Winc
- Company typePrivate
- Founded2011
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Winc firmographics
Firmographics- Name
- Winc
- Legal name
- Winc
- Website
- https://winc.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Winc industry classification
Industry- Product category
- Wine Subscription & Direct-to-Consumer Wine Sales
- NAICS
- Wineries (312130), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
- akta.pro secondary industries
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
Keywords
Where Winc is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Winc business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Wine Subscription Membership: Recurring monthly or quarterly subscription revenue from 6-bottle and 12-bottle wine memberships. Members receive 20% discount on all wines plus free shipping, generating predictable recurring revenue. Average member order value of $115 with up to $30 savings per delivery.
- Direct Wine Sales: One-time purchase revenue from individual wine bottles and curated packs sold without membership. Wine prices range from approximately $19-$54 per bottle, with pack discounts available.
- Gift Cards: Digital gift card sales in denominations of $60, $100, $150, $200, $300, and $500. Gift cards are delivered via email and can be redeemed for membership or pack purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 6-Bottle Monthly Membership - 6 wines shipped every month with 20% member discount and free shipping |
| Subscription | Multi-year contract | 12-Bottle Quarterly Membership - 12 wines shipped every 12 weeks with enhanced savings |
| Unit Pricing | Pay-as-you-go | Non-Membership Pack Purchases - Curated wine packs available without subscription |
| Other | Pay-as-you-go | Gift Cards - Digital gift cards in fixed denominations |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Winc product offering
Product offeringCore offering
Winc sells its own private-label wines directly to U.S. consumers through a subscription-first e-commerce platform. Customers can join a 6-bottle monthly or 12-bottle quarterly wine membership, or buy curated wine packs and individual bottles without commitment. Personalization is driven by a 6-question Palate Profile Quiz that matches taste preferences to specific wines from a catalog sourced across multiple countries.
Product overview
Winc is a direct-to-consumer wine subscription and e-commerce platform offering two membership tiers (6-bottle monthly and 12-bottle quarterly), individual bottle purchases, and curated wine packs. The platform uses a Palate Profile Quiz to personalize recommendations. Members receive 20% discounts, free shipping, and access to exclusive wines unavailable elsewhere. Non-members can purchase curated packs. The service sources wines globally from the US, Italy, Chile, France, Argentina, Spain, and South Africa, offering over 30 wine varieties including Cabernet Sauvignon, Chardonnay, Pinot Noir, Rosé, and Sparkling.
Differentiator
Problem solved
Functional benefit
Products and services
- 6-Bottle Wine Membership
Quantifiable outcome
- Members save up to $30 on every 6-bottle delivery (average order $115) and up to $60 on every 12-bottle delivery (average order $220)
- +1 more outcomes
Companies that use Winc
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Winc technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Winc partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Laundry Room StudioscoreOngoing collaboration with anonymous artist Kb behind the Laundry Room Studios brand. The partnership has produced the Guest Check wine collection featuring distinctive guest check artwork. The collaboration has expanded from Sauvignon Blanc to include Cabernet Sauvignon and Rosé varieties. The guest check artwork is described as a symbol of care and connection.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Winc competitors and assessment
Company assessmentDirect peers
- Bright Cellars: Direct-to-consumer wine subscription club that, like Winc, uses a taste-preference quiz to match customers to personalized monthly wine selections. Closest direct competitor by model, target customer, and personalization mechanic.
- Firstleaf: Online wine club using a palate quiz to deliver personalized bottles on a subscription cadence. Same DTC, quiz-driven subscription mechanic as Winc with comparable price points and customer profile.
- Wine.com: Largest US online wine retailer offering both one-off purchases and recurring gifting/subscription programs. Directly comparable DTC channel, fulfillment footprint, and customer base, though with a much larger catalog of non-exclusive labels.
- Naked Wines: Subscription-funded winery platform connecting members with independent winemakers. Operates an overlapping DTC subscription model with curated/private-label wine focus comparable to Winc's private-label exclusivity.
- Cellars Wine Club: Long-running online wine club with monthly subscription tiers and curated international selections. Comparable subscription cadence, gift options, and DTC fulfillment model to Winc.
Emerging players
- Vinebox: Wine-by-the-glass subscription sending curated 100ml pours from quality producers. Comparable DTC wine subscription mechanics and target customer but differentiated format (single-serve pours vs. full bottles).
Broad incumbents
- WSJ Wine: Established wine subscription club backed by a major media brand, offering curated bottles with media-driven acquisition. Competes for the same subscription customer with broader portfolio and stronger media lead-gen than Winc.
- Laithwaite's Wine: Global multi-brand wine subscription and ecommerce business owned by Direct Wines. Overlapping subscription, gifting, and DTC mechanics, but at significantly larger scale and international footprint.
- Total Wine & More: Largest US independent wine and spirits retailer with strong omnichannel presence. Competes with Winc for the same consumer wine purchase occasions, particularly through its own online and DTC channels.
Others
- Drizly: Alcohol delivery marketplace owned by Uber, enabling same-day fulfillment of wine, beer, and spirits. Competes with Winc for wine occasions but via on-demand delivery from local retailers rather than subscription curation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Winc social profiles
Digital presenceWinc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Winc leadership team
Management profileNumber of profiles
Profiles2 records
Winc funding detail
Funding detailFunding overview
Funding rounds10 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Winc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Winc
What does Winc do?
Winc sells its own private-label wines directly to U.S. consumers through a subscription-first e-commerce platform. Customers can join a 6-bottle monthly or 12-bottle quarterly wine membership, or buy curated wine packs and individual bottles without commitment. Personalization is driven by a 6-question Palate Profile Quiz that matches taste preferences to specific wines from a catalog sourced across multiple countries.
Is Winc a public or private company?
Winc is a private company. It is classified as venture growth investor backed and is currently operating.
When was Winc founded?
Winc was founded in 2011. It employs 51 to 100 people.
Where is Winc based?
Winc is headquartered in Los Angeles, United States, in the North America region.
How does Winc make money?
Three revenue lines are on record. Wine Subscription Membership is the primary driver. The others are direct Wine Sales and gift Cards.
Who are Winc's main competitors?
Direct peers on record are Bright Cellars, Firstleaf, Wine.com, Naked Wines and Cellars Wine Club. Vinebox is listed as an emerging player. Broad incumbents are WSJ Wine, Laithwaite's Wine and Total Wine & More. Drizly is listed as an others.
Does Winc have an API?
No public API is recorded for Winc.
What industry is Winc in?
Winc's product category is Wine Subscription & Direct-to-Consumer Wine Sales. Its primary akta.pro industry code is CRANABAF, Alcohol Subscription & Wine Clubs (Retail), with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 312130 and its SIC code is 2080.