Wagepoint

What Wagepoint does

Wagepoint is a Canadian cloud-based payroll software provider founded in 2012 that serves more than 30,000 small businesses and over 1,800 accountants and bookkeepers across North America. The platform automates payroll runs (averaging 15 minutes per cycle), calculates and remits federal, provincial, and territorial taxes, CPP, EI, and income tax, and generates year-end T4/T4As and Records of Employment under CRA compliance. The product is extended by Timesheets (time tracking with automatic overtime and billable hours), the My Wagepoint mobile app (employee self-service for pay info and time entries), and a Multiple Jobs feature that supports employees with different roles and pay rates.

Revenue is generated through a subscription model priced per business rather than per employee seat, with pricing kept private but described as transparent and quote-based. Distribution combines a self-serve product-led growth motion (free trial and demo booking from the website) with a partner channel of 1,800+ accountants and bookkeepers who recommend and resell Wagepoint to their SMB clients, supported by the Wagepoint Academy training platform and the Canadian Payroll Collective community. The platform integrates with QuickBooks Online, FreshBooks, and Xero, and is SOC 2 certified and FINTRAC compliant. Wagepoint Holdings Inc. is privately held and backed by Providence Strategic Growth, which provided $10M in financing in 2020 and supported the 2022 acquisitions of Timesheet Mobile and Kin.

Name

Wagepoint

Legal name

Wagepoint Holdings Inc.

Website

https://wagepoint.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Wagepoint is a Canadian cloud-based payroll software provider founded in 2012, serving over 30,000 small businesses and 1,800+ accountants/bookkeepers with automated payroll, CRA-compliant tax remittances, time tracking, and QuickBooks/FreshBooks/Xero integrations.

Ownership category

akta.pro rank

Product category

Payroll Software

NAICS

Payroll Services (541214), Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)

akta.pro secondary industries

Full-Service Payroll Processing (BPACAIAA), Payroll & Employment Tax Services (BPAHABAD)

Keywords

• Payroll software
• Cloud payroll
• Small business payroll
• Tax compliance software
• Time tracking software

Headquarters

HQ city

Kitchener

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription-based Payroll Software: Monthly or annual subscription model for access to payroll processing, time tracking, employee management, and compliance tools. Pricing is per-business rather than per-employee seat.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Wagepoint sells subscription-based cloud payroll software purpose-built for Canadian small businesses and the bookkeepers/accountants who serve them. The platform automates payroll calculations, direct deposit, federal/provincial/territorial tax remittances, CPP/EI deductions, T4/T4A and ROE generation, and CRA filings. It bundles time tracking (Timesheets), an employee mobile app (My Wagepoint), and integrations with QuickBooks Online, FreshBooks, and Xero.

Product overview

Wagepoint offers a unified Canadian payroll platform for small businesses, combining core payroll processing with time tracking and employee self-service capabilities. The core Wagepoint product handles payroll calculations, CRA-compliant tax remittances, T4/T4A generation, and direct deposit. Additional modules include Timesheets (time tracking with overtime calculation), My Wagepoint (employee mobile app), Multiple Jobs (multi-role pay management), Wagepoint Academy (training), and a Partner Program for bookkeepers and accountants. The platform integrates with QuickBooks Online, FreshBooks, and Xero for synchronized accounting workflows.

Differentiator

Problem solved

Functional benefit

Products and services

• Wagepoint Payroll Software Cloud-based Canadian payroll SaaS for small businesses that handles payroll calculations, direct deposit, automatic federal/provincial/territorial tax calculations and CRA remittances, CPP/EI, T4/T4A generation, and ROE filing.
• Timesheets Time tracking module for Canadian small businesses that lets employees log hours, with automatic overtime calculation and billable hours tracking, integrated directly into Wagepoint's payroll workflow.
• My Wagepoint Mobile App Employee self-service mobile application that lets workers view pay info, paystubs, upcoming pay dates, year-to-date earnings, update personal details, and submit time entries from their phone.

Quantifiable outcome

• 15 minutes to run payroll
• +2 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• FreshBookscoreTechnology or Integration · 8 November 2024Strategic partnership announced November 2024 offering seamless payroll integration for Canadian small businesses. Enables customers to connect Wagepoint payroll with FreshBooks accounting software.
• QuickBooks OnlinecoreTechnology or IntegrationIntegration with QuickBooks Online to keep payroll and accounting aligned. Customers can sync payroll data directly to QuickBooks for streamlined bookkeeping.
• XerocoreTechnology or IntegrationIntegration with Xero accounting software. Creates reliable, end-to-end financial workflow that cuts manual work and keeps client books audit-ready.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Payworks (Ceridian Dayforce): Payworks is a Canadian payroll and HR solutions provider serving small and mid-sized businesses, now part of Ceridian Dayforce. It competes directly with Wagepoint in Canadian payroll processing and HR for SMBs.
• Knit Payroll: Knit is a Canadian payroll and HR platform purpose-built for small businesses and the accountants who serve them. It directly competes with Wagepoint on Canadian SMB payroll, time tracking, and accountant-led distribution.
• Rise People: Rise People is a Canadian all-in-one HR, payroll, and benefits platform targeting small and mid-sized Canadian employers. It competes directly with Wagepoint by offering a broader HR suite bundled with payroll.
• Wave Payroll (H&R Block): Wave offers free accounting and integrated payroll software targeted at very small Canadian and US businesses. It is one of Wagepoint's closest direct competitors in the Canadian SMB payroll segment, with a similar self-serve PLG motion.

Broad incumbents

• Square Payroll (Block): Square Payroll, part of Block, offers integrated payroll for small businesses in the US and Canada, often bundled with point-of-sale and payments. It is a broad incumbent competing for the same SMB payroll wallet with cross-product leverage.
• Ceridian Dayforce: Ceridian Dayforce is a major global HCM platform with strong Canadian payroll capabilities serving mid-market and enterprise employers. It is a broad incumbent whose full-suite offering competes with Wagepoint's expanding payroll + time suite.
• Xero Payroll (Australia/NZ/UK): Xero is a leading global SMB accounting platform with payroll offerings in select markets. While its Canadian payroll offering is limited, its accounting installed base drives competitive pressure on integrations and SMB workflow ownership.
• ADP Workforce Now / ADP Canada: ADP is one of the world's largest payroll and HR providers with a substantial Canadian SMB presence through RUN Powered by ADP. It is a broad incumbent offering deeper products and global scale than Wagepoint.
• Intuit QuickBooks Payroll: Intuit offers QuickBooks Payroll tightly bundled with QuickBooks Online accounting for Canadian SMBs. As one of Wagepoint's integration partners, it is also a major competitive threat by inverting the integration into a single-vendor offering.

Regional players

• FreshBooks Payroll: FreshBooks is a Canadian-founded SMB accounting platform that launched an integrated payroll offering through its partnership with Wagepoint. It represents a channel partner today but is a regional player that could evolve into a more direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/wagepoint
• Facebookfacebook.com/Wagepoint
• LinkedInlinkedin.com/company/wagepoint
• Instagraminstagram.com/wagepoint
• Xx.com/wagepoint

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wagepoint