Casa Blanca

What Casa Blanca does

Casa Blanca (legally H.E.S.C. Company, LLC d/b/a Casa Blanca Real Estate) is a New York City-based residential real estate brokerage founded in 2019 that targets new and early-career real estate agents. The company's core product is a mobile-first matching application through which agents receive pre-qualified buyer leads, manage client relationships via a swipe-based interface, schedule viewings, submit offers, and track earnings in real time. Around this technology core, Casa Blanca bundles three operational services: a structured mentorship program that pairs new agents with licensed mentors (paid only on successful mentee closings), an internal Success Team that handles all administrative work (board packages, listing agreements, photography, legal agreements), and a curated vendor referral network called 'The List' spanning inspectors, attorneys, contractors, and lifestyle service providers.

Name

Casa Blanca

Legal name

H.E.S.C. Company, LLC

Website

https://casa-blanca.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Casa Blanca is a NYC-based residential real estate brokerage (founded 2019) that uses a mobile matching app to onboard new agents, provide leads, administrative support, and paid mentorship on a commission-share basis.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Real estate brokerage
• Agent matching platform
• Real estate mentorship
• Transaction commission split
• Mobile agent app

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Transaction-based Commission Sharing: Casa Blanca operates on a commission-split model where the company takes a percentage of each closed transaction. The company only makes money when agents close deals, aligning incentives between the brokerage and agents. Agents never pay out of pocket and payment structures are based on clear percentages. The company handles all administrative costs (photography, board packages, listing agreements) for free.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Casa Blanca is a New York City-based real estate brokerage that recruits and supports new real estate agents through a mobile-first matching app, a paid-on-close mentorship program, and an in-house Success Team that handles all administrative paperwork. The company earns revenue via commission splits on closed transactions handled by agents on its roster.

Product overview

Casa Blanca is a New York City-based real estate brokerage offering a technology-enabled platform for agents. The core product is the Casa Blanca Matching App—a mobile application that enables real estate agents to receive buyer leads, match clients with properties through a swiping interface, and manage transactions from their phones. This is complemented by support services including a Mentorship Program (where licensed mentors guide new agents through their first five deals, paid only on successful closings), a Success Team that handles all administrative paperwork (board packages, listing agreements, invoices), and 'The List'—a vetted vendor network spanning inspectors, appraisers, stagers, and other professionals. The ecosystem is designed for new realtors transitioning into the industry, providing leads, mentorship, and administrative support so agents can focus on selling homes.

Differentiator

Problem solved

Functional benefit

Products and services

• Casa Blanca Matching App Mobile application for licensed real estate agents that facilitates buyer-property matching through a swiping interface, real-time deal assignment, client relationship management, viewing scheduling, calendar integration, and on-the-go offer submission.
• Mentorship Program Structured mentorship program pairing new real estate agents with licensed mentors for guidance through their first five transactions; mentors receive payout only when mentees close deals.
• Success Team Administrative Support In-house administrative team that handles all transaction paperwork (board packages, listing agreements, rental agreements, invoices, applications, legal agreements) for agents so they can focus on sales.
• The List (Vetted Vendor Referral Network) Curated network of vetted New York City service providers (inspectors, appraisers, home stagers, insurance agents, painters, contractors, movers, personal chefs, school advisors) that agents can refer clients to.

Quantifiable outcome

• New agents typically transact within their first 3 months
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Vetted Professional Services Network ('The List')minorOthersCasa Blanca has built a network of vetted vendors throughout New York City that agents can recommend to their clients. Categories include painting, construction, moving services, personal chefs, school advisors, and other services needed during home buying/selling. This partnership provides agents with trusted referrals to offer clients.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Blanca