Cheelee
Cheelee is a SocialFi short-video mobile app where individual users earn LEE and CHEEL tokens by watching content with NFT glasses, monetizing through NFT sales, advertising, and brand partnerships while redistributing 70% of revenue to its community.
- Company typePrivate
- Founded2022
- HeadquartersWilmington, United States
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What Cheelee does
Cheelee is a SocialFi (social finance) short-video platform, operated by NUTSon LTD, that allows individual users to earn token-based rewards for watching video content on iOS and Android. The platform's core mechanism is an NFT glasses system: users equip a tiered NFT (Starting, Element, Smart, Classic, Lite, Simple, Rare, plus a $2,000 Customized ambassador tier) that determines paid viewing minutes per session and a reward multiplier up to 3.3x. Every four paid viewing minutes, users open boxes containing LEE tokens, which can be converted to the tradable CHEEL cryptocurrency or withdrawn to a wallet via the Cheelee Card. The platform supplements watch-to-earn with a Swipe-to-Earn feed, a Task Center awarding EASY coins, a Social Boost feature for Instagram users, and a multi-level ambassador program that pays commissions on direct and second-level referral purchases.
Cheelee monetizes through three streams: brand partnerships and sponsored content, in-app NFT glasses sales, and advertising. It publicly commits to redistributing 70% of platform revenue to verified users, and has paid out more than $11 million to date. The user base is horizontally segmented: individual social media users seeking passive income, ambassadors and influencers who recruit at two referral levels, and content creators who receive in-app donations. Distribution is product-led, with a self-serve free tier (Starting glasses), referral mechanics driving virality, and presence across Google Play, App Gallery, Galaxy Store, GetApps, and direct APK download. The website is localized in 20+ languages, targeting CIS, MENA, and Southeast Asian markets.
The corporate footprint is multi-jurisdictional: NUTSon LTD is incorporated in Seychelles (company number 233686, founded April 2022), with Nutson EU registered in Cyprus (HE 426747) and a DMCC business centre presence in Dubai. Total disclosed funding across at least eight rounds from 2022 to mid-2025 is approximately $77.5 million, led by VC SILA with participation from Veligera Capital, Gotbit, and Infinity Technology Fund. Leadership comprises founder and CEO Ruslan Sharov, co-founder Roman Alekseev, and co-founder and CPO Yuriy Kardnov, with Elna Paulette Belle listed as Director of the legal entity. Headcount is reported in the 101–250 range.
Cheelee firmographics
Firmographics- Name
- Cheelee
- Legal name
- NUTSon LTD
- Website
- https://cheelee.us
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Cheelee is a SocialFi short-video mobile app where individual users earn LEE and CHEEL tokens by watching content with NFT glasses, monetizing through NFT sales, advertising, and brand partnerships while redistributing 70% of revenue to its community.
- Ownership category
- akta.pro rank
Cheelee industry classification
Industry- Product category
- SocialFi Short Video Platform
- NAICS
- Other Gambling Industries (713290)
- akta.pro primary industry
- Fraud, Risk, Chargebacks & Compliance (KYC/AML, tax/VAT) (MPAFAJAD)
- akta.pro secondary industries
- Gaming, Betting & Prize Winnings Payouts (FSAMAKAN), Regulatory Reporting, Tax & Audit Trails (reconciliation, provenance) (FSAPAJAI)
Keywords
Where Cheelee is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Cheelee business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Brand Partnerships: Cheelee generates revenue through brand partnerships where companies pay to reach the platform's user base through sponsored content and advertising within the video feed.
- In-app Sales: Revenue is generated from the sale of NFT glasses at various price points. Users purchase glasses to increase their earning potential and paid watching minutes.
- Advertising Revenue: Traditional advertising within the platform contributes to revenue, which is then shared with users (70% of all revenue goes to the community).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Common glasses - Entry level NFT glasses |
| Unit Pricing | One time/ perpetual license | Element glasses - Basic paid glasses |
| Unit Pricing | One time/ perpetual license | Smart glasses - Mid-tier glasses |
| Unit Pricing | One time/ perpetual license | Classic glasses - Mid-high tier |
| Unit Pricing | One time/ perpetual license | Lite glasses - High tier glasses |
| Unit Pricing | One time/ perpetual license | Simple glasses - Premium tier |
| Unit Pricing | One time/ perpetual license | Rare glasses - Top tier glasses |
| Unit Pricing | One time/ perpetual license | Customized glasses - Ambassador exclusive $2000 tier |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Cheelee product offering
Product offeringCore offering
Cheelee is a SocialFi (Social Finance) short video mobile application where users earn real money by watching video content. The platform combines a TikTok-style short video feed with a blockchain-based token economy (LEE and CHEEL tokens) and NFT glasses that serve as secure keys to withdraw earnings and multiply rewards up to 3.3X. Cheelee shares 70% of its platform revenue with its community of users.
Product overview
Cheelee is a SocialFi (Social Finance) short video platform that functions as a unified mobile application where users earn real money by watching content. The core offering consists of the Cheelee App combined with two token economies (LEE and CHEEL), NFT-based glasses for earning mechanics, and various monetization features including Swipe-to-Earn, Task Center, and Social Boost. The platform operates a multi-level ambassador program and offers a Cheelee Card for wallet conversion. Over 18 million installs across iOS and Android.
Differentiator
Problem solved
Functional benefit
Brands
- LEE Token: In-app token that users earn by watching content. LEE boxes can be opened with paid viewing minutes.
- CHEEL Token
- EASY Coins
Products and services
- Cheelee App A SocialFi (Social Finance) short video mobile application where users watch content and earn real money. The platform shares 70% of its revenue with the community through NFT glasses and token-based mechanics. Available globally on iOS and Android with over 18 million installs and support for 20+ languages.
- NFT Glasses (Cheelee Glasses) NFT wearables that serve as secure keys to withdraw earnings and multiply rewards up to 3.3X. Available in seven tiers: Starting, Element, Smart, Classic, Lite, Simple, and Rare, with each tier providing different paid watching minutes and earnings potential.
- LEE Token In-app token earned by watching content. Users open LEE boxes every 4 paid viewing minutes, with rarer glasses providing more paid viewing minutes. LEE tokens can be converted to user wallets.
- CHEEL Token Tradable cryptocurrency token that can be converted to user wallets. Listed on exchanges with value increasing since listing.
- Ambassador Program Multi-level referral program where ambassadors earn from purchases made by their invited friends (Level 1) and their friends' purchases (Level 2). Top ambassadors with 50+ first-level friends per month can access a $2,000 customized glasses tier with enhanced revenue multipliers.
Quantifiable outcome
- Users can earn $100 to $3,000+ per month depending on glasses rarity and activity
- +2 more outcomes
Companies that use Cheelee
Customer profileSegments3 records
Ideal customer profiles3 records
Cheelee technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
Cheelee partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights5 records
Cheelee competitors and assessment
Company assessmentBroad incumbents
- TikTok: TikTok is the dominant short-form video platform with a global creator and advertising ecosystem. It is comparable to Cheelee on the core product (short video feed) and target user (attention-monetizing consumers), but operates a vastly larger non-tokenized business.
- Instagram Reels: Instagram Reels competes directly with Cheelee in short-form vertical video for consumer attention and ad spend. As a Meta property, it offers a much broader monetization stack for creators but does not share revenue directly with viewers — the gap Cheelee targets.
- YouTube Shorts: YouTube Shorts is Google's short-form video product, competing for the same creator and viewer attention that Cheelee monetizes through tokens. It shares the same content format and audience but operates on a traditional ad-revenue-share model.
Direct peers
- STEPN: STEPN pioneered the move-to-earn model with NFTs and a dual-token economy. It is the closest GameFi analogue to Cheelee's watch-to-earn design, sharing the same viral token-rewarded attention loop, NFT-based earning multiplier, and multi-level referral structure.
- Axie Infinity: Axie Infinity is the original GameFi play-to-earn platform with NFT assets and a dual-token (AXS/SLP) economy. It is comparable to Cheelee in mechanics (NFT tools determine earning rate, token rewards, and user-payout-driven revenue share), though focused on gaming rather than short video.
- Sweatcoin: Sweatcoin converts physical activity into a tokenized reward economy with a large mobile user base. It mirrors Cheelee's model of paying users for everyday behavior (movement vs. attention) and is a comparable consumer crypto-incentive app.
- Pi Network: Pi Network is a mobile-first crypto project that rewards everyday phone-based engagement with a token. It shares Cheelee's viral, mobile-only, attention/incentive-driven user acquisition model and large emerging-market user base.
Emerging players
- DeSo (BitClout): DeSo is a decentralized social blockchain built specifically for social apps with creator coins and on-chain profiles. It is comparable to Cheelee as a SocialFi infrastructure layer, though Cheelee is an end-user app built on more conventional Web3 rails rather than its own L1.
- Minds.com: Minds is an open-source, crypto-rewarded social network that pays users in tokens for engagement. It is directly comparable to Cheelee's SocialFi model of compensating users for attention, though with a lower consumer brand recognition and smaller install base.
- LimeWire: LimeWire relaunched as a Web3 content and creator monetization platform using the LMWR token and AI/NFT tools. It targets creator earnings from content in a comparable tokenized model, though with more emphasis on music and creator tools than Cheelee's consumer view-to-earn.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Cheelee social profiles
Digital presenceCheelee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cheelee leadership team
Management profileNumber of profiles
Profiles4 records
Cheelee funding detail
Funding detailFunding overview
Funding rounds8 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cheelee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cheelee
What does Cheelee do?
Cheelee is a SocialFi (Social Finance) short video mobile application where users earn real money by watching video content. The platform combines a TikTok-style short video feed with a blockchain-based token economy (LEE and CHEEL tokens) and NFT glasses that serve as secure keys to withdraw earnings and multiply rewards up to 3.3X. Cheelee shares 70% of its platform revenue with its community of users.
Is Cheelee a public or private company?
Cheelee is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cheelee founded?
Cheelee was founded in 2022. It employs 101 to 250 people.
Where is Cheelee based?
Cheelee is headquartered in Wilmington, United States, in the North America region.
How does Cheelee make money?
Three revenue lines are on record. Brand Partnerships are the primary driver. The others are in-app Sales and advertising Revenue.
Who are Cheelee's main competitors?
Broad incumbents on record are TikTok, Instagram Reels and YouTube Shorts. Direct peers are STEPN, Axie Infinity, Sweatcoin and Pi Network. Emerging players are DeSo (BitClout), Minds.com and LimeWire.
Does Cheelee have an API?
No public API is recorded for Cheelee.
What industry is Cheelee in?
Cheelee's product category is SocialFi Short Video Platform. Its primary akta.pro industry code is MPAFAJAD, Fraud, Risk, Chargebacks & Compliance (KYC/AML, tax/VAT), with a secondary code of FSAMAKAN, Gaming, Betting & Prize Winnings Payouts. Its NAICS code is 713290.