Uniform
Uniform is a San Francisco-based enterprise SaaS company that provides a vendor-agnostic composable Digital Experience Platform with an embedded agentic AI layer (Scout), serving enterprise digital teams at companies such as TELUS, Sainsbury's, Atlassian, and Taxfix for unified content management, edge personalization, and A/B testing.
- Company typePrivate
- Founded2020
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Uniform does
Uniform Systems, Inc. is a San Francisco-based, privately-held enterprise software company founded in 2020 that builds a vendor-agnostic composable Digital Experience Platform (DXP) with an embedded agentic AI layer called Scout. The platform unifies headless content management, a multi-source visual workspace, edge-based personalization, A/B testing, and granular localization, and connects to 65-70+ pre-built integrations across commerce (Shopify, commercetools, BigCommerce, SAP Commerce Cloud, Salesforce B2C Commerce), DAM, PIM, CDP, CDN (Akamai, Cloudflare, Vercel), AI (OpenAI, Claude, Writer, OctoAI, Fuel iX), and analytics. Uniform sells to enterprise digital teams — marketers, developers, architects, and IT leaders — at organizations including TELUS, Sainsbury's, Atlassian, VyStar Credit Union, Taxfix, Triumph, Rituals, Four Seasons Yachts, James Hardie Industries, Chr. Hansen, Universal Technical Institute, and LCI Education.
The technology centers on a proprietary visual experience model that separates content model, components, data context, and mapping, allowing teams to compose digital experiences from any connected source in a single tab. Scout executes multi-step agentic actions — creating components, optimizing for SEO, accessibility and performance, personalizing, A/B testing, translating, and publishing — and connects via the Model Context Protocol (MCP) to third-party developer tools; edge personalization runs under 50ms with zero flicker on the customer's chosen CDN. Uniform Siphon provides AI-assisted front-end migration from legacy stacks. The platform is delivered through North America and Europe data center regions, is SOC 2 certified, and Uniform has been a certified MACH Alliance member since 2020.
Uniform monetizes through enterprise SaaS subscriptions sold via a demo-led, quote-based field-sales motion, with a complementary channel through MACH-aligned SI/agency solution partners and the acquired Headless Creator community (March 2022). Disclosed funding totals approximately US$35M across a US$2M seed in July 2020 (led by Array Ventures) and a US$33M Series A in December 2021 (led by Insight Venture Management, with Array Ventures). The company was recognized as a Visionary in the 2025 Gartner Magic Quadrant for Digital Experience Platforms and was cited in Gartner's May 2026 Innovation Insight: Agentic CMS report.
Uniform firmographics
Firmographics- Name
- Uniform
- Legal name
- Uniform Systems, Inc.
- Website
- https://uniform.dev
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Uniform is a San Francisco-based enterprise SaaS company that provides a vendor-agnostic composable Digital Experience Platform with an embedded agentic AI layer (Scout), serving enterprise digital teams at companies such as TELUS, Sainsbury's, Atlassian, and Taxfix for unified content management, edge personalization, and A/B testing.
- Ownership category
- akta.pro rank
Uniform industry classification
Industry- Product category
- Composable Digital Experience Platform (DXP)
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals) (HDAEAKAI)
Keywords
Where Uniform is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Uniform business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Enterprise SaaS Subscriptions: Enterprise SaaS subscriptions for the Uniform Composable DXP, sold via a demo-led sales motion targeting enterprise digital teams. Customers access the platform through North America and Europe data center regions with regional pricing dynamics implied. No public pricing disclosed; demos are required to obtain a quote.
- Premium Integrations & Add-ons: Revenue tied to expansion via the 65+ pre-built integrations ecosystem (CMS, commerce, DAM, PIM, CDP, CDN, AI, analytics) and edge-based personalization/A/B testing capabilities layered on the base platform.
- Solution Partner & SI/Agency Services: Revenue channeled via Uniform's solution partner ecosystem (MACH Alliance member since 2020) where SI/agency partners deploy and integrate the platform for enterprise customers across DAM, PIM, Commerce, CMS, CDP, CDN, and AI services layers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing (not publicly disclosed) |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels10 records
Uniform product offering
Product offeringCore offering
Uniform sells a vendor-agnostic Composable Digital Experience Platform (DXP) that unifies headless content management, a multi-source visual workspace, edge-based personalization, A/B testing, localization, and the Scout agentic AI layer in a single subscription. The platform connects to 65+ pre-built integrations across commerce, CMS, DAM, PIM, CDP, CDN, AI, and analytics systems and is sold to enterprise digital teams via annual quote-based subscriptions.
Product overview
Uniform's offering is a single unified Agentic Digital Experience Platform (DXP) for enterprise digital teams, layered with a Visual Workspace and a set of tightly integrated capabilities — Uniform Headless CMS, Personalization, A/B Testing, Composability & Orchestration, Localization, and the Scout agentic AI — that work together from a single product rather than as separate bolt-on modules. The platform combines content management, visual multi-source experience composition, AI-driven personalization and experimentation at the edge, and an MCP-connected AI agent (Scout) that creates, optimizes, translates and migrates digital experiences.
Differentiator
Problem solved
Functional benefit
Brands
- Scout: Uniform's agentic AI platform/AI agent that creates, launches, and optimizes digital experiences for both human visitors and AI agents.
- Siphon
Products and services
- Uniform Agentic Digital Experience Platform (DXP) The unified enterprise composable DXP that combines CMS, orchestration, personalization, and agentic AI in one platform, serving both human visitors and AI agents via dual-audience composition. Sold as a quote-based annual subscription to enterprise digital teams.
- Scout (Agentic AI) Uniform's agentic AI teammate that executes across the digital experience workflow — creating pages on command, optimizing for SEO/accessibility/performance, personalizing, A/B testing, auto-tagging and translating content; connects to any MCP-compatible developer tool. Operates as Creator, Optimizer, Strategist, Organizer, and Translator skill sets.
- Uniform Siphon AI-powered front-end migration tool that analyzes an existing website built on any technology and reconstructs it on a modern front-end stack in minutes, preserving design, functionality, and user experience without months of developer time.
Quantifiable outcome
- $1.1 Million in instant savings for TELUS from eliminating the need to develop hundreds of UI components
- +3 more outcomes
Companies that use Uniform
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles1 record
Uniform technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration75 records
AI capability12 records
Feature11 records
Uniform partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered flagship and core.
- Gary Roberts (Board Director) and Jason Crea (VP of Growth)Uniform appointed Gary Roberts as Board Director and Jason Crea as VP of Growth on April 14, 2026, to accelerate the next phase of global growth. Crea previously served as Chief Revenue Officer at Cherwell Software and held senior leadership roles at Sitecore.
- BloomreachflagshipBloomreach and Uniform announced plans to unveil a new turnkey conversational commerce framework at the MACH Alliance AI Hackathon. The partnership combines Bloomreach's commerce/experience capabilities with Uniform's agentic DXP for AI-driven conversational commerce solutions.
- Headless CreatorcoreUniform acquired Headless Creator, a community focused on headless technology, in March 2022. The acquisition enhances Uniform's educational efforts and community growth in headless and composable experiences, with plans to invest in infrastructure, marketing, and events to scale the community.
- MACH AllianceflagshipUniform has been a certified MACH Alliance member since 2020. MACH Alliance membership validates Uniform's alignment with MACH (Microservices, API-first, Cloud-native, Headless) principles and provides co-marketing exposure at MACH Alliance events, including the MACH Alliance AI Hackathon where Uniform has jointly unveiled partner frameworks.
- CloudflarecoreCloudflare is one of Uniform's 65+ pre-built integrations. Cloudflare's global network enables secure, fast, reliable content delivery as part of Uniform's edge optimization and A/B testing stack.
- AkamaicoreAkamai integrates with Uniform to deliver user location and device information to EdgeWorkers, enabling personalization of digital experiences. Akamai is highlighted as a leading CDN partner for edge personalization and A/B testing.
- VercelcoreVercel integrates with Uniform to enable fast, personalized pages via Vercel Edge Middleware and Uniform's edge personalization capabilities.
- ContentfulcoreContentful is a pre-built integration partner in Uniform's CMS category. Uniform brings Contentful content into its visual workspace and experience orchestration layer.
- SanitycoreSanity.io (headless CMS) is a pre-built integration partner enabling customers to bring Sanity content into Uniform's visual experience management layer.
- ShopifycoreShopify is a pre-built commerce integration, allowing brands to combine Uniform's composable DXP with Shopify's ecommerce capabilities for headless storefronts.
- commercetoolscorecommercetools integrates with Uniform as a MACH-aligned headless commerce platform for composable ecommerce experiences.
- SitecorecoreSitecore is a pre-built content integration partner; Uniform also publishes dedicated "Uniform for Sitecore" documentation, indicating deep interoperability for migration and co-existence scenarios.
- Salesforce B2C CommercecoreUniform's Digital Experience Composition brings Salesforce Composable Storefront / PWA Kit into a modern, scalable, and fully composable stack.
- OpenAIcoreOpenAI is a pre-built generative AI integration powering Uniform's AI Hub for content generation, optimization, translation, and powering Scout agentic workflows.
- Claude (Anthropic)coreClaude is a pre-built generative AI integration enabling Uniform customers to leverage Anthropic's foundational models for content creation and AI-powered workflows.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Uniform competitors and assessment
Company assessmentDirect peers
- Contentful: Composable content platform and headless CMS serving enterprise digital teams; competes directly with Uniform's CMS and composability/orchestration layer for the same MACH-aligned buyer persona.
- Sanity: Headless CMS with structured content and visual editing, competing head-to-head with Uniform's CMS and Visual Workspace for developer-led enterprise content stacks.
- Contentstack: Composable DXP and headless CMS targeted at enterprise marketing and digital teams; offers overlapping CMS, personalization and orchestration capabilities against Uniform.
- Amplience: Composable DXP specializing in content, asset management and personalization for enterprise commerce; competes with Uniform in MACH-aligned digital experience delivery.
- Hygraph (formerly GraphCMS): GraphQL-native federated content platform for composable architectures; targets the same enterprise digital teams and stacks that Uniform orchestrates.
- Bloomreach: Composable commerce and DXP platform with personalization; directly comparable to Uniform and jointly developing a turnkey conversational commerce framework with Uniform at the MACH Alliance AI Hackathon.
Broad incumbents
- Sitecore: Established enterprise DXP vendor offering CMS, personalization, and commerce; competes with Uniform both as a legacy platform and via its composable 'Order Cloud' and headless CMS that integrate into Uniform's stack.
- Adobe Experience Manager: Adobe's enterprise DXP/CMS, deeply embedded in large marketing stacks; competes broadly with Uniform for enterprise digital experience spend and is accessible via Uniform's early-access integration.
- Optimizely: Long-standing DXP and experimentation platform serving enterprise marketing teams; overlaps with Uniform's CMS, personalization and A/B testing capabilities.
- Liferay: Enterprise DXP and portal platform with both monolithic and headless offerings; competes with Uniform for enterprise digital experience and intranet use cases.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Uniform social profiles
Digital presenceUniform compliance and trust
Trust signalCompliance2 records
Uniform financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uniform leadership team
Management profileNumber of profiles
Profiles6 records
Uniform subsidiaries and ownership
Company hierarchySubsidiaries1 record
Uniform funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uniform M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uniform
What does Uniform do?
Uniform sells a vendor-agnostic Composable Digital Experience Platform (DXP) that unifies headless content management, a multi-source visual workspace, edge-based personalization, A/B testing, localization, and the Scout agentic AI layer in a single subscription. The platform connects to 65+ pre-built integrations across commerce, CMS, DAM, PIM, CDP, CDN, AI, and analytics systems and is sold to enterprise digital teams via annual quote-based subscriptions.
Is Uniform a public or private company?
Uniform is a private company. It is classified as venture growth investor backed and is currently operating.
When was Uniform founded?
Uniform was founded in 2020. It employs 101 to 250 people.
Where is Uniform based?
Uniform is headquartered in San Francisco, United States, in the North America region.
How does Uniform make money?
Three revenue lines are on record. Enterprise SaaS Subscriptions are the primary driver. The others are premium Integrations & Add-ons and solution Partner & SI/Agency Services.
Who are Uniform's main competitors?
Direct peers on record are Contentful, Sanity, Contentstack, Amplience, Hygraph (formerly GraphCMS) and Bloomreach. Broad incumbents are Sitecore, Adobe Experience Manager, Optimizely and Liferay.
Does Uniform have an API?
Yes. Uniform exposes powerful edge APIs for delivering content from its headless CMS to any front-end, plus an integration SDK for building custom integrations, no-code API/GraphQL connectors, and a public developer documentation portal. The platform also offers an MCP (Model Context Protocol) server integration so Scout can connect to any MCP-compatible developer tool. Developer documentation is at docs.uniform.app.
What industry is Uniform in?
Uniform's product category is Composable Digital Experience Platform (DXP). Its primary akta.pro industry code is HDAEAKAI, Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals). Its NAICS code is 5132 and its SIC code is 7370.