Table22
Table22 is a cloud-based subscription commerce platform that helps independent U.S. restaurants, wine shops, wineries, butchers, bakeries, and specialty grocers launch clubs, memberships, and drop series through branded storefronts, fulfillment coordination, AI-driven marketing, and consumer support.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Table22 does
Table22 is a cloud-based subscription commerce platform purpose-built for independent food and beverage hospitality operators in the United States. Founded in 2015 and headquartered in New York with a secondary office in Austin, the company serves restaurants, wine shops, wineries, butchers and fish shops, bakeries, specialty grocers, and other food and beverage retailers. The platform is composed of six integrated modules — Branded Storefronts, an Order Management System, White-Glove Fulfillment, Automated Marketing and CRM Tools, Five-Star Consumer Support, and AI for Hospitality — supplemented by a consumer-facing Member Portal, a Club Concierge discovery tool, and vertical-specific solution pages. Underlying technology combines SaaS storefront and subscription billing with an AI layer that powers lifecycle marketing automation, brand-voice copy generation, and data-driven recommendations on pricing, timing, and retention; fulfillment is coordinated across pickup, local cold-chain delivery, and national shipping (including state-by-state DTC alcohol compliance).
Table22 operates a two-sided model. On the supply side, merchants — predominantly SMBs — onboard through a freemium entry point with month-to-month billing and tiered pricing tracks including "Pricing for New Starts" and "Table22 for Transitions." On the demand side, consumers discover and manage memberships through web and mobile channels. Revenue derives from recurring platform subscription fees layered with transaction/fulfillment service fees; payments are processed via Stripe under a Connected Account Agreement. Go-to-market combines self-serve SMB onboarding with a sales-assisted motion for larger groups, supported by a BDR/AE outbound team and a content-and-case-study-led community marketing engine.
The company has raised approximately $11 million in disclosed venture funding, most recently an $11M Series A in October 2024 led by Lightspeed Venture Partners with participation from Alt Capital, Footwork, and Forerunner. Per company-disclosed scale metrics, the platform powers 1,000+ merchants across 150+ U.S. cities and has facilitated $100M+ in incremental merchant revenue and 600k+ consumer experiences to date. Named customer logos span Rose's Luxury, Beast & Cleaver, Montrose Cheese & Wine, Moon Rabbit, Trick Dog, Biondivino, Publican Quality Meats, Rintaro, Ava Gene's, Frasca Food and Wine, Flour Bakery, McCall's Meat & Fish, Left Bank Butchery, and others — all positioned as independent, design-forward operators rather than chain accounts.
Table22 firmographics
Firmographics- Name
- Table22
- Legal name
- Table22, Inc.
- Website
- https://table22.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Table22 is a cloud-based subscription commerce platform that helps independent U.S. restaurants, wine shops, wineries, butchers, bakeries, and specialty grocers launch clubs, memberships, and drop series through branded storefronts, fulfillment coordination, AI-driven marketing, and consumer support.
- Ownership category
- akta.pro rank
Table22 industry classification
Industry- Product category
- Hospitality Subscription Commerce Software
- NAICS
- Restaurants and Other Eating Places (7225), Special Food Services (7223), Food and Beverage Retailers (445)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Food & Beverage DTC (CRAFACAD)
- akta.pro secondary industry
- DTC Snacks & Packaged Foods Subscriptions (AFAIANAG)
Keywords
Where Table22 is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Table22 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Platform Fees: Table22 charges merchants for access to its subscription commerce platform that enables them to launch and manage clubs, memberships, and subscription offerings. The platform handles storefronts, billing, fulfillment coordination, marketing automation, and customer support. Merchants retain revenue from their subscription sales minus Table22's platform fees.
- Transaction/Fulfillment Services: Revenue derived from coordinating order fulfillment, delivery logistics, and payment processing for merchant subscriptions. This includes pickup coordination, local delivery, and national shipping services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial/entry point with no commitment required |
| Subscription | Monthly | Beast & Cleaver Little Beast - two-tiered butcher box subscription |
| Subscription | Monthly | Beast & Cleaver Big Beast - larger two-tiered butcher box subscription |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
Table22 product offering
Product offeringCore offering
Table22 is a SaaS subscription commerce platform that enables restaurants, wine shops, wineries, butchers, fish shops, bakeries, and specialty retailers to launch and manage subscription clubs, memberships, and drop series. The platform provides branded storefronts, recurring billing, order management, AI-powered marketing automation, white-glove fulfillment coordination (pickup, local delivery, national shipping), and consumer support so merchants can build predictable recurring revenue on top of existing operations.
Product overview
Table22 is a hospitality growth platform that helps restaurants, wine shops, butchers, bakeries, and specialty retailers build recurring revenue through subscriptions and memberships. The platform operates as a unified system with six core integrated modules: Branded Storefronts (for creating merchant-specific storefronts), Order Management System (for managing subscriptions and pre-orders), White-Glove Fulfillment (for pickup, delivery, and shipping logistics), Automated Marketing & CRM Tools (AI-powered lifecycle campaigns), Five-Star Consumer Support (white-glove member support), and AI for Hospitality (for insights and automation). The B2C Consumer Platform and Member Portal enable end consumers to discover and manage memberships, while Club Concierge and Help Center provide discovery and support tools. The system is vertically segmented to serve Restaurants, Wine Shops, Wineries, Butchers & Fish Shops, Specialty Grocers, Bakeries, and Retailers.
Differentiator
Problem solved
Functional benefit
Products and services
- Table22 Platform Unified SaaS platform for hospitality operators to launch and manage subscriptions, clubs, memberships, and drop series, combining branded storefronts, order management, fulfillment coordination, AI-powered marketing, and customer support.
- Restaurant Solutions Vertical-tailored solutions for restaurants to launch dinner clubs, pantry boxes, seasonal drops, and multi-course meal subscriptions, with AI-powered growth suggestions and recurring billing.
- Wine Shop Solutions Vertical-tailored solutions for wine shops to build wine clubs and curated bottle subscriptions, with storefronts, billing, fulfillment coordination, alcohol compliance, and customer service support.
- Winery Solutions Vertical-tailored solutions for wineries including tiered memberships, allocation management, vintage pre-sells, DTC shipping compliance, and state-by-state regulatory navigation.
- Butcher & Fish Shop Solutions Vertical-tailored solutions for butcher shops and fishmongers to launch clubs, memberships, and series, with cold-chain fulfillment, delivery coordination, and recurring billing built in.
Quantifiable outcome
- 1,000+ hospitality businesses growing on Table22
- +6 more outcomes
Companies that use Table22
Customer profileNamed customers16 records
Segments7 records
Ideal customer profiles3 records
Table22 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature6 records
Table22 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- StripecoreThird-party payment processor for all transactions. Level 1 PCI Certified Payment Provider handling card acceptance, merchant settlement, and related payment services. Stripe Connected Account Agreement governs payment processing.
Scale indicators5 records
Recent moves6 records
Expansion highlights7 records
Table22 competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Table22 social profiles
Digital presenceTable22 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Table22 leadership team
Management profileNumber of profiles
Profiles2 records
Table22 funding detail
Funding detailFunding overview
Funding rounds4 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Table22 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Table22
What does Table22 do?
Table22 is a SaaS subscription commerce platform that enables restaurants, wine shops, wineries, butchers, fish shops, bakeries, and specialty retailers to launch and manage subscription clubs, memberships, and drop series. The platform provides branded storefronts, recurring billing, order management, AI-powered marketing automation, white-glove fulfillment coordination (pickup, local delivery, national shipping), and consumer support so merchants can build predictable recurring revenue on top of existing operations.
Is Table22 a public or private company?
Table22 is a private company. It is classified as venture growth investor backed and is currently operating.
When was Table22 founded?
Table22 was founded in 2019. It employs 11 to 50 people.
Where is Table22 based?
Table22 is headquartered in New York, United States, in the North America region.
How does Table22 make money?
Two revenue lines are on record. Subscription Platform Fees are the primary driver. The others are transaction/Fulfillment Services.
Does Table22 have an API?
No public API is recorded for Table22.
What industry is Table22 in?
Table22's product category is Hospitality Subscription Commerce Software. Its primary akta.pro industry code is CRAFACAD, Food & Beverage DTC, with a secondary code of AFAIANAG, DTC Snacks & Packaged Foods Subscriptions. Its NAICS code is 7225 and its SIC code is 7370.