Take Take Take
- Company typePrivate
- Founded2023
- HeadquartersOslo, Norway
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
Take Take Take firmographics
Firmographics- Name
- Take Take Take
- Legal name
- Take Take Take AS
- Website
- https://taketaketake.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Take Take Take industry classification
Industry- Product category
- Consumer Chess Software
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Game Subscription & Membership Services (BPAMAKAD)
Keywords
Where Take Take Take is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Take Take Take business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Freemium Subscriptions: Take Take Take operates on a freemium basis where the core experience is free. Some features require or will require a paid premium subscription. Subscriptions are auto-renewing and purchased through Apple App Store or Google Play.
- Premium Subscriptions: Paid premium features accessible through auto-renewing subscriptions billed through iOS and Android app stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with core features |
| Subscription | Monthly | Premium subscription (pricing not disclosed) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Take Take Take product offering
Product offeringCore offering
Take Take Take provides a consumer chess platform that combines play (via a Lichess-powered Play Zone supporting Bullet, Blitz, and Rapid games), AI-powered game review and coaching with plain-language commentary, and a social feed for sharing games with friends and grandmasters. The product is delivered as a free mobile and web app with a paid premium subscription tier and is targeted at chess players seeking to improve their game.
Product overview
Take Take Take is a unified chess platform launched on April 6, 2026, offering a freemium consumer app across iOS, Android, and web. The core product combines three pillars — Play (via the Lichess-powered Play Zone for Bullet, Blitz, and Rapid games), Learn (AI-powered Game Review and AI Coach with plain-language commentary), and Social (a shareable feed, Clubs, and Competitions). All features are free to use from launch. The platform is built on Lichess infrastructure and positions itself for improving chess players stuck between casual and serious play. Magnus Carlsen is co-founder and largest shareholder; the product cannot be openly promoted by him due to a Chess.com ambassador contract.
Differentiator
Problem solved
Functional benefit
Products and services
- Take Take Take App Cross-platform chess app (iOS, Android, web) that combines play, social sharing, and AI-powered analysis into a single product aimed at improving chess players.
- Play Zone Lichess-powered play infrastructure enabling users to play chess (Bullet, Blitz, Rapid, and more) against thousands of opponents across all skill levels within the Take Take Take app.
- Game Review AI-powered game analysis feature that reviews user games with opening info, plain-language commentary, and coaching, automatically summarizing key moments and generating shareable summaries with suggested titles.
- AI Coach AI-powered coaching tool that provides plain-language game breakdowns after each session, explaining what happened, which moment mattered most, and one specific thing to work on next.
- Social Feed Social feed where users share games, follow grandmasters (e.g., Magnus Carlsen, David Howell) and friends, react to games, and track each other's progress, with auto-import from Lichess and automatic title suggestions.
- Clubs Community feature allowing users to follow creators, join clubs, and participate in community events with cross-rating competitions designed so players of different abilities can compete together.
- Competitions Daily competitions, custom challenges with friends, and personal goal-setting features to keep users motivated and engaged with improvement on the platform.
- Chess Openings Reference and learning library covering 10 chess openings (Caro-Kann, English, French, Italian, King's Gambit, London System, Queen's Gambit, Ruy Lopez, Scandinavian, Sicilian), filterable by rating, time format, and style, with coaching content for each.
- Find Players Feature enabling users to find and connect with other chess players on the Take Take Take platform.
Quantifiable outcome
- 200,000 downloads achieved with previous fan zone product
- +1 more outcomes
Companies that use Take Take Take
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Take Take Take technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability5 records
Feature4 records
Take Take Take partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LichesscoreStrategic partnership where Lichess provides the infrastructure for the Play Zone feature, giving Take Take Take users access to hundreds of thousands of active players and instant pairing. The partnership combines Lichess's proven chess platform with Take Take Take's social and coaching experience. Former Lichess volunteer Asbjørn 'Assios' Steinskog helped build the partnership.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Take Take Take competitors and assessment
Company assessmentEmerging players
- Lucas Chess: Free, open-source chess training application offering AI sparring partners and analysis. Comparable as a training-focused chess tool for improving players, though primarily a desktop experience.
- Aimchess: AI-powered chess training platform that analyzes a user's games to identify weaknesses and prescribe personalized training. Closest direct peer on the AI coaching/analysis axis that Take Take Take emphasizes with its AI Coach.
- Decisive Gaming: AI-powered esports coaching platform (with chess as a key vertical) that delivers personalized post-game analysis. Comparable on the AI-driven post-game feedback model and the improving-player value proposition.
Direct peers
- Lichess: Open-source chess platform providing play infrastructure to Take Take Take via partnership. Functions as both a direct competitor in the consumer chess space and the platform's critical infrastructure provider, making it a uniquely positioned peer.
- Chess.com: The dominant consumer chess platform with tens of millions of users. Direct competitor across play, learning, social, and AI analysis — and the incumbent Take Take Take is explicitly positioned against. Chess.com also holds the ambassador agreement constraining Magnus Carlsen's promotion of the new product.
- Chess24: Chess content and play platform (acquired by Chess.com) offering live event coverage, learning courses, and online play. Comparable in focus on improving players and premium content monetization.
Broad incumbents
- ChessBase: Long-established chess software and database company (ChessBase India is a major content arm). Comparable in providing premium tools for serious chess players, though the business skews toward desktop and pro/serious-amateur tools rather than mobile social.
Regional players
- Chess.com India / ChessBase India: ChessBase India is the leading chess content platform in the world's fastest-growing chess market. Comparable as a content-led engagement driver in chess and a benchmark for how regional chess communities scale.
Others
- Dr. Wolf (Chess.com): AI chess tutor feature inside Chess.com that offers interactive lessons and feedback. Comparable on the AI-driven chess instruction concept, though embedded within the much larger Chess.com platform rather than a standalone product.
- Play Magnus (legacy): Magnus Carlsen's earlier branded chess app and company (merged with Chess24). Historically relevant peer given the founder relationship, and represents an instructive precedent for chess-app business models tied to a single personality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Take Take Take social profiles
Digital presenceTake Take Take financial estimates
Financial estimateRevenue estimate
Valuation estimate
Take Take Take leadership team
Management profileNumber of profiles
Profiles2 records
Take Take Take funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Take Take Take M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Take Take Take
What does Take Take Take do?
Take Take Take provides a consumer chess platform that combines play (via a Lichess-powered Play Zone supporting Bullet, Blitz, and Rapid games), AI-powered game review and coaching with plain-language commentary, and a social feed for sharing games with friends and grandmasters. The product is delivered as a free mobile and web app with a paid premium subscription tier and is targeted at chess players seeking to improve their game.
Is Take Take Take a public or private company?
Take Take Take is a private company. It is classified as venture growth investor backed and is currently operating.
When was Take Take Take founded?
Take Take Take was founded in 2023. It employs 1 to 10 people.
Where is Take Take Take based?
Take Take Take is headquartered in Oslo, Norway, in the Europe region.
How does Take Take Take make money?
Two revenue lines are on record. Freemium Subscriptions are the primary driver. The others are premium Subscriptions.
Who are Take Take Take's main competitors?
Emerging players on record are Lucas Chess, Aimchess and Decisive Gaming. Direct peers are Lichess, Chess.com and Chess24. ChessBase is listed as a broad incumbent. Chess.com India / ChessBase India is listed as a regional player. Others are Dr. Wolf (Chess.com) and Play Magnus (legacy).
Does Take Take Take have an API?
No public API is recorded for Take Take Take.
What industry is Take Take Take in?
Take Take Take's product category is Consumer Chess Software. Its primary akta.pro industry code is BPAMAKAD, Game Subscription & Membership Services. Its SIC code is 7990.