Casa Blanca
Casa Blanca is a NYC-based residential real estate brokerage (founded 2019) that uses a mobile matching app to onboard new agents, provide leads, administrative support, and paid mentorship on a commission-share basis.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Casa Blanca does
Casa Blanca (legally H.E.S.C. Company, LLC d/b/a Casa Blanca Real Estate) is a New York City-based residential real estate brokerage founded in 2019 that targets new and early-career real estate agents. The company's core product is a mobile-first matching application through which agents receive pre-qualified buyer leads, manage client relationships via a swipe-based interface, schedule viewings, submit offers, and track earnings in real time. Around this technology core, Casa Blanca bundles three operational services: a structured mentorship program that pairs new agents with licensed mentors (paid only on successful mentee closings), an internal Success Team that handles all administrative work (board packages, listing agreements, photography, legal agreements), and a curated vendor referral network called 'The List' spanning inspectors, attorneys, contractors, and lifestyle service providers.
Casa Blanca firmographics
Firmographics- Name
- Casa Blanca
- Legal name
- H.E.S.C. Company, LLC
- Website
- https://casa-blanca.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Casa Blanca is a NYC-based residential real estate brokerage (founded 2019) that uses a mobile matching app to onboard new agents, provide leads, administrative support, and paid mentorship on a commission-share basis.
- Ownership category
- akta.pro rank
Casa Blanca industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Buyer Representation Services (BPAJAAAJ)
Keywords
Where Casa Blanca is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Casa Blanca business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Transaction-based Commission Sharing: Casa Blanca operates on a commission-split model where the company takes a percentage of each closed transaction. The company only makes money when agents close deals, aligning incentives between the brokerage and agents. Agents never pay out of pocket and payment structures are based on clear percentages. The company handles all administrative costs (photography, board packages, listing agreements) for free.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-based revenue sharing with no upfront costs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Casa Blanca product offering
Product offeringCore offering
Casa Blanca is a New York City-based real estate brokerage that recruits and supports new real estate agents through a mobile-first matching app, a paid-on-close mentorship program, and an in-house Success Team that handles all administrative paperwork. The company earns revenue via commission splits on closed transactions handled by agents on its roster.
Product overview
Casa Blanca is a New York City-based real estate brokerage offering a technology-enabled platform for agents. The core product is the Casa Blanca Matching App—a mobile application that enables real estate agents to receive buyer leads, match clients with properties through a swiping interface, and manage transactions from their phones. This is complemented by support services including a Mentorship Program (where licensed mentors guide new agents through their first five deals, paid only on successful closings), a Success Team that handles all administrative paperwork (board packages, listing agreements, invoices), and 'The List'—a vetted vendor network spanning inspectors, appraisers, stagers, and other professionals. The ecosystem is designed for new realtors transitioning into the industry, providing leads, mentorship, and administrative support so agents can focus on selling homes.
Differentiator
Problem solved
Functional benefit
Products and services
- Casa Blanca Matching App Mobile application for licensed real estate agents that facilitates buyer-property matching through a swiping interface, real-time deal assignment, client relationship management, viewing scheduling, calendar integration, and on-the-go offer submission.
- Mentorship Program Structured mentorship program pairing new real estate agents with licensed mentors for guidance through their first five transactions; mentors receive payout only when mentees close deals.
- Success Team Administrative Support In-house administrative team that handles all transaction paperwork (board packages, listing agreements, rental agreements, invoices, applications, legal agreements) for agents so they can focus on sales.
- The List (Vetted Vendor Referral Network) Curated network of vetted New York City service providers (inspectors, appraisers, home stagers, insurance agents, painters, contractors, movers, personal chefs, school advisors) that agents can refer clients to.
Quantifiable outcome
- New agents typically transact within their first 3 months
- +1 more outcomes
Companies that use Casa Blanca
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
Casa Blanca technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Casa Blanca partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Vetted Professional Services Network ('The List')minorCasa Blanca has built a network of vetted vendors throughout New York City that agents can recommend to their clients. Categories include painting, construction, moving services, personal chefs, school advisors, and other services needed during home buying/selling. This partnership provides agents with trusted referrals to offer clients.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Casa Blanca competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Casa Blanca financial estimates
Financial estimateRevenue estimate
Valuation estimate
Casa Blanca leadership team
Management profileNumber of profiles
Profiles2 records
Casa Blanca funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Casa Blanca M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Casa Blanca
What does Casa Blanca do?
Casa Blanca is a New York City-based real estate brokerage that recruits and supports new real estate agents through a mobile-first matching app, a paid-on-close mentorship program, and an in-house Success Team that handles all administrative paperwork. The company earns revenue via commission splits on closed transactions handled by agents on its roster.
Is Casa Blanca a public or private company?
Casa Blanca is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Casa Blanca founded?
Casa Blanca was founded in 2019. It employs 101 to 250 people.
Where is Casa Blanca based?
Casa Blanca is headquartered in New York, United States, in the North America region.
How does Casa Blanca make money?
One revenue line is on record: transaction-based Commission Sharing.
Does Casa Blanca have an API?
No public API is recorded for Casa Blanca.
What industry is Casa Blanca in?
Casa Blanca's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAJ, Buyer Representation Services. Its NAICS code is 5312 and its SIC code is 6531.