Qeepsake
Qeepsake is a consumer subscription journaling platform that helps families capture daily memories and milestones via SMS-based prompts and a mobile app, with optional print-on-demand physical books. It serves primarily U.S. and Canadian parents from pregnancy through childhood, including specialized IVF, NICU, and adoption journeys, and is now a subsidiary of Australia's Tinybeans Group.
- Company typePrivate
- Founded2014
- HeadquartersWaltham, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Qeepsake does
Qeepsake is a consumer subscription product that enables families to capture and preserve daily memories, milestones, and stories through text-message-based daily prompts and a companion mobile application. Users receive age-appropriate questions via SMS or in-app notification and respond with text, photos, and (in the Premium tier) videos, building a chronologically-organized digital journal that can be exported as a print-on-demand physical book. The platform supports specialized journeys beyond standard new-parenthood, including dedicated Chapters for Pregnancy, IVF, Adoption, NICU, School, and Holidays, and includes a Family Contributors feature that allows partners, grandparents, and caregivers to add their own entries to a shared journal.
The product is delivered through iOS and Android applications (rated 4.8 stars with 10,000+ reviews) and a web storefront at shop.qeepsake.com, with payment processing handled by Stripe, Apple App Store, and Google Pay. Core technology is centered on SMS delivery infrastructure, mobile apps, cloud storage, and 256-bit SSL encryption, with operational privacy protections including staff background checks and CCPA/CPRA compliance. The company does not maintain a public API, SDK, or developer ecosystem, and AI/ML capabilities are not disclosed in product material.
Qeepsake generates revenue primarily through two subscription tiers: Essential at $4.99/month or $47.88/year and Premium at $9.99/month or $95.88/year, with annual members receiving book credits ($19.99 for Essential, $61.99 for Premium). A 10-year Premium gift membership is sold for $299.99, and physical Qeepsake Books (hardcover from $39.99, softcover from $19.99), Chapter Books, Story Books, and Photo Cards are sold as print-on-demand add-ons. Customer acquisition is product-led and self-serve, driven by organic social, SEO-driven content marketing, earned media, and partnerships with baby-registry platforms (Babylist, Poppylist, Zola Baby). Following a $2.7 million all-stock acquisition by Australia's Tinybeans Group (ASX: TINY) in November 2025, Qeepsake operates as a subsidiary under Tinybeans USA Ltd., with the combined entity reporting approximately $8.9 million in FY 2025 revenue and an ~80% larger paid subscriber base.
Qeepsake firmographics
Firmographics- Name
- Qeepsake
- Legal name
- Tinybeans USA Ltd.
- Website
- https://qeepsake.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Qeepsake is a consumer subscription journaling platform that helps families capture daily memories and milestones via SMS-based prompts and a mobile app, with optional print-on-demand physical books. It serves primarily U.S. and Canadian parents from pregnancy through childhood, including specialized IVF, NICU, and adoption journeys, and is now a subsidiary of Australia's Tinybeans Group.
- Ownership category
- akta.pro rank
Qeepsake industry classification
Industry- Product category
- Family Memory Journaling Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Kids & Family Curated Content Platforms (MPACAKAL)
Keywords
Where Qeepsake is headquartered
LocationHeadquarters
- HQ city
- Waltham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Qeepsake business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- Subscription Memberships: Annual and monthly subscription plans (Essential and Premium tiers) providing access to the journaling platform, app features, and book credits. Annual members receive complimentary book credits. This is the primary recurring revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essential — Limited journaling for families wanting basic memory capture |
| Subscription | Monthly | Premium — Unlimited journaling with maximum storage, features, and perks |
| Subscription | Multi-year contract | 10-Year Premium Gift Membership |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Qeepsake product offering
Product offeringCore offering
Qeepsake is a subscription-based family journaling platform that delivers daily text-message prompts to parents so they can quickly capture photos, videos, milestones, and reflections about their children. Members access their content through iOS and Android mobile apps, can invite extended family as contributors, and can convert stored memories into printed Journal Books, Chapter Books, Story Books, and Photo Cards.
Product overview
Qeepsake is a family journaling platform that operates as a mobile-first subscription service with two membership tiers (Essential and Premium). The core product delivers daily text-based prompts to capture family memories, which are stored in a digital journal accessible via iOS/Android apps. Physical products include Qeepsake Books (hardcover/softcover memory books), Chapter Books (themed milestone collections), Story Books (curated highlights), and Photo Cards (cardstock prints). Premium features include video uploads, Family Contributors, and enhanced storage. The platform was acquired by Tinybeans Group in November 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Qeepsake Membership A subscription-based family journaling membership that delivers daily text-message prompts to members, who can capture photos, videos, milestones, and journal entries through the Qeepsake mobile app and invite extended family as contributors.
- Qeepsake Mobile App Cross-platform iOS and Android mobile applications that allow members to receive daily journaling prompts, capture and store photos and videos, invite family contributors, and order printed keepsakes.
- Qeepsake Books (Journal Books, Chapter Books, Story Books) A line of printed photo memory books including Journal Books, Chapter Books, and Story Books that convert a member's stored digital memories into professionally bound physical keepsakes, with each format targeting a different memory type or time window.
- Qeepsake Photo Cards Printed photo cards that turn a member's stored family photos into tangible keepsakes, available as a standalone physical product purchase.
- Qeepsake Gift Memberships A gift-purchase version of the Qeepsake membership that allows non-members (typically grandparents, relatives, or friends) to buy a subscription that is redeemed by a parent or family with young children.
Quantifiable outcome
- 200,000+ new families joined in 2021 alone, with 11 million entries recorded that year.
- +2 more outcomes
Companies that use Qeepsake
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Qeepsake technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature7 records
Qeepsake partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Tinybeans GroupflagshipTinybeans Group, a global family app for private photo and milestone sharing, acquired Qeepsake Inc. in a $2.7 million all-stock transaction in November 2025. The acquisition expanded Tinybeans' U.S. presence and increased its paid subscriber base by nearly 80%. Qeepsake continues to operate as its own app while the teams explore how to bring the best of both platforms together. Qeepsake's existing privacy and security policies continue under Tinybeans' ownership.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Qeepsake competitors and assessment
Company assessmentDirect peers
- Tinybeans Group: Australian publicly listed (ASX: TINY) family memory app for private photo and milestone sharing. Tinybeans is both the closest direct peer (same family journaling category, similar demographic, subscription model) and Qeepsake's acquirer (Nov 2025).
- FamilyAlbum: Private family photo and video sharing app, particularly popular in Japan and Asia. Operates in the same family memory-capture category as Qeepsake with a freemium model and similar grandparent/family sharing features.
- Lifecake: Baby and family photo/video journaling app originally built by a London startup and later acquired by Canon. Closely overlaps with Qeepsake on the pregnancy-through-childhood memory-capture proposition and timeline-book output.
- 23snaps: Private family photo-sharing and journaling network focused on parents and young children. Competes directly with Qeepsake on private family sharing, milestone tracking, and printed keepsakes.
- Day One: Premium multi-platform journaling app with photo, video, and prompt-based entries. Closely comparable to Qeepsake in its core daily-prompt journaling UX, although Day One targets a broader (non-family-specific) audience.
Emerging players
- Baby Connect: Baby tracking and milestone logging app popular with new parents. Partial overlap with Qeepsake's milestone-tracking Chapters feature and pregnancy/early-childhood persona, though Baby Connect focuses more on health/feeding tracking than journaling.
- Happyfeed: Gratitude and memory journaling app with daily prompts and photo capture. Closely comparable to Qeepsake's prompt-driven journaling mechanic, but targets a general (not family-specific) audience.
- Timehop: Memory resurfacing app that resurfaces users' past photos and posts. Adjacent to Qeepsake's value prop of revisiting family memories over time, though Timehop aggregates existing social media content rather than capturing new journal entries.
Broad incumbents
- Chatbooks: Subscription-based photo book service that auto-generates printed books from phone photos. Comparable to Qeepsake's book output layer and competes for the same family photo-book wallet share, though Chatbooks does not own the prompt-journaling upstream.
- Artifact Uprising: Premium photo book and print brand often used by families for keepsake books. Comparable to Qeepsake Books as a printed-memory product category competitor with broader consumer brand reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Qeepsake social profiles
Digital presenceQeepsake compliance and trust
Trust signalCompliance2 records
Qeepsake financial estimates
Financial estimateRevenue estimate
Valuation estimate
Qeepsake leadership team
Management profileNumber of profiles
Profiles1 record
Qeepsake funding detail
Funding detailFunding overview
Funding rounds6 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Qeepsake M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Qeepsake
What does Qeepsake do?
Qeepsake is a subscription-based family journaling platform that delivers daily text-message prompts to parents so they can quickly capture photos, videos, milestones, and reflections about their children. Members access their content through iOS and Android mobile apps, can invite extended family as contributors, and can convert stored memories into printed Journal Books, Chapter Books, Story Books, and Photo Cards.
Is Qeepsake a public or private company?
Qeepsake is a private company. It is classified as corporate owned and is currently acquired.
When was Qeepsake founded?
Qeepsake was founded in 2014. It employs 1 to 10 people.
Where is Qeepsake based?
Qeepsake is headquartered in Waltham, United States, in the North America region.
How does Qeepsake make money?
One revenue line is on record: subscription Memberships.
Who are Qeepsake's main competitors?
Direct peers on record are Tinybeans Group, FamilyAlbum, Lifecake, 23snaps and Day One. Emerging players are Baby Connect, Happyfeed and Timehop. Broad incumbents are Chatbooks and Artifact Uprising.
Does Qeepsake have an API?
No public API is recorded for Qeepsake.
What industry is Qeepsake in?
Qeepsake's product category is Family Memory Journaling Software. Its primary akta.pro industry code is MPACAKAL, Kids & Family Curated Content Platforms. Its NAICS code is 516210 and its SIC code is 3944.