Eleos
Eleos is a London-based digital insurtech offering term life and disability income insurance via a fully online 15-minute application. Operating in the UK and US, the company serves 30,000+ customers directly and reaches nearly 5 million consumers through 10+ embedded fintech platform integrations.
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Eleos does
Eleos (legally Eleos Life Insurance Services Incorporated) is a London-based digital insurtech founded in 2022 by Kiruba Shankar Eswaran, Nuno Costa, and Antonio. The company offers term life insurance (coverage up to $500,000) and disability income insurance through a fully online application process that takes approximately 15 minutes and requires no medical exams. Operating in the UK since its founding and expanding into the United States in 2025, Eleos serves 30,000+ customers across both markets with a 4.9/5 rating on reviews.io.
The company's core technology stack centers on a digital-first insurance platform with AI-powered customer support, including the Theea chatbot and an AI Voice Agent that provide 24/7 multilingual assistance grounded in real policy documents. The platform is built around two product pillars: consumer-facing direct insurance products sold through app.eleoslife.com, and partner-facing embedded insurance modules (Embedded Term Life and Embedded Disability Insurance) integrated into fintech and digital banking platforms. More than 10 such platform integrations collectively reach nearly 5 million consumers. Eleos operates as a licensed insurance producer representing multiple carriers, holding Insurance Producer licenses in all applicable US states except New York.
Eleos generates revenue through commissions on insurance policies sold as a licensed producer, with products structured around monthly recurring premium billing. The business operates a hybrid go-to-market combining direct-to-consumer digital sales, OEM/embedded distribution through fintech platform partners, and traditional licensed producer activity. The company has raised approximately $8-9 million in disclosed funding across a 2023 seed round, a 2024 funding round led by Fuel Ventures, and a 2026 media-for-equity investment from Mercurius Media Capital to support US brand awareness. Note: a separately named Eleos entity in behavioral health AI is not affiliated with Eleos Life.
Eleos firmographics
Firmographics- Name
- Eleos
- Legal name
- Eleos Life Insurance Services Incorporated
- Website
- https://eleoslife.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Eleos is a London-based digital insurtech offering term life and disability income insurance via a fully online 15-minute application. Operating in the UK and US, the company serves 30,000+ customers directly and reaches nearly 5 million consumers through 10+ embedded fintech platform integrations.
- Ownership category
- akta.pro rank
Eleos industry classification
Industry- Product category
- Life and Disability Insurance
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)
- akta.pro secondary industry
- Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE)
Keywords
Where Eleos is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Eleos business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Insurance Policy Sales: Eleos Life Insurance Services Incorporated is a licensed insurance producer representing multiple insurance carriers. Insurance products are issued by various insurance companies. Eleos receives compensation for the insurance policies it sells.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Term Life Insurance - coverage up to $500,000 |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Eleos product offering
Product offeringCore offering
Eleos is a digital insurtech platform that sells term life insurance and disability (income protection) insurance directly to consumers through a fully online application with no medical exams and approval in minutes, and embeds the same insurance products into fintech and digital banking platforms via partner integrations. As a licensed insurance producer representing multiple carriers, Eleos underwrites coverage digitally, processes applications in approximately 15 minutes, and supports customers through AI-powered chat (Theea) and voice agents available 24/7.
Product overview
Eleos is a digital insurance platform offering a unified product portfolio centered on income protection and life insurance. The core offering consists of Disability Income Insurance and Term Life Insurance, both available directly to consumers through a fully digital application process that takes approximately 15 minutes. The platform differentiates through AI-powered customer support, including Theea (an intelligent chatbot) and an AI Voice Agent, both providing 24/7 assistance. For B2B partners, Eleos offers embedded insurance modules—Embedded Disability Insurance and Embedded Term Life Insurance—that integrate into digital banking and fintech platforms, reaching consumers through platform partnerships.
Differentiator
Problem solved
Functional benefit
Brands
- Theea: AI chatbot assistant providing 24/7 chat support for insurance-related queries, helping customers understand policy details and design coverage.
Products and services
- Disability Income Insurance Income protection insurance that pays out when the policyholder is too ill or injured to work, replacing part of their income during recovery; sold directly to consumers in the US and UK through a fully digital application process.
- Term Life Insurance Term life insurance providing financial compensation to beneficiaries upon the policyholder's death, with coverage up to $500,000 and flexible term and payout amounts; sold directly to US and UK consumers through a streamlined, no-medical-exam digital process.
- Embedded Disability Insurance Partner-facing disability insurance solution designed to be embedded into fintech and digital banking platforms, allowing Eleos to integrate income protection products into online customer journeys.
- Embedded Term Life Insurance Partner-facing term life insurance solution that can be embedded into digital banking and fintech platforms, allowing Eleos to offer life insurance products within online customer journeys and reach consumers through platform partnerships.
Quantifiable outcome
- 4.9 out of 5 star rating from 30,000+ customers on reviews.io
- +1 more outcomes
Companies that use Eleos
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Eleos technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
Eleos partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Various fintech brandscoreCollaborates with notable fintech brands to embed insurance products into online journeys. Eleos embeds insurance into digital banking and FinTech journeys, reaching close to five million consumers through more than 10 platform integrations.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Eleos competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights3 records
Customer concentration
Eleos social profiles
Digital presenceEleos compliance and trust
Trust signalCompliance1 record
Eleos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eleos leadership team
Management profileNumber of profiles
Profiles3 records
Eleos funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eleos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eleos
What does Eleos do?
Eleos is a digital insurtech platform that sells term life insurance and disability (income protection) insurance directly to consumers through a fully online application with no medical exams and approval in minutes, and embeds the same insurance products into fintech and digital banking platforms via partner integrations. As a licensed insurance producer representing multiple carriers, Eleos underwrites coverage digitally, processes applications in approximately 15 minutes, and supports customers through AI-powered chat (Theea) and voice agents available 24/7.
Is Eleos a public or private company?
Eleos is a private company. It is classified as venture growth investor backed and is currently operating.
When was Eleos founded?
Eleos was founded in 2022. It employs 1 to 10 people.
Where is Eleos based?
Eleos is headquartered in London, United Kingdom, in the Europe region.
How does Eleos make money?
One revenue line is on record: insurance Policy Sales.
Does Eleos have an API?
No public API is recorded for Eleos.
What industry is Eleos in?
Eleos's product category is Life and Disability Insurance. Its primary akta.pro industry code is FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms, with a secondary code of FSAGAGAE, Data, Analytics & AI for Insurance (Risk, Pricing, Personalization). Its NAICS code is 5242 and its SIC code is 6411.