LiveAction

What LiveAction does

LiveAction is a privately held software company headquartered in Palo Alto, California, that provides a unified network observability and intelligence platform for enterprise IT teams, network operations (NetOps), and security operations (SecOps) personnel. The platform processes flow analytics (NetFlow, IPFIX, sFlow), SNMP data, cloud telemetry, and deep packet inspection across on-premises, SD-WAN, cloud, and hybrid network environments, with a vendor-agnostic architecture spanning integrations with Cisco, Splunk, Palo Alto Networks, F5, ExtraHop, and ThousandEyes. The product portfolio comprises LiveNX (network performance monitoring), LiveWire (packet capture and forensics at 75-100 Gbps with up to 1.44PB-3PB storage density in 4RU), LiveAssist (AI-powered network intelligence with natural language interface and agentic AI for root cause analysis), LiveAssurance (proactive firewall and load balancer health monitoring), LiveNCA (network configuration automation), LiveSP (multi-tenant NPM for service providers), Omnipeek (network protocol analyzer), and the inherited ThreatEye NDR capability from the May 2021 acquisition of CounterFlow AI. LiveAction was acquired by BlueCat in October 2024 and operates as a product line within BlueCat's network observability and intelligence solutions portfolio under the BlueCatalyst partner program.

The company's revenue model combines software subscriptions and perpetual licenses (quote-based, annual or multi-year), hardware appliance sales for LiveWire, managed services delivered through the Visibility-as-a-Service (VaaS) tiered offering (Standard, Advanced, Premium) for service providers and MSPs, and professional services for implementation and support. Go-to-market is enterprise-focused with direct field sales supported by customized demos, alongside a channel partner model through BlueCat's BlueCatalyst program. Customer logos span healthcare (St. Luke's University Health Network, Navicent Health, Bausch + Lomb), manufacturing (Infor Global Solutions, Ohio Cat, Japan Tobacco International), energy/utilities (Manila Electric Company), retail (high-end retail brand with 350+ locations), technology (Allscripts), and financial services, with independent third-party validation through Gartner Magic Quadrant and Forrester Wave recognition.

LiveAction had raised approximately $41.85M in disclosed equity funding (seed in 2013, round in 2014, growth round in 2016) from investors including Insight Venture Management, Cisco Investments, Sway Ventures, and Enerdigm Ventures, prior to the BlueCat acquisition. Note: the firmographics block lists year_founded as 2007, while the detailed company history states founding in 2013; the description above uses 2013 based on the more specific company history record and alignment with the first disclosed funding round, but investors should verify this discrepancy independently.

Name

LiveAction

Legal name

LiveAction, Inc.

Website

https://liveaction.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

LiveAction provides a unified network observability and intelligence platform combining flow analytics, high-speed packet capture (LiveWire), AI-powered root cause analysis (LiveAssist), and security assurance for enterprise NetOps and SecOps teams across hybrid, multicloud, and SD-WAN environments, now operating as a product line within BlueCat following its October 2024 acquisition.

Ownership category

akta.pro rank

Headquarters

HQ city

Palo Alto

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations

Revenue model

1. Software Licenses and Subscriptions: Network performance monitoring and packet capture software sold as perpetual licenses or subscriptions. Products include LiveNX, LiveWire, LiveAssist, LiveAssurance, LiveSP, and Omnipeek. Pricing is quote-based, suggesting enterprise licensing agreements.
2. Hardware Appliances: LiveWire packet capture appliances sold as physical hardware (up to 4RU) or virtual appliances. LiveWire on Cisco UCS certified to run on Cisco UCS C240, S3260 or as virtual appliance.
3. Managed Services / Visibility-as-a-Service: Service providers and MSPs resell LiveAction capabilities as managed services under tiered VaaS models (Standard, Advanced, Premium), generating recurring revenue streams for MSPs.
4. Professional Services: Implementation, training, and support services. Company offers learning labs, technical support, and professional services for deployment.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

LiveAction provides a unified Network Observability and Intelligence platform combining flow analytics (NetFlow, IPFIX, sFlow), SNMP monitoring, cloud telemetry, and high-speed packet capture for visibility across on-premises, SD-WAN, hybrid, and multicloud network environments. Its core products (LiveNX, LiveWire, LiveAssist, LiveAssurance, LiveSP, Omnipeek) deliver network performance monitoring, packet forensics, AI-powered root cause analysis, and security assurance primarily to enterprise IT, NetOps, and SecOps teams, with a separate multi-tenant offering for service providers and MSPs.

Product overview

LiveAction offers a unified Network Intelligence platform comprising multiple integrated products. The core platform is LiveNX, a network performance monitoring solution providing visibility across on-premises, SD-WAN, cloud, and hybrid environments. LiveAssist serves as an AI-powered add-on to LiveNX, delivering natural language interface, agentic AI for root cause analysis, and automated troubleshooting. LiveWire provides high-speed packet capture and forensics (up to 100 Gbps, up to 1.44PB storage), while LiveAssurance offers proactive security and health monitoring for firewalls and load balancers. Omnipeek delivers expert-level network protocol analysis. For service providers, LiveSP provides multi-tenant network monitoring capabilities. All products integrate under the LiveAction umbrella with Visibility-as-a-Service tiers for MSPs. LiveAction was acquired by BlueCat in October 2024 and incorporates the acquired ThreatEye NDR technology from CounterFlow AI (May 2021). The platform unifies NetOps and SecOps workflows with correlated telemetry across flows, packets, SNMP, and cloud data.

Differentiator

Problem solved

Functional benefit

Brands

• LiveAssist: AI-powered network intelligence and operations platform that provides real-time insights, automated root cause analysis, and natural language interaction for NetOps teams.
• LiveNX
• LiveWire
• LiveAssurance
• LiveSP
• Omnipeek
• Visibility-as-a-Service

Products and services

• LiveNX Network performance monitoring solution providing real-time visibility across on-premises, SD-WAN, cloud, and hybrid networks from flow, API, SNMP, and cloud telemetry, with topology mapping, application performance monitoring, capacity planning, and SD-WAN monitoring. Targeted at enterprise NetOps and IT operations teams.
• LiveAssist AI-powered network intelligence add-on to LiveNX offering an AI dashboard with prioritized risk snapshots, natural language interface for querying LiveNX data, and agentic AI for root cause analysis with guided remediation. Aimed at NetOps engineers seeking expert-level diagnostics accessible through conversational queries.
• LiveWire High-performance network packet capture and forensics solution supporting 75-100 Gbps capture speed with storage density up to 1.44-3PB in a 4RU appliance, available as a physical or virtual appliance and certified on Cisco UCS. Enables rapid response and forensic-level investigations into network performance and security issues for enterprise security and network operations teams.
• LiveWire Grid SaaS management platform for administering hundreds to thousands of LiveWire appliances, providing Single Sign On, cloud-based backup and restore, and template-based mass configuration pushes.
• LiveAssurance Network security assurance solution that proactively detects and remediates misconfigurations in firewalls and load balancers using a knowledge expert system, providing compliance and best-practice monitoring for security and network infrastructure. Targeted at enterprise SecOps and infrastructure teams using Palo Alto Networks firewalls, F5 BIG-IP LTM, and similar infrastructure.
• LiveSP Multi-tenant network performance monitoring platform built for service providers and MSPs, enabling managed service delivery with full visibility, monitoring, automated provisioning, and SLA reporting across multi-tenant networks at scale.
• Omnipeek Windows-based network protocol analyzer providing deep packet inspection and expert-level troubleshooting, supporting 1/10/40/100 Gigabit, 802.11, and voice/video-over-IP networks with real-time analysis and visualizations. Targeted at network engineers and security analysts conducting expert-level diagnostics.
• ThreatEye NDR Network detection and response (NDR) solution acquired from CounterFlow AI that provides encrypted traffic analysis for security professionals, generating telemetry that feeds into LiveAction's broader security monitoring capabilities. Targeted at enterprise security operations teams.
• Visibility-as-a-Service (VaaS) Tiered managed service offering (Standard, Advanced, Premium) for service providers and MSPs to deliver scalable network monitoring and observability to their end customers, leveraging LiveSP, LiveNX, and LiveWire products.

Quantifiable outcome

• 153% ROI over 3-year period per Forrester study
• +6 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability9 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and strategic.

• BlueCatcoreOEM/ Whitelabel/ Licensing Partner · 1 October 2024BlueCat acquired LiveAction in October 2024 to strengthen combined network visibility, analytics, and core services portfolio. LiveAction joined BlueCat under BlueCatalyst partner program.
• CiscocoreTechnology or IntegrationLiveWire packet capture solutions certified to run on Cisco UCS C240, S3260 or as virtual appliance on UCS hardware. Delivers up to 3PB effective storage in 4 Rack Units, 17x denser than common competitors. Available on Cisco GPL.
• SITAstrategicStrategic or Co-development PartnerSITA and LiveAction partnered to ensure complete visibility across aviation networks. Co-developed unique reporting features for SDN. Partnership includes co-development of reporting features and out-of-the-box integration with existing SDN vendors.
• SplunkstrategicTechnology or IntegrationLiveAction integration with Splunk Observability platform enables Security Operations analysts to examine specific packets associated with security alerts directly within Splunk for quicker and more precise threat response.
• Palo Alto NetworksstrategicTechnology or IntegrationLiveNX Assurance provides infrastructure assurance for Palo Alto Networks Next-Generation Firewalls, detecting misconfigurations and ensuring best practice compliance.
• F5 (BIG-IP LTM)strategicTechnology or IntegrationLiveNX Assurance provides infrastructure assurance for F5 BIG-IP LTM load balancers, proactive detection of issues, and configuration health monitoring.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• SolarWinds: SolarWinds is one of the most established vendors in network performance monitoring, with a deep enterprise install base. It directly competes with LiveNX in NPM use cases and is named by LiveAction customers (e.g., Infor) as an evaluated competitor.
• ExtraHop: ExtraHop specializes in network detection and response and network observability, overlapping directly with LiveWire packet capture and ThreatEye NDR. ExtraHop is explicitly cited as a competitor LiveAction customers evaluated.
• ManageEngine: ManageEngine offers network monitoring and observability tools aimed at enterprise IT teams at lower price points. It is named as a competitor LiveAction customers explicitly evaluated, particularly for budget-conscious deployments.
• NetScout Systems: NetScout is a long-standing vendor in network performance management and packet-level intelligence for carriers and large enterprises. It directly overlaps with LiveAction's NPM and packet forensics offerings, especially in service-provider and high-throughput environments.
• Viavi Solutions: Viavi Solutions provides network testing, monitoring, and packet capture solutions (including assets formerly from JDSU). It competes with LiveWire in high-performance packet capture and network forensics markets.

Broad incumbents

• Cisco ThousandEyes: Cisco ThousandEyes delivers internet and cloud network monitoring as part of Cisco's broader networking portfolio. It competes with LiveAction in SD-WAN and multi-cloud visibility, with bundled Cisco go-to-market advantages.
• Datadog: Datadog offers a broad observability cloud platform that increasingly includes network monitoring alongside APM, infrastructure, and logs. Its scale, PLG motion, and bundled pricing pose a competitive threat to standalone NPM vendors like LiveAction.
• Dynatrace: Dynatrace provides a full-stack observability and APM platform with growing network monitoring capabilities. As enterprises consolidate tooling, Dynatrace's AI-driven automation poses a competitive threat to LiveAction's broader platform ambitions.
• Cisco AppDynamics: Cisco AppDynamics provides application and network performance monitoring as part of Cisco's broader software portfolio. It competes with LiveAction in application-aware NPM and benefits from Cisco's enterprise sales reach.

Emerging players

• Kentik: Kentik offers network observability and traffic analytics for hybrid and multi-cloud networks. It targets similar NetOps personas to LiveNX with a more cloud-native, SaaS-first delivery model that competes for the same budget dollars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/liveactionIT
• Facebookfacebook.com/137403812942906
• LinkedInlinkedin.com/company/liveaction

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LiveAction