What STATE Bags does

STATE Bags is a privately held, Brooklyn-born direct-to-consumer brand that designs and sells bags, luggage, and accessories for children and adults. The company was founded in 2013 by Jacqueline and Scot Tatelman and is incorporated as State Bags Holding Corp. in Delaware; Jacqueline Tatelman assumed the CEO role in 2020 during the COVID-19 pandemic and has since grown revenue tenfold. The product portfolio is anchored by the Kane backpack family for kids and the Logan Carry-On luggage line, and extends into adult weekenders and totes (Wellington, Beverly, Graham), diaper bags (Lorimer, Jordan), lunch boxes, sports bags under the STATE Sports Club sub-brand, and accessories. The brand differentiates through parent-founded design philosophy, sustainable materials (recycled nylon and polyester, with products carrying 45%-90% recycled content), a personalization platform (custom embroidery and velcro charms), and a one-for-one giving mission directing a portion of proceeds to American families in need.

The business is run as a DTC e-commerce operation at statebags.com, supplemented by a wholesale channel ([email protected]) and a corporate gifting program. Pricing is unit-based with products ranging from $14 accessories to $850 ultimate travel bundles, and a 15% bundle discount structure is merchandised site-wide. Marketing relies on organic social, email, and earned media (Forbes, Good Housekeeping, PureWow, Travel + Leisure Best Beach Tote 2025), amplified by licensed collaborations with Mattel (Barbie, Hot Wheels) and LoveShackFancy that drive customer acquisition through partner IP audiences. The company has raised approximately $2M in disclosed seed funding in 2021 and earned a spot on the Inc. 5000 list.

Name

STATE Bags

Legal name

State Bags Holding Corp.

Website

https://statebags.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

STATE Bags is a Brooklyn-born, family-focused DTC bag and luggage brand offering kids backpacks, adult weekenders, diaper bags, and accessories through statebags.com, with licensed collaborations (Barbie, Hot Wheels, LoveShackFancy) and a one-for-one giving mission.

Ownership category

akta.pro rank

Product category

Bags and Luggage

NAICS

Luggage and Leather Goods Retailers (458320), Jewelry, Luggage, and Leather Goods Retailers (4583)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Backpacks & Travel Bags (CRAAAJAB)

akta.pro secondary industries

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Backpacks, Bags & Load-Carriage Retail (CRAMAMAI)

Keywords

• Kids backpacks
• Lunch boxes
• Travel luggage
• Diaper bags
• Tote bags

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of bags and luggage through the company's e-commerce website. One-time purchase model with products ranging from $18 accessories to $850 bundles.
2. Corporate Gifting: B2B corporate gifting program for businesses seeking branded or bulk bag purchases.
3. Wholesale: Wholesale distribution channel for retail partners through [email protected].

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

STATE Bags designs, manufactures, and sells functional, well-designed bags and luggage for kids and adults, with a core product line spanning kids backpacks (Kane family), kids carry-on luggage (Logan family), weekenders and totes (Wellington family), diaper bags, lunch boxes, and accessories. The company operates as a direct-to-consumer e-commerce brand with personalization options (custom embroidery and Velcro charms), licensed collaborations (Barbie, Hot Wheels, LoveShackFancy), and a one-for-one giving program that donates a percentage of proceeds to American families in need with every bag sold.

Product overview

STATE Bags is a family-focused bag and luggage company offering a diverse portfolio of products across kids and adult categories. The product line centers on the Kane backpack family (Kane Backpack, Kane Double Pocket Backpack, Kane Double Pocket Large Backpack, Kane Mini Backpack) and Logan luggage line (Logan Carry-On Suitcase, Mini Logan Carry-On). The Wellington collection includes the Wellington Weekender, Wellington Weekender Medium, Wellington Cabana Tote, and Wellington XL Tote for travel. For children, the company offers Rodgers Lunch Box, Mini Rodgers Snack Pack, Richmond Lunchsack, and Clinton Pencil Case. Diaper solutions include Lorimer Diaper Bag and Jordan Diaper Tote. The accessory portfolio features Bensen Toiletry Kit, Redwood Sleeping Bag, Rockaway Duffle, Graham Tote, Beverly Tote, fanny packs, luggage tags, charms, chest straps, and stroller organizers. The company operates a sub-brand called STATE Sports Club for athletic gear and maintains collaborations with LoveShackFancy, Barbie, and Hot Wheels. Products are available individually or through bundle packages offering 15% savings. The company emphasizes personalization options across its product range.

Differentiator

Problem solved

Functional benefit

Products and services

• Kane Backpack Family Signature kids backpack line including Kane Backpack, Kane Double Pocket Backpack, Kane Double Pocket Large Backpack, and Kane Mini Backpack. Recommended for kindergarten through high school with age-appropriate sizing, multiple compartments, laptop sleeves, and binder capacity.

Quantifiable outcome

• Revenue grew tenfold to eight figures within a few years under current CEO leadership
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• LoveShackFancycoreGTM or Marketing PartnerExclusive collaboration with LoveShackFancy on licensed products including Kane Double Pocket Backpacks, Rodgers Lunch Boxes, Logan Carry-On Suitcases, Wellington Weekenders, Travel Pouch Sets, and Stroller Organizers. Collaboration products feature LoveShackFancy's signature floral and feminine patterns and are priced at a premium.
• Mattel (Barbie)coreGTM or Marketing PartnerLicensed STATE x Barbie collaboration featuring Kane Backpacks and Rodgers Lunch Boxes with Barbie sequin patchwork and multi-grid hearts designs. Products targeted at young children and Barbie enthusiasts.
• Mattel (Hot Wheels)coreGTM or Marketing PartnerLicensed STATE x Hot Wheels collaboration featuring Kane Backpacks, Rodgers Lunch Boxes, Logan Carry-On Suitcases, and Bensen Toiletry Kits with Hot Wheels car and flame designs. Products targeted at boys and car enthusiasts.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Herschel Supply Co. Herschel is a direct competitor in the design-led backpack and travel bag category, with overlapping kid/adult product lines, DTC and wholesale distribution, and a comparable premium positioning strategy that mirrors STATE Bags' approach.
• JanSport: JanSport is one of the most established backpack brands globally and competes head-to-head in kids backpacks, lunch boxes, and school bags at similar entry price points, making it a core reference for STATE Bags' competitive set.
• Skip Hop: Skip Hop is a parent-and-child brand specializing in diaper bags, kid backpacks, and family travel accessories, overlapping directly with STATE Bags' diaper bag, Kane backpack, and travel product lines.
• Vera Bradley: Vera Bradley is a multi-category bags and lifestyle brand that uses pattern-driven design and licensed collaborations to reach family and female consumers, closely mirroring STATE Bags' pattern-licensed strategy with Barbie and LoveShackFancy.
• Baggu: Baggu is a DTC-first bag and accessories brand with overlapping target customers (design-conscious parents, lifestyle shoppers) and comparable direct-to-consumer model and sustainability messaging.
• Dagne Dover: Dagne Dover is a design-led DTC bag brand targeting working parents and travelers, directly competing with STATE Bags in the adult tote, weekender, and laptop-friendly segments.

Broad incumbents

• Pottery Barn Kids: Pottery Barn Kids is a broader kids lifestyle retailer that sells backpacks, lunch boxes, and travel accessories as part of a wider kids home and decor assortment, competing with STATE Bags for the family-with-children discretionary wallet.
• Lands' End: Lands' End is an established family apparel and accessories brand with backpack, duffel, and travel bag lines, providing a reference point for STATE Bags' potential expansion into broader family categories.
• L.L. Bean: L.L. Bean is a heritage outdoor and family brand selling backpacks, duffels, and travel gear as part of a much wider assortment, competing with STATE Bags in adult and family travel categories.
• Tumi: Tumi is a premium luggage and travel bag leader whose adult carry-on, weekender, and travel tote lines overlap with STATE Bags' Wellington collection in the higher-end adult travel segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/statebags
• LinkedInlinkedin.com/company/state-bags

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STATE Bags