What Harper Wilde does

Harper Wilde, Inc. is a direct-to-consumer intimates and loungewear brand headquartered in Los Angeles, California, that designs, manufactures, and sells bras, underwear, sleepwear, and apparel exclusively through its owned e-commerce storefront at harperwilde.com. Founded as a digitally native apparel company targeting women seeking comfortable everyday lingerie, the brand's product portfolio is organized into multiple sub-brand collections including Bliss (signature wireless microfiber bralettes and underwear), Base (higher-support underwire and T-shirt bras), Cloud Cotton (cotton-modal essentials), WhippedKnit™, ComfortMesh™, Ribbed Seamless, and a Pima cotton loungewear line. The company's signature positioning is wireless-first and "designed to be forgotten," addressing pain points around underwire discomfort, visible panty lines, and slipping or digging throughout the day, with inclusive sizing spanning XS to 4XL, band sizes 32–44, and cup sizes A–DDD/F.

The company develops several proprietary fabric technologies that form the technical foundation for its differentiation: Bliss Microfiber (signature ultra-soft microfiber), WhippedKnit™ (airy knit with cloud-soft feel and breathable stretch), Cloud Cotton (cotton-modal blend), and ComfortMesh™ (breathable barely-there mesh). Manufacturing is based in Sri Lanka using Oeko-Tex Standard 100 certified raw materials, with design centered in Los Angeles. Pricing sits in the accessible-premium tier—bras range from $36 to $58, individual underwear from $16 to $22 with bundled promotions (3 for $39), and sleep/apparel sets from $76 to $92. Free shipping applies over $75 with always-free returns. No mobile app, public API, or third-party marketplace presence is disclosed.

Harper Wilde's go-to-market is exclusively direct-to-consumer, supported by a digital marketing mix spanning Instagram, TikTok, YouTube, Facebook, and Twitter, alongside an affiliate program, email marketing, and blog content. The company is privately held and has disclosed approximately $5 million in equity funding across three rounds from 2017 to 2019, including a $2 million round led by CRV and a $3 million round in 2019. It operates with a small team of 11–50 employees co-led by co-founder and co-CEO Jenna Kerner alongside co-founder Jane Fisher. Customer engagement signals are meaningful for a brand of its scale—the flagship Bliss Bundle (4-pack) carries over 7,300 reviews and the Bliss Triangle Bralette carries over 4,100 reviews, indicating substantial repeat purchase behavior. The company has no disclosed enterprise or B2B customer base, no public revenue figures, and no AI/ML-driven features in evidence.

Name

Harper Wilde

Legal name

Harper Wilde, Inc.

Website

https://harperwilde.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Harper Wilde is a Los Angeles-based direct-to-consumer intimates and loungewear brand that designs and sells wireless-first bras, underwear, sleepwear, and apparel through its owned e-commerce storefront, targeting women seeking comfortable everyday essentials.

Ownership category

akta.pro rank

Product category

Women's Intimate Apparel and Loungewear

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Intimates, Lingerie & Sleepwear Retail (CRAAABAF)

akta.pro secondary industries

Panties & Briefs (CRAAAIAB), Lingerie & Seduction (Sets, Bodysuits, Teddies) (CRAAAIAD), Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

Keywords

• Wireless bralettes
• Everyday lingerie
• Intimates apparel
• Comfort underwear
• Loungewear sleepwear

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Others

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of bras, underwear, sleepwear, and apparel through owned e-commerce platform. Revenue generated through individual item sales, bundled product packages, and multi-piece bundles offering savings. No subscription model indicated.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Harper Wilde designs, produces, and sells women's intimate apparel and loungewear — including bras (wireless bralettes, underwire, T-shirt, push-up, strapless, sports, nursing), underwear (thongs, briefs, boyshorts, bikinis, hiphuggers, cheeky, no-show styles), and sleepwear/apparel (Pima cotton loungewear, tanks, tees, cami, bodysuits). All products are sold direct-to-consumer through the company's owned e-commerce platform with bundle pricing and free shipping over $75 plus free returns.

Product overview

Harper Wilde is an intimates and loungewear brand offering a diverse portfolio of bras, underwear, and sleep/apparel products organized into multiple sub-brand collections. The core product lines include the Bliss Collection (wireless bralettes and underwear in smooth microfiber), Base Collection (underwire T-shirt and supportive bras), Cloud Cotton Collection (cotton modal fabric underwear and sleepwear), WhippedKnit Collection (airy knit bralettes), ComfortMesh Collection (breathable mesh styles), Ribbed Seamless Collection (ribbed seamless essentials), and The Lounge Collection (Pima cotton loungewear). Key bra products include the Bliss Triangle Bralette, Bliss Bralette, Bliss Square Neck Bralette, Bliss Scoop Bralette, Bliss Racerback Bralette, Base T-Shirt Bra, Base Strapless Bra, Cloud Cotton T-Shirt Bra, ComfortMesh bras, Ribbed Seamless bralettes, and Seamless Racerback Sports Bra. Underwear offerings span thongs, highwaist briefs, boyshorts, French cut briefs, bikinis, and the Invisible No Show line. Sleep and apparel include cami tops, tanks, t-shirts, pajama sets in Pima cotton and Cloud Cotton fabrics. Bundle options include multi-pack bra and underwear bundles. The products share a unified design philosophy centered on comfort, wireless support, and being 'forgotten' once worn.

Differentiator

Problem solved

Functional benefit

Brands

• Bliss: Core collection of wireless bralettes and underwear, the most-loved collection featuring soft microfiber fabric and buttery soft comfort.
• Base
• Cloud Cotton
• WhippedKnit™
• ComfortMesh™
• Ribbed Seamless

Products and services

• Bliss Triangle Bralette A wireless bralette with deep V-neckline, adjustable straps, and smooth microfiber Bliss fabric providing lightweight all-day comfort. Sold as one of Harper Wilde's best-selling bra styles for women seeking everyday wireless support.
• Bliss Bralette A wireless scoop-neck bralette with wide straps and smooth Bliss microfiber fabric offering soft everyday support and comfort. Sold to women looking for an everyday wireless bra with broader strap coverage.
• Bliss Square Neck Bralette A wireless bralette with square neckline, wide straps, and longline underband in smooth Bliss microfiber for comfortable all-day wireless support. Sold to women seeking a wireless bra with a square neckline silhouette.
• Bliss Plunge Adjustable Bralette A wireless plunge bralette with adjustable straps and hook-and-eye closure offering deep V-neck styling with smooth Bliss microfiber support. Sold to women seeking plunge neckline wireless bras.
• Bliss Scoop Bralette A wireless bralette with scoop neckline, wireless lift, and soft Bliss microfiber for lightweight everyday comfort with hook-and-eye closure. Sold to women seeking wireless scoop-neck support.
• Bliss Racerback Bralette A wireless bralette with racerback design, adjustable straps, and smooth fabric providing a supportive silhouette with straps that stay out of the way. Sold to women wanting wireless racerback styling.
• Bliss Lace Halterneck Bralette A wireless halterneck bralette with detailed lace straps providing stylish support with a modern halterneck design. Sold to women seeking wireless lace-accented bralettes.
• Base T-Shirt Bra A lightly lined underwire T-shirt bra with smooth molded cups and adjustable straps creating a smooth silhouette, made with signature silky-soft microfiber. Sold to women seeking smooth, supportive underwire for everyday wear under T-shirts.
• Base Push-Up Bra A lightly lined underwire push-up bra with thin adjustable straps that creates lift and shape with a smooth microfiber finish. Sold to women seeking underwire push-up lift in a smooth finish.
• Base Lace T-Shirt Bra A T-shirt bra with smooth molded cups, underwire support, and lace detail at the center gore and waistband for a feminine touch. Sold to women seeking underwire support with decorative lace accents.
• Base Unlined Bra An unlined underwire bra with soft microfiber fabric providing lightweight support with front-adjusting straps. Sold to women seeking underwire shaping without padded cups.
• Base Wirefree T-Shirt Bra A wireless T-shirt bra with wirefree cups and smooth finish offering comfortable support without underwire. Sold to women wanting a wirefree T-shirt silhouette.
• Base Strapless Bra An everyday strapless bra with smooth molded cups, underwire, and no-slip grips; made with signature soft fabric and front-adjusting straps, designed to stay in place. Sold to women needing an everyday strapless solution.
• Cloud Cotton T-Shirt Bra A T-shirt bra with smooth molded cups, underwire support, and soft breathable cotton modal fabric. Sold to women wanting cotton-rich everyday bras.
• Cloud Cotton Triangle Bralette A wireless triangle-style bralette with deep V-neck, thin adjustable straps, and soft cotton modal fabric for breathable comfort. Sold to women wanting wireless cotton bralettes.
• ComfortMesh Plunge Bra A breathable mesh plunge bra with sheer ComfortMesh fabric, front-adjusting straps, and lightweight support. Sold to women seeking sheer, breathable plunge bras.
• ComfortMesh Triangle Bralette A breathable barely-there mesh bralette with V-neckline, adjustable straps, and wide comfort band for everyday comfort. Sold to women seeking lightweight mesh everyday bralettes.
• Seamless Racerback Sports Bra A seamless knit sports bra with racerback silhouette, wide underband, and breathable knit texture designed for low-impact activities like walking, yoga, and stretching. Sold to women seeking low-impact sports bras.
• Ribbed Seamless Triangle Bralette A supremely soft ribbed seamless bralette with deep V-neckline, adjustable straps, and wide supportive underband designed for off-duty days. Sold to women seeking ribbed seamless wireless bralettes.
• Bliss Thong Minimal coverage thong with soft waistband and smooth finish designed for everyday wear and invisibility under clothing. Sold to women seeking everyday thongs.
• Bliss Low Rise Thong A low-rise thong with minimal coverage and smooth waistband for everyday comfort. Sold to women seeking low-rise everyday thongs.
• Bliss Highwaist Brief High-waist brief underwear with smooth fabric, high-rise waistband, and full coverage silhouette. Sold to women seeking full-coverage, high-rise briefs.
• Invisible No Show Highwaist Thong No-show underwear with raw edges, no seams, designed to sit flat under clothing with smooth elastic-free edges. Sold to women seeking invisible under clothing high-waist thongs.
• Invisible No Show Low Rise Thong Low-rise thong with no-show design, elastic-free edges for smooth second-skin feel under clothing. Sold to women seeking invisible low-rise thongs.
• Bliss Cami A cami top with built-in wireless support, scoop neckline, and adjustable straps made in buttery soft Bliss fabric. Sold to women seeking a layering cami with built-in wireless support.
• Cloud Cotton Short Comfortable shorts in soft cotton modal fabric with elastic logo waistband and functional snap fly detail. Sold to women seeking cotton loungewear shorts.
• Pima Palazzo Pant Wide-leg palazzo pants in fine Pima cotton with relaxed fit and elastic waistband, designed to go from bed to whatever's next. Sold to women seeking Pima cotton loungewear.

Quantifiable outcome

• 4,174+ customer reviews on flagship Bliss Triangle Bralette, 7,313+ reviews on Bliss Bundle indicate high customer satisfaction and repeat purchase behavior

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• ThirdLove: DTC intimates brand built around comfort, half-cup sizing, wireless and T-shirt bras. Most direct competitor to Harper Wilde on positioning, target customer, and channel mix.
• Lively: Michelle Harrison-founded DTC intimates brand (sister to ThirdLove-era work) focused on wireless bras and activewear-leakage into loungewear. Direct overlap on comfort-first wireless hero SKUs.
• Cuup: Premium DTC lingerie and underwear brand emphasizing fit, inclusive sizing, and minimalist design. Overlaps Harper Wilde on wireless-first bras, inclusive size range, and DTC-only distribution.
• Parade: DTC intimates brand targeting Gen Z and millennials with inclusive sizing, comfort-led basics, and sustainability positioning. Comparable on DTC channel, sub-brand collections, and inclusive-size merchandising.
• Adore Me: DTC lingerie and sleepwear brand (acquired by Victoria's Secret) operating across bras, underwear, and loungewear with bundle and membership mechanics. Comparable assortment and DTC-to-wholesale evolution.
• Savage X Fenty: Rihanna-backed DTC intimates brand selling bras, underwear, sleepwear and loungewear direct to consumer with frequent drops and bundles. Comparable on assortment breadth, bundle mechanics, and DTC DNA.
• Knix: DTC intimates and activewear brand with a strong wireless/leakproof assortment and inclusive sizing. Comparable on DTC channel, comfort-first positioning, and category extension into apparel.
• True & Co. DTC intimates brand built around a proprietary fit quiz and comfort-focused wireless bras. Closely aligned with Harper Wilde on comfort positioning, size-finder-led acquisition, and DTC-first GTM.

Broad incumbents

• Victoria's Secret & Co. Largest US intimates incumbent spanning bras, underwear, sleepwear and PINK. Competes with Harper Wilde across the same customer but with massive scale, owned retail footprint, and brand IP.

Emerging players

• Tommy John: DTC apparel brand originating in men's underwear and expanding into women's intimates, loungewear and sleepwear. Adjacent on DTC comfort-first GTM and category-extension playbook into women's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/harperwilde
• YouTubeyoutube.com/channel/UCxjN5vMHgil6dA7i55SwlDw
• Facebookfacebook.com/harperwildebras
• Instagraminstagram.com/harperwilde
• TikToktiktok.com/@harperwilde
• LinkedInlinkedin.com/company/harperwilde

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harper Wilde