Brook and Whittle
- Company typePrivate
- Founded1995
- HeadquartersNorth Branford, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
Brook and Whittle firmographics
Firmographics- Name
- Brook and Whittle
- Legal name
- Brook + Whittle LTD
- Website
- https://brookandwhittle.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Brook and Whittle industry classification
Industry- Product category
- Label and Packaging Manufacturing
- NAICS
- Printing and Related Support Activities (3231), Commercial Printing (except Screen and Books) (323111), Converted Paper Product Manufacturing (3222)
- SIC
- Papers & Allied Products (2600)
- akta.pro primary industry
- Paper Labels & Paper-Based Release Liners (IMALACAK)
- akta.pro secondary industry
- Flexible Packaging Printing (Film/Poly/Paper Print) (IMALAKAG)
Keywords
Where Brook and Whittle is headquartered
LocationHeadquarters
- HQ city
- North Branford
- HQ country
- United States
- HQ region
- North America
Offices13 records
Markets served
Brook and Whittle business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Label and Packaging Manufacturing: Manufacture and sale of custom pressure sensitive labels, shrink sleeves, flexible packaging, and heat transfer labels to consumer packaged goods brands. Revenue generated through production orders with pricing based on quantity, materials, and printing complexity.
- Stock Blank Labels: Sale of stock blank labels for variable information printing applications including shipping, barcode, weight, and product identification. Sold via case quantities with same-day shipping available.
- Label Embellishment Services: Premium printing services including hot stamping, cold foil, embossing, debossing, custom die-cuts, and double-sided printing for enhanced brand packaging.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Roll labels starting at $1.65 per 1,000 |
| Unit Pricing | Pay-as-you-go | Fanfold labels starting at $5.67 per 1,000 |
| Unit Pricing | Pay-as-you-go | Sheet labels starting at $90 per 1,000 |
| Unit Pricing | Pay-as-you-go | Craft beverage labels starting at $0.06 per label |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Brook and Whittle product offering
Product offeringCore offering
Brook + Whittle manufactures custom pressure sensitive labels, shrink sleeves, flexible packaging, and heat transfer labels for consumer packaged goods brands. The company operates twelve manufacturing sites across the United States using flexographic, digital (HP Indigo), and rotogravure printing technologies, with proprietary sustainable solutions such as GreenLabel BlockOut and GreenLabel Floatable PO that enable recyclability of PET, HDPE, and PP packaging.
Product overview
Brook + Whittle is a manufacturer of sustainable label solutions and flexible packaging operating as a single integrated platform. The company offers four core product lines: pressure sensitive labels, shrink sleeves, flexible packaging, and heat transfer labels. These are complemented by proprietary sustainable solutions including GreenLabel® BlockOut™ (recyclable light-blocking shrink sleeves, U.S. Patent No. 11,961,422), GreenLabel® Floatable PO (floatable polyolefin shrink sleeves for HDPE/PP), and GreenLabel™ ink technology for recyclability. Specialized programs include Craft Beverage Label Program, Taproom + Brewery Program, Canned Wine Program, and Roll Stock Program. The company serves markets including premium beverage, personal care, household, craft beverage, wine and spirits, nutraceuticals, and food packaging, with 12 operational locations across the United States.
Differentiator
Problem solved
Functional benefit
Brands
- GreenLabel BlockOut: Patent-pending recyclable light-blocking shrink sleeve solution that enables brands to transition to recyclable clear PET packaging without sacrificing aesthetics
- GreenLabel Floatable PO
- GreenLabel
Products and services
- Pressure Sensitive Labels Custom pressure sensitive labels that adhere to surfaces with pressure without water, solvents, or heat. Available in custom product labels, extended content and promotional labels, functional labels, and blank labels. Compatible with APR Recognized recycle-friendly wash-off labels and bio-based materials.
- Shrink Sleeves Shrink sleeve labels allowing 360-degree decoration conforming to virtually any container shape. Available in shrink sleeve labels, tamper-evident neckbands, and multi-pack sleeves using PET-G, PVC, OPS, polyolefin, PLA, and post-consumer recycled films.
- Flexible Packaging Rapidly growing packaging format including roll stock, stand up pouches, zip-top pouches, non-reclosable pouches, and specialty bags. Uses materials including PET, metalized PET, PE, aluminum, and cosmetic webs. Features Store Drop-off recyclable PE and PCR film options.
- Heat Transfer Labels Economical labeling option producing a vibrant look for high-, medium- and low-volume requirements. Provides a true 'no label' look applied to up to 355 degrees of container surface with fully recyclable option available for sustainable packaging.
- GreenLabel BlockOut Patented (U.S. Patent No. 11,961,422) recyclable light-blocking shrink sleeve solution that blocks up to 99% of light (200nm to 900nm) while enabling clear PET packaging to be recycled. Uses GreenLabel recycling-compatible inks that separate from shrink film during recycling. APR Design recognized and How2Recycle pre-qualified.
- GreenLabel Floatable PO Recyclable polyolefin shrink sleeve that floats during the recycling process, separating easily from other materials without contaminating recycled resin. Designed for HDPE and PP containers, enabling mono-material packaging solutions. APR Design for Recyclability recognized.
- Stock Blank Labels Program Stock blank labels for on-demand printing of shipping, barcode, weight, or product identification labels. Compatible with thermal transfer, direct thermal, laser, and inkjet printing. Available in roll, fanfold, and sheet formats with same-day shipping.
- Craft Beverage Label Program Special pricing on pressure sensitive labels for 12, 16, and 19.2 oz cans and crowlers. Eight label sizes available with unlimited customization, premium quality, and fast turnarounds. Pricing starts at $0.06 per label.
- Taproom + Brewery Program Custom products for taprooms and breweries including keg collars, keg wraps, beverage boxes, coasters, decals, and Drink 'N Peel labels. Products help track and manage inventory, elevate brand presence, and turn customers into brand ambassadors.
- Canned Wine Program Custom labels for canned wine in three sizes: 187ml, 250ml, and 375ml. Unlimited customization potential with premium quality and fast turnarounds on multiple label versions. Pricing starts at $0.06 per label.
- Roll Stock Program Flexible packaging roll stock with no fixed sizes and low minimum order quantities. Materials include Soft Touch PET (up to 90% PCR), Clear and Matte PET, Recyclable PE, Matte and Clear OPP. Ships in approximately 10 business days with ebeam varnish protection.
Quantifiable outcome
- 4+ billion sustainable labels produced in 2025
- +4 more outcomes
Companies that use Brook and Whittle
Customer profileNamed customers22 records
Segments7 records
Ideal customer profiles5 records
Brook and Whittle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Brook and Whittle partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- CELAB-North AmericacoreBrook + Whittle joined CELAB (Circular Economy for Labels) North America, a global initiative consortium working to create greater circularity for label and packaging materials through industry collaboration.
- EmitwisecorePartnership with UK-based carbon management experts Emitwise to identify, track, and reduce carbon emissions. Collaboration aims to help Brook + Whittle halve emissions by 2030.
- Science Based Targets initiative (SBTi)coreCommitment to setting science-based targets for emissions reduction in alignment with global climate goals.
- UN Global CompactcoreParticipant in the UN Global Compact, committing to sustainable and responsible business practices.
- CDP (Carbon Disclosure Project)coreEnvironmental disclosure through CDP for climate change, water security, and forests.
- Sustainable Packaging CoalitioncoreMember of the Sustainable Packaging Coalition working on sustainable packaging initiatives and best practices.
- TLMI (Tag and Label Manufacturers Institute)coreMember of TLMI, an industry trade association for label and tag manufacturers supporting sustainability and recycling initiatives.
- SGP PartnershipcoreMember of SGP Partnership supporting sustainable labeling industry practices.
- SweepcoreAI-powered sustainability data management platform partnership for tracking carbon emissions and managing ESG performance.
- Association of Plastic Recyclers (APR)coreActive member supporting APR Design Guide for Recyclability and developing recyclable packaging solutions including GreenLabel product line.
- How2RecyclecoreMember of How2Recycle providing standardized recycling instructions for consumers on packaging products.
- EcoVadiscoreParticipated in EcoVadis sustainability assessment for environmental, social, and ethical performance rating.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Brook and Whittle competitors and assessment
Company assessmentDirect peers
- Inland Label: Inland Label is a US-based prime label converter specializing in pressure sensitive labels, shrink sleeves, and cut-and-stack labels for beverage, food, and consumer goods. Comparable in size and customer mix to Brook + Whittle, serving similar CPG and craft beverage customers from multiple US plants.
- Hammer Packaging: Hammer Packaging is a US-based web packaging printer specializing in shrink sleeve labels, pressure sensitive labels, and flexible packaging using flexographic and rotogravure printing. Direct comparable on printing technology platform and CPG customer base.
- Fort Dearborn Company: Fort Dearborn Company is a large North American prime label converter with capabilities in pressure sensitive, cut-and-stack, shrink sleeve, and in-mold labels. Now part of the Epsan platform, Fort Dearborn competes directly with Brook + Whittle in CPG labels including beverage, food, and personal care.
- Smyth Companies: Smyth Companies is a US-based label converter specializing in pressure sensitive labels, in-mold labels, and shrink sleeves for consumer products. Comparable in scope and customer mix, with operations across multiple US sites serving similar CPG end markets to Brook + Whittle.
- Fuji Seal: Fuji Seal is a global leader in shrink sleeves and roll-fed labels with operations across the Americas, Europe, and Asia. They are a direct competitor to Brook + Whittle's shrink sleeve business, particularly in beverage and dairy-alternative end markets, and compete on similar APR-recognized recyclable shrink sleeve technologies.
- Multi-Color Corporation: Multi-Color Corporation is a global prime label and shrink sleeve converter serving CPG customers across beverage, food, personal care, and household. Acquired by Platinum Equity (with involvement from Sentinel Capital and others), Multi-Color is one of Brook + Whittle's most direct competitors in shrink sleeves and pressure sensitive labels for enterprise beverage brands.
Others
- Taghleef Industries: Taghleef Industries is a global manufacturer of BOPP, CPP, and shrink films used in label and packaging applications. While not a direct competitor, Taghleef is a key substrate supplier for Brook + Whittle's shrink sleeve business and competes indirectly via integrated film-and-printing offerings.
Broad incumbents
- Avery Dennison: Avery Dennison is a global Fortune 500 materials science company and the dominant manufacturer of pressure sensitive label materials. While more focused on label facestock and adhesives than finished labels, it competes head-on with Brook + Whittle in label substrates and serves the same CPG end markets at much larger scale.
- CCL Industries (CCL Label): CCL Label is the world's largest specialty label manufacturer with multi-billion-dollar revenue and a global footprint spanning pressure sensitive labels, shrink sleeves, and healthcare labels. Directly comparable on shrink sleeves and prime labels serving CPG, but operates at materially larger scale and offers a broader geographic reach than Brook + Whittle's US-only platform.
Emerging players
- Polysack Flexible Packaging: Polysack is an Israeli-based manufacturer specializing in recyclable shrink film technologies (including polyolefin and floatable shrink films) for CPG packaging. An emerging competitor and adjacent technology provider to Brook + Whittle's GreenLabel Floatable PO platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Brook and Whittle social profiles
Digital presenceBrook and Whittle compliance and trust
Trust signalCompliance6 records
Brook and Whittle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brook and Whittle leadership team
Management profileNumber of profiles
Profiles4 records
Brook and Whittle subsidiaries and ownership
Company hierarchySubsidiaries16 records
Brook and Whittle funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brook and Whittle M&A and investment
M&A and investmentM&A12 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brook and Whittle
What does Brook and Whittle do?
Brook + Whittle manufactures custom pressure sensitive labels, shrink sleeves, flexible packaging, and heat transfer labels for consumer packaged goods brands. The company operates twelve manufacturing sites across the United States using flexographic, digital (HP Indigo), and rotogravure printing technologies, with proprietary sustainable solutions such as GreenLabel BlockOut and GreenLabel Floatable PO that enable recyclability of PET, HDPE, and PP packaging.
Is Brook and Whittle a public or private company?
Brook and Whittle is a private company. It is classified as private equity controlled and is currently operating.
When was Brook and Whittle founded?
Brook and Whittle was founded in 1995. It employs 1,001 to 5,000 people.
Where is Brook and Whittle based?
Brook and Whittle is headquartered in North Branford, United States, in the North America region.
How does Brook and Whittle make money?
Three revenue lines are on record. Label and Packaging Manufacturing is the primary driver. The others are stock Blank Labels and label Embellishment Services.
Who are Brook and Whittle's main competitors?
Direct peers on record are Inland Label, Hammer Packaging, Fort Dearborn Company, Smyth Companies, Fuji Seal and Multi-Color Corporation. Taghleef Industries is listed as an others. Broad incumbents are Avery Dennison and CCL Industries (CCL Label). Polysack Flexible Packaging is listed as an emerging player.
Does Brook and Whittle have an API?
No public API is recorded for Brook and Whittle.
What industry is Brook and Whittle in?
Brook and Whittle's product category is Label and Packaging Manufacturing. Its primary akta.pro industry code is IMALACAK, Paper Labels & Paper-Based Release Liners, with a secondary code of IMALAKAG, Flexible Packaging Printing (Film/Poly/Paper Print). Its NAICS code is 3231 and its SIC code is 2600.