors, implements and combine harvesters but at a different geographic and price-segment focus.

TypeBroad incumbent
Description

India's largest IT services company and the most direct scale peer to Tech Mahindra across consulting, BPS, digital engineering and cloud. Comparable enterprise customer base, services portfolio and delivery model, but at materially larger scale.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Competitive moat6 records

Each record includes

Type, Details

Key risks7 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers8 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Ideal customer profile6 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

Integration1 record

Each record includes

Title, Type, Description, Source

AI capability11 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature7 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles32 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries19 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

Compliance4 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds3 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors3 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A9 records

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment12 records

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Mahindra and Mahindra Ltd

Diversified Conglomeratemahindra.com

Mahindra and Mahindra Ltd is the publicly listed flagship of the $23B+ Mahindra Group federation, serving Indian and global customers with SUVs and electric vehicles, the world's largest tractor business, financial services, IT services via Tech Mahindra, hospitality, real estate, logistics and renewable energy across 100+ countries.

What Mahindra and Mahindra Ltd does

Mahindra and Mahindra Limited, founded in 1945 and listed on BSE (since 1956) and NSE under ticker M&M, is the flagship parent of the Mahindra Group federation operating across 20+ industries and 100+ countries with 324,000+ employees and group turnover exceeding $23 billion. Its core businesses span automotive (XUV700, Scorpio-N, Thar/Thar ROXX, Bolero, BE 6 and XEV 9e EVs on the proprietary INGLO platform, upcoming Vision S on the NU_IQ monocoque architecture, pick-ups, trucks & buses, last-mile electric three-wheelers, and Classic Legends motorcycles including Jawa and Yezdi), farm equipment (Mahindra and Swaraj tractors — the world's largest tractor manufacturer by volume with 70 lakh+ cumulative production and 43.6% Indian market share — plus Sampo Rosenlew, Hisarlar, Erkunt, Trakstar and farm machinery), financial services (Mahindra Finance NBFC with a Rs 82,770 crore loan book, 9M+ customers and 1,386 branches), technology services (Tech Mahindra at $6.5B+ revenue and 158,000+ professionals; Bristlecone AI-powered supply chain), hospitality (Club Mahindra with 140+ resorts), real estate (Mahindra Lifespaces, Mahindra World City integrated townships), logistics (Mahindra Logistics), and renewable energy (Mahindra Susten with 1.55 GWp+ solar IPP portfolio).

The federation generates revenue through multiple hardware and services channels: transactional vehicle and tractor sales via a pan-India dealer network, interest and fee income from financial services, multi-year managed services contracts from Tech Mahindra serving 1,100+ global enterprise clients, subscription-based vacation ownership through Club Mahindra, real estate unit sales, renewable power sale and asset management fees, and 3PL logistics contracts. The technology stack combines the INGLO born-electric platform, NU_IQ modular monocoque architecture, Mahindra 2.2L mHawk diesel engine, Heartcore Design philosophy, Mahindra Digital Engine on Google Cloud, Bristlecone's AI/GenAI supply chain platform, and Tech Mahindra's netOps.ai 5G automation platform. FY26 consolidated revenue reached Rs 54,982 crore with Rs 4,669 crore PAT and 20.1% annualized ROE; the company is India's #2 passenger vehicle OEM (15.3% market share, May 2026), #2 EV maker (23.3% EV PV share), and the largest tractor manufacturer globally.

Mahindra and Mahindra Ltd firmographics

Firmographics
Name
Mahindra and Mahindra Ltd
Legal name
Mahindra & Mahindra Limited
Website
https://mahindra.com
Company type
Public
Founded year
1945
Operating status
Operating
Headcount range
5,001–10,000 employees
Short description
Mahindra and Mahindra Ltd is the publicly listed flagship of the $23B+ Mahindra Group federation, serving Indian and global customers with SUVs and electric vehicles, the world's largest tractor business, financial services, IT services via Tech Mahindra, hospitality, real estate, logistics and renewable energy across 100+ countries.
Ownership category
akta.pro rank

Mahindra and Mahindra Ltd industry classification

Industry
Product category
Diversified Conglomerate
NAICS
Management of Companies and Enterprises (5511), Offices of Other Holding Companies (551112)
SIC
Agricultural Production-Crops (100), Farm Machinery & Equipment (3523)
akta.pro primary industry
Agricultural Tractor & Field Machinery Vehicle Manufacturing (IMACAFAB)

Keywords

  • Automotive manufacturing
  • Farm equipment
  • Financial services
  • Technology services
  • Conglomerate operations

Where Mahindra and Mahindra Ltd is headquartered

Location

Headquarters

HQ city
Mumbai
HQ country
India
HQ region
Asia

Offices13 records

Markets served

Mahindra and Mahindra Ltd business model

Business model
GTM type
B2B and B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

  1. Automotive Vehicle Sales: Sale of SUVs, electric SUVs, pick-ups, LCVs, trucks & buses, last-mile electric three-wheelers and 2-wheelers (Classic Legends). Includes XUV700, Thar, Scorpio-N, BE 6, XEV 9e, Bolero and the Treo. Transactional, one-time hardware revenue per unit.
  2. Farm Equipment Sales: Sale of tractors under Mahindra, Swaraj, Trakstar, Hindustan, Erkunt, MAM brands; farm machinery (MITRA, Hisarlar, Sampo Rosenlew, Earthmaster, Roadmaster); agri inputs (Saboro, Samriddhi Seeds, Crop Care, Mahindra HZPC). FY26 tractor segment revenue grew 32% to ₹1,354 crore; overall FEB business generated over ₹42,500 crore.
  3. Financial Services (Mahindra Finance): Non-banking financial company offering vehicle loans, SME loans, housing finance, leasing, mutual funds (Mahindra Mutual Fund), fixed deposits (CRISIL AAA/Stable), and insurance broking (Mahindra Insurance Brokers). Loan book of ₹82,770 crore with 9M+ cumulative customer contracts as of FY23 across 1,386 branches in 34 states/UTs. Predominantly interest income and fee-based revenue.
  4. Technology Services (Tech Mahindra): USD 6.5+ billion technology services revenue from consulting, IT, BPS, network services, digital engineering, AI, cloud infrastructure, design services for 1,100+ clients across 90+ countries. Project-based and multi-year managed services revenue.
  5. Hospitality / Vacation Ownership: Mahindra Holidays & Resorts India Ltd (Club Mahindra) sells vacation ownership memberships and resorts access across 140+ destinations in India and abroad (including Holiday Club Resorts Oy). Recurring membership and per-stay revenue.
  6. Real Estate Development: Mahindra Lifespaces generates revenue through sale of residential apartments, villas, integrated townships (Mahindra World City Chennai & Jaipur), and industrial clusters (Origins by Mahindra). Includes Happinest affordable housing and premium projects; transaction-based real-estate sales.
  7. Renewable Energy (Mahindra Susten): Utility-scale solar IPP projects (1.55 GWp+ portfolio), residential/commercial solar via Mahindra Solarize, and tech-enabled renewable asset management through Mahindra Teqo. Power sale, project execution and asset management fees.
  8. Logistics Services: Mahindra Logistics Limited offers contract logistics, B2B express (Rivigo), cross-border freight forwarding (Lords), last-mile delivery (eDeL), and corporate mobility (Alyte). Contract-based and per-shipment revenue.

Pricing tiers

ModelBillingPrice
Unit Pricing—Mahindra XUV 7XO & Scorpio-N ex-showroom pricing
Other—Mahindra Finance Fixed Deposits
Other—Vehicle, SME, Housing and Consumer Durable Loans
Subscription—Club Mahindra vacation ownership memberships
Outcome Based/ Performance—Tech Mahindra Enterprise Services
Unit Pricing—Mahindra Lifespaces Residential & Industrial Properties

Go-to-market motion1 record

Distribution channels7 records

Mahindra and Mahindra Ltd product offering

Product offering

Core offering

Mahindra and Mahindra Ltd is the flagship of the Mahindra Group, a diversified federation operating across automotive manufacturing (SUVs, EVs, commercial vehicles, last-mile mobility), farm equipment (tractors, farm machinery), financial services (vehicle/SME/home loans, insurance, mutual funds), technology services (Tech Mahindra IT consulting and Bristlecone supply chain services), hospitality (Club Mahindra vacation ownership), real estate (Mahindra Lifespaces), logistics, and renewable energy (Mahindra Susten). The Group employs 324,000+ people across 100+ countries, operates 71 manufacturing plants, and generated Rs 54,982 crore in FY26 consolidated revenue.

Product overview

Mahindra and Mahindra Ltd is the flagship company of the Mahindra Group, a federation of over 100+ subsidiaries operating across 20+ industries in 100+ countries. The product portfolio is organised as a federation of semi-autonomous business verticals rather than a single platform: the Automotive vertical spans the XEV 9E and BE 6 born-electric SUVs on the INGLO platform, the XUV 700, Scorpio-N, Thar/Thar ROXX, Bolero and XUV400 SUVs, Mahindra Pick-Ups and Small Commercial Vehicles, Mahindra Trucks & Buses including the Tipper range and Vajra Van/Dog Van, Last Mile Mobility (Treo electric 3-wheeler and Quiklyz leasing), and the Roxor for North America, with motorcycles via Classic Legends (Jawa, Yezdi, BSA, Peugeot); the Farm Equipment vertical centres on Mahindra Tractors (world's largest by volume), Swaraj Tractors, Trakstar/Gromax/Hindustan tractors, and Mahindra Farm Machinery (Sampo, Hisarlar, MITRA); the Financial Services vertical is led by Mahindra Finance (vehicle, SME, housing, leasing, mutual funds, insurance) with rural housing and overseas arms; the Technology Services vertical is delivered through Tech Mahindra (5G, cloud, AI, digital engineering, BPS, consulting) and Bristlecone (AI-powered supply chain transformation); the Hospitality vertical operates Club Mahindra (140+ resorts under MHRIL) and Holiday Club Resorts Oy; Real Estate is delivered through Mahindra Lifespaces (Happinest affordable housing, Origins industrial clusters, Mahindra World City integrated townships in Chennai and Jaipur); Logistics via Mahindra Logistics (Contract, Cross-Border, B2B Express, Last Mile, Alyte mobility); Renewable Energy via Mahindra Susten, Solarize and Teqo; and Emerging Businesses include Agri (Crop Care, Saboro, Samriddhi, EPC Irrigation, HZPC), Steel (Accelo, Cero), Aerospace & Defence, Digital platforms (FirstCry, Porter), and Classic Legends motorcycles.

Differentiator

Problem solved

Functional benefit

Brands

  • Tech Mahindra: Global IT services and digital transformation company with 158,000+ professionals across 90+ countries
  • Mahindra Finance
  • Club Mahindra
  • Mahindra Lifespaces
  • Mahindra Logistics
  • Mahindra Susten
  • Mahindra Solarize
  • Mahindra Teqo
  • Swaraj Tractors
  • Bristlecone
  • Yezdi
  • Jawa
  • BSA
  • Automobili Pininfarina
  • SML Mahindra
  • Mahindra EPC Irrigation
  • Mahindra OJA
  • Trakstar

Products and services

  • XEV 9e Electric SUV Mahindra's flagship born-electric premium SUV built on the INGLO pure-electric platform, offering advanced connected car technology, premium interior and long-range electric powertrain for Indian consumers seeking premium EV mobility.
  • BE 6 Electric SUV Born-electric C-segment SUV on the INGLO platform positioned as a fun-to-drive performance electric SUV for Indian consumers entering the EV market.
  • XUV700 SUV Mahindra's flagship ICE (internal combustion engine) SUV with sci-fi engineering, spirited performance and world-class safety features; one of the highest-volume passenger utility vehicles in India.
  • Mahindra Scorpio / Scorpio-N Rugged body-on-frame SUV combining advanced technology, superior comfort and intuitive safety features; positioned as the 'Big Daddy of SUVs' for consumers seeking rugged off-road capability.
  • Mahindra Thar / Thar ROXX Iconic lifestyle off-roader available in 3-door and 5-door (ROXX) variants built on the M_GLYDE platform, featuring Level 2 ADAS, dual 10.25-inch displays and a panoramic sunroof for lifestyle and adventure buyers.
  • Mahindra Bolero Rugged, utilitarian SUV that has been India's largest-selling SUV for ten consecutive years, targeting rural, commercial fleet and budget-conscious buyers.
  • Mahindra Tipper Range

Quantifiable outcome

  • World's largest tractor manufacturer by volume — 70 lakh+ tractors produced and 526,000+ units sold in FY26
  • +7 more outcomes

Companies that use Mahindra and Mahindra Ltd

Customer profile

Named customers8 records

Ideal customer profiles6 records

Mahindra and Mahindra Ltd technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability11 records

Feature7 records

Mahindra and Mahindra Ltd partnerships and signals

Strategic signal

Partnerships

14 partnerships are on record, tiered strategic, minor, flagship and core.

  • Ministry of Road Transport and Highways (Government of India) — Vehicle Replacement & Scrappage MoUstrategicStrategic or Co-development Partner · 24 June 2026Mahindra signed MoU with MoRTH to implement vehicle replacement and scrappage program in Delhi-NCR region, joining Ashok Leyland, Switch Mobility, Tata Motors and SML Mahindra — collectively representing 85% market share in truck and bus segments. Mahindra offers scrappage/replacement discounts and benefits from central 5% interest subvention and state motor vehicle tax concessions.
  • Schbang & 1947 Films (Mahindra Rise Father's Day campaign partners)minorGTM or Marketing Partner · 24 June 2026Mahindra Rise launched the 'Ask Dad About Dad' Father's Day campaign developed with creative partner Schbang and produced by 1947 Films, featuring seven real employee families instead of actors.
  • Telefónica GermanyflagshipStrategic or Co-development Partner · 23 June 2026Multi-year engagement to build a next-generation private cloud platform for Telefónica Germany, providing Platform-as-a-Service (PaaS) with Compute, Storage, Backup, Containers, GPU and Ransomware Protection as a Service. Expands Tech Mahindra's footprint as a strategic telecom transformation partner in Europe, enabling infrastructure sovereignty and B2B monetization.
  • We Mean Business Coalition and Global Renewables Alliance (with 112 global businesses)strategicGTM or Marketing Partner · 22 June 2026Mahindra Group joined 112 global businesses (Nestle, IKEA, Iberdrola, Volvo Cars, Uber, Nikon, Levi Strauss, H&M) in an open statement urging governments to make electrification central to economic strategies. Combined revenues of ~$1.5 trillion; statement released at London Climate Action Week aligning with COP31 goals.
  • Aditatva Estates (Acquired by Mahindra Holidays & Resorts India)minorOthers · 15 June 2026Mahindra Holidays & Resorts India (MHRIL) acquired 100% equity stake in Aditatva Estates for Rs 37.5 crore in June 2026; the target operates a coffee plantation on ~50 acres in Chikmagalur, Karnataka, intended for development of a leisure resort.
  • Embraer (Brazilian aerospace)flagshipStrategic or Co-development Partner · 11 June 2026Mahindra Group partnered with Embraer to manufacture the C-390 Millennium transport aircraft in India and establish Maintenance, Repair, and Overhaul (MRO) capabilities for the Indian Air Force Medium Transport Aircraft programme (up to 80 aircraft, RFP expected within months). Embraer plans to set up its only overseas military aircraft production facility in India contingent on winning the order.
  • Adani Defence & AerospacestrategicStrategic or Co-development Partner · 11 June 2026Strategic partnership with Embraer (alongside Mahindra) to develop an integrated regional transport aircraft ecosystem in India, including a proposed Final Assembly Line for the E175 regional jet at Dholera Special Investment Region in Gujarat.
  • Zee Entertainment Enterprises (FIFA World Cup 2026 broadcaster)flagshipGTM or Marketing Partner · 10 June 2026Mahindra signed as Co-Presenting Sponsor of Zee's FIFA World Cup 2026 broadcast (eight-year FIFA media rights deal worth approximately $30-35M); bundled sponsorship packages range from Rs 15.6 crore for associate sponsors to Rs 25 crore for co-presenting sponsors covering TV, digital, CTV, social and on-ground activations.
  • SML Isuzu (Acquisition)strategicOthers · 1 August 2025Mahindra completed strategic acquisition of SML Isuzu on 1 August 2025, enhancing its position in the commercial vehicle sector; combines strengths, drives innovation and expands product offerings domestically and internationally.
  • Tenneco (US auto component maker)coreTechnology or IntegrationTenneco's DaVinci DCx suspension technology was first deployed on Mahindra & Mahindra's XUV 7XO; Tenneco India is designating India as its fastest-growing mega region targeting 20% export share of sales and considering a new 13th Indian manufacturing plant.
  • Kinaxis (Canada-based supply chain software firm)coreTechnology or IntegrationKinaxis serves Mahindra Group (among other Indian enterprises including Lupin, Sun Pharma, Dr Reddy's, Madison Group) for AI-led supply chain planning systems; India accounts for 23% of Kinaxis's global workforce.
  • Pininfarina (Italy)flagshipStrategic or Co-development PartnerStrategic design and engineering partnership for the Mahindra Automotive and Tech Mahindra Industrial Design portfolio, including the Battista electric hypercar (Cinquantacinque) and broader automotive design programs. Mahindra Group acquired Pininfarina stake in 2015-16.
  • Google CloudflagshipTechnology or IntegrationGoogle Cloud infrastructure powers the Mahindra Digital Engine (MDE), Mahindra Group's digital, data and cloud centre of excellence, enabling advanced data analytics and innovation across multiple business units.
  • Government of Gujarat (Gromax Agri Equipment JV)coreStrategic or Co-development PartnerGromax Agri Equipment Ltd. is a 60:40 joint venture between Mahindra & Mahindra Ltd. and the Government of Gujarat, operating from Vadodara as maker of the Trakstar and Hindustan range of tractors; India's No.1 regional tractor brand.

Scale indicators14 records

Recent moves9 records

Expansion highlights7 records

Mahindra and Mahindra Ltd competitors and assessment

Company assessment

Direct peers

  • Tata Motors: India's other large automotive OEM with a directly overlapping SUV, commercial vehicle and EV portfolio. Tata Motors is the principal head-to-head competitor to Mahindra in Indian passenger EVs (ranked #1 globally in ICCT 2025 EV energy efficiency) and competes for the same SUV and CV customers.
  • Maruti Suzuki India: India's #1 passenger vehicle OEM and the volume leader Mahindra is directly chasing in SUVs and compact cars. Maruti Suzuki and Mahindra compete on price-sensitive Indian PV share, dealer footprint and now on EV and SUV product cadence.
  • Ashok Leyland: India's leading truck and bus manufacturer and fellow MoRTH scrappage-program signatory. Ashok Leyland competes directly with Mahindra's trucks, buses and LCV portfolio (now SML Mahindra) for the same fleet and government customers.
  • Bajaj Auto: India's largest 3-wheeler and one of the top 2-wheeler OEMs, competing with Mahindra's last-mile mobility (Treo electric 3-wheeler, eDeL) and with Classic Legends' 2-wheeler portfolio. Direct overlap in electric 3W and motorcycle markets.
  • Hero MotoCorp: India's largest motorcycle manufacturer and direct competitor to Mahindra's Classic Legends (Jawa, Yezdi, BSA) in the domestic 2-wheeler market. Comparable in distribution reach, rural brand strength and powertrain portfolio.
  • TVS Motor Company: Indian 2-wheeler and 3-wheeler OEM competing with Mahindra in commuter motorcycles, electric 2-wheelers and last-mile mobility. TVS is a comparable scale player in the segments where Mahindra Last Mile Mobility and Classic Legends operate.
  • Escorts Kubota Limited: One of India's largest tractor and construction equipment manufacturers and a direct on-soil competitor to Mahindra Tractors, Swaraj, Trakstar and Hindustan in the Indian farm-equipment market. Comparable tractor and farm-machinery product breadth.

Broad incumbents

  • Deere & Company (John Deere): World's largest agricultural equipment manufacturer and a global incumbent Mahindra competes with in tractors, harvesters and precision agriculture. Direct product overlap, but Deere operates at much larger global scale and a different price point than Mahindra.
  • AGCO Corporation: Global tractor and farm-equipment major (Massey Ferguson, Fendt, Valtra) comparable to Mahindra's worldwide farm-machinery business. Overlaps in tractors, implements and combine harvesters but at a different geographic and price-segment focus.
  • Tata Consultancy Services (TCS): India's largest IT services company and the most direct scale peer to Tech Mahindra across consulting, BPS, digital engineering and cloud. Comparable enterprise customer base, services portfolio and delivery model, but at materially larger scale.

Market position

Strengths5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

Mahindra and Mahindra Ltd social profiles

Digital presence

Mahindra and Mahindra Ltd compliance and trust

Trust signal

Compliance4 records

Mahindra and Mahindra Ltd financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Mahindra and Mahindra Ltd leadership team

Management profile

Number of profiles

Profiles32 records

Mahindra and Mahindra Ltd subsidiaries and ownership

Company hierarchy

Subsidiaries19 records

Mahindra and Mahindra Ltd funding detail

Funding detail

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Mahindra and Mahindra Ltd M&A and investment

M&A and investment

M&A9 records

Investments12 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mahindra and Mahindra Ltd

What does Mahindra and Mahindra Ltd do?

Mahindra and Mahindra Ltd is the flagship of the Mahindra Group, a diversified federation operating across automotive manufacturing (SUVs, EVs, commercial vehicles, last-mile mobility), farm equipment (tractors, farm machinery), financial services (vehicle/SME/home loans, insurance, mutual funds), technology services (Tech Mahindra IT consulting and Bristlecone supply chain services), hospitality (Club Mahindra vacation ownership), real estate (Mahindra Lifespaces), logistics, and renewable energy (Mahindra Susten). The Group employs 324,000+ people across 100+ countries, operates 71 manufacturing plants, and generated Rs 54,982 crore in FY26 consolidated revenue.

Is Mahindra and Mahindra Ltd a public or private company?

Mahindra and Mahindra Ltd is a public company. It is classified as public and is currently operating.

When was Mahindra and Mahindra Ltd founded?

Mahindra and Mahindra Ltd was founded in 1945. It employs 5,001 to 10,000 people.

Where is Mahindra and Mahindra Ltd based?

Mahindra and Mahindra Ltd is headquartered in Mumbai, India, in the Asia region.

How does Mahindra and Mahindra Ltd make money?

Eight revenue lines are on record. Automotive Vehicle Sales are the primary driver. The others are farm Equipment Sales, financial Services (Mahindra Finance), technology Services (Tech Mahindra), hospitality / Vacation Ownership, real Estate Development, renewable Energy (Mahindra Susten) and logistics Services.

Who are Mahindra and Mahindra Ltd's main competitors?

Direct peers on record are Tata Motors, Maruti Suzuki India, Ashok Leyland, Bajaj Auto, Hero MotoCorp, TVS Motor Company and Escorts Kubota Limited. Broad incumbents are Deere & Company (John Deere), AGCO Corporation and Tata Consultancy Services (TCS).

Does Mahindra and Mahindra Ltd have an API?

No public API is recorded for Mahindra and Mahindra Ltd.

What industry is Mahindra and Mahindra Ltd in?

Mahindra and Mahindra Ltd's product category is Diversified Conglomerate. Its primary akta.pro industry code is IMACAFAB, Agricultural Tractor & Field Machinery Vehicle Manufacturing. Its NAICS code is 5511 and its SIC code is 100.

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Live signals
Business Today108 years later, Mahindra team rebuilds piston engine patented by Anand Mahindra's grandfather - BusinessTodayMahindra Group chairman Anand Mahindra said a team at Mahindra Research Valley rebuilt and fired up a 108-year-old engine patented by his grandfather JC Mahindra in 1918. The prototype was unveiled on Founders' Day, and Mahindra said the group should never stop tinkering.Construction WorldMahindra & Mahindra Auto Sales Rise 15 Per Cent in SeptemberMahindra & Mahindra reported a 15% year-on-year increase in overall vehicle sales in September, reaching 114,874 units including exports. Domestic SUV sales rose 14% to 64,092 units, and commercial vehicle sales increased 14% to 30,420 units. The company also crossed 100,000 billings for its Electric Origin SUVs.ChargedevsCharge_iN by Mahindra expands its network to 50 charging stations in India - Charged EVsMahindra's Charge_iN EV charging network has expanded to 50 locations in India, with the newest station at an HP Auto Care Centre on the Mumbai-Pune Expressway. This is the first station under Mahindra's collaboration with HPCL, announced in March, featuring 180 kW dual-gun chargers for Mahindra's electric SUVs.NDTV ProfitSeptember Auto Sales Review: Tractors Falter; TVS & Maruti Beat Estimates — Check Top PicksIndian auto sales grew 14-36% year-on-year in September, with TVS and Maruti beating estimates while tractor makers like Mahindra and Escorts Kubota fell short. Weak tractor demand from El Nino and commodity cost pressures remain concerns, with festive season demand from October 11 as a key monitor.TimesNowMahindra Electric SUVs Cross 1 Lakh Sales Milestone: Full DetailsMahindra's electric SUVs BE 6, XEV 9e, and XEV 9S crossed 1 lakh cumulative billings in India, about 18 months after deliveries began in March 2025. The XEV 9e led with 34,369 units as of April, while the BE 6 had 20,108 and XEV 9S had 11,138. Billings are factory-to-dealer dispatches, not on-road registrations.CardekhoMahindra Vision T Spied Testing: Is This The Electric Thar?Mahindra's Vision T prototype was spotted testing, a boxy SUV likely to be the electric Thar. It may launch in 2027 with battery packs from 59 to 79 kWh, possibly featuring a dual-motor all-electric four-wheel-drive system. The vehicle is expected to be priced from Rs 20 lakh.Business TodayQuote of the Day by Anand Mahindra: 'You have to treat every day as a new challenge, and you have to remain paranoid, as they say' - BusinessTodayAnand Mahindra, chairman of the Mahindra Group, said in an interview with The Economic Times that one must treat every day as a new challenge and remain paranoid. The quote emphasizes continuous adaptation and vigilance against complacency, drawing on Andy Grove's management philosophy.Financial ExpressTata, Mahindra in fierce race for No. 2 carmaker spotTata Motors overtook Mahindra to take the second-largest carmaker spot in H1FY27, selling 376,840 units versus Mahindra's 358,142. The lead came from Tata's mass-market launches, including the Punch and Tiago facelifts. Mahindra is preparing a product blitz, keeping the race open.Machine MakerCharge_iN by Mahindra Expands EV Charging Network to 50 LocationsMahindra's Charge_iN expanded its ultrafast EV charging network to 50 locations in India, with the first HPCL partnership station opening at Sajgaon on the Mumbai-Pune Expressway. The 180 kW dual-gun chargers can charge Mahindra EVs from 20% to 80% in about 20 minutes. The network is open to all EV owners via multiple apps.YahooLocal Bergkamp employee wins new UTV in national contestCaleb Abell, a Bergkamp employee, won a Mahindra ROXOR UTV valued at about $25,000 in the AEM 'I Make America' sweepstakes. The award was presented at Bergkamp's Salina facility, and this is the fifth UTV given in the program's 16-year history.