Pomelo
Pomelo Group provides a unified Payment Platform as a Service (PPaaS) with white-label payment rails, merchant services, and API-based modules to financial institutions, fintechs, enterprises, and SMEs across the UK, Europe, and Asia, serving clients including Santander, BBVA, Bancolombia, Western Union, and Dialog Axiata.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Pomelo does
Pomelo Group, founded in London in 2017 by Simon Verraest, Vincent Choi, and Neil Cuthbert, provides a unified Payment Platform as a Service (PPaaS) for financial institutions, enterprises, fintechs, and SMEs across the UK, Europe, and Asia. The platform combines three integrated modules — Payments (QR codes, Tap-to-Pay SoftPOS, payment links, invoicing, eCommerce checkout via the 2025 Arrow Checkout acquisition), Merchant Services (onboarding, settlement, transaction monitoring), and Technology (API-based modular microservices, PomeloJS client-side tokenization, cloud infrastructure) — under a white-label model that allows partners to deploy payment services under their own brand.
The technology stack supports in-person and digital payment acceptance across 15+ international and regional schemes (Mastercard, Visa, Alipay, WeChat Pay, PromptPay, LANKAQR, Apple Pay, Google Pay) plus cryptocurrency acceptance via the TripleA partnership. Pomelo holds PCI DSS Level 1 Service Provider status, FCA e-money authorization (FRN 928018), Mastercard principal membership for issuing and acquiring, and Discover global acquirer/processor status, alongside SOC2, ISO 27001/27017/27018, and NIST CSF certifications. ML-based fraud detection and process automation support the merchant services module.
Revenue is generated through white-label platform subscriptions/licenses, transaction processing fees on ~$2 billion of annualized payment volume, and cross-border FX markups. The company sells primarily through direct enterprise sales and dedicated account managers to approximately 150 enterprise clients including Santander, BBVA, Bancolombia, Western Union, Rappi, PicPay, Dialog Axiata, and Bank of Maldives, reaching 2,000+ downstream businesses. Backed by Inference Partners, with offices in London, Singapore, Bangkok, Ho Chi Minh City, and Kuala Lumpur, Pomelo is led by CEO Steve Vickers (appointed April 2024) following the founder transition.
Pomelo firmographics
Firmographics- Name
- Pomelo
- Legal name
- Pomelo Group Limited
- Website
- https://pomelogroup.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pomelo Group provides a unified Payment Platform as a Service (PPaaS) with white-label payment rails, merchant services, and API-based modules to financial institutions, fintechs, enterprises, and SMEs across the UK, Europe, and Asia, serving clients including Santander, BBVA, Bancolombia, Western Union, and Dialog Axiata.
- Ownership category
- akta.pro rank
Pomelo industry classification
Industry- Product category
- Payment Infrastructure
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Integrated Payment Processors (PSP/Acquirer) (FSAMABAA)
- akta.pro secondary industries
- Integrated POS Payments (ISVs & Vertical POS Platforms) (FSAMADAD), POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC), POS-to-Online Unified Payments (Omnichannel Payments) (CRAFALAL)
Keywords
Where Pomelo is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Pomelo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Payment Platform as a Service (PPaaS): B2B platform providing payment infrastructure to financial institutions and enterprises with ready-to-use payment rails, merchant services tools, and modular configurable features. Revenue generated through platform licensing and transaction processing fees.
- Transaction Processing Fees: Fees collected on payment transactions processed through the platform including QR codes, NFC/Tap-to-Pay, payment links, and cross-border payments. Supports FX markups for financial institutions.
- Cross-border Payment Services: Foreign exchange services with flexible markups allowing merchants and end customers to pay in preferred currencies, generating revenue through FX spreads.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise / White-label Platform |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Pomelo product offering
Product offeringCore offering
Pomelo provides a unified Payment Platform as a Service (PPaaS) for financial institutions and enterprises, combining ready-to-use payment rails, modular API-based microservices, merchant services tools, and white-label platform capabilities. The platform enables partners to accept in-person and online payments (QR codes, Tap-to-Pay/NFC, payment links, crypto, cross-border), onboard and manage merchants, and issue cards under their own brand.
Product overview
Pomelo offers a unified Payment Platform as a Service (PPaaS) with a platform-plus-modules architecture. The core Unified Payment Platform provides three integrated modules: the Payments Module (for QR codes, Tap to Pay, payment links, and invoicing), the Merchant Services Module (for onboarding, management, and monitoring), and the Technology Module (for API-based connectivity and tokenization). Supporting products include PomeloJS for client-side tokenization, Tap-to-Pay SoftPOS for mobile contactless acceptance, and a Merchant App for iOS/Android. The platform is white-label ready and designed for financial institutions, fintechs, enterprises, and SMEs across Europe and Asia.
Differentiator
Problem solved
Functional benefit
Brands
- PomeloJS: A JavaScript library for client-side tokenization that enables secure on-site payments without redirecting customers. It handles 3DSv2 and SCA authentication and can be white-labeled for banking partners.
- Payment Platform as a Service (PPaaS)
Products and services
- Unified Payment Platform (PPaaS) A unified B2B Payment Platform as a Service (PPaaS) providing ready-to-use payment rails, merchant services tools, and modular API-based technology for financial institutions and enterprises to accept payments and manage merchants under their own brand.
- Payments Module Ready-to-use payment rails and digital acceptance services enabling merchants to accept QR code payments, Tap to Pay via NFC, payment links, and invoicing across online and in-person channels.
- Merchant Services Module Intuitive tools for merchant onboarding, management, and monitoring including 360 merchant management, robust settlement engine, and transaction monitoring with automated KYB/KYC.
- Technology Module Modular API-based suite with instant connectors and configurable microservices including tokenization, blockchain, cloud infrastructure, QR codes, and NFC capabilities for partner integrations.
- PomeloJS JavaScript library providing client-side tokenization that converts card information into secure identifiers, enabling on-site payments without redirects while supporting PCI compliance, 3DSv2, and SCA authentication; can be white-labeled for banking partners.
- Tap-to-Pay SoftPOS Software point-of-sale solution enabling businesses to accept contactless payments using NFC technology on Android smartphones or tablets without additional hardware, supporting Apple Pay, Google Pay, and mobile wallets, including MPOC, CPOC, and Pin support.
- Merchant App Mobile-first merchant application supported on iOS and Android smartphones for QR code payments, Tap to Pay, cash payments management, and payment links; offered as white-label.
- Cryptocurrency Payments (via TripleA) Cryptocurrency payment acceptance via partnership with TripleA, supporting Bitcoin and Ethereum with instant confirmation, locked-in exchange rates, and real-time fiat conversions across QR codes and payment links.
- Open Banking Integration Open Banking payment method integration through secure APIs enabling direct payments from bank accounts with authentication, fraud reduction, and GDPR compliance.
- Arrow Checkout eCommerce and checkout payments technology acquired in January 2025; founded in 2021 by payments experts from Grab and Tencent, backed by Y Combinator, providing online checkout solutions.
Quantifiable outcome
- +85% Increase in customers on platform
- +3 more outcomes
Companies that use Pomelo
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
Pomelo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature7 records
Pomelo partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- Arrow Checkout (Acquisition)flagshipAcquisition of Singapore-based fintech Arrow Checkout in January 2025. Arrow was founded in 2021 by payments experts from Grab and Tencent, backed by Y Combinator, and raised funding from Peak XV, Alpha JWC, Meta, and angel investors from Checkout.com, Coinbase, Grab, and Visa. Arrow founders join Pomelo: Neo Liat Beng as Chief Product Officer, Sebastian Roevig as VP of Sales & Business Development, Sudhan Raj as engineering lead.
- MastercardcoreSenior Vice President Sapan Shah, Head of Acceptance Asia Pacific, joins Pomelo Advisory Board to advise on strategic decisions, product initiatives, and customer/partnership development across the payments ecosystem.
- Wilson Sonsini Goodrich & RosaticorePartner Joshua Kaplan, formerly COO of Checkout.com, joins Pomelo Advisory Board bringing over 20 years of FinTech experience to advise leadership on strategic decisions.
- TripleAcoreCryptocurrency payment partnership enabling businesses, financial institutions, merchant acquirers, and fintechs to offer cryptocurrency payments and pay-outs. TripleA is licensed by Singapore's Central Bank (MAS). Supports Bitcoin and Ethereum with instant confirmation, locked-in exchange rates, and real-time fiat conversions.
- Dialog AxiataflagshipPartnership to consolidate and provide enhanced payment platform for 80,000+ SME merchants in Sri Lanka. Integrates Dialog's multiple platforms including ezCash into a common payment platform Genie. Supports LANKAQR national standard. Partnership aims to empower SMEs under Dialog's ambition to champion financial inclusion for over 1 million businesses.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Pomelo competitors and assessment
Company assessmentDirect peers
- Stripe: Stripe is a global integrated payment processor serving internet businesses and platforms with acquiring, issuing, and embedded finance APIs. Comparable to Pomelo as a competing unified PSP/issuer that increasingly targets the same financial-institution distribution channel.
- Adyen: Adyen is a global unified payments platform providing acquiring, processing, and issuing to large enterprises and platforms. It competes head-to-head with Pomelo's unified PSP value proposition and is increasingly moving into embedded/white-label rails for FIs.
- Checkout.com: Checkout.com is a global PSP and acquirer serving large merchants and platform partners. Joshua Kaplan, formerly Checkout.com's COO, now sits on Pomelo's advisory board, reflecting close competitive and ecosystem overlap in enterprise acquiring.
- Thunes: Thunes is a cross-border B2B payments network connecting financial institutions and fintechs across emerging markets. Steve Vickers, Pomelo's CEO, was formerly CEO of Thunes, and the two compete directly for FI-led emerging-market payment volume.
- Nuvei: Nuvei is a Canadian integrated PSP and acquirer with strong emerging-market and omnichannel coverage. It competes with Pomelo in merchant acquiring, alternative payment methods, and white-label capabilities for banks and ISVs.
- Marqeta: Marqeta is a modern card-issuing and processing platform powering fintech card programs. Comparable to Pomelo's card-issuing module and virtual account programs used by fintechs such as Rappi and PicPay.
- Paysend: Paysend is a UK-based cross-border payments platform serving consumers, SMEs, and FI partners. Steve Vickers, Pomelo's CEO, was previously COO & Asia MD at Paysend, and the firms compete for FI-led cross-border volume in similar emerging markets.
Broad incumbents
- Worldline: Worldline is a European incumbent payment processor and acquirer with a broad merchant services and issuing portfolio. It overlaps with Pomelo's POS, acquiring, and FI white-label offerings but operates at much larger scale across European markets.
- Verifone: Verifone is a global incumbent in POS hardware and integrated commerce software. It competes with Pomelo in SoftPOS/contactless acceptance but bundles hardware and broader enterprise software rather than a pure software PPaaS.
- Fiserv: Fiserv is a large financial-services technology provider spanning merchant acquiring, issuing, and bank platforms. Its Clover and Carat offerings overlap with Pomelo's merchant and FI platform modules, though it targets a much broader enterprise base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pomelo social profiles
Digital presencePomelo compliance and trust
Trust signalCompliance7 records
Pomelo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pomelo leadership team
Management profileNumber of profiles
Profiles12 records
Pomelo subsidiaries and ownership
Company hierarchySubsidiaries1 record
Pomelo funding detail
Funding detailFunding overview
Funding rounds6 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pomelo M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pomelo
What does Pomelo do?
Pomelo provides a unified Payment Platform as a Service (PPaaS) for financial institutions and enterprises, combining ready-to-use payment rails, modular API-based microservices, merchant services tools, and white-label platform capabilities. The platform enables partners to accept in-person and online payments (QR codes, Tap-to-Pay/NFC, payment links, crypto, cross-border), onboard and manage merchants, and issue cards under their own brand.
Is Pomelo a public or private company?
Pomelo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pomelo founded?
Pomelo was founded in 2017. It employs 11 to 50 people.
Where is Pomelo based?
Pomelo is headquartered in London, United Kingdom, in the Europe region.
How does Pomelo make money?
Three revenue lines are on record. Payment Platform as a Service (PPaaS) is the primary driver. The others are transaction Processing Fees and cross-border Payment Services.
Who are Pomelo's main competitors?
Direct peers on record are Stripe, Adyen, Checkout.com, Thunes, Nuvei, Marqeta and Paysend. Broad incumbents are Worldline, Verifone and Fiserv.
Does Pomelo have an API?
Yes. Pomelo offers an API-based smart tech suite enabling modular, configurable microservices and instant connectivity. The platform provides a bank-grade API for connecting to existing systems, adding custom integrations, and syncing with accounting or reporting tools. The company also offers PomeloJS, a JavaScript library for client-side tokenization that converts card information into unique identifiers for secure payments and PCI compliance, available at js.pomelopay.com.
What industry is Pomelo in?
Pomelo's product category is Payment Infrastructure. Its primary akta.pro industry code is FSAMABAA, Integrated Payment Processors (PSP/Acquirer), with a secondary code of FSAMADAD, Integrated POS Payments (ISVs & Vertical POS Platforms). Its NAICS code is 522320 and its SIC code is 7370.