What Viva Wallet does

Viva Wallet, operating commercially as Viva.com, is a cloud-based neobank founded in 2010 and headquartered in Athens, Greece, targeting small and medium-sized businesses across 29 European countries. The company operates as a regulated payment institution and e-money institution (originally established via the 2020 acquisition of Praxia Bank), enabling it to bundle acquiring, banking, and card issuing under a single platform. The platform is built around a cloud-native architecture and proprietary Tap on Any Device technology, including Tap to Pay on iPhone via the Viva.com Terminal app and QR-based Smart Checkout flows designed for unattended environments such as EV charging points. The product portfolio spans In-person Payments, Online Payments, Omnichannel, Marketplaces, Viva.com Account (IBAN-enabled business accounts), Issuing (physical and virtual cards), and Viva Fiscal (tax compliance/fiscalization). Distribution combines a self-serve online onboarding funnel with enterprise field sales, supported by an ecosystem of over 450 technology partners (Software Vendors and Terminal Integration Hub) and a BlueStar EMEA hardware distribution partnership signed in January 2025.

Viva's revenue model is primarily transaction-based (merchant acquiring take rate) complemented by banking services, card issuing, and financing, with custom quote-based pricing and no publicly disclosed rate card. Customer segmentation is heavily weighted toward SMBs (the primary segment) across verticals including retail, restaurants and hotels, mobility, supermarkets and convenience stores, ticketing and entertainment, and healthcare. Named logos include Starbucks, Domino's, Hertz, Holland & Barrett, Intersport, Cosmos Sport, Petit Bateau, and ELN, indicating a mix of SMB and mid-market enterprise deployments. Funding totals exceed $880 million across rounds from 2014 through 2022, with the most significant being J.P. Morgan's December 2022 $800M+ strategic investment for a 48.5% stake at a $1.65 billion post-money valuation; prior major investors include Tencent, EBRD, Hedosophia, and Breyer Capital (April 2021, $80M round). The capital base and J.P. Morgan relationship support continued European expansion, but a High Court anti-suit injunction granted in July 2025 in the shareholder dispute between J.P. Morgan and majority shareholder Werealize.com (involving EUR 916 million in claims) represents a material governance overhang affecting the company's strategic execution.

Name

Viva Wallet

Legal name

Viva Wallet

Website

https://vivawallet.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Viva Wallet (Viva.com) is a Greek-headquartered, PSD2-regulated cloud-based neobank providing omnichannel payment acquiring, business banking, card issuing, and financing to small and medium-sized businesses across 29 European countries, supported by a 450+ technology partner ecosystem.

Ownership category

akta.pro rank

Product category

Merchant Payment Processing

akta.pro primary industry

Digital Wallet Platforms (Consumer & Merchant) (BPAMAFAC)

akta.pro secondary industries

Merchant / Closed-Loop Wallets (Retail & Marketplace) (FSAMAEAF), Embedded Wallets (Platforms & Marketplaces) (FSAMAEAM), BNPL Consumer Apps & Wallets (Discovery, Management) (FSAGAIAG)

Keywords

• Merchant payment processing
• Cloud-based neobank
• Card acceptance services
• Omnichannel payment platform
• Embedded finance solutions

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Payment Processing and Merchant Acquiring: Transaction-based revenue from omnichannel payment processing including in-person, online, and marketplace payment acceptance across 29 European countries.
2. Banking Services: Revenue from bank accounts, card issuing, and flexible financing options provided to SMBs across Europe.
3. Technology Solutions and Hardware: Revenue from over 450 technology partners offering end-to-end software and hardware solutions through the Viva.com ecosystem.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Viva Wallet, operating as Viva.com, is a cloud-based neobank that delivers integrated omnichannel card acceptance, business banking accounts, card issuing, and merchant financing across 29 European countries. The platform unifies in-person, online, and marketplace payment flows through proprietary "Tap on Any Device" technology and a cloud-native architecture, serving small and medium-sized merchants and enterprise clients.

Product overview

Viva Wallet (operates as Viva.com) is a cloud-based all-in-one payments and banking platform serving European small and medium-sized businesses. The platform integrates payments, banking services, and business solutions through a unified architecture. Core offerings include In-person Payments and Online Payments for transaction processing, the Omnichannel solution for unified commerce, and Marketplaces for multi-vendor platforms. Banking capabilities are delivered through the Viva.com Account and Issuing products. The portfolio also includes fiscalization compliance tools (Viva Fiscal), mobile payment acceptance (Tap to Pay on Phone via the Viva.com Terminal App), and QR-based Smart Checkout for unattended environments. The ecosystem encompasses over 450 technology partners via the Terminal Integration Hub and a Software Vendors partner program. The company serves diverse vertical markets including retail, restaurants, hotels, mobility, supermarkets, ticketing, and healthcare across 29 European countries.

Differentiator

Problem solved

Functional benefit

Products and services

• In-person Payments Card-present payment acceptance solution that enables merchants to accept debit and credit card payments in physical retail locations using contactless and traditional methods. Designed for European SMBs across verticals including retail, restaurants, mobility, and supermarkets.
• Online Payments E-commerce payment gateway enabling merchants to accept card and alternative payment method transactions on websites and apps, with hosted checkout, tokenization, and fraud controls. Targets European SMBs selling online.
• Omnichannel Unified payment platform that connects in-store, online, and mobile commerce channels into a single management interface for merchants operating across physical and digital touchpoints. Targets multi-location European retailers and brands.
• Marketplaces Borderless marketplace payment solution that enables multi-vendor commerce platforms to onboard sellers, split payments, settle to multiple accounts, and manage payouts across European markets. Designed for marketplace operators and software vendors building marketplace functionality.
• Viva.com Account Business banking account combining IBAN accounts, debit cards, expense management, and merchant financing directly linked to a merchant's payment processing activity. Targets European SMBs needing integrated banking and payments.
• Issuing Card issuing service allowing businesses to create and manage virtual and physical corporate cards, set spending controls, and automate expense workflows. Targeted at European SMBs and platform partners.
• Viva.com Terminal App Mobile application that turns a merchant's smartphone into a contactless card acceptance terminal, supporting Tap on Phone flows and SoftPOS use cases. Targets small merchants and field-service businesses across Europe.

Quantifiable outcome

• Greek tech ecosystem valuation driven by major companies like Viva Wallet
• +1 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• BlueStar EMEAflagshipStrategic or Co-development Partner · 2 January 2025Viva.com and BlueStar EMEA announced a strategic partnership to power end-to-end commerce across Europe. The partnership bridges Viva.com's unified payments and embedded finance platform with BlueStar's leading hardware and distribution capabilities, targeting retailers and merchants across the region.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mollie: European payment processor serving SMBs with multi-method online checkout, in-person payments, and Mollie Capital financing. Closest European competitor in terms of SMB focus, geographic coverage, and integrated services approach.
• Adyen: Global payment platform offering unified online, in-person, and marketplace acquiring for SMB through enterprise merchants. Competes head-to-head with Viva Wallet's omnichannel value proposition and European SMB acquiring capabilities.
• Checkout.com: Global payment processor offering online, in-person, and marketplace acquiring with strong European merchant base. Direct competitor in the omnichannel SMB and enterprise acquiring space, with comparable APIs and banking partnerships.
• Stripe: Global online payment processor serving SMBs and enterprises with developer-first APIs, Terminal (POS), and Stripe Banking. Directly competes with Viva Wallet in online payments, omnichannel acquiring, and embedded finance for SMBs across Europe.
• SumUp: European-focused SMB payment processor with proprietary POS terminals and SumUp Business Account. Direct competitor targeting the same European SMB customer base with similar card-present and online acquiring products.
• Block (Square): Integrated SMB payments and banking platform with Square hardware, software, and Square Banking. Directly comparable business model combining merchant acquiring with embedded business banking and card issuing.

Broad incumbents

• Worldline: One of Europe's largest payment processors with broad merchant acquiring, issuing, and financial services. Overlaps with Viva Wallet across European SMB acquiring but operates at much larger scale with enterprise and bank partnerships.
• Nexi: Leading European PayTech serving banks, merchants, and consumers across acquiring, issuing, and digital banking. Comparable in European coverage and merchant services but at significantly larger scale and broader scope than Viva Wallet.
• Revolut: Global neobank with Revolut Business accounts, merchant acquiring, and card issuing. Comparable embedded banking capabilities and SMB targeting, though primarily consumer-led with broader geographic footprint.

Emerging players

• Klarna: European-origin fintech expanding from BNPL into merchant payment processing and business banking. Emerging player with overlapping merchant services and embedded finance ambitions targeting European SMBs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vivawallet
• YouTubeyoutube.com/@vivadotcom
• Facebookfacebook.com/vivawallet
• LinkedInlinkedin.com/company/viva-com
• Instagraminstagram.com/vivacom

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds6 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viva Wallet