SurePeople
- Company typePrivate
- Founded2015
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
SurePeople firmographics
Firmographics- Name
- SurePeople
- Legal name
- SurePeople Technologies, Inc.
- Website
- https://surepeople.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SurePeople industry classification
Industry- Product category
- People Intelligence / HR Tech Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Performance Management & OKRs (BPACAPAF)
Keywords
Where SurePeople is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SurePeople business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Enterprise Platform Licensing: B2B SaaS licensing model where organizations pay for enterprise access to the SurePeople platform, including Prism assessments, coaching tools, and team collaboration features. Pricing is quote-based for enterprise deployments with add-on options for coaching sessions, certifications, and analytics services.
- Professional Services & Certification: Revenue from SureAcademy certification programs, including Prism L1 and L2 certification courses, 60-minute coaching sessions, and webinar offerings. These are add-on services for practitioners and coaches seeking to use the platform professionally.
- Freemium Assessment Access: Free workplace assessments for employees as part of the democratization strategy. The free tier serves as a customer acquisition channel for enterprise licensing, with individual assessments available at no cost to promote widespread adoption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Employee Assessments |
| Subscription | Annual | Enterprise Platform |
| Subscription | Multi-year contract | Prism Certification Program |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
SurePeople product offering
Product offeringCore offering
SurePeople provides an AI-powered people intelligence platform built around its patented Prism psychometric engine, which measures 50+ traits across Personality Under Pressure, Processing, Decision Making, Conflict Management, Motivation, and Fundamental Needs. The platform delivers a suite of collaboration and micro-coaching tools (SureCoach, SureMessage, SureMeeting, SureAdvice, Relationship Advisor) accessible via web, mobile, Slack, and Zoom, targeted at organizations seeking to improve team dynamics, leadership development, and communication.
Product overview
SurePeople is a technology innovator offering a unified people intelligence platform centered around its proprietary Prism psychometric assessment engine. Prism, a patented AI-enhanced algorithm measuring 54 traits across six dimensions (Personality Under Pressure, Processing, Decision Making, Conflict Management, Motivation, and Fundamental Needs), serves as the foundation for the entire product suite. The platform delivers AI-powered coaching and collaboration through SureTools—a collection of integrated tools including SureCoach (AI coaching), SureMessage (communication enhancement via Slack), SureMeeting (meeting optimization), SureAdvice (situational guidance), and Relationship Advisor (team dynamics). Access is available via web platform, mobile app, and integrations with Slack and Zoom. SureAcademy provides certification and training programs, while enterprise add-ons include API Integration, analytics services, and coaching sessions.
Differentiator
Problem solved
Functional benefit
Brands
- Prism: Award-winning psychometric assessment that measures 54 distinct traits and attributes, providing insights into personality, processing, decision-making, conflict management, motivation, and fundamental needs.
- SureCoach
- SureAdvice
- SureMeeting
- SureMessage
- SureAcademy
- SureAcademy
- Relationship Advisor
Products and services
- Prism Proprietary, patented psychometric assessment engine that measures 54 distinct traits and attributes across six modules: Personality Under Pressure, Processing, Decision Making, Conflict Management, Motivation, and Fundamental Needs. Built on three decades of research and enhanced by AI, it provides deep insights into how individuals work, communicate, and collaborate. Used by HR leaders, coaches, and people operations teams.
- SureCoach AI-powered, always-on coaching tool that delivers personalized guidance and insights through interactive conversations. Customizes recommendations based on each user's Prism type and interaction specifics, enabling employees to take control of their professional development and enhance workplace performance 24/7.
- SureMessage AI-powered communication enhancement tool that leverages psychometric insights to suggest message improvements tailored to each recipient's unique preferences. Available as a Slack integration, it ensures words are impactful and well-received, fostering better understanding and collaboration.
- SureMeeting Meeting optimization tool that proactively sends real-time suggestions to attendees before meetings begin. Offers tailored advice on presenting information, communicating effectively, and engaging with colleagues based on their Prism Portraits to maximize meeting productivity.
- SureAdvice Guided conversation tool that helps employees navigate high-stakes interactions with tailored advice for specific situations such as motivating, collaborating, disagreeing constructively, or apologizing. Provides practical guidance based on both users' Prism profiles.
- SureAcademy Innovation hub and certification program for business leaders, HR practitioners, and coaches. Provides Prism certification courses with continuing education credits from ICF and SHRM, learning labs, implementation resources, and access to a community of certified practitioners.
- API Integration Enterprise add-on that enables programmatic access to the SurePeople platform's functionality. Allows organizations to integrate Prism assessment data, team insights, and coaching features into their own systems and workflows.
- Harvard Developmental Content Curated content partnership with Harvard Business Publishing providing selected articles and readings tailored to individual development needs. Powered by each person's Prism assessment results, it automatically delivers personalized recommendations targeting individual areas for growth via web and mobile.
Quantifiable outcome
- 86% of companies report positive ROI on coaching including improvements in engagement, performance, and retention
- +3 more outcomes
Companies that use SurePeople
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
SurePeople technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature7 records
SurePeople partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, key and supporting.
- SlackcoreSurePeople launched SureMessage, an innovative integration with Slack that enhances team communication and collaboration by utilizing AI-powered psychometric insights to personalize messages based on individual communication styles. This integration brings people intelligence directly into the Slack workflow.
- Harvard Business PublishingcorePartnership providing access to 20,000+ Harvard resources curated in real time and delivered via web and mobile. Content is automatically personalized based on each person's Prism assessment results, targeting individual areas for growth and development.
- International Coaching Federation (ICF)keyICF accreditation for Prism certification program offering 5 core competency credits and 11 resource development credits. The partnership enables coaches and practitioners to earn continuing education credits while becoming certified in the Prism methodology.
- Society for Human Resources Management (SHRM)keySHRM accreditation for the Prism certification program, providing continuing education credits for HR practitioners. The partnership enhances credibility for the certification offering and expands market reach to SHRM members.
- OpenAIsupportingSurePeople uses OpenAI's generative AI tools to process psychometric self-assessment responses and questionnaire data as part of the Platform. OpenAI's privacy policy governs data handling for these AI processing functions.
- StripesupportingStripe serves as the secure, verified third-party payment processor for processing payments through the Platform. Stripe collects financial information necessary to process payments in accordance with their services agreement and privacy policy.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
SurePeople competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SurePeople social profiles
Digital presenceSurePeople compliance and trust
Trust signalCompliance2 records
SurePeople financial estimates
Financial estimateRevenue estimate
Valuation estimate
SurePeople leadership team
Management profileNumber of profiles
Profiles8 records
SurePeople funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SurePeople M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SurePeople
What does SurePeople do?
SurePeople provides an AI-powered people intelligence platform built around its patented Prism psychometric engine, which measures 50+ traits across Personality Under Pressure, Processing, Decision Making, Conflict Management, Motivation, and Fundamental Needs. The platform delivers a suite of collaboration and micro-coaching tools (SureCoach, SureMessage, SureMeeting, SureAdvice, Relationship Advisor) accessible via web, mobile, Slack, and Zoom, targeted at organizations seeking to improve team dynamics, leadership development, and communication.
Is SurePeople a public or private company?
SurePeople is a private company. It is classified as venture growth investor backed and is currently operating.
When was SurePeople founded?
SurePeople was founded in 2015. It employs 11 to 50 people.
Where is SurePeople based?
SurePeople is headquartered in Chicago, United States, in the North America region.
How does SurePeople make money?
Three revenue lines are on record. Enterprise Platform Licensing is the primary driver. The others are professional Services & Certification and freemium Assessment Access.
Does SurePeople have an API?
Yes. SurePeople offers an API Integration add-on that enables programmatic access to the platform's functionality. The API allows organizations to integrate SurePeople's people intelligence capabilities (including Prism assessment data, team insights, and coaching features) into their own systems and workflows. Available as an enterprise add-on feature.
What industry is SurePeople in?
SurePeople's product category is People Intelligence / HR Tech Software. Its primary akta.pro industry code is BPACAPAF, Performance Management & OKRs. Its NAICS code is 5182 and its SIC code is 7372.