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Turbonomic

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uuid0000nfx

Namestring
Turbonomic
Legal namestring
IBM Turbonomic
Websiteurl
turbonomic.com
Company typeenum
Private
Founded yearint
2008
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
5,001–10,000
akta.pro rankint
HeadquartersArmonk, United States
HQ citystring
Armonk
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
application resource management, cloud cost optimization, Kubernetes cost optimization, hybrid cloud automation, FinOps platform
Industry2 codes
1End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management)
CodeHDAEANAAPrimaryYes
2Robotic Process Automation (RPA) Platforms
CodeHDAEAHABPrimaryNo
NAICS code2 codes
  • Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services5182
  • Computer Systems Design and Related Services54151
SIC code2 codes
  • Services-Prepackaged Software7372
  • Services-Computer Integrated Systems Design7373
Product category
Application Resource Management / Cloud Cost Optimization
Social media profiles3 records
GTM motion3 records

Each record includes

Type, Description, Source

Revenue model1 record
1Subscription licensing
TypeSubscription Recurring
Description

SaaS subscription model with simplified and cost-effective pricing. Provides transparency and control over cloud and data center spend while optimizing workload performance. Organizations automate resource optimization actions, reducing manual effort and operational costs.

ibm.com
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Pricing details1 tier
1Enterprise subscription with transparent and cost-effective pricing model
ModelSubscriptionBilling cadenceAnnual
Notes

Quote-based pricing. Free trial available for evaluation. Contact sales for enterprise pricing details.

ibm.com
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

IBM Turbonomic is a SaaS-based Application Resource Management (ARM) platform that continuously analyzes applications, containers, VMs, and infrastructure in real time and executes policy-driven actions to optimize compute, storage, network, and GPU resources. The product is sold via annual subscription to enterprise IT, FinOps, and cloud operations teams managing hybrid and multicloud environments, and is available through direct sales, AWS Marketplace, and Azure Marketplace.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 11 values shown
  • 15% AWS cost savings in less than a year for Hyland Software
+10 more records
Product overview1 text field

IBM Turbonomic is a single unified Application Resource Management (ARM) platform. The core platform provides full-stack visibility, intelligent automation, and performance assurance at scale. These capabilities are delivered through integrated modules addressing specific use cases: Data Center Optimization for VM and server right-sizing, Kubernetes Cost Optimization for container workloads, AI Workload Optimization for GPU and compute resource allocation, Cloud Migration Planning for workload-to-cloud matching, and Cloud Performance Optimization for eliminating overprovisioning. The platform operates across hybrid and multicloud environments, continuously optimizing compute, storage, network, and GPU resources in real time through policy-driven automation.

Product and service1 record
1IBM Turbonomic (Application Resource Management Platform)
CategoryApplication Resource Management / Cloud Cost Optimization Software
Description

IBM Turbonomic is a SaaS-based Application Resource Management (ARM) platform that continuously analyzes applications, containers, VMs, and infrastructure to map dependencies and resource flows, executing policy-driven automation actions to assure performance, reduce costs, and optimize compute, storage, network, and GPU resources in real time across hybrid and multicloud environments. It is targeted at enterprise IT operations, FinOps, and cloud platform teams managing complex hybrid and multicloud footprints.

Scale indicator5 records

Each record includes

Type, Value, Description, Source

Partnership6 partners
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

IBM Turbonomic available for direct purchase through AWS Marketplace, enabling customers to procure using AWS spending commitments and leverage existing cloud vendor relationships for simplified billing and procurement.

2Azure Marketplace
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Listed on Azure Marketplace allowing customers with Azure consumption commitments to purchase IBM Turbonomic through their existing Microsoft billing relationships and procurement workflows.

ibm.com
Strategic tierFlagshipTypeStrategic or Co-development Partner
Description

Premier Member of FinOps Foundation, actively contributing to FinOps standards development and promoting continuous cloud optimization practices. Supports enterprise FinOps governance and operationalization.

Strategic tierFlagshipTypeStrategic or Co-development Partner
Description

CNCF Platinum Member as part of IBM's commitment to cloud-native technologies. IBM Turbonomic continuously optimizes Kubernetes and Red Hat OpenShift environments, integrated with CNCF ecosystem standards.

Strategic tierCoreTypeTechnology or Integration
Description

Native integrations with major cloud platforms (AWS, Azure, Google Cloud), hypervisors (VMware), container platforms (Kubernetes, Red Hat OpenShift), APM tools, and ITSM systems. Connects through REST APIs, Webhooks, and scripts.

Strategic tierMinorTypeImplementation/ SI/ Consulting Partner
Description

Partnered with Nava as part of Assaí's cloud modernization initiative, working alongside IBM and Turbonomic to modernize cloud governance and manage increasing cloud demand.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Apptio is now an IBM-owned FinOps platform for cloud cost visibility, showback, and IT financial management. It is the most direct comparable because it sits in the same IBM FinOps portfolio as Turbonomic and addresses overlapping buyers (CIO/FinOps teams) with adjacent — and increasingly integrated — capabilities.

TypeDirect peer
Description

Kubecost provides real-time Kubernetes cost monitoring and optimization, directly overlapping Turbonomic's Kubernetes Cost Optimization module. Acquired by IBM in September 2024, it is now an internal peer competing for the same Kubernetes cost workloads.

TypeDirect peer
Description

Spot.io by NetApp is a cloud infrastructure optimization platform that automates compute scaling, rightsizing, and cost optimization across AWS, Azure, and GCP — the same hybrid/multicloud optimization niche Turbonomic targets, with similar FinOps buyer personas.

TypeDirect peer
Description

Cloudability, now part of Apptio/IBM, is one of the original FinOps platforms for multi-cloud cost visibility, governance, and optimization. It competes for the same cloud cost governance and continuous optimization use cases Turbonomic addresses.

TypeEmerging player
Description

CAST.ai is a Kubernetes-native cost and performance optimization platform with automated rightsizing, autoscaling, and spot instance management — directly comparable to Turbonomic's Kubernetes Cost Optimization module and competing for the same cloud-native buyer.

TypeDirect peer
Description

Densify provides cloud resource optimization and analytics for hybrid environments, including VM/container rightsizing recommendations. It competes directly with Turbonomic's data center optimization and full-stack visibility capabilities for enterprise IT operations buyers.

TypeBroad incumbent
Description

VMware Aria Operations (formerly vRealize Operations) is a broad private-cloud management platform with built-in cost and capacity optimization for VMware environments. It is a broad incumbent competing with Turbonomic's data center optimization and VM rightsizing capabilities.

TypeEmerging player
Description

Morpheus is a hybrid cloud management platform that unifies provisioning, orchestration, and FinOps across private and public clouds. It overlaps with Turbonomic's hybrid/multicloud optimization value proposition, particularly for IT operations teams managing complex estates.

TypeEmerging player
Description

Vantage is a cloud cost visibility and FinOps analytics platform (formerly Apache Iceberg-derived tooling) that provides multi-cloud cost dashboards and anomaly detection. It overlaps with Turbonomic's cloud performance and cost optimization use cases for engineering and FinOps teams.

TypeEmerging player
Description

Harness offers a cloud cost management module as part of its software delivery platform, providing FinOps visibility, governance, and automated cost optimization across cloud environments. It overlaps with Turbonomic's continuous optimization and FinOps governance capabilities.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers6 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile5 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
Yes

Docs URL, Description

Integration7 records

Each record includes

Title, Type, Description, Source

AI capability4 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature8 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles10 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds6 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors7 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Turbonomic

Application Resource Management / Cloud Cost Optimizationturbonomic.com

Turbonomic firmographics

Firmographics
Name
Turbonomic
Legal name
IBM Turbonomic
Website
https://turbonomic.com
Company type
Private
Founded year
2008
Operating status
Operating
Headcount range
5,001–10,000 employees
Ownership category
akta.pro rank

Turbonomic industry classification

Industry
Product category
Application Resource Management / Cloud Cost Optimization
NAICS
Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design and Related Services (54151)
SIC
Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
akta.pro primary industry
End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
akta.pro secondary industry
Robotic Process Automation (RPA) Platforms (HDAEAHAB)

Keywords

  • Application resource management
  • Cloud cost optimization
  • Kubernetes cost optimization
  • Hybrid cloud automation
  • FinOps platform

Where Turbonomic is headquartered

Location

Headquarters

HQ city
Armonk
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Turbonomic business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

  1. Subscription licensing: SaaS subscription model with simplified and cost-effective pricing. Provides transparency and control over cloud and data center spend while optimizing workload performance. Organizations automate resource optimization actions, reducing manual effort and operational costs.

Pricing tiers

ModelBillingPrice
SubscriptionAnnualEnterprise subscription with transparent and cost-effective pricing model

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Turbonomic product offering

Product offering

Core offering

IBM Turbonomic is a SaaS-based Application Resource Management (ARM) platform that continuously analyzes applications, containers, VMs, and infrastructure in real time and executes policy-driven actions to optimize compute, storage, network, and GPU resources. The product is sold via annual subscription to enterprise IT, FinOps, and cloud operations teams managing hybrid and multicloud environments, and is available through direct sales, AWS Marketplace, and Azure Marketplace.

Product overview

IBM Turbonomic is a single unified Application Resource Management (ARM) platform. The core platform provides full-stack visibility, intelligent automation, and performance assurance at scale. These capabilities are delivered through integrated modules addressing specific use cases: Data Center Optimization for VM and server right-sizing, Kubernetes Cost Optimization for container workloads, AI Workload Optimization for GPU and compute resource allocation, Cloud Migration Planning for workload-to-cloud matching, and Cloud Performance Optimization for eliminating overprovisioning. The platform operates across hybrid and multicloud environments, continuously optimizing compute, storage, network, and GPU resources in real time through policy-driven automation.

Differentiator

Problem solved

Functional benefit

Products and services

  • IBM Turbonomic (Application Resource Management Platform) IBM Turbonomic is a SaaS-based Application Resource Management (ARM) platform that continuously analyzes applications, containers, VMs, and infrastructure to map dependencies and resource flows, executing policy-driven automation actions to assure performance, reduce costs, and optimize compute, storage, network, and GPU resources in real time across hybrid and multicloud environments. It is targeted at enterprise IT operations, FinOps, and cloud platform teams managing complex hybrid and multicloud footprints.

Quantifiable outcome

  • 15% AWS cost savings in less than a year for Hyland Software
  • +10 more outcomes

Companies that use Turbonomic

Customer profile

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Turbonomic technology and API

Technology

Technology focussed Yes

API detail

Has API
Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature8 records

Turbonomic partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

  • AWS MarketplacecoreChannel Partner/ Reseller/ DistributorIBM Turbonomic available for direct purchase through AWS Marketplace, enabling customers to procure using AWS spending commitments and leverage existing cloud vendor relationships for simplified billing and procurement.
  • Azure MarketplacecoreChannel Partner/ Reseller/ DistributorListed on Azure Marketplace allowing customers with Azure consumption commitments to purchase IBM Turbonomic through their existing Microsoft billing relationships and procurement workflows.
  • FinOps FoundationflagshipStrategic or Co-development PartnerPremier Member of FinOps Foundation, actively contributing to FinOps standards development and promoting continuous cloud optimization practices. Supports enterprise FinOps governance and operationalization.
  • Cloud Native Computing Foundation (CNCF)flagshipStrategic or Co-development PartnerCNCF Platinum Member as part of IBM's commitment to cloud-native technologies. IBM Turbonomic continuously optimizes Kubernetes and Red Hat OpenShift environments, integrated with CNCF ecosystem standards.
  • Cloud Platforms and HypervisorscoreTechnology or IntegrationNative integrations with major cloud platforms (AWS, Azure, Google Cloud), hypervisors (VMware), container platforms (Kubernetes, Red Hat OpenShift), APM tools, and ITSM systems. Connects through REST APIs, Webhooks, and scripts.
  • NavaminorImplementation/ SI/ Consulting PartnerPartnered with Nava as part of Assaí's cloud modernization initiative, working alongside IBM and Turbonomic to modernize cloud governance and manage increasing cloud demand.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Turbonomic competitors and assessment

Company assessment

Direct peers

  • Apptio (IBM): Apptio is now an IBM-owned FinOps platform for cloud cost visibility, showback, and IT financial management. It is the most direct comparable because it sits in the same IBM FinOps portfolio as Turbonomic and addresses overlapping buyers (CIO/FinOps teams) with adjacent — and increasingly integrated — capabilities.
  • Kubecost: Kubecost provides real-time Kubernetes cost monitoring and optimization, directly overlapping Turbonomic's Kubernetes Cost Optimization module. Acquired by IBM in September 2024, it is now an internal peer competing for the same Kubernetes cost workloads.
  • Spot.io (NetApp): Spot.io by NetApp is a cloud infrastructure optimization platform that automates compute scaling, rightsizing, and cost optimization across AWS, Azure, and GCP — the same hybrid/multicloud optimization niche Turbonomic targets, with similar FinOps buyer personas.
  • Cloudability (Apptio): Cloudability, now part of Apptio/IBM, is one of the original FinOps platforms for multi-cloud cost visibility, governance, and optimization. It competes for the same cloud cost governance and continuous optimization use cases Turbonomic addresses.
  • Densify: Densify provides cloud resource optimization and analytics for hybrid environments, including VM/container rightsizing recommendations. It competes directly with Turbonomic's data center optimization and full-stack visibility capabilities for enterprise IT operations buyers.

Emerging players

  • CAST.ai: CAST.ai is a Kubernetes-native cost and performance optimization platform with automated rightsizing, autoscaling, and spot instance management — directly comparable to Turbonomic's Kubernetes Cost Optimization module and competing for the same cloud-native buyer.
  • Morpheus (Dell Technologies): Morpheus is a hybrid cloud management platform that unifies provisioning, orchestration, and FinOps across private and public clouds. It overlaps with Turbonomic's hybrid/multicloud optimization value proposition, particularly for IT operations teams managing complex estates.
  • Vantage: Vantage is a cloud cost visibility and FinOps analytics platform (formerly Apache Iceberg-derived tooling) that provides multi-cloud cost dashboards and anomaly detection. It overlaps with Turbonomic's cloud performance and cost optimization use cases for engineering and FinOps teams.
  • Harness Cloud Cost Management: Harness offers a cloud cost management module as part of its software delivery platform, providing FinOps visibility, governance, and automated cost optimization across cloud environments. It overlaps with Turbonomic's continuous optimization and FinOps governance capabilities.

Broad incumbents

  • VMware Aria Operations (Broadcom): VMware Aria Operations (formerly vRealize Operations) is a broad private-cloud management platform with built-in cost and capacity optimization for VMware environments. It is a broad incumbent competing with Turbonomic's data center optimization and VM rightsizing capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Turbonomic social profiles

Digital presence

Turbonomic financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Turbonomic leadership team

Management profile

Number of profiles

Profiles10 records

Turbonomic funding detail

Funding detail

Funding overview

Funding rounds6 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Turbonomic M&A and investment

M&A and investment

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turbonomic

What does Turbonomic do?

IBM Turbonomic is a SaaS-based Application Resource Management (ARM) platform that continuously analyzes applications, containers, VMs, and infrastructure in real time and executes policy-driven actions to optimize compute, storage, network, and GPU resources. The product is sold via annual subscription to enterprise IT, FinOps, and cloud operations teams managing hybrid and multicloud environments, and is available through direct sales, AWS Marketplace, and Azure Marketplace.

Is Turbonomic a public or private company?

Turbonomic is a private company. It is classified as corporate owned and is currently operating.

When was Turbonomic founded?

Turbonomic was founded in 2008. It employs 5,001 to 10,000 people.

Where is Turbonomic based?

Turbonomic is headquartered in Armonk, United States, in the North America region.

How does Turbonomic make money?

One revenue line is on record: subscription licensing.

Who are Turbonomic's main competitors?

Direct peers on record are Apptio (IBM), Kubecost, Spot.io (NetApp), Cloudability (Apptio) and Densify. Emerging players are CAST.ai, Morpheus (Dell Technologies), Vantage and Harness Cloud Cost Management. VMware Aria Operations (Broadcom) is listed as a broad incumbent.

Does Turbonomic have an API?

Yes. Turbonomic connects through REST APIs, Webhooks and scripts. The platform supports native Kubernetes integration. These APIs enable enterprise-scale automation of resourcing actions without manual intervention, including pod scaling in Kubernetes and VM placement in VMware environments.

What industry is Turbonomic in?

Turbonomic's product category is Application Resource Management / Cloud Cost Optimization. Its primary akta.pro industry code is HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management), with a secondary code of HDAEAHAB, Robotic Process Automation (RPA) Platforms. Its NAICS code is 5182 and its SIC code is 7372.

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Live signals
YahooSaaS Management Market Surges to $9.37 billion by 2030 | CAGR 15.4%MarketsandMarkets published a report projecting the global SaaS Management Market to grow from USD 4.58 billion in 2025 to USD 9.37 billion by 2030, representing a 15.4% CAGR, driven by increasing demand for automated SaaS governance, cost optimization, and multi-cloud visibility. Recent acquisitions by IBM (Apptio, StepZen, Turbonomic), Check Point Software (Atmosec), and Flexera (Snow Software) are accelerating advancements in FinOps analytics, security monitoring, and software asset intelligence across enterprise environments. The US leads the market adoption, with key sectors including technology, BFSI, healthcare, and government increasingly deploying SaaS management platforms for centralized identity governance and compliance enforcement.IBMAssaiAssaí, Brazil's largest food retailer, partnered with IBM, Nava, Turbonomic, and Cloudability to modernize its cloud governance and manage its increasing cloud demand. The initiative improved visibility, automation, and cost efficiency, achieving roughly 30% cloud savings and reducing manual work by 15-20%.IBMIBM Turbonomic and IBM Kubecost unite to optimize Kubernetes performance and costIBM has launched a public preview of an integration between its Turbonomic and Kubecost platforms to optimize Kubernetes performance and costs. This partnership allows users to visualize estimated savings and financial impacts associated with automated resource rightsizing actions in real-time. The move strengthens IBM's end-to-end FinOps strategy by combining AI-driven automation with granular cost visibility.IBMAI insights and dashboardsThe article describes the IBM Turbonomic platform, highlighting its AI-driven dashboards designed to provide real-time insights and automate decision-making for cloud, on-premises, and container environments. It outlines specific dashboard capabilities for monitoring performance, costs, and resource utilization while enabling teams to create custom views aligned with business goals.IBMOptimize your VMware and OpenShift environments with IBM TurbonomicIBM Turbonomic announced a new integration with Red Hat OpenShift Virtualization, extending its Application Resource Management capabilities to support virtual machine workloads on the platform. This enhancement allows enterprises to optimize resource utilization and performance for both containers and VMs within hybrid environments. The update addresses previous limitations by enabling intelligent sizing and bottleneck prevention for VMware customers migrating to or running workloads on OpenShift.YahooAIOps Global Market Report 2022The global AIOps market is projected to grow from $4.58 billion in 2021 to $5.81 billion in 2022 at a compound annual growth rate of 26.76%, reaching $15.10 billion by 2026, driven by increasing adoption of artificial intelligence across enterprises for automating IT operations. The report identifies IBM's acquisition of Turbonomic in June 2021 and Avantra's partnership with Google Cloud in July 2020 as notable strategic developments in the sector. North America was the largest AIOps market region in 2021, with Asia-Pacific expected to be the fastest-growing region during the forecast period.SiliconANGLEApps ON Cloud Summit focuses on application optimization solutions, May 11-13 - SiliconANGLETurbonomic will host a free three-day virtual summit on cloud application optimization from May 11-13. IBM announced its acquisition of Turbonomic for an estimated $1.5-2 billion, making it the 11th AI and hybrid cloud purchase since April 2020. The summit features speakers including Turbonomic's CEO and IBM's CTO.ReutersIBM to acquire software provider Turbonomic for over $1.5 blnIBM agreed to acquire Turbonomic, a cloud application monitoring software provider, for $1.5-2 billion. The deal, IBM's largest since Red Hat, is expected to close in Q2 2021. Turbonomic reported 41% revenue growth in fiscal 2021.TechCrunchBiden's labor secretary: Gig workers should be reclassifiedBiden’s labor secretary Marty Walsh stated that gig workers should generally be reclassified as employees, signaling a potential shift in federal labor regulations. The article also reports on IBM's acquisition of Turbonomic for up to $2 billion and Blue Origin's upcoming launch of ticket sales for space tourism flights.FinSMEsTurbonomic Buys SevOneTurbonomic acquired SevOne, a Boston-based provider of scalable data platform for real-time performance management. The deal amount was not disclosed. The acquisition enables both companies to provide customers with improved data and analytics to assure application performance.