Wagepoint
Wagepoint is a Canadian cloud-based payroll software provider founded in 2012, serving over 30,000 small businesses and 1,800+ accountants/bookkeepers with automated payroll, CRA-compliant tax remittances, time tracking, and QuickBooks/FreshBooks/Xero integrations.
- Company typePrivate
- Founded2012
- HeadquartersKitchener, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Wagepoint does
Wagepoint is a Canadian cloud-based payroll software provider founded in 2012 that serves more than 30,000 small businesses and over 1,800 accountants and bookkeepers across North America. The platform automates payroll runs (averaging 15 minutes per cycle), calculates and remits federal, provincial, and territorial taxes, CPP, EI, and income tax, and generates year-end T4/T4As and Records of Employment under CRA compliance. The product is extended by Timesheets (time tracking with automatic overtime and billable hours), the My Wagepoint mobile app (employee self-service for pay info and time entries), and a Multiple Jobs feature that supports employees with different roles and pay rates.
Revenue is generated through a subscription model priced per business rather than per employee seat, with pricing kept private but described as transparent and quote-based. Distribution combines a self-serve product-led growth motion (free trial and demo booking from the website) with a partner channel of 1,800+ accountants and bookkeepers who recommend and resell Wagepoint to their SMB clients, supported by the Wagepoint Academy training platform and the Canadian Payroll Collective community. The platform integrates with QuickBooks Online, FreshBooks, and Xero, and is SOC 2 certified and FINTRAC compliant. Wagepoint Holdings Inc. is privately held and backed by Providence Strategic Growth, which provided $10M in financing in 2020 and supported the 2022 acquisitions of Timesheet Mobile and Kin.
Wagepoint firmographics
Firmographics- Name
- Wagepoint
- Legal name
- Wagepoint Holdings Inc.
- Website
- https://wagepoint.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wagepoint is a Canadian cloud-based payroll software provider founded in 2012, serving over 30,000 small businesses and 1,800+ accountants/bookkeepers with automated payroll, CRA-compliant tax remittances, time tracking, and QuickBooks/FreshBooks/Xero integrations.
- Ownership category
- akta.pro rank
Wagepoint industry classification
Industry- Product category
- Payroll Software
- NAICS
- Payroll Services (541214), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)
- akta.pro secondary industries
- Full-Service Payroll Processing (BPACAIAA), Payroll & Employment Tax Services (BPAHABAD)
Keywords
Where Wagepoint is headquartered
LocationHeadquarters
- HQ city
- Kitchener
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Wagepoint business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription-based Payroll Software: Monthly or annual subscription model for access to payroll processing, time tracking, employee management, and compliance tools. Pricing is per-business rather than per-employee seat.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Quote-based pricing for small businesses |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Wagepoint product offering
Product offeringCore offering
Wagepoint sells subscription-based cloud payroll software purpose-built for Canadian small businesses and the bookkeepers/accountants who serve them. The platform automates payroll calculations, direct deposit, federal/provincial/territorial tax remittances, CPP/EI deductions, T4/T4A and ROE generation, and CRA filings. It bundles time tracking (Timesheets), an employee mobile app (My Wagepoint), and integrations with QuickBooks Online, FreshBooks, and Xero.
Product overview
Wagepoint offers a unified Canadian payroll platform for small businesses, combining core payroll processing with time tracking and employee self-service capabilities. The core Wagepoint product handles payroll calculations, CRA-compliant tax remittances, T4/T4A generation, and direct deposit. Additional modules include Timesheets (time tracking with overtime calculation), My Wagepoint (employee mobile app), Multiple Jobs (multi-role pay management), Wagepoint Academy (training), and a Partner Program for bookkeepers and accountants. The platform integrates with QuickBooks Online, FreshBooks, and Xero for synchronized accounting workflows.
Differentiator
Problem solved
Functional benefit
Products and services
- Wagepoint Payroll Software Cloud-based Canadian payroll SaaS for small businesses that handles payroll calculations, direct deposit, automatic federal/provincial/territorial tax calculations and CRA remittances, CPP/EI, T4/T4A generation, and ROE filing.
- Timesheets Time tracking module for Canadian small businesses that lets employees log hours, with automatic overtime calculation and billable hours tracking, integrated directly into Wagepoint's payroll workflow.
- My Wagepoint Mobile App Employee self-service mobile application that lets workers view pay info, paystubs, upcoming pay dates, year-to-date earnings, update personal details, and submit time entries from their phone.
Quantifiable outcome
- 15 minutes to run payroll
- +2 more outcomes
Companies that use Wagepoint
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Wagepoint technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
Wagepoint partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- FreshBookscoreStrategic partnership announced November 2024 offering seamless payroll integration for Canadian small businesses. Enables customers to connect Wagepoint payroll with FreshBooks accounting software.
- QuickBooks OnlinecoreIntegration with QuickBooks Online to keep payroll and accounting aligned. Customers can sync payroll data directly to QuickBooks for streamlined bookkeeping.
- XerocoreIntegration with Xero accounting software. Creates reliable, end-to-end financial workflow that cuts manual work and keeps client books audit-ready.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Wagepoint competitors and assessment
Company assessmentDirect peers
- Payworks (Ceridian Dayforce): Payworks is a Canadian payroll and HR solutions provider serving small and mid-sized businesses, now part of Ceridian Dayforce. It competes directly with Wagepoint in Canadian payroll processing and HR for SMBs.
- Knit Payroll: Knit is a Canadian payroll and HR platform purpose-built for small businesses and the accountants who serve them. It directly competes with Wagepoint on Canadian SMB payroll, time tracking, and accountant-led distribution.
- Rise People: Rise People is a Canadian all-in-one HR, payroll, and benefits platform targeting small and mid-sized Canadian employers. It competes directly with Wagepoint by offering a broader HR suite bundled with payroll.
- Wave Payroll (H&R Block): Wave offers free accounting and integrated payroll software targeted at very small Canadian and US businesses. It is one of Wagepoint's closest direct competitors in the Canadian SMB payroll segment, with a similar self-serve PLG motion.
Broad incumbents
- Square Payroll (Block): Square Payroll, part of Block, offers integrated payroll for small businesses in the US and Canada, often bundled with point-of-sale and payments. It is a broad incumbent competing for the same SMB payroll wallet with cross-product leverage.
- Ceridian Dayforce: Ceridian Dayforce is a major global HCM platform with strong Canadian payroll capabilities serving mid-market and enterprise employers. It is a broad incumbent whose full-suite offering competes with Wagepoint's expanding payroll + time suite.
- Xero Payroll (Australia/NZ/UK): Xero is a leading global SMB accounting platform with payroll offerings in select markets. While its Canadian payroll offering is limited, its accounting installed base drives competitive pressure on integrations and SMB workflow ownership.
- ADP Workforce Now / ADP Canada: ADP is one of the world's largest payroll and HR providers with a substantial Canadian SMB presence through RUN Powered by ADP. It is a broad incumbent offering deeper products and global scale than Wagepoint.
- Intuit QuickBooks Payroll: Intuit offers QuickBooks Payroll tightly bundled with QuickBooks Online accounting for Canadian SMBs. As one of Wagepoint's integration partners, it is also a major competitive threat by inverting the integration into a single-vendor offering.
Regional players
- FreshBooks Payroll: FreshBooks is a Canadian-founded SMB accounting platform that launched an integrated payroll offering through its partnership with Wagepoint. It represents a channel partner today but is a regional player that could evolve into a more direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wagepoint social profiles
Digital presenceWagepoint compliance and trust
Trust signalCompliance2 records
Wagepoint financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wagepoint leadership team
Management profileNumber of profiles
Profiles8 records
Wagepoint subsidiaries and ownership
Company hierarchySubsidiaries1 record
Wagepoint funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wagepoint M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wagepoint
What does Wagepoint do?
Wagepoint sells subscription-based cloud payroll software purpose-built for Canadian small businesses and the bookkeepers/accountants who serve them. The platform automates payroll calculations, direct deposit, federal/provincial/territorial tax remittances, CPP/EI deductions, T4/T4A and ROE generation, and CRA filings. It bundles time tracking (Timesheets), an employee mobile app (My Wagepoint), and integrations with QuickBooks Online, FreshBooks, and Xero.
Is Wagepoint a public or private company?
Wagepoint is a private company. It is classified as venture growth investor backed and is currently operating.
When was Wagepoint founded?
Wagepoint was founded in 2012. It employs 11 to 50 people.
Where is Wagepoint based?
Wagepoint is headquartered in Kitchener, Canada, in the North America region.
How does Wagepoint make money?
One revenue line is on record: subscription-based Payroll Software.
Who are Wagepoint's main competitors?
Direct peers on record are Payworks (Ceridian Dayforce), Knit Payroll, Rise People and Wave Payroll (H&R Block). Broad incumbents are Square Payroll (Block), Ceridian Dayforce, Xero Payroll (Australia/NZ/UK), ADP Workforce Now / ADP Canada and Intuit QuickBooks Payroll. FreshBooks Payroll is listed as a regional player.
Does Wagepoint have an API?
No public API is recorded for Wagepoint.
What industry is Wagepoint in?
Wagepoint's product category is Payroll Software. Its primary akta.pro industry code is BPACAIAB, Payroll Software & Payroll-as-a-Service (SaaS), with a secondary code of BPACAIAA, Full-Service Payroll Processing. Its NAICS code is 541214 and its SIC code is 7372.