iRobot

What iRobot does

iRobot is a consumer robotics company founded in 1990 and headquartered in Bedford, Massachusetts, that designs, manufactures, and sells autonomous floor-cleaning robots under the Roomba and Braava brands. The company's products run on a proprietary operating system called iRobot OS, which integrates LiDAR-based navigation, visual SLAM (vSLAM) mapping, AI-powered obstacle avoidance, and smart home connectivity via Amazon Alexa, Google Assistant, and Apple HomeKit (through the Matter standard). The product portfolio spans entry-level models (Roomba 105 series from ~$169.99) to flagship systems (Roomba Max 705 Combo at ~$1,299.99), supplemented by AutoEmpty and AutoWash docking stations and the iRobot Home mobile application.

iRobot sells primarily through a hybrid distribution model in which approximately 70% of revenue flows through major retail partners (Amazon, Best Buy, Walmart) and the remainder through direct-to-consumer e-commerce at iRobot.com, supported by Affirm financing, a trade-in program, and a referral program. The company generates the majority of its revenue from hardware sales of robot vacuums and mops, with a smaller recurring stream from replacement parts, filters, brushes, and accessory bundles. Residential consumers (homeowners, renters, pet owners, busy families) represent the primary customer segment.

The company is no longer publicly traded; following the termination of Amazon's proposed $1.7 billion acquisition in January 2024 due to EU regulatory concerns, iRobot accumulated significant debt, underwent substantial workforce reductions, and ultimately filed for Chapter 11 bankruptcy protection in December 2025. In January 2026, Chinese contract manufacturer Shenzhen Picea Robotics Co., Ltd. acquired 100% of iRobot's equity through the bankruptcy process, taking the company private and canceling $264 million in debt. Post-acquisition, iRobot established iRobot Safe, a U.S.-based subsidiary dedicated to consumer data governance, to address national security and data privacy concerns raised by U.S. lawmakers regarding the Chinese ownership. The company continues to operate from Bedford with R&D and product development functions intact, launching a refreshed eight-model Roomba lineup through 2026.

Name

iRobot

Legal name

iRobot Corporation

Website

https://irobot.com

Company type

Private

Founded year

1990

Operating status

Acquired

Headcount range

501–1,000 employees

Short description

iRobot designs and sells autonomous robot vacuums and mops under the Roomba and Braava brands to residential consumers globally. The company is privately held by Chinese manufacturer Picea Robotics following its January 2026 emergence from Chapter 11 bankruptcy.

Ownership category

akta.pro rank

Product category

Consumer Robotics (Robot Vacuums and Mops)

NAICS

Small Electrical Appliance Manufacturing (335210)

SIC

Electric Housewares & Fans (3634)

akta.pro primary industry

Consumer Robotics Accessories & Consumables (Docking Stations, Filters, Brushes, Batteries) (CRACARAI)

akta.pro secondary industry

Humanoid & General-Purpose Robots (HDAAAIAJ)

Keywords

• Consumer robotics
• Robot vacuum cleaners
• Floor mopping robots
• Smart home automation
• Autonomous cleaning robots

Headquarters

HQ city

Bedford

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Robot Vacuum and Mop Hardware Sales: iRobot's primary revenue stream is the sale of Roomba robot vacuums and Braava robot mops, ranging from entry-level models ($169.99) to flagship combo systems ($1,299.99). Products are sold through owned e-commerce, major retail partners (Amazon, Best Buy, Walmart), and regional distributors. Approximately 70% of revenue comes from retail partners.
2. Parts & Accessories: iRobot sells replacement parts including filters, brushes, cleaning pads, dirt disposal bags, and accessory bundles under a trade-in program. The company offers up to 20% off select accessories and promotes replenishment kits to drive recurring revenue from the existing installed base.
3. Affirm Financing: iRobot partners with Affirm to offer pay-over-time financing, allowing customers to spread purchases over 12 months at rates between 0% and 36% APR. This lowers the upfront cost barrier for premium products and potentially increases average order value.
4. Trade-In Program: iRobot operates a trade-in program allowing customers to receive credit toward a new robot by returning eligible old Roomba or Braava models. Trade-in credit is applied at checkout and refunded upon device confirmation.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels11 records

Core offering

iRobot designs, manufactures, and sells autonomous consumer home robots—principally the Roomba robot vacuum line and Braava robot mop line—equipped with proprietary iRobot OS, LiDAR/vSLAM navigation, and AI-based obstacle avoidance. Revenue is generated primarily through one-time hardware sales (entry-level to flagship, $169.99 to $1,299.99), complemented by replacement parts, accessories, and Affirm financing, distributed through iRobot.com and major retail partners.

Product overview

iRobot is a consumer robotics company offering a unified portfolio of robot vacuum and mop products under the Roomba and Braava brands. The core product line centers on the Roomba robot vacuum series, which ranges from entry-level 105 Series models to flagship Max 705 Series robots, all featuring autonomous navigation, Wi-Fi connectivity, and app control. Mid-range Plus models (405/505 Series) add advanced LiDAR mapping and the AutoWash dock for self-maintenance. The product ecosystem includes complementary accessories like AutoEmpty and AutoWash docking stations, while the Braava jet Series extends the portfolio to automated hard floor mopping. All products are managed through the iRobot HOME App for scheduling, monitoring, and customization. Following Chapter 11 bankruptcy in December 2025, iRobot was acquired by Chinese manufacturer Picea Robotics and established iRobot Safe for U.S. data governance.

Differentiator

Problem solved

Functional benefit

Products and services

• Roomba Max 705 Series Flagship Roomba robot vacuum line featuring advanced suction power, LiDAR navigation, and AutoEmpty dock for automated debris disposal. Available in vacuum-only (705 Vac) and combo (705 Combo with mopping) variants.
• Roomba Plus 505 Series Mid-to-high-end Roomba robot vacuum and mop combo featuring LiDAR mapping technology and AutoWash dock that automatically empties debris, refills water, and washes mop pads.
• Roomba Plus 405 Series Roomba robot vacuum and mop combo with LiDAR navigation technology and AutoWash dock system for automated maintenance including mop cleaning and water refilling.
• Roomba 205 Series Robot vacuum and mop combo featuring DustCompactor technology that automatically compacts collected debris, reducing bin emptying frequency.
• Roomba 105 Series Entry-level Roomba robot vacuum line offering essential cleaning capabilities. Available in vacuum-only (105 Vac) and combo (105 Combo with mopping) variants, with optional AutoEmpty dock.
• Roomba Mini Smallest Roomba robot ever, designed for cleaning small spaces and tight areas with as little as 9cm clearance. Features full-strength vacuuming, mopping, and AutoEmpty dock.
• Braava jet Series Robot mop line designed for hard floor cleaning. The Braava jet m6 model features advanced mopping capabilities with precision jet spray and mapping technology.
• AutoEmpty Dock Self-emptying base station that automatically empties the robot's debris bin after each cleaning cycle, providing weeks of automated maintenance.
• AutoWash Dock Advanced self-cleaning dock that automatically empties debris, refills water for mopping, and washes mop pads after each cleaning session.
• iRobot HOME App Mobile application for iOS and Android enabling users to control, schedule, and monitor Roomba and Braava robots. Supports remote cleaning initiation, mapping visualization, and cleaning history.

Quantifiable outcome

• Roomba Max 705 Vac delivers up to 30,000 Pa suction power, doubling performance of prior generations
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability7 records

Feature8 records

Partnerships

Four partnerships are on record, tiered supporting and core.

• AffirmsupportingOthersiRobot partners with Affirm to offer pay-over-time financing to customers purchasing Roomba and Braava products. Affirm provides installment payment options (0%-36% APR) allowing customers to spread purchases over time, reducing the upfront cost barrier for premium-priced robots. Affirm is a lending partner — not a strategic product partner.
• Amazon (Alexa, Echo, Smart Home Ecosystem)coreTechnology or IntegrationiRobot integrates its Roomba robots with Amazon Alexa for voice control, enabling users to start, stop, and dock their robots using voice commands. Amazon serves as both a technology integration partner (voice AI) and a primary distribution channel (Amazon marketplace). iRobot participates in Amazon's Prime Day sales events with exclusive deals and significant marketing investment.
• Apple (HomeKit, Siri, Matter Standard)coreTechnology or IntegrationiRobot has expanded Matter support and Apple HomeKit integration to multiple Roomba models via firmware updates, enabling Siri voice control, Apple Home app automation, and cross-platform smart home interoperability. This positions Roomba within the Apple smart home ecosystem, reaching iOS users and HomePod/Siri households.
• Google (Google Home, Assistant)supportingTechnology or IntegrationiRobot integrates its robots with Google Home and Google Assistant for voice-activated cleaning commands and smart home routine integration. This complements the Alexa integration and broadens the addressable market to Google smart home ecosystem users.

Scale indicators11 records

Recent moves10 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/iRobot
• YouTubeyoutube.com/user/irobot
• Facebookfacebook.com/iRobot
• LinkedInlinkedin.com/company/irobot
• Instagraminstagram.com/irobot
• TikToktiktok.com/@irobot

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments17 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iRobot