Brook and Whittle

Name

Brook and Whittle

Legal name

Brook + Whittle LTD

Website

https://brookandwhittle.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Label and Packaging Manufacturing

NAICS

Printing and Related Support Activities (3231), Commercial Printing (except Screen and Books) (323111), Converted Paper Product Manufacturing (3222)

SIC

Papers & Allied Products (2600)

akta.pro primary industry

Paper Labels & Paper-Based Release Liners (IMALACAK)

akta.pro secondary industry

Flexible Packaging Printing (Film/Poly/Paper Print) (IMALAKAG)

Keywords

• Pressure sensitive labels
• Shrink sleeve labels
• Flexible packaging
• Sustainable packaging
• Heat transfer labels

Headquarters

HQ city

North Branford

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Label and Packaging Manufacturing: Manufacture and sale of custom pressure sensitive labels, shrink sleeves, flexible packaging, and heat transfer labels to consumer packaged goods brands. Revenue generated through production orders with pricing based on quantity, materials, and printing complexity.
2. Stock Blank Labels: Sale of stock blank labels for variable information printing applications including shipping, barcode, weight, and product identification. Sold via case quantities with same-day shipping available.
3. Label Embellishment Services: Premium printing services including hot stamping, cold foil, embossing, debossing, custom die-cuts, and double-sided printing for enhanced brand packaging.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Brook + Whittle manufactures custom pressure sensitive labels, shrink sleeves, flexible packaging, and heat transfer labels for consumer packaged goods brands. The company operates twelve manufacturing sites across the United States using flexographic, digital (HP Indigo), and rotogravure printing technologies, with proprietary sustainable solutions such as GreenLabel BlockOut and GreenLabel Floatable PO that enable recyclability of PET, HDPE, and PP packaging.

Product overview

Brook + Whittle is a manufacturer of sustainable label solutions and flexible packaging operating as a single integrated platform. The company offers four core product lines: pressure sensitive labels, shrink sleeves, flexible packaging, and heat transfer labels. These are complemented by proprietary sustainable solutions including GreenLabel® BlockOut™ (recyclable light-blocking shrink sleeves, U.S. Patent No. 11,961,422), GreenLabel® Floatable PO (floatable polyolefin shrink sleeves for HDPE/PP), and GreenLabel™ ink technology for recyclability. Specialized programs include Craft Beverage Label Program, Taproom + Brewery Program, Canned Wine Program, and Roll Stock Program. The company serves markets including premium beverage, personal care, household, craft beverage, wine and spirits, nutraceuticals, and food packaging, with 12 operational locations across the United States.

Differentiator

Problem solved

Functional benefit

Brands

• GreenLabel BlockOut: Patent-pending recyclable light-blocking shrink sleeve solution that enables brands to transition to recyclable clear PET packaging without sacrificing aesthetics
• GreenLabel Floatable PO
• GreenLabel

Products and services

• Pressure Sensitive Labels Custom pressure sensitive labels that adhere to surfaces with pressure without water, solvents, or heat. Available in custom product labels, extended content and promotional labels, functional labels, and blank labels. Compatible with APR Recognized recycle-friendly wash-off labels and bio-based materials.
• Shrink Sleeves Shrink sleeve labels allowing 360-degree decoration conforming to virtually any container shape. Available in shrink sleeve labels, tamper-evident neckbands, and multi-pack sleeves using PET-G, PVC, OPS, polyolefin, PLA, and post-consumer recycled films.
• Flexible Packaging Rapidly growing packaging format including roll stock, stand up pouches, zip-top pouches, non-reclosable pouches, and specialty bags. Uses materials including PET, metalized PET, PE, aluminum, and cosmetic webs. Features Store Drop-off recyclable PE and PCR film options.
• Heat Transfer Labels Economical labeling option producing a vibrant look for high-, medium- and low-volume requirements. Provides a true 'no label' look applied to up to 355 degrees of container surface with fully recyclable option available for sustainable packaging.
• GreenLabel BlockOut Patented (U.S. Patent No. 11,961,422) recyclable light-blocking shrink sleeve solution that blocks up to 99% of light (200nm to 900nm) while enabling clear PET packaging to be recycled. Uses GreenLabel recycling-compatible inks that separate from shrink film during recycling. APR Design recognized and How2Recycle pre-qualified.
• GreenLabel Floatable PO Recyclable polyolefin shrink sleeve that floats during the recycling process, separating easily from other materials without contaminating recycled resin. Designed for HDPE and PP containers, enabling mono-material packaging solutions. APR Design for Recyclability recognized.
• Stock Blank Labels Program Stock blank labels for on-demand printing of shipping, barcode, weight, or product identification labels. Compatible with thermal transfer, direct thermal, laser, and inkjet printing. Available in roll, fanfold, and sheet formats with same-day shipping.
• Craft Beverage Label Program Special pricing on pressure sensitive labels for 12, 16, and 19.2 oz cans and crowlers. Eight label sizes available with unlimited customization, premium quality, and fast turnarounds. Pricing starts at $0.06 per label.
• Taproom + Brewery Program Custom products for taprooms and breweries including keg collars, keg wraps, beverage boxes, coasters, decals, and Drink 'N Peel labels. Products help track and manage inventory, elevate brand presence, and turn customers into brand ambassadors.
• Canned Wine Program Custom labels for canned wine in three sizes: 187ml, 250ml, and 375ml. Unlimited customization potential with premium quality and fast turnarounds on multiple label versions. Pricing starts at $0.06 per label.
• Roll Stock Program Flexible packaging roll stock with no fixed sizes and low minimum order quantities. Materials include Soft Touch PET (up to 90% PCR), Clear and Matte PET, Recyclable PE, Matte and Clear OPP. Ships in approximately 10 business days with ebeam varnish protection.

Quantifiable outcome

• 4+ billion sustainable labels produced in 2025
• +4 more outcomes

Named customers22 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core.

• CELAB-North AmericacoreStrategic or Co-development Partner · 23 September 2021Brook + Whittle joined CELAB (Circular Economy for Labels) North America, a global initiative consortium working to create greater circularity for label and packaging materials through industry collaboration.
• EmitwisecoreStrategic or Co-development PartnerPartnership with UK-based carbon management experts Emitwise to identify, track, and reduce carbon emissions. Collaboration aims to help Brook + Whittle halve emissions by 2030.
• Science Based Targets initiative (SBTi)coreStrategic or Co-development PartnerCommitment to setting science-based targets for emissions reduction in alignment with global climate goals.
• UN Global CompactcoreStrategic or Co-development PartnerParticipant in the UN Global Compact, committing to sustainable and responsible business practices.
• CDP (Carbon Disclosure Project)coreStrategic or Co-development PartnerEnvironmental disclosure through CDP for climate change, water security, and forests.
• Sustainable Packaging CoalitioncoreStrategic or Co-development PartnerMember of the Sustainable Packaging Coalition working on sustainable packaging initiatives and best practices.
• TLMI (Tag and Label Manufacturers Institute)coreStrategic or Co-development PartnerMember of TLMI, an industry trade association for label and tag manufacturers supporting sustainability and recycling initiatives.
• SGP PartnershipcoreStrategic or Co-development PartnerMember of SGP Partnership supporting sustainable labeling industry practices.
• SweepcoreTechnology or IntegrationAI-powered sustainability data management platform partnership for tracking carbon emissions and managing ESG performance.
• Association of Plastic Recyclers (APR)coreStrategic or Co-development PartnerActive member supporting APR Design Guide for Recyclability and developing recyclable packaging solutions including GreenLabel product line.
• How2RecyclecoreStrategic or Co-development PartnerMember of How2Recycle providing standardized recycling instructions for consumers on packaging products.
• EcoVadiscoreStrategic or Co-development PartnerParticipated in EcoVadis sustainability assessment for environmental, social, and ethical performance rating.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Inland Label: Inland Label is a US-based prime label converter specializing in pressure sensitive labels, shrink sleeves, and cut-and-stack labels for beverage, food, and consumer goods. Comparable in size and customer mix to Brook + Whittle, serving similar CPG and craft beverage customers from multiple US plants.
• Hammer Packaging: Hammer Packaging is a US-based web packaging printer specializing in shrink sleeve labels, pressure sensitive labels, and flexible packaging using flexographic and rotogravure printing. Direct comparable on printing technology platform and CPG customer base.
• Fort Dearborn Company: Fort Dearborn Company is a large North American prime label converter with capabilities in pressure sensitive, cut-and-stack, shrink sleeve, and in-mold labels. Now part of the Epsan platform, Fort Dearborn competes directly with Brook + Whittle in CPG labels including beverage, food, and personal care.
• Smyth Companies: Smyth Companies is a US-based label converter specializing in pressure sensitive labels, in-mold labels, and shrink sleeves for consumer products. Comparable in scope and customer mix, with operations across multiple US sites serving similar CPG end markets to Brook + Whittle.
• Fuji Seal: Fuji Seal is a global leader in shrink sleeves and roll-fed labels with operations across the Americas, Europe, and Asia. They are a direct competitor to Brook + Whittle's shrink sleeve business, particularly in beverage and dairy-alternative end markets, and compete on similar APR-recognized recyclable shrink sleeve technologies.
• Multi-Color Corporation: Multi-Color Corporation is a global prime label and shrink sleeve converter serving CPG customers across beverage, food, personal care, and household. Acquired by Platinum Equity (with involvement from Sentinel Capital and others), Multi-Color is one of Brook + Whittle's most direct competitors in shrink sleeves and pressure sensitive labels for enterprise beverage brands.

Others

• Taghleef Industries: Taghleef Industries is a global manufacturer of BOPP, CPP, and shrink films used in label and packaging applications. While not a direct competitor, Taghleef is a key substrate supplier for Brook + Whittle's shrink sleeve business and competes indirectly via integrated film-and-printing offerings.

Broad incumbents

• Avery Dennison: Avery Dennison is a global Fortune 500 materials science company and the dominant manufacturer of pressure sensitive label materials. While more focused on label facestock and adhesives than finished labels, it competes head-on with Brook + Whittle in label substrates and serves the same CPG end markets at much larger scale.
• CCL Industries (CCL Label): CCL Label is the world's largest specialty label manufacturer with multi-billion-dollar revenue and a global footprint spanning pressure sensitive labels, shrink sleeves, and healthcare labels. Directly comparable on shrink sleeves and prime labels serving CPG, but operates at materially larger scale and offers a broader geographic reach than Brook + Whittle's US-only platform.

Emerging players

• Polysack Flexible Packaging: Polysack is an Israeli-based manufacturer specializing in recyclable shrink film technologies (including polyolefin and floatable shrink films) for CPG packaging. An emerging competitor and adjacent technology provider to Brook + Whittle's GreenLabel Floatable PO platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/brookandwhittle
• YouTubeyoutube.com/channel/UCEUC_TXNIJmyAW2V154gOOA
• Facebookfacebook.com/brookandwhittle
• LinkedInlinkedin.com/company/brook-&-whittle-limited
• Instagraminstagram.com/brookandwhittle

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries16 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A12 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brook and Whittle