Copper Banking

What Copper Banking does

Copper Banking is a Seattle-based, fully remote US fintech founded in 2019 by Eddie Behringer (CEO) and Stefan Berglund, built around an earn-first mobile app targeting teens, young adults, and the parents of those users. The core product, Copper Earn, pays users "creds" (100 creds = $1) for completing surveys, playing games, scanning receipts, linking debit or credit cards for automatic purchase rewards, taking offers, and referring friends; creds are redeemable for gift cards (Amazon, Walmart, Target, Ulta, Roblox, Michael's) or cashed out to PayPal or Venmo. The app is free to use, distributed exclusively through the Apple App Store and Google Play, and has accumulated 4M+ members with a 4.8-star rating across 60K+ reviews and a sub-0.8% account closure rate.

The underlying technology stack is a mobile-first application with debit card integration and FDIC-insured custodial processes; prior to May 2024 the company also operated its own teen banking product with debit cards and deposit accounts, which was discontinued when its banking middleware provider sunset services. Adjacent products include Copper Insights, a first-party research panel monetized with brand and market-research customers, and Money Moves, an in-app financial education video library. The company also invested over $5M in free high-school financial education workshops as a brand and content-building activity.

Copper's business model is freemium on the consumer side and dual-pronged on the monetization side: (1) advertising and brand partnerships routed through the Copper Earn offer/survey/games inventory, and (2) data monetization via the Copper Insights panel, which the company describes as a quality first-party panel of 3M+ US teens, young adults, and parents with transactional and receipt data appended. There is no subscription revenue after May 2024. GTM is product-led and community-led: mobile-first self-serve onboarding, a referral incentive of 500 creds per successful invite, and active Discord and Facebook communities drive word-of-mouth acquisition, with over 60% of new registrations organic. The company has raised $42.3 million in total venture funding (most recently a $29M Series A led by Fiat Ventures in April 2022) and is described by investors as "nearly profitable."

Name

Copper Banking

Legal name

Copper Banking

Website

https://getcopper.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Copper is a Seattle-based mobile fintech that runs a free earn-first app for US teens and young adults, paying users creds for surveys, games, receipt scanning, and offers redeemable for gift cards or PayPal/Venmo, while monetizing a 3M+ member first-party insights panel via brand and market-research partnerships.

Ownership category

akta.pro rank

Product category

Mobile Financial App / Youth Fintech Rewards Platform

NAICS

Credit Card Issuing (522210)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Youth / Family Wallets & Allowance Payments (FSAMAEAK)

akta.pro secondary industry

Student Credit Cards (FSAKABAG)

Keywords

• Rewards app
• Mobile fintech
• Youth banking
• Market research panel
• Financial education

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Advertising & Brand Partnerships: Brands reach high-value, action-ready users through Copper's platform. The company offers first-party data insights and panel access to advertisers seeking to connect with Gen Z and Millennial audiences.
2. Market Research / Insights Panel: Copper monetizes its 3+ million member panel by providing brands with first-party research data on teens, young adults, and families. The panel is positioned as a quality sample for market research.
3. Freemium Earning Platform: Free app for users to earn rewards through surveys, games, and offers. Revenue generated from advertiser partnerships and market research services rather than user subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Copper is an earn-first mobile financial app for teens, young adults, and families that lets users earn "creds" (points) by playing games, completing surveys, scanning receipts, linking debit/credit cards for automatic rewards, taking brand offers, and referring friends. Creds can be redeemed for gift cards (Amazon, Walmart, Target, Ulta, Roblox, etc.) or cashed out to PayPal or Venmo at 500 creds = $5. The company also operates Copper Insights, a paid first-party market research panel of 3+ million US consumers, and Money Moves, a free financial education video library. The original Copper Banking teen deposit account and debit card product was discontinued in May 2024, with future banking functionality planned through partnerships with large US banks.

Product overview

Copper Banking operates as an earn-first financial app for teens, young adults, and families. The core product is Copper Earn, a rewards platform where users earn creds by playing games, completing surveys, scanning receipts, and linking cards for automatic rewards. The company previously offered a teen banking product with debit cards (discontinued May 2024) and is transitioning to provide banking functionality through partnerships with large financial institutions. Additional offerings include Copper Insights (a 3M+ member research panel for brands), Money Moves (financial education video content), and Copper Corner (blog with Gen Z insights). Users can redeem earned creds for gift cards or transfer to PayPal/Venmo.

Differentiator

Problem solved

Functional benefit

Products and services

• Copper Earn

Quantifiable outcome

• Members have earned over $14 million through the platform
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

One partnership is on record.

• Large Financial InstitutionsminorStrategic or Co-development PartnerCopper is transitioning its banking services to partner with trusted large banks across America. Family banking products will be offered through these financial institution partnerships rather than direct bank deposit accounts.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Greenlight: Greenlight is a teen/family-focused debit card and financial education app with parental controls and investing features, directly competing with Copper's previous teen banking offering.
• Current: Current is a mobile-first digital bank targeting younger consumers and families with debit products and money management features, comparable to Copper's pre-pivot teen banking proposition.
• Step: Step offers a teen-focused debit card, banking, and credit-building product aimed at Gen Z, closely matching Copper's historical banking-for-teens positioning.
• Swagbucks: Swagbucks is a rewards platform where users earn points (gift cards/PayPal) for surveys, games, and offers, directly comparable to Copper Earn's post-pivot reward mechanics.
• Kashkick: Kashkick pays users to complete surveys, offers, and tasks with PayPal/gift card payouts, a near-direct comparable to Copper Earn on reward type, payout options, and audience.
• InboxDollars: InboxDollars is a rewards platform offering cash for surveys, games, and offers, comparable to Copper's earn-first product in mechanics and target demographics.

Emerging players

• Acorns: Acorns is a micro-investing and banking app with a strong Gen Z customer base and financial education content, comparable to Copper on youth financial literacy focus.
• Stash: Stash combines banking, investing, and financial education in a single app targeted at beginning investors, comparable to Copper on financial literacy and beginner-finance positioning.

Broad incumbents

• Cash App: Cash App is a large-scale mobile payments and banking platform with broad Gen Z adoption, comparable as a broader fintech ecosystem competing for the same users' wallets.
• Venmo: Venmo is a widely used peer-to-peer payment app among younger users and serves as Copper's payout rail, making it an adjacent comparable for youth mobile payment behavior.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CopperBanking
• LinkedInlinkedin.com/company/getcopper
• Instagraminstagram.com/copperbanking
• TikToktiktok.com/@copperbanking
• Xx.com/CopperBanking

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors21 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Copper Banking