Kwiff

What Kwiff does

Kwiff is a UK-licensed online sports betting and casino platform operated by Kwiff Ltd, a wholly-owned subsidiary of Eaton Gate Gaming Limited. The company, founded in 2015 and headquartered operationally in Msida, Malta with a London office, serves UK retail consumers through a native mobile app (iOS and Android) and a responsive website under UK Gambling Commission licence account 44448.

The core product is a sportsbook covering an A-to-Z range of sports (football, horse racing, tennis, cricket, golf, boxing, etc.) with live in-play betting and Bet Builder functionality. Kwiff's principal technical differentiator is its proprietary Supercharge feature, which randomly enhances the odds of any bet across any sport or market. In late 2025, Kwiff launched Flex, a Bet Builder partial-loss protection feature co-developed with Tzeract, enabling players to retain winnings even if some legs of an accumulator lose. The platform also operates an integrated casino vertical under the 'Supercharged Casino' brand, where slot gameplay earns Supercharge Tokens redeemable for cash rewards or free spins, all using a single unified customer balance.

Kwiff monetises via transaction fees on sports wagers (retaining a margin on losing bets) and casino gaming GGR, supplemented by promotional acquisition spend (welcome free bets, bet insurance, Supercharged accumulators). The customer base is exclusively UK consumer bettors; the company is privately held, not venture-backed in any recent round, and does not publicly disclose revenue. Its go-to-market is product-led, relying on the novelty of Supercharge and Flex, content marketing via its community feed, and direct self-serve registration, with no disclosed B2B or enterprise customers.

Name

Kwiff

Legal name

Kwiff Ltd

Website

https://kwiff.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Online Sports Betting

NAICS

Other Gambling Industries (713290)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

Keywords

• Online sports betting
• Mobile casino gaming
• Betting odds enhancement
• In-play wagering
• Bet builder platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Sports Betting: Kwiff generates revenue through sports betting transactions, taking a commission on losing bets while paying out winnings on successful wagers. The platform offers betting odds for thousands of events daily across football, horse racing, tennis, cricket, golf, boxing and other sports.
2. Casino Gaming: Online casino games including slot games with Supercharge Tokens feature. Players can earn tokens through gameplay that can be redeemed for Cash Rewards or Free Spins on eligible games.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Kwiff operates a unified online gambling platform combining sports betting and casino gaming under a single UK-licensed account. The sportsbook covers a comprehensive A-Z of sports (football, horse racing, tennis, cricket, golf, boxing) with dozens of markets and live in-play wagering, while the integrated casino offers slot games. The platform is delivered via a responsive website and native iOS/Android mobile applications and is differentiated by its proprietary Supercharge random odds-enhancement feature and the Flex Bet Builder protection capability.

Product overview

Kwiff is a unified online gambling platform combining sports betting and casino gaming under a single account. The core offering is Supercharged Sports Betting with a unique random Supercharge feature that enhances odds on any bet across all sports. The platform also includes an integrated Casino for slot games and table games. Key features include Flex (a Bet Builder protection feature), Live Sports Betting, and the Supercharge Token loyalty program. The mobile app provides on-the-go access to all betting features.

Differentiator

Problem solved

Functional benefit

Brands

• Supercharge: Kwiff's unique bet enhancement feature that randomly boosts odds to maximize potential winnings for players across all sports and markets.
• Supercharged Casino

Products and services

• Kwiff Sports Betting
• Kwiff Casino
• Kwiff Mobile App

Quantifiable outcome

• Supercharge can be applied to any sport and market

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• TzeractcoreTechnology or Integration · 1 December 2025Kwiff partnered with Tzeract to develop and launch Flex, a first-of-its-kind feature that allows players to win even if some parts of their accumulator bets lose. The Flex feature, initially available for football Bet Builders, enables players to choose their level of protection, enhancing the betting experience and potentially increasing customer engagement.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• Xx.com/KwiffOfficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kwiff