Copper Banking
Copper is a Seattle-based mobile fintech that runs a free earn-first app for US teens and young adults, paying users creds for surveys, games, receipt scanning, and offers redeemable for gift cards or PayPal/Venmo, while monetizing a 3M+ member first-party insights panel via brand and market-research partnerships.
- Company typePrivate
- Founded2019
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Copper Banking does
Copper Banking is a Seattle-based, fully remote US fintech founded in 2019 by Eddie Behringer (CEO) and Stefan Berglund, built around an earn-first mobile app targeting teens, young adults, and the parents of those users. The core product, Copper Earn, pays users "creds" (100 creds = $1) for completing surveys, playing games, scanning receipts, linking debit or credit cards for automatic purchase rewards, taking offers, and referring friends; creds are redeemable for gift cards (Amazon, Walmart, Target, Ulta, Roblox, Michael's) or cashed out to PayPal or Venmo. The app is free to use, distributed exclusively through the Apple App Store and Google Play, and has accumulated 4M+ members with a 4.8-star rating across 60K+ reviews and a sub-0.8% account closure rate.
The underlying technology stack is a mobile-first application with debit card integration and FDIC-insured custodial processes; prior to May 2024 the company also operated its own teen banking product with debit cards and deposit accounts, which was discontinued when its banking middleware provider sunset services. Adjacent products include Copper Insights, a first-party research panel monetized with brand and market-research customers, and Money Moves, an in-app financial education video library. The company also invested over $5M in free high-school financial education workshops as a brand and content-building activity.
Copper's business model is freemium on the consumer side and dual-pronged on the monetization side: (1) advertising and brand partnerships routed through the Copper Earn offer/survey/games inventory, and (2) data monetization via the Copper Insights panel, which the company describes as a quality first-party panel of 3M+ US teens, young adults, and parents with transactional and receipt data appended. There is no subscription revenue after May 2024. GTM is product-led and community-led: mobile-first self-serve onboarding, a referral incentive of 500 creds per successful invite, and active Discord and Facebook communities drive word-of-mouth acquisition, with over 60% of new registrations organic. The company has raised $42.3 million in total venture funding (most recently a $29M Series A led by Fiat Ventures in April 2022) and is described by investors as "nearly profitable."
Copper Banking firmographics
Firmographics- Name
- Copper Banking
- Legal name
- Copper Banking
- Website
- https://getcopper.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Copper is a Seattle-based mobile fintech that runs a free earn-first app for US teens and young adults, paying users creds for surveys, games, receipt scanning, and offers redeemable for gift cards or PayPal/Venmo, while monetizing a 3M+ member first-party insights panel via brand and market-research partnerships.
- Ownership category
- akta.pro rank
Copper Banking industry classification
Industry- Product category
- Mobile Financial App / Youth Fintech Rewards Platform
- NAICS
- Credit Card Issuing (522210)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Youth / Family Wallets & Allowance Payments (FSAMAEAK)
- akta.pro secondary industry
- Student Credit Cards (FSAKABAG)
Keywords
Where Copper Banking is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Copper Banking business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Others
Revenue model
- Advertising & Brand Partnerships: Brands reach high-value, action-ready users through Copper's platform. The company offers first-party data insights and panel access to advertisers seeking to connect with Gen Z and Millennial audiences.
- Market Research / Insights Panel: Copper monetizes its 3+ million member panel by providing brands with first-party research data on teens, young adults, and families. The panel is positioned as a quality sample for market research.
- Freemium Earning Platform: Free app for users to earn rewards through surveys, games, and offers. Revenue generated from advertiser partnerships and market research services rather than user subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free earning platform - no cost to join or use |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Copper Banking product offering
Product offeringCore offering
Copper is an earn-first mobile financial app for teens, young adults, and families that lets users earn "creds" (points) by playing games, completing surveys, scanning receipts, linking debit/credit cards for automatic rewards, taking brand offers, and referring friends. Creds can be redeemed for gift cards (Amazon, Walmart, Target, Ulta, Roblox, etc.) or cashed out to PayPal or Venmo at 500 creds = $5. The company also operates Copper Insights, a paid first-party market research panel of 3+ million US consumers, and Money Moves, a free financial education video library. The original Copper Banking teen deposit account and debit card product was discontinued in May 2024, with future banking functionality planned through partnerships with large US banks.
Product overview
Copper Banking operates as an earn-first financial app for teens, young adults, and families. The core product is Copper Earn, a rewards platform where users earn creds by playing games, completing surveys, scanning receipts, and linking cards for automatic rewards. The company previously offered a teen banking product with debit cards (discontinued May 2024) and is transitioning to provide banking functionality through partnerships with large financial institutions. Additional offerings include Copper Insights (a 3M+ member research panel for brands), Money Moves (financial education video content), and Copper Corner (blog with Gen Z insights). Users can redeem earned creds for gift cards or transfer to PayPal/Venmo.
Differentiator
Problem solved
Functional benefit
Products and services
- Copper Earn
Quantifiable outcome
- Members have earned over $14 million through the platform
- +4 more outcomes
Companies that use Copper Banking
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Copper Banking technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature4 records
Copper Banking partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Large Financial InstitutionsminorCopper is transitioning its banking services to partner with trusted large banks across America. Family banking products will be offered through these financial institution partnerships rather than direct bank deposit accounts.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Copper Banking competitors and assessment
Company assessmentDirect peers
- Greenlight: Greenlight is a teen/family-focused debit card and financial education app with parental controls and investing features, directly competing with Copper's previous teen banking offering.
- Current: Current is a mobile-first digital bank targeting younger consumers and families with debit products and money management features, comparable to Copper's pre-pivot teen banking proposition.
- Step: Step offers a teen-focused debit card, banking, and credit-building product aimed at Gen Z, closely matching Copper's historical banking-for-teens positioning.
- Swagbucks: Swagbucks is a rewards platform where users earn points (gift cards/PayPal) for surveys, games, and offers, directly comparable to Copper Earn's post-pivot reward mechanics.
- Kashkick: Kashkick pays users to complete surveys, offers, and tasks with PayPal/gift card payouts, a near-direct comparable to Copper Earn on reward type, payout options, and audience.
- InboxDollars: InboxDollars is a rewards platform offering cash for surveys, games, and offers, comparable to Copper's earn-first product in mechanics and target demographics.
Emerging players
- Acorns: Acorns is a micro-investing and banking app with a strong Gen Z customer base and financial education content, comparable to Copper on youth financial literacy focus.
- Stash: Stash combines banking, investing, and financial education in a single app targeted at beginning investors, comparable to Copper on financial literacy and beginner-finance positioning.
Broad incumbents
- Cash App: Cash App is a large-scale mobile payments and banking platform with broad Gen Z adoption, comparable as a broader fintech ecosystem competing for the same users' wallets.
- Venmo: Venmo is a widely used peer-to-peer payment app among younger users and serves as Copper's payout rail, making it an adjacent comparable for youth mobile payment behavior.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Copper Banking social profiles
Digital presenceCopper Banking compliance and trust
Trust signalCompliance2 records
Copper Banking financial estimates
Financial estimateRevenue estimate
Valuation estimate
Copper Banking leadership team
Management profileNumber of profiles
Profiles3 records
Copper Banking funding detail
Funding detailFunding overview
Funding rounds4 records
Investors21 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Copper Banking M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Copper Banking
What does Copper Banking do?
Copper is an earn-first mobile financial app for teens, young adults, and families that lets users earn "creds" (points) by playing games, completing surveys, scanning receipts, linking debit/credit cards for automatic rewards, taking brand offers, and referring friends. Creds can be redeemed for gift cards (Amazon, Walmart, Target, Ulta, Roblox, etc.) or cashed out to PayPal or Venmo at 500 creds = $5. The company also operates Copper Insights, a paid first-party market research panel of 3+ million US consumers, and Money Moves, a free financial education video library. The original Copper Banking teen deposit account and debit card product was discontinued in May 2024, with future banking functionality planned through partnerships with large US banks.
Is Copper Banking a public or private company?
Copper Banking is a private company. It is classified as venture growth investor backed and is currently operating.
When was Copper Banking founded?
Copper Banking was founded in 2019. It employs 11 to 50 people.
Where is Copper Banking based?
Copper Banking is headquartered in Seattle, United States, in the North America region.
How does Copper Banking make money?
Three revenue lines are on record. Advertising & Brand Partnerships are the primary driver. The others are market Research / Insights Panel and freemium Earning Platform.
Who are Copper Banking's main competitors?
Direct peers on record are Greenlight, Current, Step, Swagbucks, Kashkick and InboxDollars. Emerging players are Acorns and Stash. Broad incumbents are Cash App and Venmo.
Does Copper Banking have an API?
No public API is recorded for Copper Banking.
What industry is Copper Banking in?
Copper Banking's product category is Mobile Financial App / Youth Fintech Rewards Platform. Its primary akta.pro industry code is FSAMAEAK, Youth / Family Wallets & Allowance Payments, with a secondary code of FSAKABAG, Student Credit Cards. Its NAICS code is 522210 and its SIC code is 6141.