BlissClub
BlissClub is a Bengaluru-headquartered D2C activewear and athleisure brand founded in 2020, designing functional apparel with ~12 proprietary fabric technologies for Indian women and men, and selling through e-commerce, a mobile app, and 14 physical retail stores across India.
- Company typePrivate
- Founded2020
- HeadquartersBengaluru, India
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What BlissClub does
BlissClub is a Bengaluru-headquartered, direct-to-consumer activewear and athleisure brand founded in 2020 by Minu Margaret, primarily serving Indian women with functional apparel designed for Indian body types and hot/humid climate conditions. The company has broadened its portfolio from core women's activewear (leggings, tops, sports bras, jackets, swimwear) into adjacent lines including menswear (launched 2025), wire-free innerwear via the FreeDame sub-brand, plus-size (Blisscurves up to 4XL), and maternity (MamaMove), selling through a Shopify-hosted D2C website, a mobile app, and 14 physical retail stores across major Indian cities (Bengaluru, Mumbai, Surat, Gurugram, Chennai, Delhi, Ahmedabad, Hyderabad, Indore) plus international shipping.
The brand's technical foundation is a portfolio of approximately 12 proprietary fabric technologies — AirMelt™, CloudSoft, EverFlow™, SculptCotton, BareButter, RibSupreme, PetalRib, CottonPro, AeroCool, Windknit, CottonFlow, and Blissterry — positioned as performance differentiators (sweat-wicking, peached finish, structured support, climate-appropriate breathability). Marketing is driven by celebrity endorsements (Rakul Preet, Manushi Chhillar, Parineeti Chopra, Shrutu Haasan, Soha Ali Khan) and a Blissqueen Royalty loyalty program that issues BlissCoins (1 per Rs. 1 spent, redeemable at 1000 coins = Rs. 100) plus referral rewards.
The revenue model is transactional unit-pricing across a Rs. 699–Rs. 3,799 price band, supplemented by a discount-code-driven promotional cadence (APP15, BLISS150/300, FIRSTBLISS) and a 14-day return policy with COD support. FY25 reported revenue was Rs. 135 crore (up from Rs. 92 crore in FY24, ~47% YoY), and the company has stated an annualized run rate above Rs. 250 crore, with losses narrowing from Rs. 44 crore in FY24 to Rs. 20 crore in FY25. Capital is dominated by Elevation Capital (24.5% stake) and Eight Roads Ventures (15.79% stake), with a planned Rs. 200–250 crore PE raise from Singularity at a near-Rs. 750 crore valuation in 2026 earmarked for offline retail expansion.
BlissClub firmographics
Firmographics- Name
- BlissClub
- Legal name
- Blissclub Fitness Private Limited
- Website
- https://myblissclub.in
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BlissClub is a Bengaluru-headquartered D2C activewear and athleisure brand founded in 2020, designing functional apparel with ~12 proprietary fabric technologies for Indian women and men, and selling through e-commerce, a mobile app, and 14 physical retail stores across India.
- Ownership category
- akta.pro rank
BlissClub industry classification
Industry- Product category
- Women's Activewear
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Apparel Manufacturing (315), Clothing and Clothing Accessories Merchant Wholesalers (424350)
- SIC
- Retail-Women's Clothing Stores (5621), Women's, Misses', Children's & Infants' Undergarments (2340), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Athletic / Performance & Activewear Brands (CRAAAAAD)
- akta.pro secondary industries
- Activewear & Training Apparel (CRAAAEAA), Outdoor & Active Lifestyle Apparel Retail (CRAAABAL), Intimates, Lingerie & Sleepwear Retail (CRAAABAF)
Keywords
Where BlissClub is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices12 records
Markets served
BlissClub business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure
Revenue model
- D2C Apparel Sales: BlissClub generates revenue primarily through direct sales of activewear, athleisure, innerwear, swimwear, and menswear to consumers via its e-commerce website and mobile app. The company operates on a transaction-based model where customers purchase individual items at published price points. Additional revenue streams include a loyalty rewards program (BlissCoins) and physical retail store sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard D2C retail pricing across product categories |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
BlissClub product offering
Product offeringCore offering
BlissClub designs, manufactures, and sells women's and men's functional activewear and athleisure apparel directly to Indian consumers. The product range covers leggings, pants, tops, sports bras, jackets, innerwear (under the FreeDame sub-brand), swimwear, maternity wear (MamaMove), and plus-size apparel (Blisscurves), built around proprietary fabric technologies such as AirMelt™, CloudSoft, and EverFlow™. Distribution is via the company's own e-commerce site, mobile app, and 14 physical retail stores across India.
Product overview
BlissClub is a direct-to-consumer activewear brand primarily focused on Indian women, offering functional apparel across multiple categories including bottoms (leggings, pants, shorts), tops (t-shirts, tanks, crop tops), sports bras, innerwear, jackets, swimwear, and co-ords. The brand operates on a single unified product platform (Shopify-based e-commerce) with multiple fabric technology collections (CloudSoft, AirMelt, EverFlow, BareButter, RibSupreme, SculptCotton, CottonPro, AeroCool, Windknit, CottonFlow, BlissTerry, PetalRib) that serve as the foundation across its product lines. It has expanded to include men's wear (BlissClub Men's Wear), an innerwear sub-brand (FreeDame), a maternity line (MamaMove), plus-size offerings (Blisscurves), and a swimwear collection. The company also operates a loyalty program (BlissQueen Royalty) and gift card products, selling through its owned e-commerce platform and physical retail stores across India.
Differentiator
Problem solved
Functional benefit
Brands
- FreeDame: Innerwear sub-brand by BlissClub, crafted for Indian women with wire-free comfort and freedom of movement.
Products and services
- BlissClub Women's Activewear Core women's activewear line offering leggings, pants, tops, sports bras, jackets, and swimwear designed for Indian women's body types and Indian climate, with sizing from XS to 4XL, sold through own e-commerce, mobile app, and 14 physical retail stores.
- BlissClub Men's Wear Menswear line including pants, polo shirts, t-shirts, and jackets designed for the Indian male body, using the same proprietary fabric technologies (CloudSoft, CottonPro) as the women's line, sold through the same D2C channels.
- FreeDame by BlissClub (Innerwear) Innerwear sub-brand offering wire-free bras and panties (FreeDame No-Nonsense Bra, Absolute Invisible Bra, Tri-Zone Wire-Free T-Shirt Bra, seamless cotton panties) designed for Indian women with emphasis on freedom of movement and all-day comfort.
- Blisscurves Plus Size Collection Plus-size activewear and athleisure line (sizes up to 3XL/4XL) extending BlissClub's core apparel range for inclusive sizing across leggings, tops, and other categories.
- MamaMove Maternity Collection Maternity activewear line with high-waisted maternity leggings with pockets, designed specifically for expecting mothers.
- Bliss Swim Swimwear Collection Swimwear collection featuring swim dresses, racerback styles, and full-sleeve swim dresses designed for Indian women with modest coverage and UV protection.
- Movewear Collection Versatile activewear collection designed for fluid movement, combining performance features with everyday wearability, including wide-leg pants, crop jackets, bomber jackets, dresses, and tanks.
- BlissClub Gift Cards Digital gift cards available for purchase, allowing customers to gift BlissClub activewear to friends and family.
Quantifiable outcome
- 25X revenue growth in 10 months (2021-2022)
- +5 more outcomes
Companies that use BlissClub
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
BlissClub technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
BlissClub partnerships and signals
Strategic signalScale indicators21 records
Recent moves6 records
Expansion highlights6 records
BlissClub competitors and assessment
Company assessmentDirect peers
- HRX: HRX (founded by Hrithik Roshan) is one of India's leading homegrown activewear and athleisure brands, sold via Myntra and own D2C channels. Directly comparable to BlissClub in target customer (Indian fitness-conscious consumers), category (activewear), and brand-led positioning.
- Cultsport (Cure.fit): Cultsport is the activewear and athleisure brand from Cult.fit (Cure.fit), targeting India's fitness and wellness audience with apparel, footwear, and equipment. Comparable to BlissClub in activewear category, D2C distribution, and India-focused positioning with cult-like community engagement.
- Clovia: Clovia is one of India's largest D2C women's innerwear and loungewear brands, directly overlapping with BlissClub's FreeDame sub-brand and women's apparel focus. Both compete for the same digital-first Indian female consumer via online channels and brand-led positioning.
- Zivame: Zivame is a leading Indian women's innerwear and intimate apparel brand with strong D2C and offline presence. Comparable to BlissClub's FreeDame innerwear sub-brand and women's apparel focus, both serving the Indian women's intimate apparel category with similar size-inclusive and comfort-led propositions.
- Bewakoof: Bewakoof is an Indian D2C millennial-focused casual apparel and activewear brand with strong online community engagement. Comparable to BlissClub in D2C-first model, Indian youth targeting, community-led marketing, and casual/active apparel category overlap.
Broad incumbents
- Decathlon: Decathlon is the world's largest sporting goods retailer with deep India presence via 100+ stores and a strong activewear private-label portfolio. Comparable to BlissClub as a broad incumbent in Indian athleisure with significant pricing pressure and store footprint advantages.
- Nike India: Nike is a global athletic apparel leader with strong India presence via Myntra, own stores, and exclusive collections. Comparable to BlissClub as a broad incumbent in the same category with significantly larger marketing budget, brand recognition, and product breadth.
- Lululemon: Lululemon is the global premium women's activewear leader, now expanding aggressively in India via own stores. Comparable to BlissClub as an aspirational women's activewear brand targeting similar premium positioning and yoga/lifestyle customer segments.
Emerging players
- Mamaearth (Honasa Consumer): Mamaearth is a leading Indian D2C consumer brand that scaled via similar brand-led, omnichannel playbook before its public listing. Comparable to BlissClub in D2C origin, Indian consumer focus, celebrity marketing, omnichannel transition, and investor profile (Peak XV/elevation-style backers).
- Sugar Cosmetics: Sugar Cosmetics is an Indian D2C beauty brand with comparable trajectory — brand-led D2C origin, omnichannel expansion (D2C + offline), Indian consumer focus, and VC backing. Comparable as a peer Indian D2C brand navigating similar scale-up challenges.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BlissClub social profiles
Digital presenceBlissClub financial estimates
Financial estimateRevenue estimate
Valuation estimate
BlissClub leadership team
Management profileNumber of profiles
Profiles2 records
BlissClub funding detail
Funding detailFunding overview
Funding rounds6 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BlissClub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BlissClub
What does BlissClub do?
BlissClub designs, manufactures, and sells women's and men's functional activewear and athleisure apparel directly to Indian consumers. The product range covers leggings, pants, tops, sports bras, jackets, innerwear (under the FreeDame sub-brand), swimwear, maternity wear (MamaMove), and plus-size apparel (Blisscurves), built around proprietary fabric technologies such as AirMelt™, CloudSoft, and EverFlow™. Distribution is via the company's own e-commerce site, mobile app, and 14 physical retail stores across India.
Is BlissClub a public or private company?
BlissClub is a private company. It is classified as venture growth investor backed and is currently operating.
When was BlissClub founded?
BlissClub was founded in 2020. It employs 51 to 100 people.
Where is BlissClub based?
BlissClub is headquartered in Bengaluru, India, in the Asia region.
How does BlissClub make money?
One revenue line is on record: D2C Apparel Sales.
Who are BlissClub's main competitors?
Direct peers on record are HRX, Cultsport (Cure.fit), Clovia, Zivame and Bewakoof. Broad incumbents are Decathlon, Nike India and Lululemon. Emerging players are Mamaearth (Honasa Consumer) and Sugar Cosmetics.
Does BlissClub have an API?
No public API is recorded for BlissClub.
What industry is BlissClub in?
BlissClub's product category is Women's Activewear. Its primary akta.pro industry code is CRAAAAAD, Athletic / Performance & Activewear Brands, with a secondary code of CRAAAEAA, Activewear & Training Apparel. Its NAICS code is 45811 and its SIC code is 5621.