Boosted Commerce
Boosted Commerce is a Los Angeles-based eCommerce-native CPG company that acquires and operates seven owned brands in beauty, health, and wellness, selling them across Amazon, Shopify DTC, and wholesale channels.
- Company typePrivate
- Founded2019
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Boosted Commerce does
Boosted Commerce is an eCommerce-native consumer packaged goods (CPG) company founded in 2019 and headquartered in Los Angeles. The company operates as a brand accelerator and aggregator, acquiring and operating seven owned brands across beauty, health, and wellness — including Asterwood Beauty, Foxybae Hair, Vital Vitamins, Happy Healthy Hippie, Prime Labs, Two Sisters Spa, and WellPath. Its operating model centers on acquiring founder-led or under-resourced consumer brands and applying shared operating infrastructure to scale them across digital and physical channels.
The company's go-to-market combines Amazon Marketplace distribution, Shopify-based direct-to-consumer (DTC) storefronts, and wholesale channels. Underlying capabilities are organized around shared services: a dedicated Chief Supply Chain Officer, a President, merchandising leadership, a creative director, and a digital product function indicate a centralized operating platform applied across the brand portfolio. Customer acquisition and retention rely on marketplace performance, paid media, and brand-building creative rather than disclosed proprietary technology.
Revenue mechanics are typical of an aggregated CPG operator: product margin across beauty, personal care, haircare, and supplements sold through Amazon, owned DTC sites, and wholesale, less marketplace fees, fulfillment costs, and acquisition-related amortization. To date, the company has disclosed approximately $137M in funding (an $87M round in September 2020 led by Crosscut Ventures and Torch Capital, a $50M round in November 2020, and a smaller 25madison-led round in June 2021), and has executed four brand acquisitions between May 2021 and November 2022. No public financial disclosures (revenue, GMV, or unit economics) are available.
Boosted Commerce firmographics
Firmographics- Name
- Boosted Commerce
- Legal name
- Boosted Commerce
- Website
- https://boostedcommerce.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Boosted Commerce is a Los Angeles-based eCommerce-native CPG company that acquires and operates seven owned brands in beauty, health, and wellness, selling them across Amazon, Shopify DTC, and wholesale channels.
- Ownership category
- akta.pro rank
Boosted Commerce industry classification
Industry- Product category
- Beauty and Wellness Consumer Packaged Goods
- NAICS
- Retail Trade (44-45), Food and Beverage Retailers (445), General Merchandise Retailers (455)
- SIC
- Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Natural/Organic Grocery E-commerce & Delivery-Only Retail (CRAHAEAI)
- akta.pro secondary industry
- E-commerce & Digital Business Brokerage (FSAEAIAH)
Keywords
Where Boosted Commerce is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Boosted Commerce business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Consumer packaged goods sales: Revenue generated from selling CPG products in the beauty, health and wellness categories through eCommerce marketplaces (Amazon, Shopify) and wholesale channels. The company operates as a brand accelerator, acquiring brands and scaling them through omni-channel distribution.
Go-to-market motion1 record
Distribution channels3 records
Boosted Commerce product offering
Product offeringCore offering
Boosted Commerce is an eCommerce-native CPG company that acquires and operates a portfolio of consumer brands in the beauty, health and wellness categories. The company buys brands and scales them across online marketplaces (Amazon and Shopify) as well as wholesale channels, acting as a brand accelerator that uses marketplace data to test and grow product lines.
Product overview
Boosted Commerce is an eCommerce-native Consumer Packaged Goods (CPG) company operating as a multi-brand portfolio platform in the beauty, health, and wellness spaces. The company operates as an aggregator and accelerator of brands, utilizing online marketplaces (Amazon, Shopify) to test, prove, and grow acquired brands. The portfolio includes Asterwood Beauty (beauty), Foxybae Hair (hair care), Vital Vitamins (vitamins/supplements), Happy Healthy Hippie (plant-based supplements), Prime Labs (supplements), Two Sisters Spa (spa/wellness), and WellPath (nutritional supplements). The company plans to expand omni-channel presence across wholesale, Amazon, and Shopify.
Differentiator
Problem solved
Functional benefit
Brands
- Asterwood Beauty: Beauty and skincare products brand
- Foxybae Hair
- Vital Vitamins
- Happy Healthy Hippie
- Prime Labs
- Two Sisters Spa
- WellPath
Products and services
- Asterwood Beauty Beauty and skincare brand in Boosted Commerce's portfolio, operating in the beauty and personal care space, sold through the brand's own e-commerce site and online marketplaces.
- Foxybae Hair Hair care brand acquired by Boosted Commerce in January 2022, sold through its own DTC Shopify storefront and online marketplaces.
- Vital Vitamins Vitamins and nutritional supplements brand in Boosted's health and wellness portfolio, sold through the brand's own e-commerce site.
- Happy Healthy Hippie Plant-based supplements brand focused on natural and vegan segments, operating on Amazon and Shopify marketplaces.
- Prime Labs Supplements brand in Boosted's portfolio, focused on health and wellness products, sold through the brand's own e-commerce site.
- Two Sisters Spa Spa and wellness brand in Boosted Commerce's portfolio, serving the beauty and wellness market through its own e-commerce storefront.
- WellPath Nutritional supplements and wellness brand acquired in November 2021 to strengthen Boosted's product portfolio and market reach in health and beauty categories.
Companies that use Boosted Commerce
Customer profileSegments2 records
Ideal customer profiles2 records
Boosted Commerce technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Boosted Commerce partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Boosted Commerce competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Boosted Commerce social profiles
Digital presenceBoosted Commerce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boosted Commerce leadership team
Management profileNumber of profiles
Profiles8 records
Boosted Commerce subsidiaries and ownership
Company hierarchySubsidiaries7 records
Boosted Commerce funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boosted Commerce M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boosted Commerce
What does Boosted Commerce do?
Boosted Commerce is an eCommerce-native CPG company that acquires and operates a portfolio of consumer brands in the beauty, health and wellness categories. The company buys brands and scales them across online marketplaces (Amazon and Shopify) as well as wholesale channels, acting as a brand accelerator that uses marketplace data to test and grow product lines.
Is Boosted Commerce a public or private company?
Boosted Commerce is a private company. It is classified as venture growth investor backed and is currently operating.
When was Boosted Commerce founded?
Boosted Commerce was founded in 2019. It employs 51 to 100 people.
Where is Boosted Commerce based?
Boosted Commerce is headquartered in Los Angeles, United States, in the North America region.
How does Boosted Commerce make money?
One revenue line is on record: consumer packaged goods sales.
Does Boosted Commerce have an API?
No public API is recorded for Boosted Commerce.
What industry is Boosted Commerce in?
Boosted Commerce's product category is Beauty and Wellness Consumer Packaged Goods. Its primary akta.pro industry code is CRAHAEAI, Natural/Organic Grocery E-commerce & Delivery-Only Retail, with a secondary code of FSAEAIAH, E-commerce & Digital Business Brokerage. Its NAICS code is 44-45 and its SIC code is 5399.