Baffle
- Company typePrivate
- Founded2015
- HeadquartersSanta Clara, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Baffle firmographics
Firmographics- Name
- Baffle
- Legal name
- Baffle Inc.
- Website
- https://baffle.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Baffle industry classification
Industry- Product category
- Cloud Data Protection
- akta.pro primary industry
- Data Masking, Tokenization & De-identification (HDADAFAI)
- akta.pro secondary industry
- Hybrid Cloud Security, Identity & Policy Enforcement (HDABAMAC)
Keywords
Where Baffle is headquartered
LocationHeadquarters
- HQ city
- Santa Clara
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Baffle business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Data Protection Platform Subscription: Subscription-based access to Baffle Data Protection Services (DPS) providing field-level encryption, tokenization, masking, and BYOK capabilities. Deployed as software (on-premises or VPC) or via AWS Marketplace. Revenue is recurring, enterprise contract-based.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription (terms not disclosed) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Baffle product offering
Product offeringCore offering
Baffle provides a no-code data security mesh that protects cloud data through field-level and record-level encryption, tokenization, format-preserving encryption (FPE), and dynamic data masking. The platform operates via a transparent SQL/NoSQL proxy (Baffle Shield) deployed between applications and databases, enabling data-centric protection across databases, data warehouses, analytics pipelines, and GenAI workloads without requiring any application code changes.
Product overview
Baffle offers a unified data protection platform called Baffle Data Protection with multiple integrated modules and capabilities. The core platform (Baffle Data Protection) provides transparent, no-code data security that protects databases, applications, analytics pipelines, and GenAI systems without modification. Key components include: Baffle Manager (administrative console), Baffle Shield (SQL/NOSQL proxy for encryption/decryption), and Baffle Secure Multiparty Compute (SMPC for privacy-enhanced computation). The platform is extended through specialized modules including Data Discovery for GenAI (AI-powered PII discovery), Data Protection for AI (GenAI pipeline security), Data Protection for Databases (PostgreSQL, MySQL, SQL Server), Data Protection for Analytics (Redshift, Snowflake, Kafka), Real Queryable Encryption (queryable encrypted data), Data Security for Amazon S3, Data Tokenization (FPE), Dynamic Data Masking, and BYOK for multi-tenant isolation. Industry-specific solutions are offered for Financial Services and Healthcare. The platform integrates with major cloud providers (AWS, Azure, GCP, IBM Cloud), database systems, key management solutions (AWS KMS, Azure Key Vault, HashiCorp Vault, Thales HSM), and supports compliance with PCI DSS, GDPR, CCPA, HIPAA, and NIST.
Differentiator
Problem solved
Functional benefit
Brands
- Baffle Data Protection Services (DPS): Core data protection platform providing no-code encryption, tokenization, and data masking solutions.
- Baffle Manager
- Baffle Shield
- Baffle Secure Multiparty Compute (SMPC)
Products and services
- Baffle Data Protection (Core Platform)
Quantifiable outcome
- Performance and efficiency improved by a factor of four for a Global 100 Manufacturer by selectively encrypting only sensitive data fields/columns during AWS DMS migration
- +3 more outcomes
Companies that use Baffle
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
Baffle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability7 records
Feature9 records
Baffle partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- Amazon Web Services (AWS)flagshipAWS is a flagship technology partner and platform. Baffle holds AWS Partner Security Software Competency designation. The company is available on AWS Marketplace (with dedicated listing), integrates with AWS DMS, AWS Glue, AWS CloudHSM, AWS KMS, and Amazon Redshift. AWS reference architectures published jointly.
- Microsoft AzurecoreBaffle integrates with Microsoft Azure as a supported cloud platform. The solution supports Azure Key Vault for key management and Azure Database Migration Service for data protection during migrations.
- Google Cloud Platform (GCP)coreBaffle supports Google Cloud Platform as a deployment environment, integrated through its cloud-agnostic data security mesh architecture.
- SnowflakeflagshipBaffle provides field-level data protection for Snowflake data clouds. Snowflake's Director of Technology Alliances (Tarik Dwiek) publicly endorsed Baffle's multi-cloud data protection capabilities. Baffle DPS for Snowflake supports operations on AES 256-bit encrypted data in Snowflake's cloud services.
- Confluent (Apache Kafka)coreBaffle DPS Transform for Kafka is available on the Confluent Hub as a verified connector. Baffle's Single Message Transform (SMT) plugin integrates with Kafka Connect for field-level tokenization/encryption during data stream ingress/egress.
- HashiCorp (Vault)coreBaffle's Key Virtualization Layer integrates with HashiCorp Vault for key management, enabling customers to source encryption keys from their existing Vault infrastructure.
Scale indicators4 records
Recent moves4 records
Expansion highlights5 records
Baffle competitors and assessment
Company assessmentDirect peers
- Skyflow: Skyflow provides a data privacy vault with tokenization, encryption, and format-preserving encryption for sensitive PII across applications and AI workloads. It directly competes with Baffle's record-level encryption, tokenization, and GenAI data protection capabilities, often in the same regulated customer segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Baffle social profiles
Digital presenceBaffle compliance and trust
Trust signalCompliance10 records
Baffle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baffle leadership team
Management profileNumber of profiles
Profiles5 records
Baffle funding detail
Funding detailFunding overview
Funding rounds6 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baffle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baffle
What does Baffle do?
Baffle provides a no-code data security mesh that protects cloud data through field-level and record-level encryption, tokenization, format-preserving encryption (FPE), and dynamic data masking. The platform operates via a transparent SQL/NoSQL proxy (Baffle Shield) deployed between applications and databases, enabling data-centric protection across databases, data warehouses, analytics pipelines, and GenAI workloads without requiring any application code changes.
Is Baffle a public or private company?
Baffle is a private company. It is classified as venture growth investor backed and is currently operating.
When was Baffle founded?
Baffle was founded in 2015. It employs 11 to 50 people.
Where is Baffle based?
Baffle is headquartered in Santa Clara, United States, in the North America region.
How does Baffle make money?
One revenue line is on record: data Protection Platform Subscription.
Who are Baffle's main competitors?
Skyflow is listed as a direct peer.
Does Baffle have an API?
No public API is recorded for Baffle.
What industry is Baffle in?
Baffle's product category is Cloud Data Protection. Its primary akta.pro industry code is HDADAFAI, Data Masking, Tokenization & De-identification, with a secondary code of HDABAMAC, Hybrid Cloud Security, Identity & Policy Enforcement.