Repsly
Repsly is a cloud-based retail execution SaaS platform that serves CPG brands and retail service providers with mobile field team management, in-store execution tools, and AI-powered shelf image recognition, used by 600+ customers globally.
- Company typePrivate
- Founded2008
- HeadquartersBoston, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Repsly does
Repsly is a cloud-based retail execution SaaS platform that enables consumer packaged goods (CPG) manufacturers and retail service providers to manage, measure, and optimize in-store field operations. Founded in 2008 and headquartered in Boston, MA (with European roots in Croatia), the company serves over 600 CPG brands and merchandising agencies globally, with named customers spanning Kraft Heinz, Revlon, L'Oréal, Kenvue, Mattel, Dyson, Canon, Adidas, and Asahi. Its product portfolio consists of a core mobile application (iOS/Android) for field reps and a web application for managers, supplemented by modular capabilities including Insights Dashboards (analytics on GoodData), Field Team Management, In-Store Execution, Mobile Order Entry, Retail Sales Reporting, and AI Image Recognition (ShelfScan). The platform's flagship AI feature, delivered via a strategic partnership with ParallelDots, processes shelf photos in under 60 seconds with up to 98% SKU accuracy, enabling automated shelf audits, out-of-stock detection, and promotion compliance verification.
Repsly firmographics
Firmographics- Name
- Repsly
- Legal name
- Repsly, Inc.
- Website
- https://repsly.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Repsly is a cloud-based retail execution SaaS platform that serves CPG brands and retail service providers with mobile field team management, in-store execution tools, and AI-powered shelf image recognition, used by 600+ customers globally.
- Ownership category
- akta.pro rank
Repsly industry classification
Industry- Product category
- Retail Execution Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)
- akta.pro secondary industry
- Field Service CRM (Dispatch, Scheduling & Mobile Service) (HDAEAFAL)
Keywords
Where Repsly is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Repsly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription Licenses: Subscription-based SaaS model with per-user licensing. Charges are set forth in the Order with fees typically billed annually. The platform is accessed through mobile app and web portal.
- Professional Services: Customized services and professional services including implementation, training, and custom development work. Billed separately at agreed rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with custom pricing based on user count and feature requirements. |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels13 records
Repsly product offering
Product offeringCore offering
Repsly provides a cloud-based retail execution SaaS platform consisting of a mobile app and web app that helps CPG manufacturers and retail service providers manage field teams, execute in-store merchandising and promotional programs, capture shelf data, and connect store-level activities to sales impact. The platform adds AI-powered image recognition (ShelfScan) that analyzes shelf photos in under 60 seconds with up to 98% SKU accuracy, alongside insights dashboards, mobile order entry, and POS-integrated retail sales reporting.
Product overview
Repsly is a cloud-based retail execution SaaS platform designed as a unified system connecting store-level activities to sales impact for CPG brands and retail service providers. The platform consists of a core mobile app and web application, supplemented by modular capabilities including Insights Dashboards (analytics), Field Team Management (scheduling/territory optimization), In-Store Execution (merchandising/promotion compliance), AI Image Recognition/ShelfScan (computer vision shelf analysis), Mobile Order Entry, and Retail Sales Reporting. The system emphasizes real-time data capture, AI-powered insights from shelf photos, and agile reporting to help brands control compliance, improve territory coverage, and execute flawlessly at retail.
Differentiator
Problem solved
Functional benefit
Products and services
- Repsly Mobile App Primary mobile application for CPG field teams enabling retail execution activities including field data collection, purchase order entry, electronic signature capture, expense tracking, and real-time communication. Designed for intuitive use in retail environments with offline capability on iOS and Android.
- Repsly Web App Dedicated web application for real-time performance tracking, reporting, and management oversight. Enables managers to monitor field team activities, view analytics dashboards, and make data-driven decisions for CPG retail execution programs.
- Insights Dashboards Business intelligence and analytics platform providing real-time visibility into retail execution metrics, sales performance, and field team productivity. Built on GoodData's analytics platform with configurable dashboards and scheduled reporting.
- Field Team Management Software Scheduling, territory coverage optimization, and performance coaching tools that help CPG field teams maximize impact per visit while reducing drive time. Includes dynamic leaderboards, global win sharing, and outcome-driven onboarding.
- In-Store Execution Software Tools for managing planogram compliance, on-shelf availability, and merchandising programs including promotional launches and product introductions. Helps CPG brands ensure execution goes according to plan despite supply chain issues or store conditions.
- AI Image Recognition (ShelfScan) AI-powered shelf image analysis delivering SKU-level insights from photos captured during store visits. Processes shelf photos in under 60 seconds with up to 98% SKU accuracy, identifying out-of-stocks, price compliance, and inventory accuracy in real-time.
- Mobile Order Entry Software Mobile ordering solution for CPG field teams enabling new orders and returns creation via smartphone. Features include customizable product catalogs, in-app barcode scanning, visual product selection, and automated sales reporting with OMS integrations.
- Retail Sales Reporting
Quantifiable outcome
- 8% average revenue growth rate in first year with Repsly
- +9 more outcomes
Companies that use Repsly
Customer profileNamed customers22 records
Segments4 records
Ideal customer profiles3 records
Repsly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature7 records
Repsly partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- ParallelDotsflagshipStrategic partnership to deliver AI-powered image recognition for CPG field teams. Repsly integrates ParallelDots' ShelfWatch technology enabling shelf analysis in under 60 seconds with 98% SKU accuracy. Field reps can complete store visits up to 50% faster while increasing on-shelf availability by 10-15%.
- SPARcoreSPAR offers ROI-driven, end-to-end merchandising services that help consumer goods brands stand out at retail. SPAR utilizes Repsly platform for their field execution operations.
- GoodDatacoreRepsly's Insights Dashboards are built on GoodData's best-in-class business intelligence platform, enabling advanced analytics and reporting capabilities for customers.
- Amazon Web Services (AWS)coreAWS is Repsly's hosting partner, providing global physical and infrastructure security compliance. Data is hosted in AWS US East region with ISO 27001 and SOC 2 (Type III) compliance.
Scale indicators13 records
Recent moves7 records
Expansion highlights6 records
Repsly competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Repsly social profiles
Digital presenceRepsly compliance and trust
Trust signalCompliance4 records
Repsly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Repsly leadership team
Management profileNumber of profiles
Profiles9 records
Repsly funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Repsly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Repsly
What does Repsly do?
Repsly provides a cloud-based retail execution SaaS platform consisting of a mobile app and web app that helps CPG manufacturers and retail service providers manage field teams, execute in-store merchandising and promotional programs, capture shelf data, and connect store-level activities to sales impact. The platform adds AI-powered image recognition (ShelfScan) that analyzes shelf photos in under 60 seconds with up to 98% SKU accuracy, alongside insights dashboards, mobile order entry, and POS-integrated retail sales reporting.
Is Repsly a public or private company?
Repsly is a private company. It is classified as private equity controlled and is currently operating.
When was Repsly founded?
Repsly was founded in 2008. It employs 51 to 100 people.
Where is Repsly based?
Repsly is headquartered in Boston, United States, in the North America region.
How does Repsly make money?
Two revenue lines are on record. SaaS Subscription Licenses are the primary driver. The others are professional Services.
Does Repsly have an API?
Yes. Repsly provides API integration/connectivity services enabling integration with customer systems. The Service Privacy Policy and Data Processing Addendum reference API integration as a service provisioned to customers, including connectivity services, data synchronization, and integration with order management systems. The Mobile Order Entry product page specifically mentions OMS (Order Management System) integrations where orders can be pushed directly to the customer's order management system for seamless order tracking. Developer documentation is at www.repsly.com/integrations-catalog.
What industry is Repsly in?
Repsly's product category is Retail Execution Software. Its primary akta.pro industry code is HDAEAEAD, Retail ERP (Merchandising, POS Back Office), with a secondary code of HDAEAFAL, Field Service CRM (Dispatch, Scheduling & Mobile Service). Its NAICS code is 513210 and its SIC code is 7372.